신세계백화점이 선보인 자체 브랜드지만 백화점뿐만 아니라 절반 가량은 로드샵으로 빠르게 확대하며 상권 거점 점포로서의 입지를 다지고 있다.
Shinsegae Department Store introduced its own brand, but about half as well as department stores are rapidly expanding to road shops, strengthening its position as a hub of the business community.