롯데마트는 2016년부터 빅데이터 분석을 통해 M쿠폰 기반의 1:1 상품 추천을 진행하고 있으며, 보다 적중도가 높은 고객제안을 위해 올해 출시된 아마존 인공지능 서비스를 도입하게 됐다.
Lotte Mart has been providing M-coupon-based customized service based on big data analysis since 2016 and has introduced Amazon's artificial intelligence service, which was launched this year, for providing more accurate suggestions for their customers.