명품 소비자 태도의 요인 분석 결과 3개 요인이 도출되었으며, '유희적 과시성', '비판성', '희소성'으로 명명하였다.
As a result of factor analysis of luxury consumers' attitudes, three factors were derived, and they were named 'playful show-off', 'criticism', and 'scarcity'.