특히, 커피품질과 접점서비스품질 모두 저가격 브랜드보다 고가격 브랜드 커피전문점에서 더 높게 지각되는 것으로 나타났다.
In particular, it was found that both coffee quality and contact service quality were perceived higher in high-priced coffee shops than in low-priced brands.