2004청주예술제의 행사슬로건은 "예술의 빛, 문화도시 청주"였으며, 행사로고에는 솟대와 삼원색타원형이 사용되었다.
The event slogan of the 2004 Cheongju Arts Festival was Light of Art, Culture City Cheongju, and the logo of the event was composed of a Sotdae and three-way color oval.