Preference for the Terms Hispanic" and "Latino" 2013 The Hispanic terms "Hispanic" and "Latino are both used to describe people who areof Hispanic than the other? or Latino (%)
This pattern is different from that of Latinos in other parts of the country. For example, in California, the state with the largest Hispanic population, 30% say they prefer “Hispanic” and 17% say they prefer the term “Latino.” In Florida, results are similar—31% prefer “Hispanic” and 17% prefer “Latino.” The pattern for New York and all other states is nearly the same.
Preference for the Terms Hispanic" and "Latino"  | 2013  | The Hispanic terms "Hispanic" and "Latino are both used to describe people who areof  | Hispanic the other? or "Hispanic" Latino (%) origin or descent. Do you happen to prefer people one of these areof terms more  | Hispanic than the other? or Latino (%)  | Hispanic Latino No preference  | Texas  | 46  | 44  | Florida  | 31  | 52  | 17  | California  | 30  | 17  | 52  | New York  | 30  | 20  | 49  | All other states  | 31  | 14  | 54  | All Hispanics  | 33  | 15  | 50  | Notes: N=5,103 Don't know/Re fused" responses not 5 hown.  | Source: Pew Research Center survey of Hispanic adults May24-July 28, 2013,  | PEW RESEARCH CENTER 