Figure 4. Comparison of online news sources and content by income brackets of
Those who fall in the top earnings category are also the biggest consumers of online news sources, with 80% of higher-income internet users (74% of the general population) seeking news on the internet.
Yet, the online news consumption patterns of this more well off group stand in stark contrast to those living in the lowest income households.1, 2, 3
Figure 4. Comparison of online news  | sources and content by income brackets of  | internet users  | 60%  | 74%  | Online for news  | 777  | 80%  | 56%  | 62%  | Government website  | 71%  | 79%  | 35%  | 40%  | Political news  | 58%  | 61%  | 43%  | 36%  | Email news story  | 51%  | 59%  | 17%  | 33%  | Financial updates  | 35%  | 39%  | 20%  | 40%  | 60%  | 80%  | 100%  | 0%  | <$30,000 $30,000-$49, ,999 $50,000-S74.999  | $75,000+  | Source: Surveys of the PRC-Internet & American Life Project in 2010. 