Tone of Tweets about Candidates in Campaign s Final Weeks The Twitter The Twitter conversation conversation
This tilt to the Twitter conversation was evident throughout the fall campaign. In nearly every week from early September through the first week of November, the Twitter conversation about Romney was substantially more negative than the conversation about Obama.
Still, the overall negativity on Twitter over the course of the campaign stood out. For both candidates, negative comments exceeded positive comments by a wide margin throughout the fall campaign season. But from September through November, Romney was consistently the target of more negative reactions than was Obama.
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