When it comes to technology, a minority of Americans prefer the snew over the familiar % of U.S. adults who technology say each of the following statements describes them well Prefer new products Feel more comfortable using familiar
Overall, 52% of adults say they “feel more comfortable using familiar brands and products,” and 39% describe themselves as preferring to wait until they hear about others’ experiences before trying something new themselves. Similarly, 39% say they prefer their “tried and trusted” brands.
But 35% of Americans say they like the variety of trying new products, and three-in-ten like being able to tell others about their experiences with new technology. About one-in-six adults (15%) say they usually try technology products before others do.
When it comes to technology, a minority of Americans  | prefer the snew over the familiar  | % of U.S. adults who technology say each of the following statements describes them well  | when of it comes to technology say  | Prefer new products  | 35  | Like the variety of trying snew products  | Like being able to tell others about the  | 30  | new brands and products have tried  | 15  | Usually try new products before others  | Prefer familiar products  | Feel more comfortable using familiar  | brands and products  | Prefer my tried and trusted brands  | 39  | Wait until hear about others'  | 39  | experiences before try new products  | Surveys ofU. S. adults cond lucted April29-May 27, 2014, and May 30-June 30. 2014  | PEW RESEARCH CENTER 