Comparing Campaign Interest and Coverage News Interest (% following very closely)
Last week, which included Super Tuesday contests in 10 states, 28% say they followed election news very closely, according to the latest weekly News Interest Index survey, conducted March 8-11 among 1,005 adults by the Pew Research Center for the People & the Press.
Coverage also was greater four years ago. Last week, election news accounted for 30% of coverage, according to the Pew Research Center’s Project for Excellence in Journalism (PEJ). The week of Super Tuesday in 2008, campaign coverage accounted for 55% of the newshole.
Comparing Campaign Interest and Coverage  | News Interest (% following very closely)  | 70  | 60  | 2007-2008  | 50  | 2011-2012  | 40  | 30  | MAMMAN  | 20  | 10  | Jan  | Apr  | Jul  | Oct  | Jan  | Jul  | Oct  | Apr  | News Coverage % of newshole)  | 70  | 60  | 2007-2008  | 50  | 2011-2012  | MAMIVE  | 40  | 30  | 20  | Mymmy  | 10  | Jan  | Apr  | Jul  | Oct  | Jan  | Apr  | Jul  | Oct  | PEW RESEARCH CENTER Mar 8-11, 2012, 