Nationality labels used most often among Latinos to describe their identity % of self-dentified Hispanics saying they describe themselues most often as Country of Among self-identified Hispanics
The terms that self-identified Hispanics use to describe themselves can provide a direct look at their views of identity and the link to their countries of birth or family origin. Among all Hispanic adults, for example, half say they most often describe themselves by their family’s country of origin or heritage, using terms such as Mexican, Cuban, Puerto Rican or Salvadoran. Another 23% say they most often call themselves American. The other 23% most often describe themselves as “Hispanic” or “Latino,” the pan-ethnic terms used to describe this group in the U.S., according to the survey of self-identified Hispanics.
Nationality labels used most often among Latinos to  | describe their identity  | % of self-dentified Hispanics saying they describe themselues most often as  | Country of  | Hispanic/  | American  | origin/heritage  | Latino  | Self-ddentified  | 50  | 23  | 23  | Hispanics  | Among self-identified Hispanics  | 65  | 25  | Foreign born  | Second  | 36  | 24  | 36  | generation  | Third generation or higher  | 26  | 14  | 56  | generation higher  | Note: Selfidentified Hispanics are those who say they are Hispanic Selfidentiffednon-  | Hispanics are those who say they are those notHispanicor Latino butsay they have Hispanic  | Hispanics ancestry or heritage Voluntaryressonses of "Don 'tknow, "Refused, "Depends" Hispanic and  | "Other/Refused to lean* notshown.  | Source: Pew Research Center2015 National Surveyofl.atinos (Oct 21-Nov 30, 2015).  | "Hispanic Identity Fades Across Genera tions as Immigrant Connections Fall Awav  | PEW RESEARCH CENTER 