Are Reaching Campaigns Voters Seen or heard
While new technology allows campaigns and groups multiple ways to reach out to voters, campaign commercials have by far the widest reach. Fully 72% of registered voters nationwide report having seen or heard campaign commercials related to the 2012 presidential campaign. That is far more than the percentages saying they have received email from a campaign or political group (16%), visited a candidate’s website (15%) or followed a candidate’s updates on Twitter or Facebook (6%).
How Are Reaching Campaigns Voters and Candidates  | Are Reaching Campaigns Voters  | Seen or heard  | commercials  | Received robocalls  | 25  | Received printed mail  | 21  | Received email  | 16  | Visited candidate website  | 15  | Received live phone call  | Contributed candidate money to a  | Contributed candidate money  | Followed candidate on  | Twitter/Face book  | PEW RESEARCH CENTER Jan, 4-8, 2012, Q53 Based on  | registered voters 