Candidate Coverage and Candidate Visibility IncCain Obama Press Coverage
The competition for media exposure between Barack Obama and John McCain was much closer last week than in the past several months of the presidential campaign. During much of the primary campaign and in the weeks since the general election kicked-off in early June, Barack Obama has consistently received more media attention than his Republican rival, John McCain. By contrast last week, according to the Project for Excellence in Journalism’s Campaign Coverage Index, Obama was featured prominently in 73% of all campaign news stories while McCain was featured in 62% of all stories.
Candidate Coverage and Candidate Visibility  | IncCain  | Obama  | Press Coverage  | Public Visibility  | 80  | 80  | the  | 73  | 62  | 60  | 60  | 40  | 40  | 20  | 20  | I  | Jan Feb Alar Apr May Jun Jul  | Jan Feb Alar Apr May Jun Jul  | Percent of campaign news stories  | Percent of public who have heard the  | featuring each candidate (Campaign  | most about each candidate (News  | Coverage lind ex content analysis)  | Interest ind ex surveys) 