Using cell phones to interact with friends/ contribute thoughts about televised content % ofcell owners in each age group who have used their phone to do the following in the preceding 30 days 80%
As we saw with the other connected viewing experiences discussed above, younger cell owners are more likely than their elders to engage with others around televised content. This is especially true for posting one’s comments online and for sharing text messages with others watching the same program—for each of these activities, the youngest cell owners (those ages 18-24) stand out even compared with those just a few years older.
Using cell phones to interact with friends/ contribute thoughts  | about televised content  | % ofcell owners in each age group who have used their phone to do the following in the preceding  | 30 days  | 80%  | 60%  | 43%  | 40%  | 28%  | 28%26%  | 19%16%  | 20%  | 15%13%  | 7% 7% 9% 8%  | 6%  | 4%  | 3% 3%  | 2% 1%  | 0%  | Post your own comments Exchange text messa ges with Vote for a contestant on a  | others watching the same  | online about a television  | reality show  | program  | program  | 18-24 25-34 35-44 45-54 55-64 65+  | Source: Pew Research Center's Internet & American Life Project, March 15-April 3. 2012 Tracking  | survey. N=2.254 adults ages 18 and older including 903 interviews conducted on respondent's cell  | phone Margin of error is+/-2.6 percentage points based on cell phone owners (n=1 954) 