Half of American adults now own either a tablet or an e-reader % of American adults ages 18+ who own each device
The January 2014 survey, conducted just after the 2013 holiday gift-giving season, produced evidence that e-book reading devices are spreading through the population. Some 42% of adults now own tablet computers, up from 34% in September. And the number of adults who own an e-book reading device like a Kindle or Nook reader jumped from 24% in September to 32% after the holidays.
Overall, 50% of Americans now have a dedicated handheld device–either a tablet computer like an iPad, or an e-reader such as a Kindle or Nook–for reading e-content. That figure has grown from 43% of adults who had either of those devices in September.
Half of American adults now own either  | a tablet or an e-reader  | % of American adults ages 18+ who own each device  | 80%  | Have an e-reader  | Have a tablet  | 60%  | Have either tablet or e-reader  | 50%  | 42%  | 40%  | 32%  | 20%  | 0%  | 2010  | 2011  | 2012  | 2013  | Source: Pew Research Center's Internet Project Omnibus Survey,  | January 2-5. 2014. N= 1005 American adults ages 18 and older.  | Interviews were conducted on landlines and cell phones, in English  | and Spanish.  | PEW RESEARCH CENTER 