Social Security numbers, health info and phone conversations among the most sensitive data % of adults who report varying levels of sensitivity about the following kinds of info
Indeed, most Americans assign different degrees of value to different pieces of information. Social Security numbers are ranked as the most sensitive information, while people’s purchasing habits ranked lowest as something they felt was very sensitive.
Social Security numbers, health info and phone conversations among  | the most sensitive data  | % of adults who report varying levels of sensitivity about the following kinds of info  | Very  | Somewhat Not Not  | sensitive too at al  | sensitive  | Your Social Security number  | 90  | State of your heal 1th and the medications you take  | 55  | 26  | 12  | Content of your phone conversations  | 54  | 27  | 13  | Content of your email messages  | 52  | 25  | 13  | Details of your physical location over time  | 50  | 32  | 11  | Content ofyour text messages  | 49  | 26  | 13  | Numbers you have called ortexted  | 45  | 30  | 16  | Your birth date  | 19  | 41  | 25  | Your relationship history  | 40  | 31  | 14  | 12  | Websites you have visited  | 27  | 43  | 20  | 8  | Searches you have made using search engines  | 24  | 41  | 22  | 10  | Your religious and spiritual views  | 23  | 25  | 22  | 29  | Your friends and what they are like  | 22  | 46  | 23  | Your po litica views and the candidates you support  | 20  | 31  | 30  | 17  | The media you like  | 22  | 45  | 21  | Your basic purchasing habits  | 33  | 14  | 8  | 44  | Source: Survey of U.S adults conducted Jan. 10-27 2014.  | PEW RESEARCH CENTER 