Comparing News with Interest in Election Comparing News with Coverage 50% Percent who followed very closely
Both the public and the media focused most closely last week on the congressional elections as Tuesday’s midterm vote approached. Still, the public’s interest in election news did not increase in the final days of the campaign, despite heavy news coverage.
The latest News Interest Index survey, conducted among 1,003 adults from Oct. 28 to Nov. 1, the day before the midterm election, finds that 29% said they were following news about the congressional elections very closely; that is little changed from 30% a week earlier and 33% in mid-October.
Comparing News with Interest in Election  | Comparing News with Coverage  | 50%  | Percent who followed very closely  | Percent of coverage  | 40  | 30  | 30  | 23  | 20  | 10  | Jul-10 Aug-10 Sep-10 Oct-10 Nov-10  | PEW RESEARCH CENTER, Oct, 28-Nov, 1, 2010 