Facebook remains the most popular social media % of online adults who use
In addition to measuring the broad impact and meaning of social media, since 2012 the Center has also tracked the specific sites and platforms that users turn to in the course of living their social lives online.
In that context, a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans1 (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.
Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015. In addition, the share of Facebook users who check in daily has increased slightly in the past year: 76% of Americans who use Facebook now report that they visit the site on a daily basis, up from 70% in 2015.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Facebook remains the most popular social media  | platform  | % of online adults who use  | 100%  | Facebook 79  | 80  | 60  | 40  | Instagram 32  | Pinterest 31  | Linkedin 29  | Twitter 24  | 20  | 2012  | 2013  | 2014  | 2015  | 2016  | Note 86% Survey of Americans are currently internetusers  | Source Survey conducted March 7-April 4. 2016.  | "Social Survey Media Update 2016"  | PEW RESEARCH CENTER 