Digital and non-digital advertising revenue Annual advertising revenue to all recipients, not just news outlets (in U.S. dollars)
Digital advertising revenue continues to grow, but little of it benefits news organizations. Total digital advertising revenue has jumped 25% in 2017 across all types of digital outlets, not just news, according to eMarketer. This has been especially true of mobile advertising revenue, which totaled $61 billion in 2017, roughly equal to the total amount of digital advertising revenue just two years prior, in 2015 ($60 billion) – and which goes hand in hand with Americans’ increased use of mobile for news. However, news organizations seem to share little in this bonanza – 52% of all digital display advertising revenue goes to just two companies: Facebook and Google.
Digital and non-digital advertising revenue  | Annual advertising revenue to all recipients, not just news outlets  | (in U.S. dollars)  | $250 billion  | Non-digital advertising  | |inigital advertising  | 200  | 150  | 117  | 123  | 123  | 126  | 100  | 126  | 127  | 125  | 50  | 90  | 72  | 60  | 50  | 43  | 32  | 37  | 2011  | 2012  | 2013  | 2014  | 2015  | 2016  | 2017  | Note: Figures are updated annually.  | Source: eMarketer, U.S Ad Spending Estimates.  | PEW RESEARCH CENTER 