More describe 2016 campaign as too negative' than did in past cycles % describing presidenhalcompaian as
Voters also are more likely to say the campaign so far is too negative than to say it is not (71% vs. 23%). Across party lines, majorities of Democrats (75%) and Republicans (65%) describe the campaign this way.
More see this year’s campaign as too negative than in recent election cycles. The share saying this now (71%) is 20 points higher than it was in September 2012, when just about half thought the campaign was too negative, and is up 28 points from September 2008, when more thought that the campaign was not too negative (51%) than said it was (43%).
In 2004, a somewhat smaller majority of voters described the campaign as too negative (62%) than say so now.
More describe 2016 campaign as too  | negative' than did in past cycles  | % describing presidenhalcompaian as  | Too negative  | 51  | 43  | 39  | 32  | Not too negative  | Sept 04  | Sept 08  | Sept 12  | Sept 16  | Figures Notes: Figures 2008 for and 2016 2012 and 2004 based on registered public voters.  | Figures for 2008 and 2012 based on general registered public  | Don t know responses notshown.  | Source: Survey cond lucted Aug 23-Sept 2, 2016  | PEW RESEARCH CENTER 