Follow-up action most likely with news that comes through friends' emails and texts % of news instances through each pathway in which
Online news that comes via emails and texts from friends or family is the type of news encounter most likely to result in a follow-up action. Among the five pathways studied, news instances spurred by emails and texts from friends or family elicited the most activity; nearly three-quarters (73%) of these instances were acted upon in some way. That outpaced social media and direct visits to a news organization’s website, where a follow-up action occurred in about half of news instances (53% and 47%, respectively). Overall, talking with someone offline, whether in person or over the phone, was the most common action taken with digital news.
Follow-up action most likely with news that comes  | through friends' emails and texts  | % of news instances through each pathway in which  | No follow-up action a follow-up action  | was taken was taken  | Family or friend ema il/text  | 27%  | 73%  | Search engine  | 38  | 62  | Socia - media  | 47  | 53  | News org email/textalert  | 51  | 49  | News org website Japp  | 52  | 47  | Based Note: Respondents were asked aboutthe news they goton their main topic in eachinstance  | Based on Survev insta nces in which Feb news 24-March was accessed 2016. through goton one pa thway.  | Source Survev conducted Feb 24-March 1 2016.  | "How Americans Encounter, Recalland Act Upon DigitalNews"  | PEW RESEARCH CENTER 