U.S. public show signs of engaging with long-form articles on cell phones
Mobile is becoming a preferred device for digital news. The portion of Americans who ever get news on a mobile device has gone up from 54% in 2013 to 72% today. Two-thirds (66%) of Americans get news on both desktop/laptop and mobile, but more of those prefer mobile (56%) than desktop (42%).
Long-form journalism has a place in today’s mobile-centric society. Cellphone users spend more time on average with long-form news articles than with short-form. In fact, the total engaged time with articles 1,000 words or longer averages about twice that of the engaged time with short-form stories: 123 seconds compared with 57. And on average, long-form content attracts about the same number of visitors as short-form content.
U.S. public show signs of engaging with  | long-form articles on cell phones  | Within cellphone  | news habits  | Long form articles get more  | And they get about the  | Long than time twice of short the form engaged articles get  | same number of visitors  | time of short form articles  | Average engaged time  | Average number of  | across complete  | complete interactions  | interactions  | per article  | 123 sec  | 1,530 1,576  | 57 sec.  | Long Short-  | Long Short  | form  | form  | form  | form  | Note: a complete interaction represents allofa unique visitor's  | sessions with one articleon a ce liphone.  | Source: Pew Research Centeranalysis ofSeptember 2015 Parse ly  | anonymized Reading data ofdigital news publishers  | "Long-form Reading ofdigital Shows Signs oflife in Our Mobile News World"  | PEW RESEARCH CENTER 