Small, but Growing, Number of Online News Consumers in India Total unique visitors in millions
India, with its emerging economy and vast population, is becoming an attractive market for news organizations looking to grow their international audience. The Huffington Post joined a growing number of outlets expanding into the country when it recently announced partnering with The Times of India to launch HuffPost India in November.
News companies are betting on speedy growth in the digital market to replicate that of newspapers, given the potential for growth as more in India go online. Internet adoption in India is up — about three-fourths of the population own cell phones, and the country recently surpassed 100 million active Facebook users. Online news consumption is also increasing. India’s unique visitors to online news and information sites grew from 31 million in 2011 to 45 million in 2014, an increase of 45%, according to an analysis by comScore. And the government is actively trying to accelerate India’s move toward embracing digital technology.
Small, but Growing, Number  | of Online News Consumers in  | India  | Total unique visitors in millions  | 8188  | 75.0  | Total  | Internet  | 57.8  | Audience  | 43.3  | 45.0 Online  | 41.9  | 40.9  | News &  | 31.0  | Information  | 2011 2012 2013 2014  | Source: comScore Medie Metrix  | Note: Data are from April of each year, except for  | 2014, those numbers are from Merch.  | PEW RESEARCH CENTER 