What are the most popular types of apps? % of of Nielsen the recent month. downloaders who have used teach category of apps in the past month.
Among the recent downloaders Nielsen surveyed, game apps were the most downloaded apps overall in terms of both volume and the percent of adults who had downloaded them.2 In terms of actual apps use, six in ten of Nielsen’s recent downloaders (60%) said they had used a game app in the past 30 days, and roughly half said they had used a news/weather app (52%), a map/navigation app (51%), or a social networking app (47%) in that same timeframe. While music apps ranked second on the most downloaded list, they ranked fifth on the most used list.
What are the most popular types of apps?  | % of of Nielsen the recent month. downloaders who have used teach category  | of apps in the past month.  | Games  | 60%  | News/Wea ther  | 52%  | Maps/Navigation/Sea  | 51%  | Social Networking  | 47%  | Music  | 43%  | Entertainment/Food  | 34%  | Banking/Finance  | 28%  | Sports  | 27%  | Productivity  | 26%  | Shopping) Retail  | 24%  | Video/Movies  | 22%  | Communication  | 21%  | TravelJLifestyle  | 18%  | Other  | 3%  | Source: The Nielsen App Playbook, December 2009 N=3,962 adults who  | have downloaded an sapp in the 30 days prior to the survey. 