Candidate Coverage and Candidate Visibility IncCain Obama Press Coverage
While John McCain may have closed the gap in campaign news coverage, equaling the attention garnered by his opponent, Barack Obama remains the far more visible candidate in the eyes of the public. When asked which presidential candidate they have heard the most about in the news over the last week or so, 76% of the public names Barack Obama while just one-in-ten (11%) recalls John McCain. As many Republicans (76%) as Democrats (80%) cite Obama as the candidate they have heard most about in the news recently.
Candidate Coverage and Candidate Visibility  | IncCain  | Obama  | Press Coverage  | Public Visibility  | 81  | 80  | 80  | 78  | 60  | 60  | 40  | 40  | 20  | 20  | Jan Feb Mar Apr May Jun Jul Aug  | Jan Feb Mar Apr May Jun Jul Aug  | Percent of campaign news stories  | Percent of public who have heard the  | featuring each candidate (Campaign  | most about each candidate (News  | Coverage lind ex content analysis)  | Interest ind ex surveys) 