Many Americans believe customer reviews and ratings improve consumer experiences % ofU.S. adults who say customer reviews and ratings help
By and large, Americans have confidence that reviews and ratings can be beneficial: Majorities say reviews have at least a somewhat positive effect on consumer confidence (88% think they help a lot or some), product safety (80%) and company accountability (78%).
Many Americans believe customer reviews and ratings  | improve consumer experiences  | % ofU.S. adults who say customer reviews and ratings help  | to  | a lot  | Some  | a little  | Not at all  | Make consumers  | feel confident about  | 37  | 51  | 10 2  | what they are buying  | Make companies  | 29  | 49  | 17  | 5  | accountable to their  | customers  | Ensure that the  | products, services  | 27  | 53  | 16  | people buy are safe  | Note: Those who did not give an answer are not shown.  | Source: Survey of U.S. adults conducted Nov. 27-Dec. 10, 2018.  | PEW RESEARCH CENTER 