Google search interest in guns is higher during weeks of Thanksgiving and Christmas Weekly USS Google gun search activity
National search interest for gun models tends to increase during the holiday shopping season. In each year from 2012 through 2017, weekly Google search activity for gun models rose an average of 20% during the week of Thanksgiving and 14% during the week of Christmas, relative to one week prior. (Weekly search data are only available after 2012.) The FBI’s background check data show a similar trend: Black Friday, for example, has set a single-day record for gun background checks in each of the past three years.
Google search interest in guns is higher during  | weeks of Thanksgiving and Christmas  | Weekly USS Google gun search activity  | 100  | Week of  | 80  | Christmas  | 60  | 40  | Week of  | Thanksgiving  | 20  | 2012  | 2013  | 2014  | 2015  | 2016  | 2017  | Note: Google Trends data are based on query share: the total query volume for the  | search term in question within a pa articular geographic region divided by the total  | number of queries in that region during the time period being examined. The  | maximum query share in the time period specified is set to 100. The value does  | not reflect a bsolute number of search queries  | Source: Google Trends API.  | PEW RESEARCH CENTER 