Social media users say it is easy for sites to identify their race and interests % ofU.S adult social media users who say it would be for social media sites to figure out their
This second survey, conducted May 29 to June 11, 2018, reveals that social media users generally believe it would be relatively easy for the platforms they use to determine key traits about them based on the data they have amassed about their behaviors. Majorities of social media users say it would be very or somewhat easy for these platforms to determine their race or ethnicity (84%), their hobbies and interests (79%), their political affiliation (71%) or their religious beliefs (65%). Some 28% of social media users believe it would be difficult for these platforms to figure out their political views, nearly matching the share of Facebook users who are assigned a political listing but believe that listing is not very or not at all accurately.
Social media users say it is easy for  | sites to identify their race and interests  | % ofU.S adult social media users who say it would be  | for social media sites to figure out their  | Very/somewhat  | Very/somewhat  | difficult  | easy  | Race or ethnicity  | 84  | 16  | Hobbies and interests  | 79  | 20  | Political affiliation  | 71  | 28  | Religious beliefs  | 35  | 65  | Note: Respondents who did not give an answer are not shown  | Source: Survey conducted May 29-June 11, 2018  | "Facebook Algorithms and Personal Data  | PEW RESEARCH CENTER 