Figure 1, Number of online content types purchased by internet users 30% 25%
Of those internet users who have purchased online content, nearly half (46%) have purchased only one or two of the types of content covered in our survey . Some 16% have purchased six or more types of content.
Figure 1, Number of online content types purchased by internet users  | 30%  | 25%  | 25%  | 21%  | at I I  | 20%  | 15%  | 15%  | 11% 12%  | 10%  | 7%  | 4%  | 5%  | 1.5% 1.4%  | 0.5% 0.9% 0.6% 0.4%  | 0%  | 5 6 7 8 9 10 11 12 14  | Number of online content types  | Source: Pew Research Center's Internet & American Life Project, October 28-November points. 1  | 2010 Tracking Survey. N=755 adults and the margin of error Project, is +|- 3.9 percentage points. 