Campaign News Interest: 2008- -2012 % following campaign news very closely 60
Public interest in news about the campaign is lower than it was in October 2008. Currently 48% say they are following news about the election very closely. That is the highest percentage this year, though not significantly different from the previous two weeks, (45% in Oct. 12-14 and Oct. 4-7).
At a comparable point in mid-October 2008 (Oct. 17-20), 61% said they were following campaign very closely – the highest percentage of the campaign. Interest fell to 44% the following week, before rebounding to 57% the weekend before the election.
Campaign News Interest:  | 2008- -2012  | % following campaign news very closely  | 60  | 2007-2008  | Chraplaw 2011-2012  | 2011-2012  | 50  | 40  | 30  | 20  | 10  | a  | Jan  | Apr  | Jul  | Oct  | PEW RESEARCH CENTER 