The Value of Facebook 50%
Women are more likely than men to report increased importance and greater time spent on the site. Some 16% of female users (and 7% of men) say that Facebook has become more important to them over the last year, and 16% of female users (and 9% of men) say that they spend more time on the site now than they did a year ago.
The Value of Facebook  | %of Facebook users who say that in the past year Facebook has become more important  | to them and who say they are spending more time on Facebook compared with last year  | 50%  | 40%  | 30%  | 16%  | 16%  | 20%  | 9%  | 10%  | 7%  | 0%  | More important  | Increased time  | Women Men  | Source: Pew Research Center's Internet & American Life Project Omnibus Survey,  | conducted December 13 to 16, 2012 on landline and cell phones. N for male Facebook  | users=233. N for female Facebook users=292, 