Would you continue to use your favorite site if there was a pay wall?
There is evidence that some kind of flat fee – a networked microaccounting system rather than a pay-per-click system — might have better success in marketplace. We asked people if they had to pay for content from their favorite site, would they prefer a subscription that would allow them to access all the content from the site or a pay-as-you-go plan where they would pay only for the articles and features they wanted to see. A substantial majority of those with a favorite site (54%) opted for the subscription model while less than half as many (24%) picked the a la carte option.
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