Trends in Podcast Downloading Total have ever downloaded a podcast to listen to intor view itlater
As gadgets with digital audio capability proliferate, podcast downloading continues to increase. Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey.
Still, podcasting has yet to become a fixture in the everyday lives of internet users, as very few internet users download podcasts on a typical day. Even of those who say they download podcasts, just 17% do so on a typical day.
Trends in Podcast Downloading  | (% of internet users)  | Total have ever downloaded a podcast to listen to intor view itlater  | Total downloading podcasts on a typical day  | 19%  | 20%  | 15%  | 12%  | 10%  | 7%  | 5%  | 3%  | 1%  | 1%  | 0%  | February-Aoril-06  | August-06  | May-08 