Checking for GM Food Labeling, by Key Demographics % of U.S. adults who say they look for GMlabeling when food shopping Always Sometimes Not too often Never 31 25
Some 25% say they always look for such labels; 25% say they do so sometimes; 17% say they do so “not too often”; and 31% say they never look for GM labeling.
Men are more likely than women to say they never look for GM labels. There are modest differences across other subgroups on this question as shown in the nearby table.
Checking for GM Food Labeling, by Key  | Demographics  | % of U.S. adults who say they look for GMlabeling when  | food shopping  | Always Sometimes Not too often Never  | 31  | U.S ad lults  | 25  | 25  | 17  | 36  | Men  | 22  | 22 18  | 28  | 28 15  | 27  | Women  | Whites  | 22  | 25 17  | 34  | Blacks  | 33  | 32 13 20  | 31  | Hispa nics  | 23  | 23  | 20  | 27  | 18-29  | 25  | 29 19  | 30-49  | 33  | 28  | 23 15  | 50-64  | 27  | 26 13  | 33  | 65+  | 16  | 25  | 21  | 33  | College grad+  | 26  | 25 15  | 32  | Some College  | 27  | 25  | 28 18  | HS or less  | 24  | 23 17  | 34  | Survey ofU.S. adults August15-25, 2014. Q37 Those saying don't  | Survey know or volunteering August15-25, another response Hispanics arenotshown Whites and  | blacks include only non-Hispanics; Hispanics areofany race.  | PEW RESEARCH CENTER 