Men vs. women site-specific social media use Among internet users, the %of men vs. women who use the following sites 80% 72%
Across different sites, men and women have varying degrees of engagement. Among internet users, women are significantly more likely than men to use Facebook, Pinterest, and Instagram. A roughly equal proportion of men and women use Twitter and Tumblr, respectively. reddit is the only site we’ve measured in which men are significantly more likely than women to be users.
Men vs. women site-specific social media use  | Among internet users, the %of men vs. women who use the following sites  | 80%  | 72%  | 70%  | 62%  | 60%  | 50%  | Women  | 40%  | Men  | 30%  | 25%  | 18%  | 16%  | 20%  | 10%  | 8%  | 6%  | 6%  | 10%  | 5%  | 0%  | Facebook Pinterest Instagram Twitter Tumblr  | reddit  | Source: Pew Research Center's Internet and American Life Project Tracking Surveys, 2012-2013  | Note: percentages in bold larger font indicate statistical significance between men and women. 