Voters Prioritize Positions More Than Electability % of voters who say itis more importantto of picka say candidate who..
For most voters, “electability” matters less than issue positions.
Political pundits often focus on the “electability” of candidates – how they might fare in a general election contest. But in September, majorities of voters in both parties said it was more important for a candidate to share their positions on the issues.
Two-thirds of both Republican (67%) and Democratic (65%) registered voters said it was more important for a candidate to share their positions on issues than it was for a candidate to have the best chance of defeating the other party’s nominee.
Voters Prioritize Positions  | More Than Electability  | % of voters who say itis more  | importantto of picka say candidate who..  | Don't know  | 8  | Has the best  | 27  | chance of  | 27  | defeating the  | other party  | 67  | 65  | Comes closest  | to positions your issue  | positions  | Rep/  | Dem/  | Lean Rep Lean Dem  | Survey conducted September 22:27 2015  | Based on registered voters  | PEW RESEARCH CENTER 