Retransmission Fees Provide Larger Share of Broadcast Television Revenues Percent of Share
VSS estimates that, by 2016, the share of these fees as a percentage of overall station revenue will have doubled compared to 2011. Another financial information firm, SNL Kagan has an even more bullish projection, estimating that by 2018, retransmission revenue will account for more than 20% of TV stations’ ad revenues.
Retransmission Fees Provide Larger Share of Broadcast Television Revenues  | Percent of Share  | 5.7  | 5.5  | 4.9  | 3.6  | 2.2  | 0.5  | 0.3  | 0.1  | 0.1  | 0%  | 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* 2013* 2014* 2015* 2016*  | Source: Veronis@unlerSSemenson Industry Forecast 26th Edition, 2012-2016  | These years are estimates  | PEW RESEARCH CENTER 