shrink yourself shrink yourself shrink yourself (2007) is a book on emotional eating by roger gould. in shrink yourself, gould suggests that the powerlessness people feel over food cravings is a cover-up for a deeper sense of powerlessness in five other areas of their lives. by recovering one's power in five key areas, gould suggests one also recovers power over food cravings. shrink yourself: break free from emotional eating forever first editionauthorroger gouldlanguageenglishsubjectemotional eatingpublisherwileyisbn978-0470044858 the five areas he identifies are: the self-doubt layer: feeling powerless about how to deal with self-doubts. the frustration/reward layer: feeling powerless about how to get real satisfaction in life. the safety layer: feeling powerless to insure personal safety. the rebellion layer: feeling powerless to appropriately assert personal independence. the emptiness layer: feeling powerless to fill oneself up when feeling empty inside.