global genes global genes global genes is a global non-profit advocacy organization for individuals and families fighting rare and genetic diseases. the organization is associated with a blue denim "genes ribbon" that is intended to raise awareness of patients affected by rare and genetic diseases. global genes uses a simple concept of "jeans and genes" to promote awareness of rare disease; its slogan is "allies in rare disease". history the organization was founded in 2009, and is associated with several rare disease awareness campaigns a numerous fundraising efforts. the organization has gained recognition for campaigns and annual involvement in promoting rare disease day.