ortho pedal ortho pedal ortho pedal is a alburtis, pennsylvania-based company that manufactures a trademarked product, ortho pedal, which replaces bicycle pedals and assists individuals with arthritis and other knee-related conditions in riding a bicycle. history in spring 2016, ortho-pedal, llc engaged with the widener university's small business development center. seniors in widener's mgt-451 senior project class worked with ortho-pedal, llc for 15 weeks. the project was titled "gearing up for growth: an updated business plan” prepared for the widener university school of business administration by students samuel billbrough, louis crispi, douglas fisher, jie liang, william morgan, ian prahar-ryals, and ryan raiker, (faculty advisor: professor peter hornberger, sbdc advisor: qadree counsel (graduate assistant), and lenin agudo (primary consultant), entrepreneur/sponsor: william moseley and pamela moseley, project board of directors: annetta fortune, jerry hionis, jr., arthur schwartz, and ross steinman) at the end of the semester, the information was presented and a final business plan to was presented to ortho-pedal, llc owner: bill moseley, to widener faculty, administrators and other students. their efforts paid off as moseley has since increased sales by 300% as of september 2016.