Keebler Company
Company history
citation needed] On April 1, 2019, Kellogg announced that it was selling Keebler cookies and other related brands to Ferrero SpA for $1.3 billion. The acquisition is a part of Ferrero's strategy to buy brands which have been neglected within broader food companies' portfolios. Kellogg retained the rights to other Keebler products, such as crackers and salty snacks. The acquisition closed on July 29, 2019.
Keebler Company-9