Vlog
YouTube presence
YouTube currently ranks among the top three most-visited sites on the web. As a high traffic area for video bloggers, or vloggers, YouTube has created a platform for these participants to present their personal videos, which oftentimes are filmed using hand held point and shoot cameras. The popularity of vlogs in the YouTube community has risen exponentially in the past few years; out of the top 100 most subscribed YouTube channels, 17 provide vlogs as their primary style of footage. Many famous youtube Vloggers such as PewDiePie, and Markiplier have gained popularity due to their expressive, open and over the top personalities and personas in their reactions to playing video game content. Compared to a channel like Cryaotic, who uploads lets plays where he presents himself as more inclusive, chill, and basic. As a result, he doesn't gain as much popularity from the online community. Many of these vloggers are a part of the YouTube Partner Program, which professionalizes the industry and allows for monetary gain from video production. This professionalization additionally helps increase exposure to various channels as well as creates a sense of stability within the field. Additionally, this professionalization allows content creators to be deemed a credible source by their viewers. Furthermore, many vloggers have been able to turn their channels into sustainable careers; in 2013, the highest paid vlogger brought in a minimum of $720,000 for the year. Hollywood is taking notice of this rising medium, and has placed its value ranked over other entertainment companies such as Marvel, which is also owned by Disney.
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