Advertising revenue
Notable platforms
As of 2018, Amazon was reported to be the third largest online advertising platform and saw predicted advertising revenues sit at above $4 billion. With a reported 197 million unique online visitors per month, Amazon has a wide customer outreach similar to Google and Facebook. Amazon currently allows its users to pay to have their products made more visible on target customer's screens and also allows sellers to act as affiliates, being paid a referral commission of up to 15%.[citation needed] As of May 2019, Amazon is attempting to expand its affiliate advertising program by partnering with other large online media agencies and heavily trafficked websites. Amazon has reportedly reached out to online media giants Buzzfeed and The New York Times with an offer that would see them being paid in order to recommend or advertise products on their site. Such advertisements would include a link to the Amazon page where a potential customer could buy the product and in return, the media agencies would receive a percentage commission of the purchase.
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