Santa Claus
Traditions and rituals
Santa Claus appears in the weeks before Christmas in department stores or shopping malls, or at parties. The practice of this has been credited[dubious – discuss] to James Edgar, as he started doing this in 1890 in his Brockton, Massachusetts department store. He is played by an actor, usually helped by other actors (often mall employees) dressed as elves or other creatures of folklore associated with Santa. Santa's function is either to promote the store's image by distributing small gifts to children, or to provide a seasonal experience to children by listening to their wishlist while having them sit on his knee (a practice now under review by some organisations in Britain, and Switzerland). Sometimes a photograph of the child and Santa are taken. Having a Santa set up to take pictures with children is a ritual that dates back at least to 1918.
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