ITunes
iTunes Store
On April 28, 2003, Apple introduced the iTunes Store, then-named "iTunes Music Store". It allowed users to buy and download songs, with 200,000 tracks available at launch. In its first week, customers bought more than one million songs. Music purchased was protected by FairPlay, an encryption layer referred to as digital rights management (DRM). The use of DRM, which limited devices capable of playing purchased files, sparked efforts to remove the protection mechanism. Eventually, after an open letter to the music industry by then-CEO Steve Jobs in February 2007, Apple introduced a selection of DRM-free music in the iTunes Store in April 2007, followed by its entire music catalog without DRM in January 2009.
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