Sesame Street
History
By the end of the 1990s, Sesame Street faced societal and economic challenges, including changes in viewing habits of young children, competition from other shows, the development of cable television, and a drop in ratings. After the turn of the 21st century, Sesame Street made major structural changes. For example, starting in 2002, its format became more narrative and included ongoing storylines. After its thirtieth anniversary in 1999, due to the popularity of the Muppet Elmo the show also incorporated a popular segment known as "Elmo's World". In 2009, the show was awarded the Outstanding Achievement Emmy for its 40 years on the air.
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