( e ) `` product identity '' means product and product line names , logos and identifying marks including trade dress ; artifacts , creatures , characters , stories , storylines , plots , thematic elements , dialogue , incidents , language , artwork , symbols , designs , depictions , likenesses , formats , poses , concepts , themes and graphic , photographic and other visual or audio representations ; names and descriptions of characters , spells , enchantments , personalities , teams , personas , likenesses and special abilities ; places , locations , environments , creatures , equipment , magical or supernatural abilities or effects , logos , symbols , or graphic designs ; and any other trademark or registered trademark clearly identified as product identity by the owner of the product identity , and which specifically excludes the open game content ; ( f ) `` trademark '' means the logos , names , mark , sign , motto , designs that are used by a contributor to identify itself or its products or the associated products contributed to the open game license by the contributor ( g ) `` use '' , `` used '' or `` using '' means to use , distribute , copy , edit , format , modify , translate and otherwise create derivative material of open game content .