sananda had read up on the history of media , especially newspapers , in fact he was writing a book on the subject , entitled the convolution of the homosapien though he wasnt yet fully decided on the title , he knew that the medium had been around since the early civilisations , used to create awareness , to occupy peoples minds , sometimes un-divisively and sometimes divisively , in the guise of being informing but always with a leaning toward one side or the other of the current zeitgeist .