not for me the obscure or ugly , i wanted what i , and my family and friends would recognise , and the more people that i talked too ( in swore secrecy ) about it , the more i realised that this project was going to have world-wide implications , and if i got it wrong i could be fleeced something rotten , but , as the saying goes , even the longest journey starts with a single step , so after a few words with hyacinth , we took that step ( metaphorically speaking ) , into the very exclusive cul-de-sac art gallery , knightsbridge , london sw3 .