we tried all the usual focus group tested hot-button slogans , we care , the public welfare , sharing , it 's for the children , the public interest , saving the planet , social justice , the 1 % , racism , war on women , it 's bush 's fault , tax the rich , income inequality , minimum wage , trickle down economics , they 'll take your social security , change we can believe in , world peace , all the oldies .