[header] How to facilitate a swot session [title] Announce the session ahead of time. [step] It is important that your employees or colleagues know to expect such a meeting in the near future. This will get their minds working on the topic and will provide for a much more productive session. 
[substeps] Perhaps issue some background materials on what swot is all about, along with some suggestions for individual preparation. It also helps to make it clear what is hoped for in terms of individual participation.