[header] How to measure company growth [title] Lay out company objectives so that you can determine progress. [step] If you have goals to meet, not only do you have something to strive for, but you have something to measure against. When setting your objectives for your company, don't set yourself up to fail. 
Be realistic about what you can achieve so that you can be successful at achieving it. In the same way, don't lower your expectations so that you can easily accomplish your objectives.