[header] How to conduct a telephone survey [title] Introduce the survey to each respondent. [step] At the beginning of each phone call you are expected to introduce yourself and the survey company, describe the topic of the survey and explain the demographics of the survey. [substeps] It's helpful to use dynamic language in your introduction. 
Instead of " are you interested in taking a survey? " you might say something like " this is a very important survey designed to directly impact the services and programs available to your family. " tell each survey respondent how their contact information was obtained.