[header] How to make lipstick last all day [title] Select a matte formula. [step] Not all lipsticks are created equal. Makeup artists suggest that in order of longevity matte formulas have the most staying power, followed by cream formulas, then liquid lipsticks, with lip glosses coming in last. 
[substeps] It is unlikely that you'll find a lip gloss that lasts all day. The formula is designed to be slippery and shiny.