[header] How to optimize google adwords [title] Define your goals. [step] Plan what you want to achieve with your ads, such as getting more clicks or a higher return on investment. [title] Refine how you organize your advertising campaign (s). 
[step] By creating a detailed organizational structure, you can better focus on what areas need improvement in your ad content and placement. [substeps] Separate multiple campaigns by topic, such as brands or products.