[header] How to include a referral in a cover letter [title] Understand the value of a referral. [step] Referrals are one of the most effective hiring practices for employers. Company referrals account for a large percentage of hires in today's job market. 
This is because managers often feel more confident hiring someone who has a connection to a current employee. Having a valuable referral can be one of your greatest advantages when applying for jobs.