[header] How to start an online car dealership in california [title] Decide whether you will sell new cars or used cars. [step] In california, you can either be a new car dealer or a used car dealer. In order to deal, sell, or broker you must be licensed as either a new car dealer or a used car dealer. 
Think about the types of vehicles you will be selling. Franchised, new car dealers are allowed to sell new and used cars, but used car dealerships are only allowed to sell used cars.