[header] How to think like an economist [title] Use self interest to motivate yourself and others. [step] When acting on just about anything, people will seek their own benefit. As a result, you shouldn't be ashamed to use self interest to motivate others or to act to benefit yourself. 
[substeps] People will push back or resist doing things if they don't see a benefit in completing the action. For example, your employees won't work longer or harder unless they get compensated (or realize another type of benefit).