[header] How to set up a photographer's website [title] Decide on the kind of photography you want to focus on. [step] Know your photography genre well and be good at it because it will dictate the style your site will have. [substeps] Wedding photographers tend to focus their entire graphics, copy text, logo design etc towards this niche market. 
You should dedicate yourself to familiarizing yourself with the genre you wish to work with. If you are a general photographer, choose your overall style that best resonates with you and represents your identity.