[header] How to clean the tires on your car [title] Use a cleaner designed for tires. [step] There are a number of products designed specifically to clean your tires. Spray tire cleaner onto your tires and follow the directions regarding how long to leave it on. 
[substeps] Car wash soap is designed to clean and protect paint and clear coat, not rubber, so it can leave a film over your tires or prevent them from shining. Just as car wash soap does a poor job of cleaning tires, tire cleaner can have a negative effect on the paint of your vehicle.