[header] How to swap links with other web companies [title] Recognize that there is a proper way and a not-so-proper way to approach another web company to offer to link swap with them. [title] First and foremost, send an email to make the initial contact. [step] This should be done during normal business hours. 
In the email, let the web owner know that you have thoroughly reviewed their website and feel like it is a good fit and would share similar audiences with your own site. Remember, competitors will not be as likely to offer to swap links.