[header] How to administer an email interview [title] Connect with your subject before administering the email interview. [step] This will allow you to introduce yourself or your organization, and provide you with the opportunity to explain your reason for the interview. For example, if you want to interview an author for your book blog, contact the author and explain that you would like to feature their interview on your book blog. 
[substeps] Explain to your subject how you came across their name and contact information, especially if you are making the initial connection by telephone. This can help your subject feel more at ease with you and with the idea of an interview.