[header] How to find business success during a recession [title] Offer a less expensive alternative. [step] Businesses that remain competitive during a recession offer less-expensive alternatives in goods and services. During a recession, customers are looking for ways to stretch their money. 
If you can provide a product or service at a lower price than your competitors offer, customers are likely to give you their business. After the recession you can expand your business because of your strong customer base.