[header] How to manage compliance risks associated with social media [title] Understand that unlike traditional media, social media marketing and advertising involves " two-way " communication, with the users having control over the material. [title] Evaluate the different social media resources available and what best suits your organization's needs. [step] Common resources that are being used include: twitter, linkedin, myspace, facebook, blog sites (wordpress, blogger, typepad, etc. 
) [title] Analyze the way the different social media sites can be used and the pros and cons of each. [step] Important to keep in mind the compliance issues at each step.