[header] How to market an accounting firm [title] Develop a marketing plan. [step] In order to achieve any marketing goals, your accounting firm will need a written plan for its marketing initiatives. [substeps] Include your business targets in your marketing plan. 
For example, if you are reaching out to small businesses with at least 30 employees, write that down. If you want to market to individuals who need tax help, include it in your marketing plan.