[header] How to start an awareness campaign [title] Determine your goals. [step] Your primary goal is raising awareness, but you need to narrow that to more specific goals. For instance, create specific goals like " influence people who make policy decisions. 
" [substeps] Your awareness campaign may be smaller; maybe you mainly want to influence people who have the power to make changes, such as school officials or upper level management at work. Other goals could be to find other allies, increase public knowledge, or work on changing the conversation around the issue.