[header] How to conduct market research online [title] Perform a keyword search on the product you are researching. [step] This will allow you to determine who your competitors are. Keyword searches can be performed in any internet search engine or in major social networking applications. 
[substeps] Go to an internet search engine such as google or bing and enter keywords related to the product you are researching. For example, if you are conducting market research to gain strategies for selling refurbished computers, enter keywords that consumers would use, such as " best deals on refurbished computers " to review the results that appear in the search engine.