[header] How to write a column [title] Determine why you are writing a column. [step] Figure out what you (or your editor) want the column to be about. Do you want to entertain or inform? Asking yourself why you are writing a column will help you figure out what you want to write about. 
If you want to entertain, you might want to write about humorous topics or make a serious topic comical. Wanting to inform your audience might mean your column is more factual, educational, and serious.