[header] How to improve the effectiveness of sales training [title] Hire sales trainers that are willing to customize sales training programs to your business. [step] Have your sales leadership team meet with trainers ahead of time so that they can understand your business and your strategic initiatives. Many industries must sell to niche markets where general sales tactics need to be adjusted, so that your sales team can use them immediately. 
[title] Apply time management techniques to the sales training. [step] A successful salesperson excels at time management, so ask yourself if your sales trainer and sessions also apply these rules of time management.