[header] How to get your article on the first page of google [title] Choose one keyword to target e.g. " ". [step] You want to target one specific great keyword to begin with. It can be anything as long as it is related to your chosen niche. 
The more specific the better, that way you`ll be able to target targeted buyers. For example, i am in the niche, i have a diet pill product that i intend to sell and naturally my target keyword would be " diet ".