[header] How to succeed in online advertising [title] Learn how to research keywords for your campaigns effectively. [step] If you think you can just generate a batch of keywords for your online advertising campaign, and create something successful and financial lucrative for your business, you are very, very wrong. Keyword research, selection and optimization is an incredibly important part of any kind of online advertising campaign. 
Keywords are the route via which potential clients/customers find you and your website. If the keywords are wrong in any way, your online advertising campaign is going to suffer severely.