[header] How to win a campaign [title] Create a cause for your efforts. [step] You must give the voters something to vote for other than your name. [substeps] Decide what you will stand for and create a slogan to match the belief. 
Have the slogan printed on items you pass out to voters. Examples include: " honest, dependable service, " " a name you can count on, " " working for the people, " " fighting for the future " and " creating more jobs ".