[header] How to lead your customers to conversion [title] Be more engaging with your potential customers and find ways to interact with them. [title] Find out who your target market is in addition to their demographics so you can offer products that appeal to this specific audience. [title] Make your customers feel comfortable with you, your business, and their purchase by involving yourself with their transaction. 
[title] If your business caters to a specific niche, familiarize yourself with that particular niche and do extensive research on it. [step] Stay on top of your niche's trends and eventually this will lead your customers to conversion.