[header] How to create a joint venture [title] Determine your need for a joint venture. [step] In your regular business operations, you may reach a point when you have the need for expertise, technology or operations that your business is lacking. One way to solve this is through a joint venture with another company that has expertise or operations in that area. 
[substeps] For example, your company may focus on research and development of a new product, but you do not have the resources for distribution. You could form a joint venture with another company to share in the marketing and distribution of your product.