[header] How to use direct mail [title] Create a direct mail list of existing and potential customers. [substeps] Collect names and addresses of current customers by asking them to sign up for drawings, by enrolling them in a frequent shopper program or by keeping a suggestion box on the counter. You can expand your mailing list by purchasing or renting lists from list brokers. 
[title] Develop a special offer to entice customers to visit your business and make a purchase. [step] For example, offer a percentage off for bringing in the direct mail piece, an invitation-only sale or coupon books.