[header] How to buy companies [title] Identify your reasons for purchasing a company. [step] There are many reasons why an individual or company might decide to purchase a company. An acquisition can be an opportunity to expand the market share or geographical reach of the acquiring company or to obtain a unique or patented technology. 
A company might also be desirable for its intangible assets, like a well-known brand or skill employees. [substeps] Alternately, an investor might buy a company with the intention of selling it for a higher price.