[header] How to build your blog as a brand [title] The first and foremost solution is to have unique and frequently updated content in your blog. [step] Be true and yourself to your visitors. The big search engines are smart enough of to detect which blogs are providing new, fresh and unique stuff, and reward them with better ranking in search results. 
[title] Remember that the reader experience is more important than seo. [step] Seo technique like link building can help visitors find your blog, but they don't turn visitors into regular readers.