[header] How to find your target market [title] Think about what problems your product or service solves. [step] If you want people to buy your product or service, you need to make sure it will it solve some kind of problem for them. For example, your product might solve your customers' problem of needing fashionable clothing at an affordable price. 
[substeps] The problems you identify can be anything at all, as long as you believe there are enough people who have the problem to support your business. Try to be as specific as possible when identifying the problems your product solves.