[header] How to generate business leads [title] Use ebooks. [step] These work well for companies working with other companies or a business that works in a very technical space because people love to read and gain expertise about their industry. Be careful not to simply promote your services or products in the ebook platform though; people don't want to be sold, they want to be informed. 
As such, write it from a neutral perspective and give actionable insights, leaving your advertising to the cover and credits. [substeps] Share the ebook socially and ask your network to share it for you.