[header] How to write a value proposition letter [title] Be aware that a value proposition letter is a way to sell yourself to a potential employer. [step] From an employment perspective, value proposition is a summary of why the organization should hire you. This is literally presenting yourself to them as a product, considering your potential employer as the target market. 
Essentially, a value proposition is a statement that you use to compel potential employers to hire you by telling them that you have the solution to their problem. [title] Understand that this letter is meant to set you apart from the crowd.