[header] How to explain seo to clients [title] Know your client's expertise on the internet. [step] Before you start explaining seo to your client, consider how much your client knows about the internet. This will help you determine what tactic you should use when explaining seo. 
The last thing you'd want is to confuse your client by using unfamiliar terms, or insult your client by using too simple explanations. For example : [substeps] If your client is unfamiliar with the internet, including websites, search engines, blogs, links, and so forth, consider using more analogies and comparisons.