[header] How to sell it services [title] Less competition [substeps] When you offer an it service to consumers, you're offering something they don't already have and they may think it is something they don't need. Be prepared that it may take more effort to sell it services to consumers. [title] Determine your target sector. 
[step] Are there particular industries that would benefit from the type of it service you are offering? Are there particular industries that are unlikely to use your service? For example, machine shops are not very likely to utilize software development services. [title] Decide on your approach to the market.