[header] How to creatively use business cards for marketing your small business [title] Create a logo or trademark for your company before sending out promotional materials. [step] Make sure it is registered and protected with your secretary of state or county. Spend time and some of your marketing budget to create this logo yourself, with a graphic designer or with a marketing firm. 
[title] Employ a graphic designer to work with you on your business card. [step] Many businesses make the mistake of getting free business cards from a large online printing company, which means their business card looks generic and doesn't offer any extra information.