[header] How to be a nightclub promoter [title] Choose a target market. [step] A promoter needs to know their target market. Plan your event around the type of people you want to show up, and keep them in mind throughout the whole process. 
It might sound obvious but many inexperienced promoters try to appeal to all ages and demographics, the trick is to be as selective as possible. There are many great books available on amazon or itunes that explain these concepts even further so you don't make rookie mistakes.