[header] How to start an seo consulting business [title] Learn search engine optimization skills. [step] For most people this will take a few years of working with websites, writing articles and analyzing web traffic to gain proficiency. You should have a working knowledge of the following tasks : [substeps] Identify and analyze keywords. 
You should be able to identify the keywords that most people will use to search for a product and site. Work with pay-per-click (ppc) advertising like google adwords and bing ads so that you can see what terms are capturing a user's attention in paid advertising and search engine results.