[header] How to write a sales plan [title] Create an executive summary. [step] Business plans-sales-oriented and otherwise-are often initially created by new enterprises that are seeking investors or financing, then revised over time. An executive summary is a standard way to quickly introduce the key details of your business. 
[substeps] The executive summary is the introduction to your business. It defines the problem or need in the market, and explains how you are uniquely capable of solving/providing for it.