[header] How to get bloggers to post a press release [title] Create a press release that is creative but search engine optimized. [step] This is a hard balance to create; however, it is important that it is not bland, but also not too poetic or cliched. Figure out 3 to 5 keywords that should appear a few times in your press release that explain the industry, the brand and the product. 
[substeps] A blogger wants to feature top quality content. Your press release must be top quality, with a short but catchy description of the product or event.