[header] How to develop a research questionnaire [title] Write a list of objectives. [step] This should outline the kind of data you want to collect, as it will serve as the basis for choosing your questions. For example, you may want to know how customers feel about your new product, in which case your objectives may be to gauge customer responses to the product's price range, ease of use, durability and concept. 
[title] Determine the type of questions your survey will use. [step] There are 2 basic question formats : [substeps] Fixed-response/structured.