[header] How to create a marketing calendar [title] Learn about the purpose of a marketing calendar. [step] Before you can start creating an effective marketing calendar, you need to make sure you understand the purpose behind this essential business tool. A marketing calendar is a plan that details your specific marketing activities for the upcoming calendar year. 
[substeps] Think of it as your marketing blueprint that will precisely identify how your company or firm will convey its message or sell its services and products to the targeted audience. It charts how and when you plan to distribute your content, messages, services, or products.