[header] How to continue an embarrassing conversation [title] Get to the point. [step] If you had to initiate the conversation, let the other person know upfront what you want to talk about. Spit it out, even if it's hard to say. 
The longer you dance around the point, the harder it will be to bring it up. If you can't say what you need to without getting visibly flustered, practicing ahead of time can help.