[header] How to create a strong email marketing campaign [title] Determine the purpose of your email marketing campaign. [step] Common reasons for undertaking such a project include introducing a new product or service, offering discounts to boost sales or to move excess products, or further constructing your brand and getting your name out to more and more potential buyers. [title] Put together a mailing list of possible customers. 
[step] Since the foundation of the campaign's success rests on the extent of customers it can reach, this is a key step in how to create a strong email marketing campaign. There are a variety of ways a mailing list can be constructed.