[header] How to stop itching [title] Avoid scratching. [step] While scratching an itch might seem like the easiest route to relief, it actually can make it worse. Scratching your itch will only prolong the irritation. 
[substeps] When you scratch your skin it causes a mild amount of pain. The sensation of pain interferes with the itching sensation, so you feel the pain of scratching over the itching.