How did Amazon get its name?
An often reported story on naming the company describes the founder, Jeff Bezos, telling his lawyer he wanted to call the company "cadabra", from abracadabra. When his lawyer thought he said "cadaver", Mr. Bezos decided Amazon was a better choice as it sounded exotic, and it started with A which may have been an advantage to customers finding the name near the top in a directory when searching for companies or services.