[header] How to promote a podcast [title] Submit your content to specialized podcast directories. [step] Directory listings drive traffic directly to your podcast. [title] Send the url of your podcast also to major search engines. 
[step] This would enable anyone who might be unaware that there are directories specifically for locating podcasts, to reach your site. [substeps] Get your podcast to the top of major search engines listings by using proper search engine keywords, much the same as you would for listing any other site.