[header] How to spot fake product reviews online [title] Watch out for " marketing speak. [step] " very often, fake reviews are created by marketing teams to help boost ratings and/or sales. As such, fake reviews often use jargon that a typical consumer probably wouldn't. 
If a review reads like something that would be written on the back of the box, steer clear of it. [substeps] This can include buzzwords like " one-of-a-kind, " " unique, " " award-winning, " or " revolutionary.