[header] How to write a target market analysis [title] Identify your target market. [step] The first step is to decide who you wish to target for your product or service. Certainly, it would be great if the entire world wanted what you have, but that is not realistic. 
For example, if you manufacture car parts, then your target market is going to be those people who own or work on cars. But if you are a musician specializing in children's music, then your target market will be parents of small children, or perhaps the children themselves.