[header] How to start an online business [title] Define your product or service. [step] Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you're trying to sell, you can bet that hundreds more online retailers have a similar idea. 
What differentiates your product from other similar products? To help your product stand apart from the rest, you'll need to find a niche. [substeps] Let's say you make jewellery-but so do a few million other people.