[header] How to sell more effectively by asking the right questions [title] Make your prospect feel like you care. [step] Many people long simply to be heard and understood. By focusing on your prospects and their problems through questions, you will show that you genuinely care about hearing their problems. 
And you should genuinely care, because you want to find out as much information as you can about their problems, especially how they perceive their problems. [substeps] If you are just meeting your potential customer, try asking questions to get to know them as well.