[header] How to choose a trademark service [title] Search through the uspto website for general information. [step] The uspto website offers endless amounts of information you can use to help you through the trademark application process. Before you start your application, uspto recommends that you hire legal counsel. 
You need to do so because filing for trademark protection involves navigating through a series of legal proceedings. After you visit the uspto website, look around to get an idea of what you are getting yourself into.