[header] How to save money on print advertising [title] Use products, services or tickets to trade for free advertising. [step] If you can provide a daily or weekly giveaway that always corresponds to announcing your business, website and product names, then it is likely to raise awareness and sales for your business. [title] List your event, sale or opening in a publication's events calendar. 
[step] Mention any contests or special deals that are available if the person mentions the advertisement (ad). Ask for the ad to be run for 1 to 2 weeks before the event.