[header] How to give amazon prime as a gift [title] Navigate to the gift of prime page on amazon. [step] Go to the link. This will take you directly to the gift of prime page, where you'll be able to start the process of purchasing prime. 
[title] Select a 3-month or 12-month membership. [step] There are currently two prime membership options available for gifting : 3 months for $39, or 12 months for $99.