[header] How to write a realistic business plan that will attract investors [title] Sell your business in the executive summary. [step] Busy investors may have dozens of plans coming across their desks every day, so you have to capture their interest quickly. The executive summary is a snapshot of the whole plan. 
It should be written last and use facts rather than emotional language to show why your business is a good investment. [title] Make realistic statements about the timing of your profits.