[header] How to welcome a new customer [title] Acquire customer information at the time of his first purchase. [step] Contact information should include name, address, phone number and email address. Let the customer know that you are requesting his information so that he may receive additional discounts in the future in reward for his patronage. 
[title] Send a letter that thanks and welcomes your new customer. [substeps] Arrange for the letter to come from someone within the company who holds a management position.