[header] How to write a campaign speech [title] Speak slowly. [step] Remember the audience is hearing the speech and not reading it. When you write a campaign speech, it's very important to keep in mind that how you write for listeners is going to be much different from how you would write for readers. 
[substeps] A lot of people get nervous when they give a speech, and when people get nervous they talk fast. But fast talkers seem untrustworthy.