[header] How to negotiate equity compensation [title] Ask to see the company's business plan. [step] If you're going to work for the company, you should have a good understanding of their revenue stream, their expected growth rate, and how they'll be making money. [substeps] If you have any questions about the company's viability, seek a second opinion from an accountant or other individual who specializes in business finance. 
[title] Research the background of the company's founders and leaders. [step] Your equity potentially has more value if the founders and leaders have been successful in the past.