[header] How to sell billboard space [title] Choose a location for your billboard that will attract buyers. [substeps] If you have not yet had your billboard built, choose a heavily-traveled location. Billboards that are viewable from highways are most likely to be noticed by drivers. 
Billboards closer to the ground are more likely to be noticed than billboards that are higher up, as drivers are focused on objects that are at windshield height. Billboards that are on the right side of the driver's view are more likely to be seen than those on the left side of the driver's view.