[header] How to choose an internet marketing consultant [title] Check the internet consultant's knowledge of white hat techniques. [step] There are several correct ways (popularly called white hat techniques) to promote a website. That includes social bookmarking, blog commenting, article writing, link building, and posting videos, for example, that may eventually get you to that coveted position. 
Ask the internet marketing consulting firm to explain how many of these techniques would the suggest be used to promote your website. An experienced professional generally suggests a healthy combination of all these, depending on the product and service provided by you.