[header] How to design a successful promotional product strategy [title] Identify your target audience. [step] Your starting point for creating a promotional strategy should be to figure out exactly who you are marketing to. Identify this audience by factors like age, income level, interests, gender, and other descriptors. 
Your entire promotional plan should then be built around the wants, tastes, and sensibilities of this group. Make sure to define this group in as much detail as you possibly can.