[header] How to change company name [title] Determine the new name. [step] While this might seem simple, a lot of thought needs to go into the process. Changing a business name requires a logical transition if you want to avoid confusing your current customer base. 
On the other hand, you may intentionally plan to distance your company from it's previous identity with a totally different name. [substeps] To change a business name with the least amount of confusion and avoid speculation, consider an alternative that sounds similar.