[header] How to start a business working with seniors [title] Brainstorm general ideas. [step] If you're not yet sure what kind of business you want to start or how you want to work with seniors, evaluate your own strengths and weaknesses. Figure out what you have to offer seniors and come up with several ideas that you think would work for your business. 
[substeps] You also want to look at what's currently available so you can carve out a niche for your products and services in the market. If the market is already saturated with other businesses offering the same products or services, you'll have a difficult time getting established.