[header] How to advertise to seniors [title] Focus on creating ads on facebook and twitter. [step] These are the most widely used social media platforms for seniors on the younger end of the spectrum. Stay away from using instagram and snapchat, since these social media platforms are used less frequently by seniors. 
[title] Use social media ads to target seniors in the 50-65 age range. [step] This age group uses computers and technology much more than older generations.