[header] How to pitch a tv commercial [title] Develop your idea. [substeps] The first step is to have an idea that can be turned into a commercial. Most commercials last about 30 seconds and they need to be able to get the viewer's attention and interest within that short time. 
[title] Prepare an outline and a storyboard. [substeps] You will need to have your idea written out in an easy way to follow the outline.