[header] How to fix pogo sticking in seo [title] Make your content relevant to the searcher. [step] No one wants to search for something, click on a promising result, and then see that the webpage's content is irrelevant to the original search. This is why it's important that your webpage's content (text, photos, videos, etc. 
) is relevant to your webpage's title and metadata. [substeps] Summarize what a searcher will find with the page title.