[header] How to do an email blast [title] Have a clear purpose for the blast. [step] Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it. 
Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events.