[header] How to get your employer to use social media [title] Identify that there is a need. [step] You don't want to get something for the' cool' factor. [substeps] Several parts of a project can' send reports/twitter' and the information could be assembled and used a lot faster. 
[title] Get buy-in from the powers that be. [step] Upper management is the group that will say' yay' or' nay'.