[header] How to write ad copy [title] Target the customer. [step] Ask yourself what kind of customer you want to attract. Once you have a firm picture of that customer, put yourself in his or her shoes. 
[substeps] What do they want? What interests them? The words used to appeal to an upscale professional can be different than a college student. To know your customer is to be able to know what words to use in writing great ad copy.