[header] How to market to social networks [title] Determine what you want to achieve through social media sites. [step] This will depend on what stage your business is in. If you're just starting out, you may want to spread the word that you're open. 
If your sales are sluggish, advertising promotions might be a good route to take. If you're revamping your business, telling potential customers about new features may be a tactic to use.