[header] How to create a corporate identity [title] Review your company's history, mission and methods. [step] Before you establish a corporate identity for the public, you need an internal consensus on who you are. Examine your business plan, mission statement, values statement, strategic plan and any other corporate documents that might define why you exist and how you are different. 
[substeps] Your mission statement should clearly identify what you do, how you do it, who you do it for, and the value you are bringing to the market. While every mission statement will be different, you should try to be as clear and concise as possible.