[header] How to generate more online donations [title] Make your donation process easy to find in 1 to 2 seconds. [step] - if it takes a friend or relative more than 2 seconds to find your donate button, you need to place your button in a far more prominent position. Make it central to the page, making sure it's above the fold, big, colorful, and impossible to miss. 
[title] Frame your donate button in a compelling way. [step] - your financial needs are not enough.