[header] How to host a successful business conference [title] Identify the audience. [step] You need to have a clear idea of who you want to attend your conference before you start planning it. If it is too narrow an audience, you won't find a market for the conference. 
If it is too broad, you run the risk of a bland theme that will not hold your attendees' interest. Think about the demographic qualities of your attendees, including age, income level, and location.