[header] How to develop customer insight [title] Research your client carefully. [step] Learn all you can about the history of the customer's business operation, including the product lines. Seeing how the business evolved over the years will often provide some understandings into how your client's current standards and practices came to be, and provide some basis for projecting where the company will move next. 
[title] Look closely at the customer's current business situation. [step] Customer insight also involves having an accurate perception of what is happening with your client right now.