[header] How to use avatars for social media [title] Determine how the social media profile will be used. [step] Your avatar should properly correspond with the type of social media profile you have created. For example, use the company logo as an avatar for a company's official social media profile, or use a personal photo for your personal social media account. 
[title] Determine the type of users you'll be interacting with on a regular basis. [step] The avatar you choose should appeal to the users you regularly communicate with.