[header] How to research a business idea [title] Check out your market. [step] You'll need to know what your competition will be and which customers you can sell to. If the market is already saturated with your type of business and customers are not looking for another option, you may need to pass on your business idea. 
[title] Research every aspect of your business idea. [step] You can fully research everything about the product and the business itself by looking through trade publications, searching online, talking to others in the industry, reading the newspaper and contacting your local chamber of commerce.