[header] How to use photography in modern advertising [title] Decide your message. [step] In the case of most advertisements, this is the 1 thing that you want to sell. Avoid the trap of choosing more than 1 thing, leading to a cluttered, unclear advertisement. 
[title] Brainstorm possible photographs that could convey your message. [step] This can be anything from product shots to people using the product to landscapes or situations that show the kind of person who buys your product.