b'\n_START_ARTICLE_\nMartin Lindstrom\n_START_SECTION_\nBuyology\n_START_PARAGRAPH_\nDi buku Buyology: Truth and Lies About Why We Buy, Lindstrom menganalisis hal-analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.'