I løbet af de sidste par årtier er firmaer blevet mere og mere bevidste om behovet for at anvende dataressourcer for at udnytte markedsmuligheder . Ved at udføre analyser af konkurrencedygtigheden eller få indsigt i deres egne driftsmønstre ved mange organisationer nu , at de kan drage fordel af at have en datastrategi , der hjælper dem med at holde føringen i forhold til konkurrenterne .

Over the last few decades , companies have become increasingly aware of the need to leverage data assets to profit from market opportunities . Either by performing competitive analysis or by understanding operational patterns , many organizations now understand they can benefit from having a data strategy as a way to stay ahead of their competition .
