Interactive Landscapes
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Brouwer, Lidi
The lecture shows a world shifting between the analog and the digital. Studio Roosegaarde creates interactive designs that explore the dynamic relation between space, people, and technology. The studio develops its own technology and is internationally known for interactive projects such as Dune, Intimacy and Smart Highway.
 So, welcome to the afternoon sessions in Studio 2. I hope you all swell and fine. We'll now start with a 60-minute session, interactive landscapes, focusing on some interactive design projects created by Studio Rosegard from the Netherlands. And they have sent lovely Lidie Brouwer all the way from the Netherlands to join us here on stage. And yes, you can come on stage already. Give her a warm welcome. Hello. Okay, welcome. Hello. Thank you. She'll be presenting some of their works for about 40 minutes and then go into a Q&A session. So, you might come up with some pretty questions already. Enjoy. Thank you. Hello, welcome. Thank you for the invitation to speak at Repubblica. I work for Studio Rosegard and my name is Lidie Brouwer. I studied Chinese and Mandarin Chinese. So, I started to work for Studio Rosegard and at the studio in China. Here you see the studio in the Netherlands in a small city near Rotterdam. We work with a team of designers and engineers and technicians. This is Studio in China. And we develop our own technology and microchips so we don't have to worry about software and we always can program it ourselves. Here you can see intimacy, a work that went viral many times. So I think you might know it, I suppose you do. It addresses that become transparent when there were the heartbeat races of the model. So then the more excited she becomes, the more transparent she gets. This movie you saw the 2.0 version we made which is also with leather so it's more wearable than the first version we made. And here you can see Dan Rosegard and the designer and the artist from Studio Rosegard. Presenting it to Maxima or Queen who had been crowned last week. Proposing her to wear it the dress on the next occasion would be one of the most innovative people in the Netherlands, possibly the world. She looks like she still might need a few sessions with Dan to convince her to wear it next time. Here you can see June, one of our first works. We like to show our artworks in public spaces and to get a dialogue with people that live and that used to come there all the time. Here we placed it in Rotterdam in a tunnel which is a little bit scary and dark and people don't like to go there. It used to be very criminal and now it's more tactile. It otrapples to Greet you. As a studio, we like to think what happens when technology jumps out of the computer screen and becomes part of our landscape and our lives. And here you can see even wedding couples, they came to this duchy tunnel where no one likes to use to come and then they started to make their wedding pictures there because they felt it was more friendly and happy and futuristic. June is next week it will open at the Steyl Lake Museum which is very prestige in Holland. So it really pops up in elite settings and in settings like this. What you think is very interesting. And this is the permanent version in Rotterdam outside. We are also very pragmatic. Here 60 meters of June only uses 60 watts. So in the beginning we, because we want to have it as dark as possible, so we needed to remove the lights, the public lighting that was already there. But no one, they didn't really want to remove it, they didn't want to pay for the art, we can take care of it. And then it turned out that the 60 meters only uses 60 watts and then they were very happy to remove the three lamps that were already there and take care of the artwork. Another artwork we did last year, we launched last year are the marbles. Also in a setting, it's in an area which also shows your housing. So it was also a little bit, there used to be a basketball play field and people did not really like to come there, so it's a little during the night. And now the kids are playing there. This is a teaser we made where we're tweaking it in the studio. So the public spaces, we wonder what's happening, how would Facebook Square look like when you put it in the real world, this embodiment of it, like a little campfire, a bonfire. And Crystal is also our latest work, it will be released in September in the Netherlands, we will have a new public space in Eindhoven in the Nautlop. Einstein used to work there and the light bulb used to be manufactured in that area, at Stripe S. It's an artwork that actually can be stolen, as you can see here, they're separated crystals, you can put them on the, we enhance, we have a mat on the floor, and when you place a crystal on it, it starts to light up, it enhances the magnetic fields from the earth and we help it also a little bit. You can see the evolution, first you have candles, light bulbs, and now we have lights you can carry with you, basically. The first, the artwork Crystal we first made was with real crystals, so we grow them, we have an LED and then we grow the crystal around it and dip it in a raisin. And you can just play with it and write letters and actually you can write stories in a very public way, so that's what we all do on FyTweeter or Fyfacebook. So that's Crystal, the circle is the artwork that's travelling, it will be in Moscow this summer, and now you can see it in Amsterdam. The funny thing with Crystal, the experience you already have, it's that people when they see that there are many white crystals and just a few blue ones, they start to steal the blue ones, they take them with them, which is okay, we like it. You cherish a place and you have a souvenir of, well, you've been there, or you can take one and give it to your boyfriend and then you can come together to put a crystal there, like a wish fountain. And we also want to make partnerships for the real public version with gift companies, so you can make your own crystal or you can grow your own crystal or you can, well, we will share the technology of the crystal, that's what we want to do. You can see, you can make, well, ride with it, make a pop, campfire. Another intervention we did last year was Lotus Dome in Lille, the city, it's an old beautiful city, small city actually, with a beautiful old centre and there are churches like this and no one goes there and then the city asked us, can you help us to get people back into these, well, to respect these old buildings a little bit more and not to be afraid to go there. And then we made this artwork with this Lotus Dome. And then we made this one with this Lotus Dome. And then we made this one with this Lotus Dome. And then we made this one with this Lotus Dome. Well, you can nearly hear the sub here, it's also with the real version. That's not favourite, I think as much as this one. It did work, people, you noticed there was an angel in the movie, it did work, people went there, they were like, oh wow, look, there's a little angel there and look at the painting in the windows. They started to appreciate this church which is open for exhibitions now, exhibitions now a bit more. This is a beautiful example of how our studio works, the technique of Lotus Dome, I'm not going to talk about it, the material also developed it ourselves, it starts to fold when the light is touching it and the light is going on when you approach the dome basically. So it's very intuitive, very interactive and it really acts like a flower, that's why we called it Lotus. You see some more pictures and it's also in the movie you saw that it's making watery shapes and the light is shining, it's turning around inside. And here you can see little angels as well, a little bit in the shades. Here is the black one. Lotus Dome will be exhibiting in Jerusalem in June, in a cave actually, which is also very beautiful and intervention you don't really expect. This is our sustainable dance floor, you might know it, it's a floor that's generating its own electricity. So when you dance in it, the tiles, it works like a dynamo. When you dance in it, you get electricity and then the more electricity, the more you dance, then it's the green spots, that's where the most electricity is being generated. You can see close up and you can see how it works. Well, out of this fascination, our other latest project started to develop. A lot of people, a lot of electricity, so when you dance in it, so what happens if you apply it to roads? And here you can see a car of wind lights, the cars, they generate a lot of electricity driving over the road but also the winds that you feel when the car is passing by, that's how you will... You can also think of public lighting for a highway like that. Or paints that show whether the road is cold or warm and when it's cold, the ice, the ice patterns will show and then you will be alarmed, watch out, it's slippery. The smart highways are there, the artist talked about a lot of lectures and then one day this guy was in public. He's one of the biggest bosses, the CEO of the road manufacturer, Haimans in Holland. And they're making now this road, the end of 2013 in Brabants in the Netherlands. It's paints that charge during the day and give light at night so you don't need the street lights anymore. First of all, the Netherlands is a very eco-friendly future plan. In the Netherlands, they also have a road with a car approach and a road with lighting. They also have a business for the future, such as the road used for wind power development. Smart highways became world famous as well, online mainly. Even in Japan, you can see short movies with prototypes featured. The Netherlands is a very eco-friendly future plan. The Netherlands is a very eco-friendly future plan. This is also a future one you saw in movies. I didn't explain its broken lines. You can also shot electricity through the paint and then they will show unbroken. You can also use a priority lane that charges the car while driving. You don't have to worry about the pillars and charging your car. This is typical Dutch landscape. You can see a little bit of June. The first project we did, the natural version. We made a Kinderdike 2.0 version of it. This is a project that will be released in 2015. The faster the windmills will spin, the more shapes you will show. The first project we did was a project that was released in 2015. The project was a project that was released in 2015. The first project we did was a project that was released in 2015. The first project we did was a project that was released in 2015. It's all about creating the missing link. You can do it in public way. With art in public spaces. Any questions? There is a microphone in the middle. I'm just wondering how you are powering these crystals? How are you powering these crystals with these LEDs inside? There are small LEDs with copper wire. We grow salt solution around it. We made a mat. We helped it a little bit. Thank you. Thanks for the presentation. I understood that it's mainly for public places. How do you present a project for these guys? I'm not sure. The highway is going to help us to make them. If you think you can build it, the clients will come. Thank you. More questions? No? Thank you.
 So, welcome to the afternoon sessions in Studio 2.  I hope you all swell and fine.  We'll now start with a 60-minute session, interactive landscapes, focusing on some interactive  design projects created by Studio Rosegard from the Netherlands.  And they have sent lovely Lidie Brouwer all the way from the Netherlands to join us here  on stage.  And yes, you can come on stage already.  Give her a warm welcome.  Hello.  Okay, welcome.  Hello.  Thank you.  She'll be presenting some of their works for about 40 minutes and then go into a Q&A session.  So, you might come up with some pretty questions already.  Enjoy.  Thank you.  Hello, welcome.  Thank you for the invitation to speak at Repubblica.  I work for Studio Rosegard and my name is Lidie Brouwer.  I studied Chinese and Mandarin Chinese.  So, I started to work for Studio Rosegard and at the studio in China.  Here you see the studio in the Netherlands in a small city near Rotterdam.  We work with a team of designers and engineers and technicians.  This is Studio in China.  And we develop our own technology and microchips so we don't have to worry about software and  we always can program it ourselves.  Here you can see intimacy, a work that went viral many times.  So I think you might know it, I suppose you do.  It addresses that become transparent when there were the heartbeat races of the model.  So then the more excited she becomes, the more transparent she gets.  This movie you saw the 2.0 version we made which is also with leather so it's more wearable  than the first version we made.  And here you can see Dan Rosegard and the designer and the artist from Studio Rosegard.  Presenting it to Maxima or Queen who had been crowned last week.  Proposing her to wear it the dress on the next occasion would be one of the most innovative  people in the Netherlands, possibly the world.  She looks like she still might need a few sessions with Dan to convince her to wear  it next time.  Here you can see June, one of our first works.  We like to show our artworks in public spaces and to get a dialogue with people that live  and that used to come there all the time.  Here we placed it in Rotterdam in a tunnel which is a little bit scary and dark and people  don't like to go there.  It used to be very criminal and now it's more tactile.  It otrapples to Greet you.  As a studio, we like to think what happens when technology jumps out of the computer  screen and becomes part of our landscape and our lives.  And here you can see even wedding couples, they came to this duchy tunnel where no one  likes to use to come and then they started to make their wedding pictures there because  they felt it was more friendly and happy and futuristic.  June is next week it will open at the Steyl Lake Museum which is very prestige in Holland.  So it really pops up in elite settings and in settings like this.  What you think is very interesting.  And this is the permanent version in Rotterdam outside.  We are also very pragmatic.  Here 60 meters of June only uses 60 watts.  So in the beginning we, because we want to have it as dark as possible, so we needed  to remove the lights, the public lighting that was already there.  But no one, they didn't really want to remove it, they didn't want to pay for the art,  we can take care of it.  And then it turned out that the 60 meters only uses 60 watts and then they were very happy  to remove the three lamps that were already there and take care of the artwork.  Another artwork we did last year, we launched last year are the marbles.  Also in a setting, it's in an area which also shows your housing.  So it was also a little bit, there used to be a basketball play field and people did  not really like to come there, so it's a little during the night.  And now the kids are playing there.  This is a teaser we made where we're tweaking it in the studio.  So the public spaces, we wonder what's happening, how would Facebook Square look like when you  put it in the real world, this embodiment of it, like a little campfire, a bonfire.  And Crystal is also our latest work, it will be released in September in the Netherlands,  we will have a new public space in Eindhoven in the Nautlop.  Einstein used to work there and the light bulb used to be manufactured in that area,  at Stripe S. It's an artwork that actually can be stolen, as you can see here,  they're separated crystals, you can put them on the, we enhance, we have a mat on the floor,  and when you place a crystal on it, it starts to light up, it enhances the magnetic fields  from the earth and we help it also a little bit.  You can see the evolution, first you have candles, light bulbs, and now we have lights  you can carry with you, basically.  The first, the artwork Crystal we first made was with real crystals, so we grow them,  we have an LED and then we grow the crystal around it and dip it in a raisin.  And you can just play with it and write letters and actually you can write stories in a very public way,  so that's what we all do on FyTweeter or Fyfacebook.  So that's Crystal, the circle is the artwork that's travelling,  it will be in Moscow this summer, and now you can see it in Amsterdam.  The funny thing with Crystal, the experience you already have, it's that people when they see  that there are many white crystals and just a few blue ones, they start to steal the blue ones,  they take them with them, which is okay, we like it.  You cherish a place and you have a souvenir of, well, you've been there,  or you can take one and give it to your boyfriend and then you can come together to put a crystal there,  like a wish fountain.  And we also want to make partnerships for the real public version with gift companies,  so you can make your own crystal or you can grow your own crystal or you can, well,  we will share the technology of the crystal, that's what we want to do.  You can see, you can make, well, ride with it, make a pop, campfire.  Another intervention we did last year was Lotus Dome in Lille, the city, it's an old beautiful city,  small city actually, with a beautiful old centre and there are churches like this and no one goes there  and then the city asked us, can you help us to get people back into these, well,  to respect these old buildings a little bit more and not to be afraid to go there.  And then we made this artwork with this Lotus Dome.  And then we made this one with this Lotus Dome.  And then we made this one with this Lotus Dome.  And then we made this one with this Lotus Dome.  Well, you can nearly hear the sub here, it's also with the real version.  That's not favourite, I think as much as this one.  It did work, people, you noticed there was an angel in the movie, it did work, people went there,  they were like, oh wow, look, there's a little angel there and look at the painting in the windows.  They started to appreciate this church which is open for exhibitions now, exhibitions now a bit more.  This is a beautiful example of how our studio works, the technique of Lotus Dome, I'm not going to talk about it,  the material also developed it ourselves, it starts to fold when the light is touching it  and the light is going on when you approach the dome basically.  So it's very intuitive, very interactive and it really acts like a flower, that's why we called it Lotus.  You see some more pictures and it's also in the movie you saw that it's making watery shapes  and the light is shining, it's turning around inside.  And here you can see little angels as well, a little bit in the shades.  Here is the black one.  Lotus Dome will be exhibiting in Jerusalem in June, in a cave actually, which is also very beautiful  and intervention you don't really expect.  This is our sustainable dance floor, you might know it, it's a floor that's generating its own electricity.  So when you dance in it, the tiles, it works like a dynamo.  When you dance in it, you get electricity and then the more electricity, the more you dance,  then it's the green spots, that's where the most electricity is being generated.  You can see close up and you can see how it works.  Well, out of this fascination, our other latest project started to develop.  A lot of people, a lot of electricity, so when you dance in it, so what happens if you apply it to roads?  And here you can see a car of wind lights, the cars, they generate a lot of electricity driving over the road  but also the winds that you feel when the car is passing by, that's how you will...  You can also think of public lighting for a highway like that.  Or paints that show whether the road is cold or warm and when it's cold, the ice, the ice patterns will show  and then you will be alarmed, watch out, it's slippery.  The smart highways are there, the artist talked about a lot of lectures and then one day this guy was in public.  He's one of the biggest bosses, the CEO of the road manufacturer, Haimans in Holland.  And they're making now this road, the end of 2013 in Brabants in the Netherlands.  It's paints that charge during the day and give light at night so you don't need the street lights anymore.  First of all, the Netherlands is a very eco-friendly future plan.  In the Netherlands, they also have a road with a car approach and a road with lighting.  They also have a business for the future, such as the road used for wind power development.  Smart highways became world famous as well, online mainly.  Even in Japan, you can see short movies with prototypes featured.  The Netherlands is a very eco-friendly future plan.  The Netherlands is a very eco-friendly future plan.  This is also a future one you saw in movies.  I didn't explain its broken lines. You can also shot electricity through the paint and then they will show unbroken.  You can also use a priority lane that charges the car while driving.  You don't have to worry about the pillars and charging your car.  This is typical Dutch landscape. You can see a little bit of June.  The first project we did, the natural version.  We made a Kinderdike 2.0 version of it.  This is a project that will be released in 2015.  The faster the windmills will spin, the more shapes you will show.  The first project we did was a project that was released in 2015.  The project was a project that was released in 2015.  The first project we did was a project that was released in 2015.  The first project we did was a project that was released in 2015.  It's all about creating the missing link. You can do it in public way.  With art in public spaces.  Any questions?  There is a microphone in the middle.  I'm just wondering how you are powering these crystals?  How are you powering these crystals with these LEDs inside?  There are small LEDs with copper wire.  We grow salt solution around it.  We made a mat.  We helped it a little bit.  Thank you.  Thanks for the presentation.  I understood that it's mainly for public places.  How do you present a project for these guys?  I'm not sure.  The highway is going to help us to make them.  If you think you can build it, the clients will come.  Thank you.  More questions?  No?  Thank you.
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