NoTube
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IOCOSE
In an age obsessed with digital preservation, constantly growing databases, search engine optimization and unlimited encyclopedias, the NoTube is here to investigate in the dark side of meaning production.
 Yeah, we are Yokoza. Yokoza is an art collected, formed by four people. Me, Davide, then Mateo, Paolo and Filippo. And we work together since 2006. And we are based in Italy, Germany and the UK. We are, yeah, it's the second slide that starts like that. We are particularly interested in the promises of new technologies, the ideologies behind these promises, what can be achieved with these technologies, but also why they so often disappoint. In the next 30 minutes, I will introduce you to two projects. The one is the No Tube Contest, the contest for the most valueless video on YouTube. And the second project is called In Time of Peace. And it's about the life of a drone after war and terror. But let's start with the first project, the No Tube Contest, that this year will take place in Switzerland, as you can see from the slide. And the winner of the No Tube Contest is the participant, who managed to find the most valueless video on YouTube. A video uploaded on YouTube is generally oriented to have a large audience, as a simple narrative and can be easily categorized. A No Tube video instead fails in every promise and contradicts every viewer's expectation for a meaningful experience. And these are the videos in which we are interested. A good No Tube video cannot be summarized, does not offer any keyword, is not linked everywhere, has not been discussed, and there is no need to discuss it. A good No Tube video can be defined as valueless, if it matches these three criteria. No reason to make it, no reason to watch it, and no reason to publish it. YouTube has plenty of fun videos, viral videos, commercial videos, videos that are expected to be watched to reach millions of viewers, and that sometimes succeed in this. However, for each video that reaches one million viewers, there are probably one million videos with no views, or with very few views. And these are the videos we are curious about. And these No Tube videos are also, in fact, extremely difficult to find, because they usually do not have any keywords, tag or content to be searched. Also, the submission for the No Tube contest open today, you can simply post a video using this hashtag to participate in the contest. And also, the winner of the No Tube contest will have a ticket to it in a restaurant in front of the Google office in Switzerland, in Zurich. So, YouTube. YouTube, this logo on YouTube is broadcast yourself. But is there always an audience? Should be there, an audience? YouTube makes quite a big promise that every video with this service, I mean, it's quite impenetrable. It's the promise that every video you upload will be saved, and this video is potentially accessible by anyone. YouTube achieve is potentially unlimited and grows constantly. However, how much of what is saved makes sense and can be considered to be valuable. We are mostly interested in how this video that have no evident value can be found, collected and curated. The No Tube contest is our way, first of all, involving people in taking time to pay attention to these videos. Most of the time, they are boring, but take time to watch it. Also, it's our way to take care of these videos. But let's have a look to some of these videos so that we can understand what are we talking about exactly. I promise you that they will be not too boring. So, well. Okay, now let's move it here. Wait. In this video, you will see also some winner of the previous edition of the No Tube contest. Two people made a coffee Harborman. It comes in three DVDs. That's the winner of the 2011 edition. This one was really a good winner. This was a runner up. This is also very interesting. I mean, it's a shoe. It works. You can also break it. It's too long. Basically, it's a woman talking with his mother in the room. It's really too long. It's too boring also for me. This was a runner up of the 2009 edition. We are almost done. Do not be worried about it. Let's go. Good. And here we have, oh that's two late nights in Tel Aviv, the winner of the 2010 edition. You can see that it's clearly the winner. And that's the winner of 2009. And that was, and I think it was also enough, probably. So in our work, we are generally interested in the boundaries between failure and success, the promises of new technologies and the disappointment these often generate. But more than that, we are interested in what could happen after this failure. But in no tube, even if the promise of broadcasting, the promise of YouTube, of broadcasting yourself is often disappointed, this does not mean that YouTube is a failure. Instead, we are curious about the multiple forms of failure that YouTube generates and how they contradict the YouTube statement while generating new forms of content that no one is expected to care about this. Our main questions are how to take care of this stuff and how to imagine new stories after the dissatisfaction of the new technologies as YouTube but as other new technologies. Another project where we have been investigated in such a similar aspect is the work called In Time of Peace. In Time of Peace is a series based around drones. It's nothing new. We find drones to be particularly fascinating. They were created as a world technology and now also becoming more and more part of our everyday life. We are told, for example, that drones can deliver goods like these Amazon drones. They can deliver pizza. They can map the territory. They can bomb countries. However, in all these stories we are told about drones, we mostly find drones to be used for something, to be an instrument, to kill people or to help people but to be an instrument. I really like this picture because it feels like the drone is feeling like a butterfly. It's really, it's having fun. It's having a relax. And that's our view about this project. So In Time of Peace, it's an attempt and imagine the life of a drone after war and terror and also outside any instrumental perspective. Namely, we imagine how the life of a drone could be if the drone is left by itself and without any human constriction or intervention. And our first idea was that probably, probably, the drone will try to keep itself fit, maybe running a race. So we basically put an app called Nike Plus upon the drone and we have monitored the activity of a drone running the 100 meter race by tracking its performance with a device for runner. And also we noticed that the results of its performance were quite unpredictable and also sometimes did not finish the race at all. Let's have a look at the video in which the drone is trying to finish this 100 meter. I have it here. Not here. Wait. Wait a moment. Wait a moment. Wow. I I So that was as you say is not that easy We also try to imagine it what Always remaining in this context we have collected a series of a drone taking selfies Most toy drones come with a built-in camera that is usually used by humans for both both for making video video making as for surveillance purpose We thought that drones once liberated by humans per human perspective Would point their camera against a mirror in this act of liberating vanity We also imagine that drone wouldn't be creative in choosing the location for their selfies so basically imitating their owners And What we mostly want to capture in this selfies is the banality of the life of a drone in times of peace If a drone did not have to operate in a worse scenario or be used by human being it will probably Probably do very banal and in an in imaginative activities such as taking selfies Here is an a snowboard shop Here in the bedroom as most of the selfies are And That's Where the the name of our this project comes from in time of peace it comes from a quote from a text written by Paul Virilio in 1983 It is say Logistic was the finite Was the finite as the procedure following which a nation's potential is Transferred to its airmade force in time of peace as in time of war and This idea of merging together the development of technologies for war With those for everyday life is it's quite clear in drones But also for video games computers and the internet in general Moreover it blurs the two scenarios together to the point in which in which they are they are Really really difficult to distinguish really difficult to separate And so that is our final question as with drones. Can we actually imagine a life in time of peace? Thanks for your attention. So If you have questions, I can answer to your questions Questions, please line up at the microphones any questions? Well, let's thank your closer and thank you for your attention Well, let's thank you closer and thanks for his excellent talk. Thank you
 Yeah, we are Yokoza.  Yokoza is an art collected, formed by four people.  Me, Davide, then Mateo, Paolo and Filippo.  And we work together since 2006.  And we are based in Italy, Germany and the UK.  We are, yeah, it's the second slide that starts like that.  We are particularly interested in the promises of new technologies,  the ideologies behind these promises,  what can be achieved with these technologies,  but also why they so often disappoint.  In the next 30 minutes, I will introduce you to two projects.  The one is the No Tube Contest,  the contest for the most valueless video on YouTube.  And the second project is called In Time of Peace.  And it's about the life of a drone after war and terror.  But let's start with the first project, the No Tube Contest,  that this year will take place in Switzerland,  as you can see from the slide.  And the winner of the No Tube Contest is the participant,  who managed to find the most valueless video on YouTube.  A video uploaded on YouTube is generally oriented to have a large audience,  as a simple narrative and can be easily categorized.  A No Tube video instead fails in every promise  and contradicts every viewer's expectation for a meaningful experience.  And these are the videos in which we are interested.  A good No Tube video cannot be summarized,  does not offer any keyword, is not linked everywhere,  has not been discussed, and there is no need to discuss it.  A good No Tube video can be defined as valueless,  if it matches these three criteria.  No reason to make it, no reason to watch it,  and no reason to publish it.  YouTube has plenty of fun videos, viral videos, commercial videos,  videos that are expected to be watched to reach millions of viewers,  and that sometimes succeed in this.  However, for each video that reaches one million viewers,  there are probably one million videos with no views,  or with very few views.  And these are the videos we are curious about.  And these No Tube videos are also, in fact, extremely difficult to find,  because they usually do not have any keywords, tag or content to be searched.  Also, the submission for the No Tube contest open today,  you can simply post a video using this hashtag to participate in the contest.  And also, the winner of the No Tube contest will have a ticket to it  in a restaurant in front of the Google office in Switzerland, in Zurich.  So, YouTube.  YouTube, this logo on YouTube is broadcast yourself.  But is there always an audience?  Should be there, an audience?  YouTube makes quite a big promise  that every video with this service, I mean, it's quite impenetrable.  It's the promise that every video you upload will be saved,  and this video is potentially accessible by anyone.  YouTube achieve is potentially unlimited and grows constantly.  However, how much of what is saved makes sense  and can be considered to be valuable.  We are mostly interested in how this video that have no evident value  can be found, collected and curated.  The No Tube contest is our way, first of all,  involving people in taking time to pay attention to these videos.  Most of the time, they are boring, but take time to watch it.  Also, it's our way to take care of these videos.  But let's have a look to some of these videos  so that we can understand what are we talking about exactly.  I promise you that they will be not too boring.  So, well.  Okay, now let's move it here.  Wait.  In this video, you will see also some winner of the previous edition of the No Tube contest.  Two people made a coffee Harborman.  It comes in three DVDs.  That's the winner of the 2011 edition.  This one was really a good winner.  This was a runner up.  This is also very interesting.  I mean, it's a shoe.  It works.  You can also break it.  It's too long.  Basically, it's a woman talking with his mother in the room.  It's really too long.  It's too boring also for me.  This was a runner up of the 2009 edition.  We are almost done.  Do not be worried about it.  Let's go.  Good.  And here we have, oh that's two late nights in Tel Aviv, the winner of the 2010 edition.  You can see that it's clearly the winner.  And that's the winner of 2009.  And that was, and I think it was also enough, probably.  So in our work, we are generally interested in the boundaries between failure and success,  the promises of new technologies and the disappointment these often generate.  But more than that, we are interested in what could happen after this failure.  But in no tube, even if the promise of broadcasting, the promise of YouTube, of broadcasting yourself  is often disappointed, this does not mean that YouTube is a failure.  Instead, we are curious about the multiple forms of failure that YouTube generates and  how they contradict the YouTube statement while generating new forms of content that  no one is expected to care about this.  Our main questions are how to take care of this stuff and how to imagine new stories  after the dissatisfaction of the new technologies as YouTube but as other new technologies.  Another project where we have been investigated in such a similar aspect is the work called  In Time of Peace.  In Time of Peace is a series based around drones.  It's nothing new.  We find drones to be particularly fascinating.  They were created as a world technology and now also becoming more and more part of our  everyday life.  We are told, for example, that drones can deliver goods like these Amazon drones.  They can deliver pizza.  They can map the territory.  They can bomb countries.  However, in all these stories we are told about drones, we mostly find drones to be used  for something, to be an instrument, to kill people or to help people but to be an instrument.  I really like this picture because it feels like the drone is feeling like a butterfly.  It's really, it's having fun.  It's having a relax.  And that's our view about this project.  So In Time of Peace, it's an attempt and imagine the life of a drone after war and terror and  also outside any instrumental perspective.  Namely, we imagine how the life of a drone could be if the drone is left by itself and  without any human constriction or intervention.  And our first idea was that probably, probably, the drone will try to keep itself fit, maybe  running a race.  So we basically put an app called Nike Plus upon the drone and we have monitored the activity  of a drone running the 100 meter race by tracking its performance with a device for  runner.  And also we noticed that the results of its performance were quite unpredictable and also  sometimes did not finish the race at all.  Let's have a look at the video in which the drone is trying to finish this 100 meter.  I have it here.  Not here.  Wait.  Wait a moment.  Wait a moment.  Wow.  I  I  So that was as you say is not that easy  We also try to imagine it what  Always remaining in this context we have collected a series of a drone taking selfies  Most toy drones come with a built-in camera that is usually used by humans for both both for making video  video making as for surveillance purpose  We thought that drones once liberated by humans per human perspective  Would point their camera against a mirror in this act of liberating vanity  We also imagine that drone wouldn't be creative in choosing the location for their selfies so basically imitating their owners  And  What we mostly want to capture in this selfies is the banality of the life of a drone in times of peace  If a drone did not have to operate in a worse scenario or be used by human being it will probably  Probably do very banal and in an in imaginative activities such as taking selfies  Here is an a snowboard shop  Here in the bedroom as most of the selfies are  And  That's  Where the the name of our this project comes from in time of peace it comes from a quote from a text  written by Paul Virilio in  1983  It is say  Logistic was the finite  Was the finite as the procedure following which a nation's potential is  Transferred to its airmade force in time of peace as in time of war and  This idea of merging together the development of technologies for war  With those for everyday life is it's quite clear in drones  But also for video games computers and the internet in general  Moreover it blurs the two scenarios together to the point in which in which they are they are  Really really difficult to distinguish really difficult to separate  And so that is our final question as with drones. Can we actually imagine a life in time of peace?  Thanks for your attention. So  If you have questions, I can answer to your questions  Questions, please line up at the microphones any questions?  Well, let's thank your closer and thank you for your attention  Well, let's thank you closer and thanks for his excellent talk. Thank you
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