Paolo Rossi Later years When did he retire? He ended his club career at Hellas Verona during the 1986-87 season, helping them to a fourth-place finish in Serie A, before retiring at the end of the season. Did he receive any awards or recognition? Rossi was named by Pele as one of the top 125 greatest living footballers in March 2004;
How did people react when he retired?
How did people react when Paolo Rossi retired?
After the 1982 World Cup, Rossi continued to play with Juventus. During the 1982-83 season, Juventus finished second in Serie A, although Rossi helped the club to win the 1983 Coppa Italia, scoring 5 goals, also helping Juventus to reach the 1983 European Cup final, only to lose out to Hamburg; Rossi finished the tournament as the top scorer, with 6 goals. During the 1983-84 season, Rossi won his second Scudetto title with the club, notably scoring 13 goals, also helping the club to win the 1983-84 UEFA Cup Winners' Cup, followed by the 1984 UEFA Super Cup. During his final season with the club, Rossi finally won the European Cup in 1985, finishing the tournament with 5 goals, behind only team-mate Michel Platini, and Torbjorn Nilsson, with 7 goals.  After his stint with Juventus, he moved on to a then struggling Milan for a season in 1985. During his time with Milan, he was remembered for his two-goal performance against Internazionale in a Milan derby match. Rossi was also selected to the Italian roster for the 1986 FIFA World Cup in Mexico, but did not play in the competition, because of an injury, which caused him to struggle during the team's fitness tests, due to the high altitude of the region; as a result, he was replaced by Giuseppe Galderisi up-front in the team's starting line-up. He made his final appearance for Italy on 11 May 1986, in a 2-0 friendly home win over China, in Naples. He ended his club career at Hellas Verona during the 1986-87 season, helping them to a fourth-place finish in Serie A, before retiring at the end of the season. He is currently involved in real estate, together with his former teammate Giancarlo Salvi.  Rossi scored a total of 20 goals in 48 senior international caps for Italy. Undoubtedly, his most important goal was the winner against Brazil in the 1982 World Cup which completed a famous hat trick and enabled the Azzurri to advance to the semi-finals at the expense of the South Americans. Rossi further represented Italy in the 1991 edition of the World Cup of Masters, scoring in the third place play off against Uruguay. Rossi is currently Italy's joint all-time top goalscorer in the FIFA World Cup, with 9 goals in 14 appearances over two editions of the tournament, alongside Roberto Baggio and Christian Vieri. 6 of his World Cup goals came in 7 appearances in Italy's victorious 1982 edition, and 3 of his goals came in 7 appearances in the 1978 edition, where Italy finished in fourth place.  Rossi was named by Pele as one of the top 125 greatest living footballers in March 2004; during the same year, he placed 12th in the UEFA Golden Jubilee poll.  In August 1990, he was named vice-president of Lega Pro Prima Divisione club A.S. Pescina Valle del Giovenco. CANNOTANSWER
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Paolo Rossi (; 23 September 1956 – 9 December 2020) was an Italian professional footballer who played as a forward. He led Italy to the 1982 FIFA World Cup title, scoring six goals to win the Golden Boot as top goalscorer, and the Golden Ball for the player of the tournament. Rossi is one of only three players, and the only European, to have won all three awards at a World Cup, along with Garrincha in 1962, and Mario Kempes in 1978. Rossi was also awarded the 1982 Ballon d'Or as the European Footballer of the Year for his performances (remaining the only player in history to win these four awards in a single year). Along with Roberto Baggio and Christian Vieri, he is Italy's top scorer in World Cup history, with nine goals overall.

At club level, Rossi was also a prolific goalscorer for Vicenza. In 1976, he was signed to Juventus from Vicenza in a co-ownership deal for a world record transfer fee. Vicenza retained his services, and he was the top goalscorer in Serie B in 1977, leading his team to promotion to Serie A. The following season, Rossi scored 24 goals, to become the first player to top the scoring charts in Serie B and Serie A in consecutive seasons. Rossi made his debut for Juventus in 1981, and went on to win two Serie A titles, the Coppa Italia, the UEFA Cup Winners' Cup, the UEFA Super Cup, and the European Cup.

Widely regarded as one of the greatest Italian footballers of all time, Rossi was named in 2004 by Pelé as one of the Top 125 greatest living footballers as part of FIFA's 100th anniversary celebration. In the same year, Rossi placed 12th in the UEFA Golden Jubilee Poll. After he retired from football, he worked as a pundit for Sky, Mediaset Premium, and Rai Sport, until his death on 9 December 2020.

Career

Early years
Rossi was born in Prato, Tuscany, Italy in the area of Santa Lucia.

Although he was a member of the squad during the 1972–73 season, Rossi made his debut in professional Italian football with Juventus in 1973, making an appearance in the Coppa Italia and winning a runners-up medal in the 1973 Intercontinental Cup. He was often injury-prone during his first few seasons, only making three Coppa Italia appearances with Juventus between 1972 and 1975, and scoring no goals. After three operations on his knees, he was later sent to gain experience with Como, where he made his Serie A debut during the 1975–76 season, initially playing as a right winger, where his small build would not be a hindrance; he made six Serie A appearances for the club, but again failed to score.

His career reached a turning point when Vicenza Calcio (then Lanerossi Vicenza) engaged him on loan. Coach Giovan Battista Fabbri decided to move him from the wing and place him in the centre of the attack (because of injuries to the then centre-forward) just before the season started. Rossi immediately showed a tremendous knack for getting open in the box and scoring, winning the Serie B Golden Boot with 21 goals in his first year in this more advanced position. In the 1976–77 season, Rossi's qualities as an implacable striker led his team to promotion to Serie A, and he also led Vicenza to the second group stage of the Coppa Italia that season. In the following season, Rossi scored 24 goals, to become the first player to top the scoring charts in Serie B and Serie A in consecutive seasons, also leading Vicenza to an incredible second-place finish in Serie A during the 1977–78 season, only behind his co-owners Juventus. Due to his performances, he was selected by the Italian national team's manager Enzo Bearzot for the 1978 FIFA World Cup. Rossi was also given his Italy debut under Bearzot on 21 December 1977, in a 1–0 friendly away win over Belgium.

Rossi confirmed his growth during the 1978 World Cup tournament, gaining international fame as one of the world's best strikers. Playing for Italy as a central striker, he would sometimes switch positions with the two other forwards, going to his original right wing position. Right winger Franco Causio, a two-footed player, would go left, and Italy's tall left winger Roberto Bettega would go to the center. This simple stratagem, made possible by the technical quality of all three players, created havoc for opposing defences, and Italy showed an entertaining offensive style of play in the tournament. Rossi totalled three goals and four assists as Italy finished in fourth place in that World Cup. He was named as part of the team of the tournament for his performances, and he also collected the Silver Ball as the second-best player of the World Cup. Rossi's goal in Italy's opening 2–1 group win of the tournament against France, on 2 June 1978, was also his first goal for Italy.

Up to this point, Rossi had been jointly owned by Vicenza and Juventus. When the two clubs were called to settle the property, Lanerossi offered the shocking sum of 2.612 billion lire for Rossi, who became the world's most expensive player, and Italy's most costly sportsman ever at that point. After the 1978 World Cup, during the 1978–79 season, Rossi made his European debut with Vicenza in the UEFA Cup, however, despite scoring 15 goals for the club in Serie A, his season was marked by injuries, and Vicenza was relegated to Serie B. Rossi was subsequently loaned to Perugia, in order to play in Serie A the following season.

Match-fixing scandal
While at Perugia, he managed 13 goals in Serie A during the 1979–80 season, also helping the club to the round of 16 of the UEFA Cup. During the season, however, he was involved in the infamous 1980 betting scandal known in Italy as Totonero, and as a result of this Rossi was disqualified for three years, although this was later reduced to a two-year ban. As a result, Rossi missed out on the 1980 European Championship with Italy, where the team once again finished in fourth place, on home soil. Despite the ban, Rossi always claimed to be innocent, and stated that he had been a victim of an injustice.

1982 World Cup

Despite his ban, Rossi was repurchased by Juventus in 1981, and he returned to the starting line-up just in time for the end of the 1981–82 season to contribute to the club's 1981–82 Serie A title (scoring one goal in three appearances), and to take part in the 1982 FIFA World Cup in Spain. Italian journalists and tifosi initially lamented that he was in very poor shape, however, and this view seemed to be confirmed by Italy's appalling performance in the three group matches, in which he was described as a "ghost aimlessly wandering over the field".

Italy manager Enzo Bearzot, however, staunchly confirmed Rossi for the decisive round robin in the second round, in which his team was to face Argentina, the reigning World Champions, and Brazil, the favourites to win the title with a team consisting of world-class players such as Sócrates, Zico, and Falcão. After Italy defeated Argentina 2–1, partly thanks to the defensive work of Claudio Gentile and Gaetano Scirea who shut down the young Argentine star Diego Maradona, Rossi scored a hat-trick to defeat Brazil 3–2 to qualify for the semi-finals. In the semi-final match against Poland, Rossi's two goals won the match for Italy once again, granting them a place in the 1982 World Cup final. In the final against West Germany, Rossi scored the first of Italy's three goals, from an indirect set-piece assist from Gentile, helping Italy win the match 3–1, giving his team their third World Cup title. With six goals in total, he won the tournament's máximo goleador award, the Golden Boot, as the top scorer of the tournament, as well as the Golden Ball Award for the best player of the tournament, and he was named as part of the team of the tournament for the second consecutive time.

Italian fans hung banners proclaiming him "Man of the match". Rossi's accomplishments in Spain gained him the title of European Footballer of the Year and World Player of the Year in 1982, as well as the 1982 Onze d'Or Award. His goalscoring exploits during the tournament earned him the nicknames "Pablito" and the "torero". Between his goals and assists throughout the tournament, Rossi was directly responsible for 58% of his team's goals during the 1982 World Cup.

Rossi became a national hero in Italy for his six goals in the 1982 World Cup finals. Peter Mason, writing for The Guardian, noted that the World Cup final win, which was set up by Rossi's crucial first goal, "was a cathartic moment for the nation, which had been subject to significant social and political unrest for a number of years and, despite being regarded as one of the world's premier footballing nations, had not won a World Cup since 1938... With the victory came an incalculable lift to the nation’s spirits, and Rossi was at the centre of the celebrations."

Later years and death

After the 1982 World Cup, Rossi continued to play with Juventus. During the 1982–83 season, Juventus finished second in Serie A, although he helped the club to win the 1983 Coppa Italia, scoring five goals. He also helped Juventus to reach the 1983 European Cup final, only to lose out to Hamburg; he finished the tournament as the top scorer, with six goals. During the 1983–84 season, Rossi won his second Scudetto title with the club, notably scoring 13 goals, also helping the club to win the 1983–84 UEFA Cup Winners' Cup, followed by the 1984 UEFA Super Cup. During his final season with the club, Rossi finally won the European Cup in 1985, finishing the tournament with 5 goals, behind only teammate Michel Platini, and Torbjörn Nilsson, with 7 goals.

Following his tenure with Juventus, Rossi moved on to a then struggling Milan for a season in 1985. During his time with Milan, he was remembered for his two-goal performance against Internazionale in a Milan derby match. Rossi was also selected in Italy's squad for the 1986 FIFA World Cup in Mexico, but did not play in the competition; an injury caused him to struggle during the team's fitness tests, owing to the high altitude of the region. As a result, he was replaced by Giuseppe Galderisi up-front in the team's starting line-up. He made his final appearance for Italy on 11 May 1986, in a 2–0 friendly home win over China in Naples. He ended his club career at Hellas Verona during the 1986–87 season, helping them to a fourth-place finish in Serie A, before retiring at the end of the season. He was involved in real estate, together with his former teammate Giancarlo Salvi.

Rossi scored a total of 20 goals in 48 senior international caps for Italy. Rossi is Italy's joint all-time top goalscorer in the FIFA World Cup, with nine goals in 14 appearances over two editions of the tournament, alongside Roberto Baggio and Christian Vieri. Six of his World Cup goals came in seven appearances during Italy's passage to triumph in 1982, and three of his goals came in seven appearances during the 1978 tournament, when Italy finished in fourth place. Rossi represented Italy in the 1991 edition of the World Cup of Masters, scoring in the third place play-off against Uruguay.

Pelé named Rossi as one of the top 125 greatest living footballers in March 2004; during the same year, Rossi placed 12th in the UEFA Golden Jubilee poll.

In August 1990, he was named vice-president of Lega Pro Prima Divisione club A.S. Pescina Valle del Giovenco.

Following his retirement he also worked as a pundit for Sky, Mediaset Premium, and Rai Sport.

Rossi died on 9 December 2020, at the age of 64, from lung cancer. Rossi was survived by his second wife, Federica Cappelletti, and three children. During his funeral in Vicenza on 12 December, attended by thousands, his house in Bucine was robbed.

Style of play
Paolo Rossi is widely regarded as one of the greatest and most prolific Italian forwards of all time. Although he lacked the intimidating physical presence of a typical out-and-out striker, Rossi was a quick, agile, prolific, and elegant centre-forward, with good technique, balance, extremely quick reactions, an accurate shot, and an eye for goal, which enabled him to anticipate defenders in the box for the ball. He made up for his lack of strength, physicality, and shooting power with his keen sense of opportunism, intelligence, positional sense, and sharp finishing skills with both of his feet as well as with his head, which allowed him to excel in the air and beat out larger opponents for the ball, in spite of his relatively short stature; he was not particularly adept at set pieces, however. Although Rossi was primarily known as a striker who mainly operated in the penalty area, he began his career as a right winger, and in his later career with Juventus, he was also deployed as a supporting forward, owing to the offensive attributes of the club's new signings in midfield, in particular Zbigniew Boniek and Michel Platini, where his role frequently involved holding up the ball or dragging opponents out of position to create space for his teammates' runs with his excellent attacking movement of the ball.

Career statistics

Club

International

Scores and results list Italy's goal tally first, score column indicates score after each Rossi goal.

Honours
Vicenza
Serie B: 1976–77

Juventus
Serie A: 1981–82, 1983–84
Coppa Italia: 1982–83
European Cup: 1984–85
European Cup Winners' Cup: 1983–84
UEFA Super Cup: 1984

Italy
FIFA World Cup: 1982

Individual
Serie A top scorer: 1977–78 (24 goals)
Serie B top scorer: 1976–77 (21 goals)
FIFA World Cup Silver Ball: 1978
FIFA World Cup All-Star Team: 1978, 1982
Gazzetta Sports Awards Man of the Year: 1978
FIFA XI: 1979, 1986
FIFA World Cup Golden Boot: 1982
FIFA World Cup Golden Ball: 1982
Onze d'Or: 1982
Ballon D'Or: 1982
World Soccer Awards Player of the Year: 1982
L'Équipe Champion of Champions: 1982
European Cup Top Scorers: 1982–83
World Soccer Awards 100 Greatest Players of the 20th Century #42
FIFA 100
UEFA Golden Jubilee Poll: #12
Golden Foot "Football Legends": 2007
Italian Football Hall of Fame: 2016

References

Further reading
Antonello Capone e Paolo Piani, Sponsor, in Marco Sappino (a cura di), Dizionario del calcio italiano, 1ª ed., Milano, Baldini & Castoldi, 2000.
Calciatori ‒ La raccolta completa Panini 1961–2012, Vol. 2 (1985–1986), Modena, Panini, 2012.
Calciatori ‒ La raccolta completa Panini 1961–2012, Vol. 3 (1986–1987), Modena, Panini, 2012.

External links
Official website 
Profile at FIGC.it 

1956 births
2020 deaths
1978 FIFA World Cup players
1982 FIFA World Cup players
1986 FIFA World Cup players
A.C. Milan players
Association football forwards
Como 1907 players
Ballon d'Or winners
FIFA 100
FIFA World Cup-winning players
Hellas Verona F.C. players
Italian footballers
Italy international footballers
Italy under-21 international footballers
Juventus F.C. players
People from Prato
A.C. Perugia Calcio players
Serie A players
Serie B players
Sportspeople involved in betting scandals
UEFA Champions League winning players
L.R. Vicenza players
World Soccer Magazine World Player of the Year winners
Deaths from lung cancer
Deaths from cancer in Tuscany
"React" is a song by American hip hop group Onyx. It was released on June 2, 1998 by JMJ Records, Rush Associated Labels and Def Jam as the third single from Onyx's third album, Shut 'Em Down. The song featured Onyx affiliates X1, Bonifucco and Still Livin' and a then unknown 50 Cent in his first official appearance on a song.

Produced by Bud'da, React was successful on the R&B and rap charts, peaking at 62 on the US Billboard's Hot R&B/Hip-Hop Singles & Tracks and 44 on the US Hot Rap Singles.

Allmusic highlighted the song itself when they reviewed the album.

Background
50 Cent mentioned Jam Master Jay as the man who put him on a song, during his book From Pieces to Weight: Once Upon a Time in Southside, Queens:
"...Jam Master Jay got me on a song called "React". At the time we did a song, no one expected it to be a single. They just put me on the song as a favor to Jay because I was the new nigga in his camp.

Music video
"React" was the first music video directed by Director X; and it premiered on "Rap City" aired on BET on June 13, 1998. The video concept called for rappers to be hockey players. 50 Cent spoke on his appearance in the video "React" when asked about the last time he went ice-skating."...It actually was the Onyx video. I had to learn for the video. I didn't know why. I was like 'What the—?' I asked them to put me in the box. Like an actual [penalty box]".

The video can be found on the 2008's DVD Onyx: 15 Years Of Videos, History And Violence.

Controversy
The beef between Onyx and 50 Cent started on Def Jam's "Survival Of The Illest" concert at the legendary world-famous Apollo Theater. The concert was held on July 18, 1998. During performing the song "React" rapper Scarred 4 Life (also known as Clay Da Raider) performed 50 Cent's verse. Later, 50 would diss Sticky Fingaz on a number of mixtapes, including 50's underground hit "How To Rob". Then he would fight with Fredro at the rehearsal for the 2003 VIBE Awards. In a 2008 interview for AllHipHop Fredro Starr made a comment about 50 Cent:"...50 is a smart businessman and at the end of the day we gave him respect. We put him on records when we was at the top of the game. He didn't even have a car. We gave him respect on the strength of Jam Master Jay. What did we get in return? Someone talking slick on mixtapes? Swinging on n****s?"

Releases

12" vinyl single track listing
A-Side:
"React" (Radio Edit) - 4:25 (Featuring 50 Cent, Bonifucco, Still Livin, X1 [Uncredited])
"Broke Willies" (Radio Edit) - 4:08 (Featuring X1 [Uncredited])
"Shut 'Em Down" (Remix)- 4:07 (Featuring Big Pun, Noreaga)

B-Side:
"React" (TV track)- 4:26
"Broke Willies" (TV Track) - 4:09
"Shut 'Em Down" (Remix) (TV Track) - 4:07

CD promo single track listing
"React" (Radio Edit)- 4:26 (Featuring 50 Cent, Bonifucco, Still Livin, X1 [Uncredited])
"Broke Willies" (Radio Edit)- 4:11 (Featuring X1 [Uncredited])
"Shut 'Em Down (Remix)" (Radio Edit)- 4:02 (Featuring Big Pun, Noreaga)

Notes
 The single version of "Broke Willies" is very different in music from the album version.

Samples
"Eastside Connection" by Frisco Disco

Notes
 LL Cool J is the first rap artist who used the same sample in his 1985 song "You'll Rock" (Remix) produced by Rick Rubin.

Personnel 
 Onyx - performer, vocals, co-producer ("Broke Willies")
 Fredro Starr - performer, vocals
 Sticky Fingaz - performer, vocals
 Sonny Seeza - performer, vocals
 Bud'da - producer ("React")
 Keith Horne - producer ("Broke Willies")
 Don Elliot - engineer ("Broke Willies")
 Self - producer ("Shut 'Em Down (Remix)")
 Ken "DURO" Ifill - engineer, mixing
 DJ LS One - engineer, mixing, scratches
 Patrick Viala - remixing ("Shut 'Em Down (Remix)")
 Tony Black - mixing, remixing ("Shut 'Em Down (Remix)")
 Tom Coyne - mastering

Charts

Weekly charts

References

External links
React at Discogs
React at RapGenius

1998 singles
JMJ Records singles
50 Cent songs
Onyx (group) songs
Songs written by 50 Cent
Music videos directed by Director X
Posse cuts React is a media franchise used by the Fine Brothers consisting of several online series centering on a group of individuals reacting to viral videos, trends, video games, film trailers, or music videos. The franchise was launched with the YouTube debut of Kids React in October 2010, and then grew to encompass four more series uploaded on the Fine Brothers' primary YouTube channel, a separate YouTube channel with various reaction-related content, as well as a television series titled React to That.

In 2016, the duo announced React World, a program and channel in which they would license the format of their React shows to creators, which led to widespread negative reception from viewers and fellow content creators, as well as confusion about what their format is. This eventually lead to the Fine Brothers removing all videos related to React World, essentially pulling the plug on the React World program.

YouTube series

Kids React
Benny and Rafi Fine launched a series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos (Double Rainbow, Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers (and one of the staff members since 2016), off-camera, showing kids ages 4–14 (7-13 as of September 2016, 7-11 as of October 2016) several viral videos or popular YouTubers and having the kids react to the videos.

The most popular Kids React episode to date is “Kids React to Gay Marriage", with over 40.2 million views as of September 2, 2018. The popularity of Kids React made it possible for the online series to win a special Emmy Award at the 39th Daytime Emmy Awards in 2012. The Emmy Award, that was given in cooperation with AOL, was awarded to the Fine Brothers for "Best Viral Video Series". After their Emmy win, the brothers explained, "Not a lot has changed [after winning the Emmy] other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can."

Videos and YouTube stars that have been reacted to by the kids include Smosh (who later reacted to the kids' reactions), planking and President Obama addressing the death of Osama bin Laden, among several other topics. Kids React has been compared to Kids Say the Darndest Things. In October 2012, the kids of the show were shown videos of the 2012 U.S. Presidential debates. Kids React won the Streamy Award for Best Non-Fiction or Reality Series in 2013.

Teens React
Due to the popularity of Kids React, The Fine Brothers spawned a spin-off dubbed Teens React on November 17, 2011 with "TEENS REACT TO TWILIGHT". The show has a similar premise to Kids React, however the younger stars are replaced with high school teenagers aged 14-18, some of whom have aged out of the Kids React series. Due to this, the Fine Brothers are able to show more mature and less "kid-friendly" videos such as videos on topics like Toddlers & Tiaras, Rick Perry's Strong commercial, Amanda Todd's death, and the 2012 U.S. Presidential debates. Other viral videos and YouTube stars that have been reacted to include Salad Fingers, the Overly Attached Girlfriend, "Gangnam Style", The Hunger Games trailer, Shane Dawson, and One Direction, among other topics.  Later on, The Fine Brothers launched a series titled Teens React: Gaming consisting videos of teenagers reacting to popular games such as Mario Kart 64, Flappy Bird, Rocket League, and Five Nights at Freddy’s. Teens React launched the career of Lia Marie Johnson, it also featured some "famous" 'reactors' as guest stars, including Lisa Cimorelli, Amy Cimorelli, Lucas Cruikshank (who later appears in YouTubers React), Alex Steele, Jake Short, and Maisie Williams.

Elders React
Elders React was debuted in 2012 and it included seniors over the age of 55. In 2021, it became a subseries for Adults React.

YouTubers React
YouTubers React was debuted in 2012 and it included famous YouTubers. On November 2020, it is retitled Creators React due to the success of other social medias and is currently airing its one-off episodes as of June 2021.

Adults React
On May 30, 2015, the Fine Brothers announced Adults React, which premiered on July 16 later that year. It consists of people ages 20 to 55, including former stars of Teens React that have aged out of the series. Depending on the video or topic, Adults React will be specific of which type of adults are going to be reacting, such as parents or college kids.

Parents React

The first episode of Parents React premiered on August 6, 2015 with “Parents React to Don’t Stay At School”. This series involves parents reacting to stuff that kids were getting into.

College Kids React
The first episode of College Kids React premiered on June 23, 2016 with "College Kids React to The 1975". This series includes stars who have aged out of Teens React along with new stars, as well as stars that have not yet aged out of Teens React but have begun college. The content of College Kids React is similar to the content found in Teens React but more mature.

One-off episodes
In April 2014, as an April Fools joke, the Fine Brothers teamed up with Friskies and released Cats React, which went viral. In July 2016 they released another part of Cats React.

In August 2014, they released Celebrities React to Viral Videos, and now re-released yearly.

In April 2018, in another April Fools joke, they released "Teens React to Nothing" where they showed the teenagers on a blank screen. The following year, they released a sequel, "nothing reacts to teens react to nothing.", which featured the original video being played in an empty studio.

React YouTube channel
After creating four individual successful React series on their primary YouTube channel, the Fine Brothers launched a separate YouTube channel in 2014, for reaction-related content, simply dubbed "React". With the intent of running programming five days a week, the channel launched with five series: React Gaming (a Let's Play-style series with real youths from their primary React series), Advice (a series featuring real youths respond to questions from viewers), React Remix (musical remixes of past React footage), People Vs. Foods (originally Kids Vs. Food until 2016) (a series featuring Reactors taste-test "Weird" or international foods), and Lyric Breakdown (a series in which Reactors break down the meaning of various songs). The channel launched with a teenage-focused playthrough of Goat Simulator.
From September 18th 2020 to May 31st 2021, the React YouTube channel was retitled to "REPLAY", following the renaming of the main FBE channel to "REACT" in the wake of FBE's distancing from Benny and Rafi Fine as a consequence of the scandal in Summer 2020 that led to many reactors leaving the channel.
On June 1st 2021, REPLAY is retitled "PEOPLE VS FOOD" and moved all the non-food videos to REACT.

React to That
In early 2014, it was announced that the Fine Brothers made a deal with NCredible Entertainment, a production studio founded by Nick Cannon to develop a television series for Nickelodeon. The series, dubbed React to That, was "entirely re-envisioned for television," as the reactors "not only watch and respond to viral videos, but pop out of the reaction room and into showdowns where the clips come to life as each reactor is confronted with a challenge based on the video they just watched." Following the announcement of the series, Benny Fine explained, "All these viewers now watching are also pioneering what it is to be a viewer of content. They follow us through all of our different endeavors, all our different series, and now will have the opportunity to follow us to another medium." Nickelodeon ordered 13 episodes to be produced, but only 12 were made and aired.

React World

Background
In July 2015, the Fine Brothers filed for trademark protection on "React" with the U.S. Patent and Trademark Office (USPTO). The trademark was filed for "Entertainment services, namely, providing an ongoing series of programs and webisodes via the internet in the field of observing and interviewing various groups of people." The USPTO approved for a 30-day opposition period which was set to begin on February 2, 2016; if no parties filed an opposition to the Fines' trademark request, it would have proceeded through the process. The brothers had recently filed for and been granted trademark registrations for "Elders React" and "Teens React" in 2013 as well as "Kids React" in 2012.

Announcement details
On January 26, 2016, the Fines announced that they would be launching React World, a way to grant content creators the license to create their own versions of the React shows. Specifically, the Fine Brothers explained they were going to license the format of their React shows. A Variety report detailed that React World would "aggregate videos in a channel to launch later this year to promote, support and feature fan-produced programming based on their shows."  The brothers' company, Fine Brothers Entertainment (FBE) explained they would be working with YouTube and ChannelMeter on the launch of React World. FBE also expressed they would be able to monetize React-style videos uploaded under their license. On monetization, Digital Trends detailed "Although licenses are free, React World creators must agree to share 20 percent of AdSense revenue and 30 percent of premium brand deals with FBE." Additionally, the Fines explained they would provide ongoing production guidance, creative guidelines, format bibles, and other resources, as well as promotional and technical support to those creators who participated with the brothers on React World.

Reception
Although YouTube's VP on content partnerships, Kelly Merryman, originally proclaimed "This is brand-building in the YouTube age — rising media companies building their brands through collaborations with creators around the world," the Fine Brothers were met with overwhelmingly negative reception to their React World announcement. BBC News reported that "critics of the Fine Brothers have expressed concern they may use the trademarks to stifle competition," and quoted one YouTuber who detailed "People don't trust them because a few years ago when Ellen DeGeneres did a similar video—not that similar, it didn't have the same format or branding—they claimed it was their format." Viewers and fellow content creators alike condemned the Fines for their announcement, with The Daily Dot reporting, "Backlash poured in on Reddit and social media, and other YouTubers posted their own reactions and parodies of the enthusiastically corporate React World announcement video." The backlash led to a dramatic drop in subscribers, with upwards of 675,000 accounts collectively unsubscribing from the React and Fine Bros Entertainment channels as well as recent videos getting many dislikes in protest as of February 22, 2016. Mashable described that one Reddit post "ignited a thread of haters, defenders and overall discussion about whether what Fine Brothers Entertainment is doing is fair." Ryan Morrison, a gamer, lawyer and Reddit user, declared that he would file a legal challenge to the Fine Brothers' trademark request on "React", writing "These guys didn’t come up with the idea of filming funny reactions from kids. And they certainly don’t own an entire genre of YouTube videos. It wasn’t their idea, and it’s not theirs to own or police."

Though there was an overwhelmingly negative response to the React World announcement, other personalities expressed milder opinions; Internet personality Hank Green wrote "This could actually be a very cool project if it could be divorced from the idea of two very powerful creators attempting to control a very popular YouTube video format. Franchising one of YouTube's biggest shows? Yeah, I’d love to see how that goes." New York reporter Jay Hathaway wrote "The trademark and React World are dead. And that's a shame, because it was an interesting idea that suffered from tone-deaf execution."

Responses and discontinuation by the Fine Brothers
After seeing the initial backlash from their announcement, The Fine Brothers posted comments on various social media websites including Facebook, Twitter, Reddit, and the comment section of their YouTube announcement video. On Facebook the Fines wrote, "We do not own the idea or copyright for reaction videos overall, nor did we ever say we did. You don’t need anyone’s permission to make these kinds of videos, and we’re not coming after anyone", adding "We are in no way claiming reaction content in general is our intellectual property. This is purely a voluntary program for people wanting direct support from us, and we continue to be so excited to work with all of you who may want to participate". They additionally tweeted "We're not saying we hold a copyright on reaction videos overall, no one can. We're licensing our specific shows, like TV has done for years". The brothers also explained they would "not be trying to take revenue from other types of reaction videos, and will not be copyright-striking". However, other YouTubers have reported multiple copyright related video takedowns. The Guardian also reported that unrelated channels featuring diverse groups of people reacting to videos were also removed after takedown requests from the Fine Brothers; the "Seniors React" video was noted to be released prior to the Fines launching their Elders React series. The Fines also posted an update video in response to what they described as "confusion and negative response" to React World, in which they try to clear up confusion on what their format encompasses, as well as inviting viewers to e-mail them about any further questions.

Ultimately, the Fine Brothers removed all React World videos, and posted a statement on Medium, declaring they have filed the paperwork to rescind all their "React" trademarks and applications, will discontinue the React World program, and will release all past Content ID claims. In their post, the brothers expressed "It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward". Reaction to this Medium post was negative on Reddit, where users were reported commenting they would not forgive the Fine Brothers.

Accolades

References

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Footnotes

See also 
 Reaction video

2010 web series debuts
Fullscreen (company) channels
Fullscreen Media franchises
YouTube original programming