Jessica Alba 2010-present what did she do in 2010? 2010, Alba starred in five films. What were those films? She also played Joyce Lakeland, a prostitute in The Killer Inside Me, a film adaption of the book of the same name did she win any awards? She won a Teen Choice for Choice Movie Actress: Horror/Thriller  and a Razzie Award for Worst Actress-nomination. what did she do in 2012? In January 2012, Alba and business partner Christopher Gavigan launched The Honest Company,
what was the honest company?
What was the honest company?
Alba expressed an interest in acting from the age of five. In 1992, the 11-year-old Alba persuaded her mother to take her to an acting competition in Beverly Hills, where the grand prize was free acting classes. Alba won the grand prize, and took her first acting lessons. An agent signed Alba nine months later. Her first appearance on film was a small role in the 1994 feature Camp Nowhere as Gail. She was originally hired for two weeks but her role turned into a two-month job when one of the prominent actresses dropped out.  Alba appeared in two national television commercials for Nintendo and J. C. Penney as a child. She was later featured in several independent films. She branched out into television in 1994 with a recurring role as the vain Jessica in three episodes of the Nickelodeon comedy series The Secret World of Alex Mack. She then performed the role of Maya in the first two seasons of the television series Flipper. Under the tutelage of her lifeguard mother, Alba learned to swim before she could walk, and she was a PADI-certified scuba diver, skills which were put to use on the show, which was filmed in Australia.  In 1998, she appeared as Melissa Hauer in a first-season episode of the Steven Bochco crime-drama Brooklyn South, as Leanne in two episodes of Beverly Hills, 90210, and as Layla in an episode of Love Boat: The Next Wave. In 1999, she appeared in the Randy Quaid comedy feature P.U.N.K.S.. After Alba graduated from high school, she studied acting with William H. Macy and his wife, Felicity Huffman, at the Atlantic Theater Company, which was developed by Macy and Pulitzer Prize-winning playwright and film director, David Mamet. Alba rose to greater prominence in Hollywood in 1999 after appearing as a member of a snobby high school clique in the Drew Barrymore romantic comedy Never Been Kissed, and as the female lead in the 1999 comedy-horror film Idle Hands, opposite Devon Sawa.  Her big break came when writer/director James Cameron picked Alba from a pool of 1,200 candidates for the role of the genetically engineered super-soldier, Max Guevara, on the Fox sci-fi television series Dark Angel. Co-created by Cameron, the series starred Alba, and ran for two seasons until 2002. Alba earned critical acclaim for her role in the show, receiving a Golden Globe nomination as well as the Teen Choice Award for "Choice Actress" and Saturn Award for Best Actress.  Alba's film roles have included playing an aspiring dancer-choreographer in Honey, and an exotic dancer Nancy Callahan in Sin City, for which she received an MTV Movie Award for "Sexiest Performance." Alba portrayed the Marvel Comics character Sue Storm, the Invisible Woman, in Fantastic Four and its sequel. She also starred in Into the Blue (2005), Good Luck Chuck (2007) and Awake (2007).  Alba hosted the 2006 MTV Movie Awards and performed sketches spoofing the movies King Kong, Mission: Impossible III, and The Da Vinci Code. In February 2008, she hosted the Academy of Motion Picture Arts and Sciences' Science and Technical Awards. Alba has been represented by Brad Cafarelli.  Also in 2008, Alba made her acting transition to the horror-film genre in The Eye, a remake of the Hong Kong original. The film was released on February 1, 2008. Though the film was not well received by critics, Alba's performance itself received mixed reviews. She won a Teen Choice for Choice Movie Actress: Horror/Thriller  and a Razzie Award for Worst Actress-nomination. Later in 2008, Alba starred alongside Mike Myers and Justin Timberlake in The Love Guru.  In 2010, Alba starred in five films. She signed on to star as the lead role in An Invisible Sign of My Own in late 2008'. The movie was filmed in 2008, premiered at the Hamptons International Film Festival, and was later released to theaters in May 2011. She also played Joyce Lakeland, a prostitute in The Killer Inside Me, a film adaption of the book of the same name which co-starred Kate Hudson and Casey Affleck. The film premiered at the Sundance Film Festival. Her second film of the year was the romantic comedy Valentine's Day, directed by Garry Marshall. She portrayed Ashton Kutcher's girlfriend, Morley Clarkson, in the ensemble film that included Julia Roberts, Anne Hathaway, Jessica Biel, Bradley Cooper, and Jennifer Garner, among others. Later that year, she appeared in the action film Machete, and in Little Fockers, reuniting with Robert De Niro who was also in Machete.  In 2011, Alba appeared in the film Spy Kids: All the Time in the World.  In January 2012, Alba and business partner Christopher Gavigan launched The Honest Company, a collection of household goods, diapers, and body care products. The company was valued at $1 billion as of 2014. In 2015, it was estimated that Alba owned 15 to 20 percent of the company. In March 2012, Alba announced that she would be releasing a book, The Honest Life, based on her experiences creating a natural, non-toxic life for her family. The book was published in early 2013 by Rodale and later became a New York Times Best Seller.  Alba's 2013 film projects included comedy A.C.O.D. and animated film Escape from Planet Earth. Alba reprised her roles, Santana in Machete's sequel Machete Kills, and Nancy Callahan in Sin City: A Dame to Kill For, the sequel to 2005's Sin City. Filming for the Sin City sequel started in October 2012 and the film was released in August 2014.  In October 2015, Alba launched a collection of skin care and beauty products called Honest Beauty. CANNOTANSWER
a collection of household goods, diapers, and body care products. The company was valued
Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in Camp Nowhere and The Secret World of Alex Mack (1994), and rose to prominence at age 19 as the lead actress of the television series Dark Angel (2000–2002), for which she received a Golden Globe nomination.

Her big screen breakthrough came in Honey (2003). She soon established herself as a Hollywood actress, and has starred in numerous box office hits throughout her career, including Fantastic Four (2005), Fantastic Four: Rise of the Silver Surfer (2007), Good Luck Chuck (2007), The Eye (2008), Valentine's Day (2010), Little Fockers (2010), and Mechanic: Resurrection (2016). She is a frequent collaborator of director Robert Rodriguez, having starred in Sin City (2005), Machete (2010), Spy Kids: All the Time in the World (2011), Machete Kills (2013), and Sin City: A Dame to Kill For (2014).  From 2019 to 2020, Alba starred in the Spectrum action crime series L.A.'s Finest.

In 2011, Alba co-founded The Honest Company, a consumer goods company that sells baby, personal and household products. Magazines including Men's Health, Vanity Fair and FHM have included her on their lists of the world's most beautiful women.

Early life
Jessica Marie Alba was born in Pomona, California on April 28, 1981, the daughter of Catherine Louisa (née Jensen) and Mark David Alba. Her mother has Danish, Welsh, German, English and French ancestry, while her paternal grandparents, who were born in California, were both the children of Mexican immigrants. She has a younger brother, Joshua. Her third cousin, once removed, is writer Gustavo Arellano. Her father's Air Force career took the family to Biloxi, Mississippi, and Del Rio, Texas, before settling back in Claremont, California, when she was nine years old. Alba has described her family as being a "very conservative family – a traditional, Catholic, Latin American family" and herself as very liberal; she says she had identified herself as a "feminist" as early as age five.

Alba's early life was marked by a multitude of physical maladies. During childhood, she suffered from pneumonia four to five times a year and had partially collapsed lungs twice as well as a ruptured appendix and tonsillar cyst. She has also had asthma since she was a child. Alba became isolated from other children at school because she was in the hospital so often from her illnesses that no one knew her well enough to befriend her. She has said that her family's frequent moving also contributed to her isolation from her peers. Alba graduated from Claremont High School at age 16 and subsequently attended the Atlantic Theater Company.

Acting career

1992–1999: Beginnings

Alba expressed an interest in acting from the age of five. In 1992, the 11-year-old Alba persuaded her mother to take her to an acting competition in Beverly Hills, where the grand prize was free acting classes. Alba won the grand prize, and took her first acting lessons. An agent signed Alba nine months later. Her first appearance on film was a small role in the 1994 feature Camp Nowhere as Gail. She was originally hired for two weeks but her role turned into a two-month job when one of the prominent actresses dropped out.

Alba appeared in two national television commercials for Nintendo and J. C. Penney as a child. She was later featured in several independent films. She branched out into television in 1994 with a recurring role as the vain Jessica in three episodes of the Nickelodeon comedy series The Secret World of Alex Mack. She then performed the role of Maya in the first two seasons of the 1995 television series Flipper. Under the tutelage of her lifeguard mother, Alba learned to swim before she could walk, and she was a PADI-certified scuba diver, skills which were put to use on the show, which was filmed in Australia.

In 1998, she appeared as Melissa Hauer in a first-season episode of the Steven Bochco crime-drama Brooklyn South, as Leanne in two episodes of Beverly Hills, 90210, and as Layla in an episode of Love Boat: The Next Wave. In 1999, she appeared in the Randy Quaid comedy feature P.U.N.K.S.. After Alba graduated from high school, she studied acting with William H. Macy and his wife, Felicity Huffman, at the Atlantic Theater Company, which was developed by Macy and Pulitzer Prize-winning playwright and film director, David Mamet. Alba rose to greater prominence in Hollywood in 1999 after appearing as a member of a snobby high school clique tormenting an insecure copy editor in the romantic comedy Never Been Kissed, opposite Drew Barrymore, and as the female lead in the little-seen comedy horror film Idle Hands, alongside Devon Sawa.

2000–2006: Worldwide recognition
Her big break came when James Cameron picked Alba from a pool of over one thousand candidates for the role of the genetically engineered super-soldier, Max Guevara, on the FOX sci-fi television series Dark Angel. The series ran for two seasons until 2002 and earned Alba critical acclaim, a Golden Globe nomination, the Teen Choice Award for Choice Actress, and Saturn Award for Best Actress. Her role has been cited as a feminist character and is considered a symbol of female empowerment. Writing for the University of Melbourne, Bronwen Auty considered Max to be the "archetypal modern feminist hero —a young woman empowered to use her body actively to achieve goals", citing Max's refusal to use firearms and instead using martial arts and knowledge as weapons as contributing to this status. In 2004, Max was ranked at number 17 in TV Guides list of the "25 Greatest Sci-Fi Legends". Her role in Dark Angel led to significant parts in films, she had her big screen breakthrough in 2003, when she starred as an aspiring dancer-choreographer in Honey. Rotten Tomatoes' critical consensus was: "An attractive Jessica Alba and energetic dance numbers provide some lift to this corny and formulaic movie". Budgeted at US$18 million, the film, nevertheless, made US$62.2 million.

Alba next played exotic dancer Nancy Callahan, as part of a long ensemble cast, in the neo-noir crime anthology film Sin City (2005), written, produced, and directed by Robert Rodriguez and Frank Miller. It is based on Miller's graphic novel of the same name. She had not heard about the novel prior to her involvement with the film, but was eager to work with Rodriguez. The film was a critical darling and grossed US$158.8 million. She received a MTV Movie Award for Sexiest Performance.

Alba portrayed the Marvel Comics character Invisible Woman in Fantastic Four (also 2005), alongside Ioan Gruffudd, Chris Evans, Michael Chiklis, and Julian McMahon. The Guardian, in its review for the film, noted: "Feminists and non-feminists alike must absorb the Fantastic Four'''s most troubling paradox: having been admitted to the story on the grounds of her beauty, [Alba's] superpower is to be invisible". The film was a commercial success despite negative reviews, grossing US$333.5 million worldwide. At the 2006 MTV Movie Awards, she earned nominations for Best Hero and Best On-Screen Team. Her last 2005 film was the thriller Into the Blue, in which Alba portrayed, opposite Paul Walker, one half of a couple who find themselves in trouble with a drug lord after they come upon the illicit cargo of a sunken airplane. The film saw moderate box office returns, with a US$44.4 million worldwide gross. She hosted the 2006 MTV Movie Awards and performed sketches spoofing the movies King Kong, Mission: Impossible III, and The Da Vinci Code.

2007–2010: Romantic comedies
Alba reprised her role in Fantastic Four: Rise of the Silver Surfer, released in June 2007. According to Alba, Tim Story's direction during an emotional scene almost made her quit acting. "[He told me] 'It looks too real. It looks too painful. Can you be prettier when you cry? Cry pretty, Jessica.' He was like, 'Don't do that thing with your face. Just make it flat. We can CGI the tears in.'" According to Alba, this experience filled her with self-doubt: "And then it all got me thinking: Am I not good enough? Are my instincts and my emotions not good enough? Do people hate them so much that they don't want me to be a person? Am I not allowed to be a person in my work? And so I just said, 'Fuck it. I don't care about this business anymore.'" The film grossed  globally.

In Good Luck Chuck (also 2007), Alba portrayed the love interest of a womanizer dentist. She posed for one of the Good Luck Chucks theatrical posters parodying the well-known Rolling Stone cover photographed by Annie Leibovitz featuring John Lennon and Yoko Ono in similar poses. While the film was heavily panned by critics, it made almost US$60 million upon its release. Her third starring vehicle in 2007 was the psychological thriller Awake, portraying the girlfriend of a billionaire man who is about to have a heart transplant. Reviews were lukewarm, but Roger Ebert praised her performance, and budgeted at around US$8 million, the film made US$32.7 million.

In February 2008, she hosted the Academy of Motion Picture Arts and Sciences' Science and Technical Awards. Alba made her acting transition to the horror genre in the film The Eye, a remake of the Hong Kong original, in which she obtained the role of a successful classical violinist who receives an eye transplant that allows her to see into the supernatural world. Though the film was not well received by critics, her performance itself received mixed reviews. She garnered a Teen Choice for Choice Movie Actress: Horror–Thriller and a Razzie Award nomination for Worst Actress (shared with The Love Guru). In 2008, she also played a salesgirl in the independent romantic comedy Meet Bill, alongside Logan Lerman and Elizabeth Banks, and starred in the comedy  The Love Guru, as a woman who inherits the Toronto Maple Leafs hockey team, opposite Mike Myers and Justin Timberlake. Mick LaSalle, of the San Francisco Chronicle, noting that she was "prominently" in the film, felt that she "finally seems relaxed on camera". The Love Guru was a critical and commercial flop.

While Alba did not have any film release in 2009, five high-profile films released throughout 2010 featured her in significant roles. Her first role in the year was that of a prostitute in The Killer Inside Me, an adaptation of the book of the same name, opposite Kate Hudson and Casey Affleck, which premiered at the Sundance Film Festival to polarized reactions from critics. Her next film was the romantic comedy Valentine's Day, in which she played the girlfriend of a florist as part of a long ensemble cast consisting of Jessica Biel, Bradley Cooper, Taylor Lautner and Julia Roberts, among others. Despite negative reviews, the film was a commercial success, with a worldwide gross of US$216.5 million. In the action film Machete, Alba reunited with director Robert Rodriguez, taking on the role of an immigration officer torn between enforcing the law and doing what is popular in the eyes of her family. Machete made over US$44 million globally.

The drama An Invisible Sign of My Own, which Alba filmed in late 2008, premiered at the Hamptons Film Festival. In it, she portrayed a painfully withdrawn young woman. Her last 2010 film was the comedy Little Fockers, in which she played an extrovert drug representative, reuniting with Robert De Niro, who was also in Machete. Despite negative reviews from critics, the film grossed over US$310 million worldwide. For all her 2010 roles, she received a Razzie Award for Worst Supporting Actress.

2011–present: action and independent media productions
In 2011, Alba worked for the third time with Robert Rodriguez in the film Spy Kids: All the Time in the World, portraying a retired spy who is called back into action.  To bond with her new stepchildren, she invites them along. The film paled at the box office in comparison to the previous films in the franchise, but was still a moderate success, taking in US$85 million around the globe. Alba next appeared with Adam Scott, Richard Jenkins, Jane Lynch, Mary Elizabeth Winstead, and Catherine O'Hara in the comedy A.C.O.D. (2013), portraying what the Washington Post described as a "fellow child of divorce", with whom Scott's character "almost cheats on" her girlfriend. ScreenRant critic Ben Kendrick wrote: "[Winstead] and [Alba] also deliver in their contributions – though both of their characters are mainly designed to be mirrors for Carter to examine his own life and choices." A.C.O.D. received a limited theatrical run in North America. In 2013, Alba also made her voice acting debut in the moderately successful animated film Escape from Planet Earth.

Alba worked once again with director Rodriguez for two film sequels. She reprised her role of an Immigration Officer, in an uncredited cameo appearance, in Machete Kills (2013), which flopped with critics and audiences, and her much larger role of stripper Nancy Callahan, seeking to avenge her late protector, in Sin City: A Dame to Kill For, which was released in August 2014, on 2D and 3D. Unlike the first film, A Dame to Kill For was a commercial failure, grossing US$39 million against its US$65 million production budget, and received mixed reviews from film critics. Variety felt it was a "late, limp attempt to turn Alba's character from an exploited figure into an empowered one". She next took on the roles of a cabaret show performer in the dramedy Dear Eleanor (2014), the athletic girlfriend of a successful and well-respected English professor in the romantic comedy Some Kind of Beautiful (2014), a receptionist at a limo company in the thriller Stretch (also 2014), an emotionally vulnerable weapons trafficker in the crime comedy Barely Lethal (2015), and that of a documentary filmmaker in the horror film The Veil (2016); all films were released for limited theatrical runs and VOD.

In the action film Mechanic: Resurrection (2016), alongside Jason Statham, Alba played the girlfriend of a retired hitman. She did Krav Maga to get into shape for the film, and was drawn to the strength her character exhibited, remarking: "I think for these types of movies you don't often get to see the female romantic lead kind of kick butt. I mean, it's usually she's being saved by the guy, and so it's nice that I got to come to the table with a toughness, and a real heart". The film made US$125.7 million worldwide.

She will star in and executive produce a new documentary series for Disney+ called "Parenting Without Borders" (working title) which will focus on families around the world and their beliefs and culture.

Other endeavors
The Honest Company
In January 2012, Alba and business partner Christopher Gavigan launched The Honest Company, selling a collection of household goods, diapers, and body care products. The company was successful, and was valued at US$1 billion . In early 2013, Alba released her book, The Honest Life, based on her experiences creating a natural, non-toxic life for her family. The book became a New York Times Best Seller. In 2015, it was estimated that Alba owned 15 to 20 percent of the company.

In October 2015, Alba launched a collection of skin care and beauty products called Honest Beauty.

Charity and activism
Alba posed for a bondage-themed print advertising campaign by Declare Yourself, a campaign encouraging voter registration among youth for the 2008 United States presidential election. The ads, photographed by Mark Liddell, feature Alba wrapped in and gagged with black tape, and drew national media attention. Alba said of doing the advertisements that "it didn't freak me out at all." Alba also said, "I think it is important for young people to be aware of the need we have in this country to get them more active politically...People respond to things that are shocking."

Alba endorsed and supported Democratic presidential hopeful Barack Obama during the 2008 primary season. She also endorsed Hillary Clinton's campaign for president.

In June 2009, while filming The Killer Inside Me in Oklahoma City, Alba was involved in a controversy with residents when she pasted posters of sharks around town. Alba said that she was trying to bring attention to the diminishing population of great white sharks. Media outlets speculated that Alba would be pursued and charged with vandalism. On June 16, 2009, Oklahoma City police said that they would not pursue criminal charges against Alba, because none of the property owners wanted to pursue it. Alba apologized in a statement to People magazine and said that she regretted her actions. She later donated an undisclosed amount of money (over US$500) to the United Way, whose billboard she had obscured with one of the shark posters.

In 2011, Alba participated in a two-day lobbying effort in Washington D.C. in support of the Safe Chemicals Act, a revision of the Toxic Substances Control Act of 1976. Alba returned to Capitol Hill in 2015 to lobby lawmakers as they once again debated a replacement for the 1976 Substances Control Act. She has also been a strong supporter of gay rights and on June 27, 2013, she expressed her delight with the Supreme Court's decision to strike down DOMA on her Twitter account. She tweeted "#equality #love".

Alba's charity work has included participation with Clothes Off Our Back, Habitat for Humanity, National Center for Missing and Exploited Children, Project HOME, RADD, Revlon Run/Walk for Women, SOS Children's Villages, Soles4Souls, Step Up and Baby2Baby. Alba is an ambassador for the 1Goal movement to provide education to children in Africa. She has also served as a Baby2Baby "angel" ambassador, donating and helping to distribute items such as diapers and clothing to families in Los Angeles.
In 2015, Alba and The Honest Company sponsored a laboratory at Mount Sinai Hospital in New York City. The lab was announced to be a specialized room designed to keep out dust and particles, where a team of epidemiologists would research links between household chemicals and autism.

Public image

Jessica Alba has received attention for her looks over the years and has been included in several publications' lists of the most attractive celebrities of the time. Alba was included in Maxim Magazine's Hot 100 list multiple times from 2001 to 2014. On this she has said, "I have to go to certain lengths to use sexuality to my advantage, while guiding people to thinking the way I want them to."
In 2002, Alba was voted as the fifth Sexiest Female Star in a Hollywood.com poll. In 2005, she was named as one of People Magazine's 50 Most Beautiful People, and also appeared later in the magazine's 100 Most Beautiful list in 2007. Alba has also been named as part of FHM's Sexiest Women lists.

Alba was named among Playboy's "25 Sexiest Celebrities" in 2006 and appeared on the cover of the magazine that year. Alba was involved in litigation against Playboy for its use of her image on this cover (from a promotional shot for Into the Blue) without her consent, which she contends gave the appearance that she was featured in the issue in a "nude pictorial". However, she later dropped the lawsuit after receiving a personal apology from Playboy owner Hugh Hefner, who agreed to make donations to two charities that Alba has supported. Also in 2006, readers of AskMen.com voted Alba No. 1 on "99 Most Desirable Women". In 2007, Alba was ranked No.4 on Empire Magazine's "100 Sexiest Movie Stars". Both GQ and In Style had Alba on their June 2008 covers. Alba appeared in the 2009 Campari calendar which featured photos of her posing. Campari printed 9,999 copies of the calendar. In 2011, she was named one of the "100 Hottest Women of All-Time" by Men's Health, and in 2012 People named her one of year's "Most Beautiful at Every Age".

In 2010, reports surfaced that a 21-year-old Chinese girl was seeking plastic surgery to resemble Alba in order to win back an ex-boyfriend; the star spoke out against the perceived need to change one's appearance for love.

Alba has commented on her fears of being typecast as a sex kitten based on the bulk of parts offered to her. In an interview, Alba said she wanted to be taken seriously as an actress but believed she needed to do movies that she would otherwise not be interested in to build her career, stating that eventually she hoped to be more selective in her film projects.

Alba has been quoted saying she will not do nudity for a role. She was given the option to appear nude in Sin City by the film's directors, Frank Miller and Robert Rodriguez, but declined the offer, saying, "I don't do nudity. I just don't. Maybe that makes me a bad actress. Maybe I won't get hired in some things. But I have too much anxiety". She remarked of a GQ shoot in which she was scantily clad, "They didn't want me to wear the granny panties, but I said, 'If I'm gonna be topless I need to wear granny panties."

Personal life
Alba was raised as a Catholic throughout her teenage years, but left the church because she felt she was being judged for her appearance, explaining:

Older men would hit on me, and my youth pastor said it was because I was wearing provocative clothing, when I wasn't. It just made me feel like if I was in any way desirable to the opposite sex that it was my fault and it made me ashamed of my body and being a woman.

Alba also had objections to the church's condemnations of premarital sex and homosexuality and what she saw as a lack of strong female role models in the Bible, explaining "I thought it was a nice guide, but it certainly wasn't how I was going to live my life." Her "religious devotion [began] to wane" at the age of 15 when she guest starred as a teenager with gonorrhea in the throat in a 1996 episode of the television series Chicago Hope. Her friends at church reacted negatively to her role, making her lose faith in the church. However, she has stated that she still holds her belief in God despite leaving the church.

While filming Dark Angel in January 2000, Alba began a three-year relationship with her co-star Michael Weatherly. Weatherly proposed to Alba on her 20th birthday, which she accepted. In August 2003, Alba and Weatherly announced that they had ended their relationship. In July 2007, Alba spoke out about the breakup, saying "I don't know [why I got engaged]. I was a virgin. He was 12 years older than me. I thought he knew better. My parents weren't happy. They're really religious. They believe God wouldn't allow the Bible to be written if it wasn't what they are supposed to believe. I'm completely different."

Alba met Cash Warren, son of actor Michael Warren, while filming Fantastic Four in 2004. The pair were married in Los Angeles in May 2008. They have three children: daughters Honor Marie, born in June 2008, and Haven Garner born in August 2011, and a son, Hayes, born in December 2017. The first pictures of her eldest daughter, which appear in the July 2008 issue of OK! magazine, reportedly earned Alba US$1.5 million.

In 2014, Alba appeared in Henry Louis Gates's genealogy series Finding Your Roots'', where her lineage was traced back to the ancient Maya civilization. The show's research indicated that her surname was not inherited from a Spanish man, since her father's direct paternal line (Y-DNA) was Haplogroup Q-M3, being Indigenous in origin. Her father's matrilineal line (mtDNA) was Jewish and revealed that lawyer Alan Dershowitz is a genetic relative of hers. Alba's global admixture was 72.7% European, 22.5% East Asian and Native American, 2% Sub-Saharan African, 0.3% Middle Eastern and North African, 0.1% South Asian and 2.4% "No Match".

Filmography

Film

Television

Music videos

Video games

Awards

References

External links

 
 
 
 

 
1981 births
Living people
20th-century American actresses
21st-century American actresses
Activists from California
Activists from Mississippi
Activists from Texas
Actresses from Los Angeles
Actresses from Mississippi
Actresses from Texas
American actresses of Mexican descent
American child actresses
American company founders
American feminists
American film actresses
American people of Mexican-Jewish descent
American philanthropists
American retail chief executives
American television actresses
American video game actresses
American voice actresses
American women activists
American women chief executives
American women company founders
Businesspeople from Los Angeles
Businesspeople from Mississippi
Businesspeople from Texas
Businesspeople in online retailing
Former Roman Catholics
Golden Raspberry Award winners
Hispanic and Latino American actresses
Hispanic and Latino American businesspeople
Hispanic and Latino American company founders
Hispanic and Latino American feminists
People from Biloxi, Mississippi
People from Claremont, California
People from Del Rio, Texas
People from Pomona, California
People of Maya descent
Honest Tea (U.S.) is a bottled organic tea company based in Bethesda, Maryland.  It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company. The name is a pun on the word "honesty".

History

Honest Tea was founded in 1998 by Seth Goldman, a graduate of Harvard and the Yale School of Management who got the idea to found a beverage company while he was at business school. There were two key ideas behind the company: to bring beverages to market that were organic and not as heavily sweetened, and to conduct the business using fair trade principles.  Goldman and one of his Yale professors, Barry Nalebuff, conceived the idea for the company and raised $500,000 in startup funds from friends and family.

The first order for Honest Tea was from Fresh Fields, an East Coast natural grocery chain that was later acquired by Whole Foods Market.   By 2006, Honest Tea had revenue of $13.5 million and was selling about 1.5 million cases a year.

The Coca-Cola Company purchased a 40% stake of the U.S. company at $43 million in 2008. It bought the rest of the company in 2011.

In 2009, Honest Tea US received an unpaid endorsement when The New York Times reported that it was President Barack Obama's preferred beverage.

A separate small company, Springleaf, controls the "Honest Tea" trademark in Australia. Honest Tea lost an attempt to claim the rights to the phrase in Australia in 2007.

In 2015, Annabel Young won her case against Coca-Cola in Australia as the original brand name holder, retaining the Honest Tea brand. 

In 2013 Honest Tea's sales were worth $112 million, and in June 2014 sales for 2014 were projected to be around $130 million.

Notes

External links

Coca-Cola brands
Iced tea brands
Companies based in Bethesda, Maryland
Coca-Cola acquisitions
American companies established in 1998
Food and drink companies established in 1998
1998 establishments in Maryland The Honest Company, Inc. is an American consumer goods company, founded by actress Jessica Alba. The company had $250 million in 2016 sales, and was valued shy of $1 billion as of October 2017. The Honest Company has raised multiple rounds of venture capital, and was anticipating an initial public offering as of 2016. Honest serves the United States and Canada, and planned to launch its beauty line products in Western Europe in 2019.

History

Company founder Jessica Alba was inspired by the 2008 birth of her first child, Honor, and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances. She was compelled to become serious about this venture when one of her mother's baby laundry recommendations caused her to have a welt outbreak.

It took Alba three years to find her business partners Brian Lee, Sean Kane, and Christopher Gavigan. Despite advice that she should start small with a singular focus, Alba launched the company in 2012 with 17 products. Christopher Gavigan wrote the book, Healthy Child Healthy World, that addresses all the different toxins that children are exposed to in traditional household products.

While building her company, Alba has lobbied the United States Congress to make testing of consumer products in the marketplace for chemical inputs more stringent.

The Honest Company's 2013 sales were $50 million. Honest raised $70 million from venture capitalists in the summer of 2014 in preparation for an imminent initial public offering. As of August 2014, the company's products were available at retail stores in the United States and Canada.  The financing put a value on the company of $1 billion.  Prior to the 2014 round of financing led by Wellington Management Company, the company had raised $52 million in financing from ICONIQ Capital, General Catalyst Partners, Institutional Venture Partners and Lightspeed Venture Partners.

The company had plans to expand to England and Australia, but the summer 2014 funding was primarily to prepare for a launch in China. A company press release said the funding was to aid product development and expansion. In November 2014, the company had 275 employees and was projected to do $150 million in sales. 80% of its sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses. The company eventually totaled $170 million in sales in 2014.

In July 2015, Jessica Alba announced that The Honest Company would be moving its headquarters from 2700 Pennsylvania Avenue in Santa Monica to the Playa Vista neighborhood of Los Angeles in early 2016. The following month, it announced a new round of funding generated an additional $100 million of venture capital, implying a valuation of $1.7 billion. In late 2015, the company acquired Alt12 Apps, the makers of popular apps such as Baby Bump, Pink Pad, and Kidfolio. As of August 2015, the company had never employed traditional media such as print ads, television or billboards.

In March 2017, The Honest Company announced that Clorox veteran Nick Vlahos would replace Brian Lee as Chief Executive Officer. Vlahos worked to grow several Clorox brands, including Burt's Bees, Brita and Green Works. At that time, it was announced that Brian Lee would remain on the board in an advisory role. In early May some customers found dark spots on the company's baby wipes. The company found mold in testing, and recalled wipes that may have been affected.

In October 2017, The Honest Company closed a series E round of funding. After settling two lawsuits in the summer of 2017, the valuation was set at $19.60 per share down from the Series D shares sold in 2015 at $45.75. Thus, the company's value was below 1 billion.

In April 2021, The Honest Company officially filed for an initial public offering. The company began trading under ticker symbol HNST on May 5, 2021 with shares being traded on the Nasdaq stock exchange.

Products and distribution
The Honest Company markets its products as safe and eco-friendly. The company also touts its Honestly Free Guarantee that it does not use "health-compromising chemicals or compounds", including a specific list of products it promises to never allow in its products. Whole Foods and Costco were The Honest Company's initial retail distributors. The company began selling in Target Corporation on June 15, 2014. Other stores that carried the company's products by mid 2014 included Buy Buy Baby and Nordstrom. By the end of the third quarter of 2014, the company carried 90 products. Its leading selling product was diapers, at the time.

In 2015, a controversy surrounding Honest's SPF 30 sunblock occurred when multiple customers complained of skin burns. These reports occurred shortly after the product had been repackaged and reformulated with reduced zinc oxide levels to improve aesthetics.

In March 2016, it was reported by The Wall Street Journal that Honest's liquid laundry detergent product contained "a significant amount" of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would "never consider for use in anything. Period." In an immediate response to the WSJ article, The Honest Company stated that its product does not contain SLS, but does contain sodium coco sulfate which is characterised by The Honest Co. as the "gentler alternative" to SLS.  However, sodium coco sulfate is a mixture of synthetic chemicals composed primarily of SLS.  Honest's detergent is sourced from Earth Friendly Products (EFP) which did not test for SLS.  EFP in turn purchased untested chemicals from Trichromatic West which also did not test for SLS. EFP had removed its claims of SLS-free product from its own website in late 2015.

In April 2016, Good Morning America reported that The Honest Company was being sued for representing its infant formula as organic even though this product contains 11 synthetic substances prohibited under federal law in organic products. Honest Company stated that the infant formula had been FDA approved and certified USDA Organic in accordance with the National Organic Program. In December 2016, The Los Angeles Superior Court entered judgement for The Honest Company, dismissing the complaint permanently.

In October 2016, it was reported that The Honest Company required customers to call and potentially wait on hold to cancel a diaper subscription service. Shortly thereafter, Honest announced it would release a new online cancellation feature. The brand began selling its products at CVS and Babies R Us in spring 2017, and on Amazon in July 2017.

Honest Beauty
On September 9, 2015, the company opened the Honest Beauty brand as a separate entity with its own website and logo. Honest Beauty launched with an 83 element product line (17 skin-care products and a 66-piece makeup range). Its products are derived from botanicals free of parabens, phthalates, petrolatum, sulfates and chemical sunscreens. The launch took place at Trump SoHo in New York. Beginning September 25 of that year, the brand opened a brick and mortar presence in a six-month pop-up retail shop in The Grove.  The brand began selling the beauty line at Target in spring 2017.

The Honest beauty line can be bought on their website honestbeauty.com. They have also put their products at Ulta Beauty, Target, Sephora and Walgreens. They have about 83 products ranging from makeup to skincare products and hair care line. By late 2016, The Honest Beauty was looking to be sold in Western Europe and Australia. Honest Beauty has reportedly reached more than 10 million dollars in retail sales as of October 2016. Honest Beauty is the only planned set of products slated for the company's 2019 debut in Western Europe (Germany, France, Spain, Italy, Poland, the Netherlands, and Austria) in the Douglas stores that was announced in May 2018.

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Jessica Alba
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