Mike Judge 1990-1997: Early career and Beavis and Butt-Head
What did he try
What did Mike Judge try?
He graduated in 1986 from University of California, San Diego. In 1987, he moved to Silicon Valley to join Parallax Graphics, a startup video card company with about 40 employees based in Santa Clara. Disliking the company's culture and his colleagues ("The people I met were like Stepford Wives. They were true believers in something, and I don't know what it was"), Judge quit after less than three months and became a bass player with a touring blues band.  He was a part of Anson Funderburgh's band for two years, playing on their 1990 Black Top Records release "Rack 'Em Up", while taking graduate math classes at the University of Texas at Dallas. In 1989, after seeing animation cels on display in a movie theater, Judge purchased a Bolex 16 mm film camera and began creating his own animated shorts. In 1991, his short film "Office Space" (also known as the Milton series of shorts) was acquired by Comedy Central, following an animation festival in Dallas. In the early 1990s, he was playing blues bass with Doyle Bramhall.  In 1992, he developed Frog Baseball, a short film featuring the characters Beavis and Butt-Head, to be featured on Liquid Television, a 1990s animation showcase that appeared on MTV. The short led to the creation of the Beavis and Butt-Head series on MTV, in which Judge voiced both title characters as well as the majority of supporting characters and wrote and directed the majority of the episodes. The show centers on two socially incompetent, heavy metal-loving teenage wannabe delinquents, Beavis and Butt-Head (both voiced by Judge), who go to High School at Highland High in Albuquerque, New Mexico (the same city where Judge was raised and attended high school). The two have no adult supervision, are dim-witted, sex-obsessed, uneducated, barely literate, and lack any empathy or moral scruples, even regarding each other. Over its run, Beavis and Butt-Head drew a notable amount of both positive and negative reaction from the public with its combination of lewd humor and implied criticism of society.  Judge himself is highly critical of the animation and quality of earlier episodes, in particular the first two - Blood Drive/Give Blood and Door to Door - which he described as "awful, I don't know why anybody liked it... I was burying my head in the sand." The series spawned the feature-length film Beavis and Butt-Head Do America and the spin-off show Daria.  After two decades, the series aired its new season on October 27, 2011. The premiere was dubbed a ratings hit, with an audience of 3.3 million total viewers. On January 10, 2014, Judge announced that there is still a chance to pitch Beavis and Butt-Head to another network and that he wouldn't mind making more episodes. CANNOTANSWER
He graduated in 1986 from University of California, San Diego.
Michael Craig Judge (born October 17, 1962) is an American actor, animator, writer, producer, director and musician. He is the creator of the animated television series Beavis and Butt-Head (1993–1997, 2011, 2021–present), and co-creator of the television series King of the Hill (1997–2010), The Goode Family (2009), Silicon Valley (2014–2019), and Mike Judge Presents: Tales from the Tour Bus (2017–2018). He also wrote and directed the films Beavis and Butt-Head Do America (1996), Office Space (1999), Idiocracy (2006), and Extract (2009).

Judge was born in Guayaquil, Ecuador, and raised in the U.S. state of New Mexico. He graduated from the University of California, San Diego, where he studied physics. After losing interest in a career in science, Judge began to focus on animation and creating short films. One of these (Frog Baseball) was developed into the successful MTV series Beavis and Butt-Head, which eventually spawned a 1996 feature film, as well as the spin-off series Daria (with which Judge had no involvement).

In 1995, Judge and former The Simpsons writer Greg Daniels developed King of the Hill, which debuted on Fox in 1997 and quickly became a hit with both critics and audiences; running for 13 seasons, it became one of the longest-running American animated series. During the run of the show, Judge took some time off to write and direct Office Space, Idiocracy, and Extract. As King of the Hill was coming to an end, Judge created his third show, ABC's The Goode Family, which received mixed reviews and was cancelled after 13 episodes. After a four-year hiatus, he created his fourth show, the live-action Silicon Valley for HBO, which has received critical acclaim since its premiere. In 2017, Judge's fourth animated series, the music-themed Tales from the Tour Bus, premiered on Cinemax, to critical and audience acclaim.

Judge has won a Primetime Emmy Award and two Annie Awards for King of the Hill and two Critics' Choice Television Awards and Satellite Awards for Silicon Valley.

Early life
Michael Craig Judge was born on October 17, 1962, in Guayaquil, Ecuador. He is the middle of three children born to Margaret Yvonne (née Blue), a librarian, and William James Judge, an archaeologist. At the time of his birth, his father was working for a nonprofit organization in Guayaquil and other parts of Ecuador, promoting agricultural development. Judge was raised from age seven in Albuquerque, New Mexico, where he spent a small portion of his life working on a chicken farm. He attended St. Pius X High School and graduated with a Bachelor of Science in physics from the University of California, San Diego (UCSD) in 1985.

Career

1985–1997: Early science career; musician; animation and Beavis and Butt-Head
After graduating from UCSD in 1985, he held several brief jobs in physics and mechanical engineering, but found himself growing bored with science. In 1987, he moved to Silicon Valley to join Parallax Graphics, a startup video card company with about 40 employees based in Santa Clara, California. Disliking the company's culture and his colleagues ("The people I met were like Stepford Wives. They were true believers in something, and I don't know what it was"), Judge quit after less than three months and became a bass player with a touring blues band.
He was a part of Anson Funderburgh's band for two years, playing on their 1990 Black Top Records release "Rack 'Em Up", while taking graduate math classes at the University of Texas at Dallas. In 1989, after seeing animation cels on display in a movie theater, Judge purchased a Bolex 16 mm film camera and began creating his own animated shorts in his home in Richardson, Texas. In 1991, his short film "Office Space" (also known as the Milton series of shorts) was acquired by Comedy Central, following an animation festival in Dallas. In the early 1990s, he was playing blues bass with Doyle Bramhall.

In 1992, he developed Frog Baseball, a short film featuring the characters Beavis and Butt-Head, to be featured on Liquid Television, a 1990s animation showcase that appeared on MTV. The short led to the creation of the Beavis and Butt-Head series on MTV, in which Judge voiced both title characters as well as the majority of supporting characters and wrote and directed the majority of the episodes. The show centers on two socially incompetent, heavy metal-loving teenage wannabe delinquents, Beavis and Butt-Head, who live in the fictional town of Highland, Texas. The two have no adult supervision, are dim-witted, sex-obsessed, uneducated, barely literate, and lack any empathy or moral scruples, even regarding each other. Over its run, Beavis and Butt-Head drew a notable amount of both positive and negative reaction from the public with its combination of lewd humor and implied criticism of society.

Judge himself is highly critical of the animation and quality of earlier episodes, in particular the first two – Blood Drive/Give Blood and Door to Door – which he described as "awful, I don't know why anybody liked it ... I was burying my head in the sand." The series spawned the feature-length film Beavis and Butt-Head Do America and the spin-off show Daria.

After two decades, the series aired its new season on October 27, 2011. The premiere was a ratings hit, with an audience of 3.3 million total viewers. On January 10, 2014, Judge announced that there is still a chance to pitch Beavis and Butt-Head to another network and that he wouldn't mind making more episodes.

1997–2009: King of the Hill, Office Space, and Idiocracy
In early 1995, after the successful first run of Beavis and Butt-Head on MTV, Mike Judge co-created the show King of the Hill with former The Simpsons writer Greg Daniels. Judge was a former resident of Garland, Texas, upon which the fictional community of Arlen was loosely based, but as Judge stated in a later interview, the show was based more specifically on the Dallas suburb of Richardson. Judge conceived the idea for the show, drew the main characters, and wrote the pilot script. Judge voiced characters Hank Hill and Jeff Boomhauer. The show is about a middle-class Methodist family named the Hills living in a small town called Arlen, Texas. It attempts to retain a naturalistic approach, seeking humor in the conventional and mundane aspects of everyday life while dealing with issues comically. After its debut in 1997, the series became a large success for Fox and was named one of the best television series of the year by various publications, including Entertainment Weekly, Time, and TV Guide.

For the 1997–1998 season, the series became one of Fox's highest-rated programs and even briefly outperformed The Simpsons in ratings. Although ratings remained consistent throughout the 10th, 11th and 12th seasons and had begun to rise in the overall Nielsen ratings (up to the 105th most watched series on television, from 118 in season 8), Fox abruptly announced in 2008 that King of the Hill had been cancelled. The cancellation coincided with the announcement that Seth MacFarlane, creator of Family Guy and American Dad!, would be creating a Family Guy spin-off called The Cleveland Show, which would take over King of the Hill's time slot. Hopes to keep the show afloat surfaced as sources indicated that ABC (which was already airing Judge's new animated comedy, The Goode Family) was interested in securing the rights to the show, but in January 2009, ABC president Steve McPherson said he had "no plans to pick up the animated comedy." On April 30, 2009, it was announced that Fox ordered at least two more episodes to give the show a proper finale. The show's 14th season was supposed to air sometime in the 2009–10 season, but Fox later announced that it would not air the episodes, opting instead for syndication. On August 10, 2009, however, Fox released a statement that the network would air a one-hour series finale (which consisted of a regular 30-minute episode followed by a 30-minute finale) on September 13, 2009. The four remaining episodes of the series aired in syndication the week of May 3, 2010, and again on Adult Swim during the week of May 17, 2010. During the panel discussion for the return of Beavis and Butt-Head at Comic-Con 2011, Mike Judge said that no current plans exist to revive King of the Hill, although he would not rule out the possibility of it returning.

Judge began to develop one of his four animated short films entitled Milton, about an office drone named Milton that Judge created, which first aired on Liquid Television and Night After Night with Allan Havey and later aired on Saturday Night Live. The inspiration came from a temp job he once had that involved alphabetizing purchase orders and a job he had as an engineer for three months in the San Francisco Bay Area during the 1980s, "just in the heart of Silicon Valley and in the middle of that overachiever yuppie thing, it was just awful". Judge sold the completed film Office Space to 20th Century Fox based on his script and a cast that included Jennifer Aniston, Ron Livingston, and David Herman. Originally, the studio wanted to make a film out of the Milton character but Judge was not interested, opting instead to make more of an ensemble cast–based film. The studio suggested that he should make a film like Car Wash but "just set in an office". Judge made the relatively painless transition from animation to live-action with the help of the film's director of photography who taught him about lenses and where to put the camera. Judge says, "I had a great crew, and it's good going into it not pretending you're an expert." Studio executives were not happy with the footage Judge was getting. He remembers them telling him, "More energy! More energy! We gotta reshoot it! You're failing! You're failing!" In addition, Fox did not like the gangsta rap music used in the film until a focus group approved of it. Judge hated the ending and felt that a complete rewrite of the third act was necessary. In the film, he made a cameo appearance as Stan (complete with hairpiece and fake mustache), the manager of Chotchkie's, a fictionalized parody of chain restaurants like Chili's, Applebee's and TGI Friday's, and the boss of Jennifer Aniston's character, whom he continually undermines and interrogates over her lack of sufficient enthusiasm for the job and the insufficient quantity of "flair" (buttons, ribbons, etc.) she wears on her uniform. The film was released on February 19, 1999, and it was well received by critics. Although not particularly successful at the box office, it sold well on VHS and DVD, and it has come to be recognized as a cult classic.

Since fall 2003, Judge and fellow animator Don Hertzfeldt have run an animation festival called "The Animation Show". "The Animation Show" tours the country every year, screening animated shorts. In 2005, Judge was presented with the Austin Film Festival's Outstanding Television Writer Award by Johnny Hardwick.

Judge has made supporting and cameo appearances in numerous films. Judge had a voice cameo in South Park: Bigger, Longer and Uncut (1999), the feature-length film adaptation of the popular Comedy Central series; he voiced Kenny McCormick when he was unhooded towards the end of the film. He later acted in the science-fiction family comedy franchise Spy Kids, where he played Donnagon Giggles in the first three films. His next film appearance was Serving Sara (2002) where he played a motel manager. He later appeared in the comedy Jackass Number Two (2006), in which he can be seen during the closing credits. An extended version of his sequence can be seen in Jackass 2.5 (2007) which was a direct-to-video release. Judge also created a video clip of Beavis and Butt-Head ripping into Steve-O for his video Poke the Puss, where the two try imagining if they would like the video better if they were black. The clip aired as a part of Jackassworld.com: 24-Hour Takeover, a February 23, 2008, television special on MTV to coincide with the official launch of jackassworld.com. The characters appeared again in the third Jackass film, titled Jackass 3D, at the beginning of the film, telling viewers to put on their 3D glasses for the film.

Judge's third film, Idiocracy, a dystopian comedy starring Luke Wilson and Maya Rudolph, was given a limited release theatrically by 20th Century Fox in September 2006, two years after production. The film's original release date was intended to be on August 5, 2005, according to Mike Judge.

In April 2006, a release date was set for September 1, 2006. The film was released without a trailer or substantial marketing campaign. The film was not screened for critics beforehand as is usually done. Lack of concrete information from Fox led to speculation that the distributor may have actively attempted to keep the film from being seen by a large audience, while fulfilling a contractual obligation for theatrical release ahead of a DVD release, according to Ryan Pearson of the AP.

That speculation was followed by open criticism of the studio's lack of support from Ain't It Cool News, Time, and Esquire. Times Joel Stein wrote "the film's ads and trailers tested atrociously", but "still, abandoning Idiocracy seems particularly unjust, since Judge has made a lot of money for Fox." Despite the film not being screened for critics, the film received positive reviews and was a minor box-office success.

In the U.S., the film was released to DVD in January 2007 and later aired on premium-television, multiplex channels Cinemax in September 2007 and HBO in January 2008. Since then, it has gained a cult following.

2009–2013: The Goode Family, Extract, and other projects

Judge's fourth directorial effort was 2009's Extract. Shortly after completing Office Space, Judge was already about 40 pages into his follow-up script, set in the world of an extract factory, when he was convinced by his representative team that he needed to shelve that and concentrate on something more commercial. Over the next several years, he focused his energy on developing Idiocracy. But years later, by the time of the film's release, audiences had decided that Office Space had struck a chord, so they were ready to see Judge return to on-the-job humor, and thus the Extract script was given new life.

Seeking to keep Extract below the radar of the studio system, Judge and his producers set up a production company, Ternion Productions, and arranged private financing while partnering with Miramax for domestic distribution of the film. Judge relied heavily on his own personal knowledge of the industrial world to bring the story to life. "I actually worked in a factory a little bit myself ... I hopefully write stuff that is recognizable as the archetypes of this world," Judge stated.

Keeping true to this baseline of reality, Extract was shot in a working factory, in this case a water bottling plant south of Los Angeles, in the City of Commerce. He makes an uncredited appearance as Jim, a union organizer. The film premiered on September 4, 2009, and received mixed to positive reviews from critics and was a minor commercial success.

Judge's third television series, The Goode Family, debuted on ABC but was cancelled after one season. Comedy Central first aired the series in reruns on January 4, 2010. However, the series was pulled off the schedule shortly thereafter. It was confirmed on The Goode Family Facebook page that Comedy Central had picked up the reruns of the series, which were to be evaluated for a chance of being renewed for a second season. On August 8, 2009, however, ABC Entertainment President Steve McPherson stated that the show, along with Surviving Suburbia, had officially been canceled due to low ratings.

In 2010, reruns of The Goode Family aired Monday nights at 10 pm on Comedy Central, beginning January 4. It departed the network's primetime schedule after four weeks, returning occasionally in low-trafficked timeslots.

In 2012, Judge directed the music video (animation by Titmouse) for country music group Zac Brown Band's "The Wind". In 2013, Judge collaborated with Seth MacFarlane on a mashup episode of Family Guy, in which, complete with a Hill-themed opening, Judge reprises his role as Hank Hill. Earlier in 2010 and 2012, Judge played cameos as Hank on two episodes of MacFarlane's The Cleveland Show.

2014–present: Silicon Valley and Tales from the Tour Bus
Judge created his fourth show, Silicon Valley, with King of the Hill executive producers John Altschuler and Dave Krinsky. The HBO comedy is a single-camera live-action sitcom set in Northern California. One of its main themes is the idea that "the people most qualified to succeed are the least capable of handling success". The first season of Silicon Valley was 8 episodes long and received critical and public acclaim. Silicon Valley was renewed for a second season on April 21, 2014, and a third season on April 13, 2015. Silicon Valley aired its fourth season, which premiered on April 23, 2017. The series was renewed for a fifth season, which premiered on March 25, 2018.

On January 12, 2017, Deadline confirmed that Cinemax ordered 8 episodes of Judge's new animated series, Mike Judge Presents: Tales from the Tour Bus. The series premiered on September 22, 2017. In 2019, Judge announced he had been developing two projects for HBO: QualityLand and A5, both of which were later scrapped by HBO in 2021.

Personal life

Judge married his wife Francesca Morocco in 1989. They remained married for twenty years until they divorced in 2009. Together they have two daughters and a son. The family resides in Austin, Texas, and Malibu, California.

Political views
While King of the Hill is often a satire of protagonist Hank Hill, identifiable as a conservative, and his The Goode Family is essentially a satire centered around liberal family, Judge avoids discussing his political leanings.

In reviewing Idiocracy, Salon stated, "Judge's gimlet eye is so ruthless that at times his politics seem to border on South Park libertarianism." A writer for the libertarian magazine Reason seems to agree, comparing King of the Hill to the anti-authoritarian point of view of South Park and The Simpsons, though he calls the show more populist, noting the disdain King of the Hill seems to have for bureaucrats, professionals, and big-box chains.

Still, Judge denies having political messages in his shows, saying in an IGN interview about King of the Hill:

In June 2016, before the presidential election in November, Rolling Stone published an article claiming that Judge would produce Idiocracy-themed campaign advertisements mocking Donald Trump's presidential campaign if given permission from 20th Century Fox to do so. It was later reported by Business Insider that the ads would not go forward.

Filmography

Film

Television

Other appearances

Awards and nominations

References

External links

 

1962 births
Living people
People from Albuquerque, New Mexico
20th-century American male actors
21st-century American male actors
21st-century American non-fiction writers
20th-century American comedians
21st-century American comedians
Male actors from Albuquerque, New Mexico
21st-century American screenwriters
American animators
American animated film directors
American animated film producers
American blues musicians
American cartoonists
Film producers from California
American male comedians
American male film actors
American blues guitarists
American bass guitarists
American male screenwriters
American male television actors
American male voice actors
American music video directors
American satirists
American television directors
Comedy film directors
Television producers from California
American television writers
Annie Award winners
Film directors from Texas
Male actors from Austin, Texas
American male television writers
Musicians from Austin, Texas
Writers from Albuquerque, New Mexico
People from Guayaquil
People from Austin, Texas
Primetime Emmy Award winners
Showrunners
American physicists
American mechanical engineers
University of California, San Diego alumni
Writers from Austin, Texas
Animators from New Mexico
Animators from Texas
Film directors from New Mexico
Inkpot Award winners
American male non-fiction writers
Screenwriters from Texas
Television producers from Texas
Film producers from Texas
Screenwriters from New Mexico
Screenwriters from California
Comedians from California
Comedians from Texas
21st-century American male writers
The Real Donovan is the first compilation album from Scottish singer-songwriter Donovan. It was released in the US (Hickory LPM 135 (monaural) /LPS 135 (stereo)) in September 1966.

History
When Donovan signed a contract with Epic Records, he became entangled in a legal dispute with Pye Records over the rights to his music.  These legal proceedings withheld any new Donovan releases in the United Kingdom until late 1966.  In the meantime, Pye Records' United States distributor Hickory Records compiled The Real Donovan from Donovan's Pye Records releases, choosing several songs that had not yet appeared on any United States release.

The Real Donovan was released within the same month as Donovan's first Epic Records album Sunshine Superman.  Both albums were intended to capitalize on the success of the "Sunshine Superman" single, which hit No. 1 on the Billboard charts in the United States.  While it did not match the Billboard chart success and sales of Sunshine Superman, The Real Donovan did chart, ultimately reaching No. 96.

Album origins of tracks
The following is a list explaining the original releases of each song. Tracks that were previously unreleased in the United States are noted with *, followed by explanations of their origin.

 "Turquoise" (UK single, released 30 October 1965; Released in U.S. as b-side to "To Try for the Sun" in January 1966)
 "Oh Deed I Do"* (from UK version of Fairytale, released 22 October 1965)
 "Catch the Wind" (from What's Bin Did and What's Bin Hid, released 14 May 1965)
 "Remember the Alamo" (from What's Bin Did and What's Bin Hid, released 14 May 1965)
 "Ballad of a Crystal Man"* (from The Universal Soldier EP, released 15 August 1965)
 "Colours" (from Fairytale, released 22 October 1965)
 "Hey Gyp (Dig the Slowness)"* (b-side of "Turquoise", released 30 October 1965)
 "Belated Forgiveness Plea" (from Fairytale, released 22 October 1965)
 "Ramblin' Boy" (from What's Bin Did and What's Bin Hid, released 14 May 1965)
 "The War Drags On"* (from The Universal Soldier EP, released 15 August 1965)
 "Josie" (from What's Bin Did and What's Bin Hid, released 14 May 1965)
 "To Try for the Sun" (from Fairytale, released 22 October 1965)

Track listing
All tracks by Donovan Leitch, except where noted.

Side one

"Turquoise"
"Oh Deed I Do" (Bert Jansch)
"Catch the Wind"
"Remember the Alamo" (Jane Bowers)
"Ballad of a Crystal Man"
"Colours"

Side two

"Hey Gyp (Dig the Slowness)"
"Belated Forgiveness Plea"
"Rambin' Boy"
"The War Drags On" (Mick Softley)
"Josie"
"To Try for the Sun"

External links
 The Real Donovan – Donovan Unofficial Site

Real Donovan
Real Donovan
Hickory Records compilation albums Compliance gaining is a term used in the social sciences that encompasses the intentional act of altering another's behavior. Research in this area originated in the field of social psychology, but communication scholars have also provided ample research in compliance gaining. While persuasion focuses on attitudes and beliefs, compliance gaining focuses on behavior.

Overview
Compliance gaining occurs whenever a person intentionally induces another person to do something that they might have not done otherwise. Compliance gaining and persuasion are related; however, they are not one and the same. Changes in attitudes and beliefs are often the goal in persuasion; compliance gaining seeks to change the behavior of a target. It is not necessary to change a person's attitude or beliefs to gain compliance. For instance, an automobile driver might have positive attitudes towards driving fast. The threat of a speeding ticket from a police officer positioned in a speed trap may gain compliance from the driver. Conversely, persuading someone to change their attitude or belief will not necessarily gain compliance. A doctor might tell a patient that tobacco use poses a serious threat to a smoker's health. The patient may accept this as a fact and view smoking negatively, but might also continue to use tobacco.

Developments
Compliance gaining research has its roots in social psychology, but overlaps with many other disciplines such as communication and sociology. Compliance gaining can occur via mediated channels, but the research is most associated with interpersonal communication.  In 1967, sociologists Marwell and Schmitt attempted to explain how people select compliance gaining messages. The researchers posited that people have a mental bank of strategies that they draw from when selecting a message. Marwell and Schmitt created a typology for compliance gaining techniques: promise, threat, positive expertise, negative expertise, liking, pregiving, aversive stimulation, debt, moral appeal, positive self-feeling, negative self-feeling, positive altercasting, negative altertcasting, altruism, positive esteem, and negative esteem. This study was the catalyst for more interest in compliance gaining from communication scholars.

Miller, Boster, Roloff, and Seibold (1977) as well as Cody and McLaughlin (1980) studied the situational variables that influences compliance gaining strategies. The latter study identified six different typologies of situations that can influence compliance gaining behaviors: personal benefits (how much personal gain an actor can yield from the influencing behavior), dominance (the power relation between the actor and the target), rights (whether the actor has the right to expect compliance), resistance (how easy will the target be influenced), intimacy (whether the relation between actor and target is shallow), and consequences (what sort of effect this situation would have on the relationship between actor and target). Dillard and Burgoon (1985) later investigated the Cody-McLaughlin typologies. They concluded that situational variables, as described by Cody and McLaughlin, did very little to predict compliance gaining strategy selection. As early as 1982, there was already strong criticism about the strength of the relationships between situational variables and compliance gaining message selection.

By the 1990s, many research efforts attempting to link compliance gaining strategy selection and features of a situation or features of the individual "failed to coalesce into a coherent body of knowledge". Situational dimensions and individual differences were not effective in predicting so researchers went into other perspectives in an effort to understand compliance gaining. For instance, Schrader and Dillard (1998) linked primary and secondary goals to compliance gaining strategy. Using the theoretical framework of Goals-Plans-Actions developed by Dillard in 1980, Schrader and Dillard operate from the assumption that individuals possess and act on multiple goals. In any compliance seeking situation, the actor has primary goals that drive the attempt to influence a target. The primary goal is what the interaction is all about. For instance, if an actor wants a target to stop smoking, this is the primary goal and this is what drives the interaction. However, in the course of pursuing that goal, there are "secondary" goals to consider. These are goals that limit the behavior of the actor. If getting a target to stop smoking is the primary goal, then a secondary goal might be to maintain a friendly relationship with the target. Dillard specifies five types of secondary goals that temper the compliance gaining behavior: identity goals (morals and personal standards), interaction goals (impression management), relational resource goals (relationship management), personal resource goals (material concerns of the actor), and arousal management goals (efforts to manage anxiety about the compliance gaining attempt).

Despite the charges of individual differences making very little progress in prediction compliance gaining strategies, some researchers in the 2000s have focused their efforts to rectify this weakness in the research to link individual differences with compliance gaining effectiveness. King (2001), acknowledging the paucity of robust situational and trait studies linked to compliance gaining, attempted to isolate one situation as a predictor for compliance gaining message selection. King's research suggested that when target of compliance gaining were perceived to be less resistant to influence attempts, the actors used more compliance gaining tactics. When targets were perceived as strongly resistant, the actors used less tactics. Elias and Loomis (2004) found that gender and race affect an instructor's ability to gain compliance in a college classroom. Punyanunt (2000) found that using humor may enhance the effectiveness of pro-social compliance gaining techniques in the classroom. Remland and Jones (1994) found that vocal intensity and touch also affect compliance gaining. Goei et al. (2003) posited that "feelings of liking" between target and actor as well as doing favors for the target lead to liking and obligation, which leads to increased compliance. Pre-giving (giving a target a small gift or favor such as a free sample of food) is positively associated with increased compliance in strangers. 
One of the major criticisms of examining compliance gaining literature is that very little research studies actual compliance. Filling out a survey and reporting intent to comply with a request is certainly different than actually completing the request. For example, many people might report that they will comply with a doctor's order, but away from the doctor's office, they may ignore medical advice.

Application
Compliance gaining research has a fairly diverse background so much of the research uses alternate paradigms and perspectives. As mentioned above, the field of compliance gaining originated in social psychology, but was adopted by many communication scholars as well. Many fields from consumer psychology to primary education pedagogy have taken great interest in compliance gaining.

Medicine 
Doctors have expressed much frustration with compliance resistance from their patients. A reported 50% of patients do not comply with medical advice and prescriptions. Researchers, as well as medical professionals, have a vested interest in learning strategies that can increase compliance in their patients. Many severe and chronic conditions can be avoided if early treatments are followed as prescribed, avoiding death, permanent injury, and costlier medical treatments later on. Researchers in communication have reported some key findings such as: clear and effective communication about a patient's condition or illness increases the likelihood of patient compliance with medical advice; doctors that use humor in their communication with patients have higher satisfaction rates; high satisfaction rates with physicians is highly correlated with patient compliance.

Pedagogy 
For teachers, gaining compliance from students is a must for effective teaching. Studies in compliance gaining have ranged from elementary education  all the way to adult and higher education.

Sales and consumer psychology 
Advertising and marketing are tools of persuasion. There is literally centuries' worth of literature available about persuasion. However, changing attitudes and beliefs about a product does not necessarily change behaviors. Purchasing a product is a behavior. Researchers such as Parrish-Sprowl, Carveth, & Senk (1994) have applied compliance gaining research to effective sales.

Compliance
Compliance gaining was not originally conceived in the field of communication but found its roots in the late 1960s as a result of studies and research by two sociologists, Gerald Marwell and David Schmitt. In 1967, Marwell and Schmitt produced some interesting compliance-gaining tactics concerning the act of getting a teenager to study. The tactics, sixteen in all, are as follows.

 Promise: If you comply, I will reward you. For example, you offer to increase Dick's allowance if he studies more.
 Threat: If you do not comply, I will punish you. For example, you threaten to forbid Dick to use the car if he doesn't start studying more.
 Expertise (positive): If you comply, you will be rewarded because of the "nature of things." For example, you tell Dick that if he gets good grades he be able to get into college and get a good job.
 Expertise (negative): If you do not comply, you will be punished because of the "nature of things." For example, you tell Dick that if he does not get good grades he will not be able to get into college or get a good job.
 Liking: Act friendly and helpful to get the person in a "good frame of mind" so they comply with the request. For example, you try to be as friendly and pleasant as possible to put Dick in a good mood before asking him to study.
 Pre-giving: Reward the person before requesting compliance. For example, raise Dick's allowance and tell him you now expect him to study.
 Aversive stimulation: Continuously punish the person, making cessation contingent on compliance. For example, you tell Dick he may not use the car until he studies more.
 Debt: You owe me compliance because of past favors. For example, you point out that you have sacrificed and saved to pay for Dick's education and that he owes it to you to get good enough grades to get into a good college.
 Moral appeal: You are immoral if you do not comply. You tell Dick that it is morally wrong for anyone not to get as good grades as possible and that he should study more.
 Self-feeling (positive): You will feel better about yourself if you comply. For example, you tell Dick that he will feel proud if he gets himself to study more.
 Self-feeling (negative): You will feel worse about yourself if you do not comply. For example, you tell Dick that he will feel ashamed of himself if he gets bad grades.
 Altercasting (positive): A person with "good" qualities would comply. For example, you tell Dick that because he is a mature and intelligent person he naturally will want to study more and get good grades.
 Altercasting (negative): Only a person with "bad" qualities would not comply. For example, you tell Dick that he should study because only someone very childish does not study.
 Altruism: I need your compliance very badly, so do it for me. For example, you tell Dick that you really want very badly for him to get into a good college and that you wish he would study more as a personal favor to you.
 Esteem (positive): People you value will think better of you if you comply. For example, you tell Dick that the whole family will be very proud of him if he gets good grades.
 Esteem (negative): People you value will think the worse of you if you do not comply. For example, you tell Dick that the whole family will be very disappointed in him if he gets poor grades.

In 1967, Marwell and Schmitt conducted experimental research, using the sixteen compliance gaining tactics and identified five basic compliance-gaining strategies: Rewarding activity, Punishing activity, Expertise, Activation of impersonal commitments, and Activation of personal commitments.

Power
Another element of compliance-gaining was produced in the early 1960s, as French and Raven were researching the concepts of power, legitimacy, and politeness. They identified five influential aspects associated with power, which help illustrate elements of the study of compliance. The fives bases of power are as follows:

 Reward Power: A person with reward power has control over some valued resource (e.g., promotions and raises).
 Coercive Power: A person with coercive power has the ability to inflict punishments (e.g., fire you).
 Expert Power: Expert power is based on what a person knows (e.g., you may do what a doctor tells you to do because they know more about medicine than you do).
 Legitimate Power: Legitimate power is based on formal rank or position (e.g., you obey someone's commands because they are the vice president in the company for which you work).
 Referent Power: People have referent power when the person they are trying to influence wants to be like them (e.g., a mentor often has this type of power).

(French & Raven, 1960)

Techniques
The study of compliance gaining has been central in the development of many commonly used or heard of techniques. The following techniques are a few of what has evolved as a product of the study of compliance gaining strategies. Note, many of these techniques have been empirically documented increasing compliance.

Foot-in-the-door (FITD) 

With research starting in 1966 by Freedman & Fraser, foot-in-the door is one of the earliest and most researched compliance gaining techniques. This technique gains compliance by making a smaller easy  request then a larger more difficult request at a later time. The smaller request is usually one that would be widely accepted without scrutiny. The larger request is usually the actual the task or goal wanted to be completed.

Effectivity 
Freedman and Fraser thought that after satisfying the smaller initial request, if the person was not forced to do then they must be "the type of person who fulfills such requests".

The smaller task/request should relate to the larger request and not be trivial. For the foot-in-the-door technique to be successful it must generate the self-aware "I am the kind of person who fulfills this type of request" other wise known as the self-perception theory. Other studies found that if the initial request is easy but unusual or bizarre, it would also generate the foot-in-the-door effectiveness. This idea was developed further into the Disrupt-Then-Reframe technique.

There are other reasons besides the self-perception theory that makes the foot-in-the-door technique successful.

Consistency – Cialdini and Guadagno, Asher, and Demaine believe that what makes people want to fulfill larger request is the need to be consistent.

The Norm to Help Others – Harris believed that after the first request, the norm to help others becomes clear. It only becomes evident after the person reviews his or her reason why they completed the original request.

Satisfying the First Request – Crano and Sivacek thought what made the technique so effective was personal satisfaction. "The person learns that the fulfillment of request brings the reward of a positive experience. One may assume that the likelihood that satisfaction of this type appears willi increase if the person has to react to something unusual that awakens his or her mindfulness, and will decrease in situations in which the person reacts automatically and habitually".

Door-in-the-face (DITF) 

Door-in-the-face was first introduced in 1975 by Cialdini and colleagues. The opposite of foot-in-the-door, in the door-in-the-face technique, the requestor asks a large objectionable request which is denied by the target instead of gaining compliance by asking a smaller easy request. The requestor seeking compliance ask a smaller more reasonable request.

There are several theories that explain why door-in-the-face is an effective gaining compliance technique.

Self-presentation theory – "that individuals will comply with a second request due to fears one will be perceived negatively by rejecting successive prosocial request for compliance".

Reciprocal concessions – this theory describes the effects of door-in-the-face as a "process of mutual concessions". "The second request represents a concession on the part of the sender (from his or her initial request), and compliance to the second request represents a concession on the part of the receiver (from his or her inclination to not comply with the first request)".

Guilt – One reason that makes door-in-the-face such an effective technique is people feel guilty for refusing to comply with a request twice.

Social Responsibility – this theory describes the social repercussions and pressures that occur if an individual declines a request.

All together the theories propose that a target who declines the first request feel a "personal or social responsibility" to comply with the second request. In an effort to avoid feeling guilty or reduce the sense of obligation the target would have.

Recent techniques

Disrupt-then-reframe (DTR) 
DTR was first introduced by Barbara Price Davis and Eric S. Knowles in 1999. This technique states that a person will be more likely to comply with a request if the initial request or pitch is confusing. The pitch is immediately followed by a reframing or a reason to comply with the request.

An example of this technique is: A waiter states that "the steak dinner is on special for 800 pennies; it's a really good deal". Disrupting the couple by saying "800 pennies" instead of "8 dollars", the waiter is able to increase the likelihood that they will buy the steak dinner.

DTR was found to be a very effective way to gain compliance in non-profit instances such as raising money for charities or asking people to take a survey. DTR was found to be less successful as a sales technique; this may be because the message is more scrutinized, making it harder to confuse the target.

Persistence 
Persistence used as a compliance gaining technique, gets the target to comply by repeating the message. In 1979, Cacioppo and Petty found that repeating the message more than five times lead to decrease in compliance. Success is enhanced if the repetition comes from more than one person and is enhanced further if the message has the same idea or meaning but is not exact.

An example of this technique would be: "My wife kept reminding me to take out the trash until I finally did it."

Dump and chase (DAC) 
Persistence has a high probability of annoying the target and creating a negative interaction which could be viewed as "nagging". A way to avoid this would be rejecting the targets objection to your request by asking "why not?", then forming another message to overcome the second objection to gain compliance. This technique is called dump and chase.

Mechanics of this technique are urgency and guilt. When the repeated message is presented to the target it may be perceived as urgent, thus making it seem more important, and more willing to comply. By creating a sense of obligation in the request, the target may develop guilt if not willing to comply.

Just-One-More (JOM) 
Just-One-More was developed as a way to make a donation seem more important. The use of this technique involves using the language of "Just-One-More" to gain compliance. The technique is found to be most useful in instances regarding volunteering and donations. It is seen as "the last person to help will be more rewarding than being one of the first or those in the middle, due to the expectation that the requestor will appreciate the last person more than any of those who complied previously".
For Example: "Do you want to buy this car? I need just one more sale to reach my quota this month."

If the target finds that the requestor is lying or being deceptive about being the last one, it will create a negative outlook on the person and the organization that he or she represents. Even though losing some of the effectiveness the requestor could state that they are "close to their goal" or "almost there".

64 compliance gaining strategies 
In "Classifying Compliance Gaining Messages: Taxonomic Disorder and Strategic Confusion", Kathy Kellermann and Tim Cole put together 64 compliance gaining strategies as an attempt to classify more than 820 previous strategies.
 Actor Takes Responsibility:  Try to get others to comply by stating your willingness to help them or even work on the request yourself.  That is, try to gain their compliance by offering to do it yourself as a means of getting them to do what you want. Example: "Is there anything I can do to so you can finish the project on time?"
 Altercasting (Negative):  Try to get others to comply by pointing out that only a bad person would not do what is wanted.  That is, try to gain their compliance by noting that only a person with negative qualities wouldn't comply. Example: "You should stop watching these types of television shows as only a disturbed  person would like them."  
 Altercasting (Positive):  Try to get others to comply by pointing out that a good person would do what is wanted.  That is, try to gain their compliance by noting that any person with positive qualities would comply. Example: "A good boy would eat all his vegetables."
 Altruism:  Try to get others to comply by asking them to give you a hand out of the goodness of their heart.  That is, try to gain their compliance by asking them to be altruistic and just do it for you. Example: "Could you help me move, I would really appreciate it."
 Assertion:  Try to get others to comply by asserting (forcefully stating) what you want.  That is, try to gain their compliance by demanding (commanding) them to comply. Example: "Go get a bandaid now!"
 Audience-Use:  Try to get others to comply by having a group of other people present when you make your request.  That is, try to gain their compliance by asking them in front of other people as a way to back up your request. Example: "I asked her to go to the prom with me in front of her friends." 
 Authority Appeal:  Try to get others to comply on the basis of the authority that you or other people have.  That is, try to gain their compliance by using or relying on a position of power over them to get them do to what you want. Example: "My boss told me to get him the reports by 10 am so I did."
 Aversive Stimulation:  Try to get others to comply by doing things they don't like until they agree to comply.  That is, try to gain their compliance by bothering them until they do what you want. Example: "My co-worker kept bothering me to quit smoking until I finally did."
 Bargaining:  Try to get others to comply by striking a bargain with them.  That is, try to gain their compliance by negotiating a deal where you each do something for the other so everyone gets what they want. Example: "If you help me with the dishes, I will help you with the laundry."
 Benefit (Other):  Try to get others to comply by telling them people other than themselves would benefit if they do what you want.  That is, try to gain their compliance by pointing out how it helps people other than themselves if they comply. Example: "By donating to our fundraiser, You ensure that everyone will have a coat this winter."
Benefit (Self):  Try to get others to comply by telling them you personally would benefit if they do what you want.  That is, try to gain their compliance by pointing out how it helps oneself if they comply. Example:  "If you helped me with the yard work, then I won't get a ticket by the city tomorrow."
Benefit (Target):  Try to get others to comply by telling them they personally would benefit if they do what you want.  That is, try to gain their compliance by pointing out how it helps them if they comply. Example: "If you go grocery shopping for me tonight then you will have something for lunch tomorrow."
Challenge:  Try to get others to comply by challenging them to do what you want.  That is, try to gain their compliance by provoking, stimulating, tempting, goading, and/or galvanizing them to comply. Example: I didn't want to race until his car pulled beside mine and he revved the engine. 
Compliment:  Try to get others to comply by complimenting them on their abilities or accomplishments.  That is, try to gain their compliance by praising them to get them to do what you want. Example: With that jump shot, you would be really good at basketball. 
Compromise:  Try to get others to comply by offering to compromise with them.  That is, try to gain their compliance by making a concession to them so they'll make their concession to you and do what you want. Example: "I will drop you off at the airport if you will go to the dentist with me."
 Cooperation:  Try to get others to comply by being cooperative and collaborating with them.  That is, try to gain their compliance not by telling the other person what to do but by offering to discuss things and work them out together. Example: "We should get the team together and brainstorm new ideas for this problem."
Criticize:  Try to get others to comply by criticizing them.  That is, try to gain their compliance by attacking them on a personal level to get them to do what you want. Example: "It looks like you're really gaining some weight, why don't you go on a run with me."
Debasement:  Try to get others to comply by acting pitiful and pleading.  That is, try to gain their compliance by debasing, demeaning, degrading, devaluing, humiliating, and/or lowering yourself so as to deprive yourself of esteem or self-worth to get them to do what you want. Example: "I am so stupid, I can't believe I deleted the report. Can you please go delay the presentation." 
Debt:  Try to get others to comply by reminding them they are in debt to you because of things you have done for them in the past.  That is, try to gain their compliance by indicating that they owe it to you to do what you want. Example: "You should paid for my lunch, I bought your lunch last time."
Deceit:  Try to get others to comply by misleading them.  That is, try to gain their compliance by lying to or deceiving them. Example: "We told them the car was in perfect working order, but the transmission is about to go out."
Direct Request:  Try to get others to comply by just making a direct request.  That is, try to gain their compliance by simply asking or stating what you want without giving any reasons for them to comply. Example: "Can I use the computer?"
Disclaimer (Norms/Rules):  Try to get others to comply by downplaying or disavowing restrictions and constraints that might prevent them from doing what you want them to do.  That is, try to gain their compliance by pointing out that otherwise applicable procedures, rules, norms, and/or expectations should be broken in this instance. Example: "You should drive faster than the speed limit, this is an emergency!"
Disclaimer (Other):  Try to get others to comply by downplaying or disavowing the ability of anyone else to do so.  That is, try to gain their compliance by pointing out that other people can't help you or do what is needed. Example: "I would ask Ted for his help but we know that he is not good at presentations."
Disclaimer (Self):  Try to get others to comply by downplaying or disavowing your reasons for asking.  That is, try to gain their compliance by indicating that:  (a) you don't want to make a bad impression nor do you have bad intentions, (b) you don't really want to make the request and you are only doing so reluctantly, and/or (c) you simply have no choice but to make the request. Example: "I'm sorry that I am asking you for money, I'm really not a beggar."
Disclaimer (Target):  Try to get others to comply by acknowledging and sympathizing with why they may not want to do so.  That is, try to gain their compliance by indicating that:  (a) you understand and are aware of their reasons, feelings, and abilities, and/or (b) that you are sensitive to their needs and concerns even though you must ask them to do what you want. Example: "I know that you're disappointed that you can't go on the trip, but do you mind helping me get the presentation ready?"
Disclaimer (Task):  Try to get others to comply by downplaying what you are asking them to do.  That is, try to gain their compliance by indicating that what you want them to do isn't what they think it is and shouldn't pose a problem; it isn't awful, effortful, difficult, or dumb. Example: "Updating the database shouldn't take that much time."
Disclaimer (Time):  Try to get others to comply by downplaying or disavowing being busy as a reason to refuse your request.  That is, try to gain their compliance by pointing out that there is or soon will be enough time for them to do what you want. Example: "We should go to the store now, you can finish your report later."
Duty:  Try to get others to comply by pointing out it is their duty to do so.  That is, try to gain their compliance by stating they should fulfill obligations, responsibilities, and commitments that they have. Example: "Taking out the trash at the end of the day is a part of your job."
Equity:  Try to get others to comply on the grounds that it is equitable to do so.  That is, try to gain their compliance by pointing out that being fair, just, and impartial means they should do what you want. Example: "Your brother cleaned the house last time; it's your turn now."
Esteem (Negative) by Others:  Try to get others to comply by pointing out that, if they do not do so, other people will think worse of them.  That is, try to gain their compliance by noting that in the eyes of others they will be viewed more negatively if they don't do what you want. Example: "If you don't go to that college, other people will think you're going to a party school."
Esteem (Positive) by Others:  Try to get others to comply by pointing out that, if they do so, other people will think better of them.  That is, try to gain their compliance by noting that in the eyes of others they will be viewed more positively if they do what you want. Example: "If you play football, everyone will think that you're really tough."
Esteem (Negative) by Actor:  Try to get others to comply by pointing out that, if they do not do so, you will think worse of them.  That is, try to gain their compliance by noting that in your eyes they will be viewed more negatively if they don't do what you want. Example: "I would be really disappointed if you went to the party instead of studying."
Esteem (Positive) by Actor:  Try to get others to comply by pointing out that, if they do so, you will think better of them.  That is, try to gain their compliance by noting that in your eyes they will be viewed more positively if they do what you want.  Example: "If you went to law school, I would have a new level of respect for you."
Expertise (Negative):  Try to get others to comply by pointing out that because of the way the world works, unfavorable things will happen if they don't change their behavior. That is, try to gain their compliance by noting that in the natural course of things, bad outcomes will occur if they don't do what you want. Example: "You will get the flu, if you don't get a flu shot."
Expertise (Positive):  Try to get others to comply by pointing out that because the way the world works, favorable things will happen if they change their behavior. That is, try to gain their compliance by noting that in the natural course of things, good outcomes will occur if they do what you want. Example: "If you work hard at your job, you're sure to get that promotion."
Hinting:  Try to get others to comply by hinting around at what you want them to do.  That is, try to gain their compliance by indicating indirectly what you want, hoping they will figure it out and comply even though you never come out and really say it. Example: "I left the trash by the front door, so Dan would take it out." 
I Want:  Try to get others to comply for no reason other than you want them to.  That is, try to gain their compliance by telling them to do what you want because you desire it. Example: "I want you to go with me to the city."
Invoke Norm:  Try to get others to comply by indicating they would be out of step with the norm if they didn't do what you want.  That is, try to gain their compliance by prodding them to conform to what others have, do, or desire. Example: "Everyone is going to the gym after work."
It's Up to You:  Try to get others to comply by telling them the decision is theirs to make and it's up to them.  That is, try to gain their compliance by telling them the choice to comply is up to them. Example: "It's up to you to save your money, instead of spending it on video games."
Logical Empirical:  Try to get others to comply by making logical arguments.  That is, try to gain their compliance through the use of reasoning, evidence, facts, and data. Example: "Statistics show that non-smokers live longer than smokers."
Moral Appeal:  Try to get others to comply by appealing to their moral or ethical standards.  That is, try to gain their compliance by letting them know what is right and what is wrong. Example: "Don't buy those shoes they are made using child labor."
My Concern for You:  Try to get others to comply because of your concern for them.  That is, try to gain their compliance by referring to your regard for, consideration of, interest in, and feelings for them. Example: "Please go to the doctor, I'm worried about you."
Nature of Situation:  Try to get others to comply by being attentive to the situation or circumstances you find yourselves in.  That is, try to gain their compliance by taking note of the appropriateness of their behavior to the situation and/or the appropriateness of your request in the situation. Example: "I told my son that the bed was not a trampoline." 
Negative Affect:  Try to get others to comply by being really negative:  expressing negative emotions, acting really unfriendly, and creating an unappealing impression.  That is, try to gain their compliance by acting displeased to get them to do what you want. Example: "Angrily, I told her to put her phone on silent after it went off in class.."
Not Seek Compliance:  No attempt is made to get others to do what you want.  That is, no compliance is sought. Example: "I didn't ask if I could go out tonight."
Persistence:  Try to get others to comply by being persistent.  That is, try to gain their compliance by persevering (continuing) in your attempts to get them to do what you want. Example: "After asking for over a year, we are finally getting a pool."
Personal Expertise:  Try to get others to comply by referring to your credibility (your personal expertise).  That is, try to gain their compliance based on your experience, know-how, trustworthiness, and judgment. Example: "You should get those shoes, I have them and they feel great when running. 
Positive Affect:  Try to get others to comply by being really positive:  expressing positive emotions, acting really friendly, and creating an appealing impression.  That is, try to gain their compliance by charming them into doing what you want. Example: "She was really happy, when she asked for a raise."
Pre-Giving:  Try to get others to comply by doing positive and nice things for them in advance of asking them to do what you want.  That is, try to gain their compliance by giving them things they'd like and then only afterwards making your request. Example: "I bought my wife flowers, then later asked if I could go fishing this weekend."
Promise:  Try to get others to comply by making a promise.  That is, try to gain their compliance by offering to give them a reward or something they'd like if they do what is wanted. Example: "If you behave in the store, I promise that we will stop for ice cream on the way home."
Promote Task:  Try to get others to comply by promoting the value and worth of what you want them to do.  That is, try to gain their compliance by identifying one or more positive qualities of the thing you are asking them to do (e.g., what you want them to do is important, meaningful, rewarding, enjoyable etc.). Example: "If you complete this presentation on time, you will be less stressed and will get a good grade."
Self-Feeling (Negative):  Try to get others to comply by stating that not doing so will result in an automatic decrease in their self-worth.  That is, try to gain their compliance by pointing out that they will feel worse about themselves if they don't do what you want. Example: "You will feel bad if you throw all that food away instead of donating it."
Self-Feeling (Positive):  Try to get others to comply by stating that doing so will result in an automatic increase in their self-worth.  That is, try to gain their compliance by pointing out that they will feel better about themselves if they do what you want. Example: "You will feel better if you donate that old coat to charity instead of selling it in the garage sale." 
Suggest:  Try to get others to comply by offering suggestions about what it is you want them to do.  That is, try to gain their compliance by subtly proposing an idea that indirectly points out and describes what it is you want them to do. Example: "Why don't you try the steak instead of the chicken?"
Surveillance:  Try to get others to comply by indicating your awareness and observation of what they do.  That is, try to gain their compliance by referring to your general vigilance, surveillance, scrutiny, and/or monitoring of their behavior. Example: "I will find out if you're lying to me about the car accident." 
Third Party:  Try to get others to comply by having someone else ask them for you.  That is, try to gain their compliance by getting someone else to intervene and do it for you. Example: "Jane don't you think Jim should go on that date with the girl from accounting." 
This Is the Way Things Are:  Try to get others to comply by telling them they have to because that is just the way things are.  That is, try to gain their compliance by referring to rules, procedures, policies, or customs that require them to comply. Example: "You should slow down since the speed limit is only 25 mph."
Thought Manipulation:  Try to get others to comply by convincing them that the request you are making is really their own idea.  That is, try to gain their compliance by having them think they were the ones who really wanted to do it in the first place. Example: "We should go on the roller coaster, since you wanted to come to the fair in the first place." 
Threat:  Try to get others to comply by threatening them.  That is, try to gain their compliance by saying you will punish them if they don't do what you want. Example: "If you go to the bar again tonight, consider us done." 
Value Appeal:  Try to get others to comply because of important values that compel action in this instance.  That is, try to gain their compliance by pointing to central and joint beliefs that should guide what they do. Example: "Since we both care about the ocean, we should volunteer for the cleanup."
Warning:  Try to get others to comply by warning them about what they are doing.  That is, try to gain their compliance by alerting them to possible negative consequences of their behavior. Example: "You might get fired if you stay up all night." 
Welfare (Others):  Try to get others to comply by telling them how other people would be hurt if they don't do what you want.  That is, try to gain their compliance by pointing out that the welfare of other people is at stake. Example: "If you are not going to be in the family photo then we won't take one." 
Why Not?:  Try to get others to comply by making them justify why they should not.  That is, try to gain their compliance by pointing out there are no real grounds for not doing so. Example: "Why wouldn't you help your sister?"
Your Concern for Me:  Try to get others to comply because of their concern for you.  That is, try to gain their compliance by referring to their regard for, consideration of, interest in, and feelings for you. Example: "If you really cared for me then you would go to the dance recital."

References

Further reading
 
 Dillard, J.P. (2004). The goals-plans-action model of interpersonal influence. In J. S. Seiter & R. H. Gass (Eds.) Readings in persuasion, social influence, and compliance gaining (pp. 185–206). Boston: Allyn & Bacon.
 French, J. P. R., Jr., & Raven, B. (1960). The bases of social power. In D. Cartwright & A. Zander (Eds.), Group dynamics (pp. 607–623). New York: Harper & Row.
 
 
 
 McQuillen, J. S., Higginbotham, D. C., & Cummings, M. C. (1984). Compliance-resisting behaviors: The effects of age, agent, and types of request. In R. N. Bostrom (Ed.), Communication yearbook 8 (pp. 747–762). Beverly Hills: SAGE.
 
 
 Wheeless, L. R., Barraclough, R., & Stewart, R. (1983). Compliance-gaining and power in persuasion. In R. Bostrom (Ed.), Communication yearbook 7 (pp. 105–145). Beverly Hills: Sage.

Persuasion
Attitude change
Sociological theories