Aesop Rock 2005-2007: Fast Cars EP, None Shall Pass, Nike+iPod When was Fast Cars released? In February 2005, Did anything interesting happen during this release? The first pressing of the EP included an 88-page booklet with lyrics from every release from Float until this EP Were there later pressings as well? later pressings of the album come without the booklet, but with an additional bonus track, "Facemelter".
What happened with Nike Ipod?
What happened with Nike Ipod and Aesop Rock?
In February 2005, Aesop Rock released a new EP, Fast Cars, Danger, Fire and Knives. The first pressing of the EP included an 88-page booklet with lyrics from every release from Float until this EP (the lyric booklet is titled The Living Human Curiosity Sideshow); later pressings of the album come without the booklet, but with an additional bonus track, "Facemelter". In addition, a limited number of albums were available direct from Def Jux with Aesop Rock's graffiti tag on them. In response to demands from his fans, Rock did less production on the EP: three songs are produced by Blockhead, three produced by Aesop, and one by Rob Sonic. During this time he was asked to join The Weathermen to replace Vast Aire.  Aesop Rock was commissioned to create a 45-minute instrumental track for the Nike+iPod running system, entitled All Day. It was released in February 2007. Distributed via the iTunes Music Store and featuring his wife Allyson Baker on guitar and scratches from DJ Big Wiz, Aesop has described the release as "something that evolved enough that the sound was constantly fresh and attractive, as though the runner were moving through a set of differing cities or landscapes."  All Day was followed in August of the same year by Bavitz's fifth full-length album, None Shall Pass released in 2007. The album also contained original artwork by Jeremy Fish. About Jeremy Fish, Aesop Rock said: "Man that guy is my hero. We have a friend in common who hit me up a while back saying that this guy Jeremy Fish had an opportunity to pitch a cartoon to Disney and wanted me to be involved in the music side. I flipped out cuz I was also a fan of his, and owned some of his work." Aesop Rock also teamed up with Jeremy Fish again in a project called Ghosts of the Barbary Coast. Aesop Rock made a song called "Tomorrow Morning", to go along with a slideshow of drawings that Jeremy Fish drew. This was displayed in San Francisco, but was also made available for download online. None Shall Pass had positive reviews from critics and fans, applauding Aesop for his change in sound. CANNOTANSWER
Aesop Rock was commissioned to create a 45-minute instrumental track for the Nike+iPod running system,
Ian Matthias Bavitz (born June 5, 1976), better known by his stage name Aesop Rock, is an American rapper and producer residing in Portland, Oregon. He was at the forefront of the new wave of underground and alternative hip hop acts that emerged during the late 1990s and early 2000s. He was signed to El-P's Definitive Jux label until it went on hiatus in 2010. In a 2010 retrospective, betterPropaganda ranked him at number 19 at the Top 100 Artists of the Decade.

He released his first album, Music for Earthworms, in 1997, with Float following 3 years later. Labor Days, his third studio album, was released on September 18, 2001. His next release came two years later, titled Bazooka Tooth, released on September 23, 2003. His fourth studio album, None Shall Pass, was released on August 28, 2007. Its titular song became one of Ian's most popular and well-known songs. His seventh record, Skelethon, was released on July 10, 2012. His seventh release, The Impossible Kid, came out on April 29, 2016. His eighth and most recent album, Spirit World Field Guide, came out on November 13, 2020.

He is a member of the groups The Weathermen, Hail Mary Mallon (with Rob Sonic & DJ Big Wiz), The Uncluded (with Kimya Dawson) and Malibu Ken (with Tobacco).

Regarding his name, he said: "I acquired the name Aesop from a movie I had acted in with some friends. It was my character's name and it sort of stuck. The rock part came later just from throwing it in rhymes."

Early life and education

Early and personal life 
Bavitz was born at Syosset Hospital in Syosset, New York, and raised in Northport, Long Island, New York to his father Paul and mother Jameija. Ian has two brothers: Christopher T. Bavitz (born 1973), a clinical professor at Harvard Law School and director of Cyberlaw Clinic at the Berkman Klein Center for Internet & Society, and Graham J. Bavitz (born 1978). Along with his siblings, Ian was raised Catholic, but he later became agnostic. Bavitz attended Northport High School in 1990 and graduated in 1994. In 2005, he married Allyson Baker, guitarist and vocalist of rock band Dirty Ghosts; they resided in San Francisco, but have since divorced.

1994–1998: College 
After graduating from high school, Bavitz attended Boston University in Massachusetts where he studied visual arts. He acquired his bachelor's in 1998. He met his future collaborator, Blockhead, in 1994 during the latter's only year at the school. After hearing Aesop Rock freestyle, Blockhead decided to forgo his own dreams of rapping in favor of focusing on production. Blockhead was involved with a crew in New York called The Overground that included Dub-L. During his early adulthood, Aesop Rock held various odd jobs including positions answering phones for clothing catalogs, packaging artwork in art gallery storerooms and working for one-hour photo developers.

Musical career

1985–2001: New York City underground music scene 
As a youth, Bavitz and his family would usually commute to New York City. This had a great impact on him and the way he viewed the hip hop culture. Bavitz began rapping in the early 1990s. He cites Public Enemy, BDP, KMD, and Run DMC as early influences. Bavitz also listened to rock acts such as Dead Kennedys, Fugazi, and Ministry; he was introduced to these groups by his older brother Chris. Bavitz started to play the piano and bass at an early age and eventually acquired a sampler.

While attending college, Bavitz initially recorded and released two self-financed efforts, Music for Earthworms (1997), a full-length featuring underground artist Percee P on two tracks. Bavitz also released a music video for "Abandon All Hope", which was one of the tracks on the CD. The album sold over 300 copies, largely from a grassroots internet-based promotion at his website AesopRock.com and then-popular web portal, MP3.com. With the money he made from his previous release, he then released his Appleseed EP in 1999 which received critical acclaim in the underground hip-hop circuit. His early records were mostly produced by his long-time friend Blockhead and underground producer Dub-L.

After his breakthrough success in the underground hip hop and indie rap community, he was eventually noticed by the Mush label and obtained his first record deal in 1999, just a year after he graduated from college. Aesop released his first major album, Float (2000), with guest appearances from Vast Aire, Slug, and Dose One. Production was split between Blockhead and Aesop himself, with one track by Omega One. During this time, Aesop worked at a photography gallery. In August 2001, Bavitz had a nervous breakdown. The song "One of Four" on his Daylight EP documents his struggles.

2001–2004: Labor Days, Daylight EP, and Bazooka Tooth 
Shortly after releasing Float, Aesop Rock signed to Manhattan-based label Definitive Jux (commonly shortened to Def Jux), where he released Labor Days (2001), an album dedicated to the discussion of labor in American society and the concept of "wage slaves". This album was most well known for its single "Daylight". Because of its popularity, Daylight was re-released in 2002 as a seven-track EP, including an "alternative" new version of the song "Night Light", whose paraphrased lyrics simultaneously refer back to, and stand in stark opposition to, the original's. The song "Labor" (from Labor Days) was featured in Tony Hawk's Pro Skater 4; it also was the first album in his catalog to break through the Billboard charts, peaking at number 15 at the United States Independent Charts.

Labor Days was followed by Bazooka Tooth in 2003. For the first time, production was mostly handled by Bavitz himself, with three tracks from longtime collaborator Blockhead and one from close friend and Definitive Jux label CEO El-P. Guest appearances include Party Fun Action Committee, El-P, and Mr. Lif (all Definitive Jux labelmates) and Camp Lo. With this release Aesop hit a higher level of recognition, releasing "No Jumper Cables" as a single and music video, then another single, "Freeze", shortly after. A remix of "No Jumper Cables" was featured on Tony Hawk's Underground 2, furthering Aesop's recognition. In 2004, he released Build Your Own Bazooka Tooth and created a contest in which contestants had to create a remix of an Aesop Rock song using the a cappellas and instrumentals.

2005–2007: Fast Cars EP, None Shall Pass and Nike+iPod 
In February 2005, Aesop Rock released a new EP, Fast Cars, Danger, Fire and Knives. The first pressing of the EP included an 88-page booklet with lyrics from every release from Float until this EP (the lyric booklet is titled The Living Human Curiosity Sideshow); later pressings of the album come without the booklet, but with an additional bonus track, "Facemelter". In addition, a limited number of albums were available direct from Def Jux with Aesop Rock's graffiti tag on them. In response to demands from his fans, Bavitz did less production on the EP; three songs are produced by Blockhead, three produced by Aesop, and one by Rob Sonic. During this time, he was asked to join The Weathermen to replace Vast Aire.

Aesop Rock was commissioned to create a 45-minute instrumental track for the Nike+iPod running system, entitled All Day. It was released in February 2007. Distributed via the iTunes Music Store and featuring Allyson Baker on guitar and with scratches from DJ Big Wiz, Aesop has described the release as "something that evolved enough that the sound was constantly fresh and attractive, as though the runner were moving through a set of differing cities or landscapes."

All Day was followed in August of the same year by Bavitz's fifth full-length album, None Shall Pass, released in 2007. The album also contained original artwork by Jeremy Fish. About Jeremy Fish, Aesop Rock said: "Man, that guy is my hero. We have a friend in common who hit me up a while back saying that this guy Jeremy Fish had an opportunity to pitch a cartoon to Disney and wanted me to be involved in the music side. I flipped out cuz I was also a fan of his, and owned some of his work." Aesop Rock also teamed up with Jeremy Fish again in a project called Ghosts of the Barbary Coast. Aesop Rock made a song called "Tomorrow Morning" to go along with a slideshow of Jeremy Fish drawings. This was displayed in San Francisco, but was also made available for download online. None Shall Pass had positive reviews from critics and fans, applauding Aesop for his change in sound.

2007–2011: Hiatus 
In February 2010, El-P announced that the label would be put "on hiatus," aside from selling its catalog and merchandise. During this time, Bavitz was absent in terms of making any new albums or EPs, albeit being featured on other artists' records and producing.

2008–2013: Rhymesayers, HMM, Kimya Dawson and Skelethon 
In 2009, Bavitz produced Felt's third album, Felt 3: A Tribute to Rosie Perez.

On April 20, 2011, it was announced that Rhymesayers Entertainment would release Hail Mary Mallon's debut album Are You Going To Eat That?. A music video for their first single off the album Smock was announced that same day.

In November 2011, Bavitz announced via Reddit that he was working on his next solo album, and had a majority of it complete.

In December 2011, Aesop Rock was first reported to be working on an album with anti-folk singer Kimya Dawson, famous for being one half of the group The Moldy Peaches. The working title for the project was Hokey Fright. The group has since been named The Uncluded.

On January 17, 2012, it was reported that Aesop Rock finished recording his upcoming solo album Skelethon, which was scheduled to be released on July 10, 2012, through Rhymesayers Entertainment.

On April 10, 2012, the first official single from Aesop Rock's Rhymesayers debut album Skelethon, "Zero Dark Thirty", was released on both SoundCloud and YouTube. As of April 20, 2012, the song had already received combined plays/views of 86,434. Skelethon was released on July 10, 2012.

On February 11, 2013, the first music video from The Uncluded was released on YouTube, and the duo's first album Hokey Fright was released on May 7, 2013. The album will consist of 16 tracks. The video for their third single "Delicate Cycle" has a cameo by the celebrity cat Lil Bub.

2013–present: The Impossible Kid, Malibu Ken and Spirit World Field Guide 
Aesop Rock toured the United States to promote Skelethon. He has also been touring with Kimya Dawson and performing material as The Uncluded. Along with playing a number of individual events, The Uncluded performed as part of a Rhymesayers lineup at Summerfest in Milwaukee, Wisconsin. On the Skelethon tour, a majority of his touring equipment was stolen, prompting Aesop to raise funds by releasing limited edition artwork. It was announced he will be performing on the first day of Coachella 2013.

In February 2016, Aesop Rock released a music video for the song "Rings" and announced his seventh studio album The Impossible Kid, which was released on April 29, 2016. "Rings" was featured in the video game Madden NFL 17.

In 2017, Aesop Rock scored his first film soundtrack for Bushwick. In January 2019, Aesop Rock collaborated with electronic musician Tobacco under the name Malibu Ken. The duo released a self-titled album in the same month. In late 2020, Aesop announced his eighth solo album, titled Spirit World Field Guide, along with the release of the album's first single, "The Gates". In October 2021, Aesop announced a reunion with his former producer Blockhead with an upcoming album titled Garbology. The album was released on November 12 of the same year.

Lyrics 

Bavitz's lyrics are generally seen as being both complex and abstract while others dismiss them as verbose. His frequent use of homonyms exacerbates this. Critics state that the use of words can be so detailed that it becomes difficult to determine any meaning. The lyrics are sometimes inspired by events which have occurred in Bavitz's personal life and are thus naturally prone to subjective interpretation by outsiders.

Questioned about his lyrical style in an interview, Bavitz responded:
It's probably because it's not the most accessible music in the world. It may pose a slight challenge to the listener beyond your average pop song. I'm no genius by a long shot, but these songs are not nonsensical, that's pretty preposterous. I'd have to be a genius to pull this many nonsensical records over people's eyes. It's not exactly fast food but when people pretend I'm just spewing non-sequiturs and gibberish I can't help but think they simply haven't listened and are regurgitating some rumor they've heard about me. Even if it's not laid out in perfect sentences—is any rap?—you'd have to be an idiot to not at least grasp a few things from these songs. Or have had no interest in pulling anything from them in the first place.

In 2002, on the song "One of Four" (a hidden track on the Daylight EP) Aesop Rock explains:
But I can tell you that I only write shit down when I believe it / so take this how you want but know I mean it.
— Aesop Rock, "One of Four" Daylight EP (2002)

In May 2014, a study by Matt Daniels found that Aesop Rock's vocabulary in his music surpassed 85 other major hip-hop and rap artists, as well as Shakespeare's works and Herman Melville's Moby Dick; he was cited as having the largest vocabulary in hip hop. To build up his vocabulary, he reads a lot of news and science articles and writes down all the words he finds interesting. Analysis of his lyrics identified him as the rapper with the most expansive vocabulary; using the most unique words in a rapper's first 35,000 lyrics, he had 7,839 unique words.

Discography 

 Music for Earthworms (1997)
 Float (2000)
 Labor Days (2001)
 Bazooka Tooth (2003)
 None Shall Pass (2007)
 Skelethon (2012)
 The Impossible Kid (2016)
 Spirit World Field Guide (2020)
 Garbology (with Blockhead) (2021)

Filmography

References

External links 

 
 
 
Mush Records Biography
Aesop Rock interview and profile in Exclaim! magazine

1976 births
Alternative hip hop musicians
American agnostics
American electronic musicians
American graffiti artists
American hip hop record producers
American multi-instrumentalists
American male rappers
Boston University College of Fine Arts alumni
East Coast hip hop musicians
Former Roman Catholics
Living people
People from Syosset, New York
Psychedelic drug advocates
Rappers from New York (state)
Underground artists
Underground rappers
People from Northport, New York
Rhymesayers Entertainment artists
21st-century American rappers
Record producers from New York (state)
21st-century American male musicians
Definitive Jux artists
Mush Records artists
The Weathermen (hip hop group) members
The Nike+iPod Sports Kit is an activity tracker device, developed by Nike, Inc., which measures and records the distance and pace of a walk or run. The Nike+iPod consists of a small transmitter device attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an iPod Nano, or directly with a 2nd Generation iPod Touch (or higher), iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, or a Nike+ Sportwatch. If using the iPod or the iPhone, iTunes software can be used to view the walk or run history.

The Nike+iPod was announced on May 23, 2006. On September 7, 2010, Nike released the Nike+ Running App (originally called Nike+ GPS) on the App Store, which used a tracking engine powered by MotionX that does not require the separate shoe sensor or pedometer. This application works using the accelerometer and GPS of the iPhone and the accelerometer of the iPod Touch, which does not have a GPS chip. Nike+Running is compatible with the iPhone 6 and iPhone 6 Plus down to iPhone 3GS and iPod touch. On June 21, 2012, Nike released Nike+ Running App for Android. The current app is compatible with all Android phones running 4.0.3 and up.

Overview

The sensor and iPod kit were revealed on May 20, 2006. The kit stores information such as the elapsed time of the workout, the distance traveled, pace, and calories burned by the individual.  Nike+ was a collaboration between Nike and Apple; the platform consisted of an iPod, a wireless chip, Nike shoes that accepted the wireless chip, an iTunes membership, and a Nike+ online community. iPods using Nike iPod require a sensor and remote.

The next upgraded product was the Sportband kit, which was announced in April 2008. The kit allows users to store run information without the iPod Nano. The Sportband consists of two parts: a rubber holding strap which is worn around the wrist, and a receiver which resembles a USB key-disk. The receiver displays information comparable to that of the iPod kit on the built-in display. After a run, the receiver can be plugged straight into a USB port and the software will upload the run information automatically to the Nike+ website.

As of August 2008 "Nike+iPod for the Gym" launched, allowing users to record their cardio workouts directly to their iPods.  No Sport kit or shoe sensor is required; all that is needed is a compatible iPod (1st–6th generation iPod Nano or 2nd/3rd gen iPod Touch) and an enabled piece of cardio equipment.  As of March 2009, the seven largest commercial equipment providers were shipping enabled equipment (Life Fitness, Technogym, Precor USA, Star Trac, Cybex International, Matrix Fitness and Free Motion). The models of compatible cardio equipment include treadmills, stationary bicycles, stair climbers, ellipticals, and others such as Precor's Adaptive Motion Trainer.  Once the user syncs an iPod with iTunes, the cardio workouts are automatically stored at Nikeplus.com, where each workout is visualized and tracked based on the number of calories burned.  The calories are converted to "CardioMiles", at a ratio of 100:1, allowing cardio users to take full advantage of all the tools and features of Nikeplus.com, and allow them to engage in challenges with other runners, walkers and cardio users, using a common currency.

With the release of the second-generation iPod Touch in 2008, Apple Inc. included a built-in ability to receive Nike+ signals, which allowed the iPod to connect directly to the wireless sensor thus eliminating the need for an external receiver to be connected. Apple also added this capability to the iPhone 3GS (released 2009), iPhone 4 (2010), and third-generation iPod Touch (2009). Those devices use their Broadcom Bluetooth chipset to receive the signals.

On June 7, 2010, Polar and Nike introduced the Polar WearLink+ that works with Nike+. This new product works with the Nike+ SportBand and the fifth generation iPod nano in conjunction with the Nike+ iPod Sport Kit. Polar WearLink+ that works with Nike+ communicates directly with the fifth generation iPod nano and Nike+ SportBand using a proprietary digital protocol but it is dual-mode so it is also compatible with most Polar training computers (all those using 5 kHz analog transmission technology).

Nike+ had 18 million global users as of April 2013.  One year later, Nike updated the number of global users to 28 million.

In iOS 6.1.2 (and possibly higher), a hole in the compatibility for the app has allowed jailbroken iPad users to use the native Nike + iPod iPhone and iPod app by moving the app bundle and setting permissions for the app.

As of April 30, 2018, Nike will retire services for legacy Nike wearable devices, such as the Nike+ FuelBand and the Nike+ SportWatch GPS, and previous versions of apps, including Nike Run Club and Nike Training Club version 4.X and lower. Likewise, Nike no longer will support the Nike+ Connect software that transfers data to your NikePlus Profile or the Nike+ Fuel/FuelBand and Nike+ Move apps.

Sports kit equipment
The kit consists of two pieces: a piezoelectric sensor with a Nordic Semiconductor nRF2402 transmitter that is mounted under the inner sole of the shoe and a receiver that connects to the iPod. They communicate using a 2.4 GHz wireless radio and use Nordic Semiconductor's "ShockBurst" network protocol. The wireless data is encrypted in transit, but some uniquely identifying data is sent in the plain. The wireless protocol was reverse engineered and documented by Dmitry Grinberg in 2011.

Nike recommends that the shoe be a Nike+ model with a special pocket in which to place the device. Nike has released the sensor for individual sale meaning that consumers no longer have to purchase the whole set (the iPod receiver and sensor). As the sensor battery cannot be replaced, a new one must be purchased every time the battery runs out.

After-market solutions are available to users who do not want to use shoes with built-in or hand-made pockets for the foot sensor, such as shoe pouches and containment devices designed to affix the sensor against the shoe laces.  No matter how the sensor is integrated with the user's shoes, care must be taken that it is firmly fixed in place and will not jerk around while in use, which would degrade the accuracy.

Sports kit usage

The Sports Kit can be used to track running, which it refers to as "workouts". New workouts are started by plugging the receiving unit into the iPod, then navigating through the iPod menu system. The user chooses a goal for the workout, which might be to cover a specific distance, or burn a number of calories, or work out for a specified time. A workout can also be started without a goal, which is called a "Basic Workout". When the workout goal has been set, the receiver seeks the sensor, possibly asking the user to "walk around to activate [the] sensor". The user then must press the center button on the iPod to begin the workout.

Audio feedback is provided in the user's choice of generic male or female voice by the iPod over the course of the workout, depending on the type of workout chosen. For goal-oriented workouts, the feedback will correspond to significant milestones toward the goal. In a distance workout, for example, the audio feedback will inform the user as each mile or kilometer has been completed, as well as the half-way point of the workout, and a countdown of four 100-meter increments at the end of the workout.

The iPod's control wheel functions change slightly during a workout. The Pause button now not only pauses the music but also the workout. Similarly, the Menu button is used to access the controls to end the workout. The Forward and Back buttons are unchanged, performing audio track skip and reverse functions. The Center button has two functions: audio feedback about the current distance, time, and pace are provided when the button is tapped once, while if the button is held down the iPod skips to the "PowerSong" - an audio track chosen by the user, generally intended for motivation.

In addition to the in-workout audio feedback, there are pre-recorded congratulations provided by Lance Armstrong, Tiger Woods, Joan Benoit Samuelson, and Paula Radcliffe whenever a user achieves a personal best (such as fastest mile, fastest 5K, fastest 10K, longest run yet) or reaches certain long-term milestones (such as 250 miles, 500 kilometers). This "celebrity feedback" is heard after the usual end-of-run statistics.

While the Sports Kit can be used immediately after purchase, it will report more accurate results if it is calibrated before the first usage and then regularly afterwards. For calibration, the user finds a fixed known distance of at least 0.25 mile or 400 meters and then sets the Nike+ to calibration mode for the walk or run over that distance. When the walk or run is complete, the device calibrates itself and future workout reporting will reflect statistics closer to that individual user's workout style. Consumer Reports magazine tested the device and found it accurate as long as you keep an even pace. In workouts with varied pace, accuracy was sometimes less than 90%. As walking and running strides can vary significantly, the device should be calibrated for each.

Hardware
Foot sensor:
Nordic Semiconductor nRF2402 wireless transmitter
Microchip Technology PIC16F688 microcontroller
3V Lithium 2032 battery
30mm-diameter piezoelectric sensor

iPod receiver:
Texas Instruments MSP430-series microcontroller
Nordic Semiconductor nRF2401 transceiver

Wireless protocol data and privacy concerns
The shoe sensor broadcasts a packet once a second while the user is walking or running, and for ten seconds after the user stops moving. Any other shock also causes the sensor to broadcast data. The protocol is not connection-oriented and can be easily sniffed. While most of the data is encrypted, a piece of the device's serial number is sent without encryption. This unique 32-bit number has been successfully used to identify specific Nike+ foot sensors. Uses of this technique include remote-operating a car lock, customer tracking, and stalking.

The data sent by the device every second is cumulative, since the device was first used, and thus can be very revealing of a user's exercise habits and life in general. The data is: number of steps run, number of steps walked, distance run, distance walked, and number of hours device has been on.

Online integration

In addition to tracking personal workout statistics, the Nike+ integrates directly with the Nike website. Workout data can be automatically uploaded to the website during an iPod sync with iTunes or through another program via the website's public API. The uploaded information is mostly not personally-identifying, but does also contain some personal statistics such as weight (if configured). Workout data is stored in XML files on the iPod, which has led some web and applications programmers to offer alternatives to the official Nike reports.

On October 19, 2006, new features were added to the Nike+ website, including the ability to name runs. Forums were also added (which they refer to as "talk some trash"), allowing users to meet and challenge other runners, ask questions, and give feedback. Recently, there have been several more additions to the Nike+ website including but not limited to: a challenge gallery where all user created challenges are viewable, the ability to name the route taken when running or walking, compatibility with the new iPod Nano (fifth generation), a distance club to view everyone's total distance traveled, fastest 5K et cetera.

See also
 NikeFuel
 Nike+ FuelBand
 Fitbit
 Apple Watch
 Activity tracker
 GPS watch
 Smartwatch

References

Further reading

External links

IPod accessories
ITunes
Nike brands
Ambient intelligence Shoe wallets, also known as shoewallets, shoepockets, shoe pockets, shoe pouches, shoe pals, runners' wallets, go wallets, etc., are small pouches that attach to shoes via plastic clips, Velcro, or laces directly to or through the shoelaces. They come in various sizes and allow users to carry items such as keys, ID, cash, change while people are on the go. Some of the larger ones allow users to also carry credit cards, hotel room card keys and/or gym membership cards. Walkers and runners also use shoe wallets to carry ID when on the go.

With the launch of the Nike+iPod Sport Kit, people were using shoewallets as an alternative for carrying the Nike+iPod Sport Kit sensor. This enabled the use of the product with any shoe and not only the special Nike shoes.

Shoe wallets are also used as promotional products, giveaway products at races, walks, events, and tradeshows or as a private label point of purchase (POP) or point of sale (POS).

References

External links
Promotional Shoe Wallets, 01 Dec 2015

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