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Because you ’ re a savvy marketer , you ’ ve already mapped out your competitive search marketspace and know precisely the terms you should target in order to reach your key publics through the search engines . Herbert H. Rosen was deputy director of the office of public information in NASA in early 1960 . Technology affects both internal and external communications , and we can use it to link us within our organizations , and to our publics . Brock University , through its administrative and academic units , routinely provides information to the public . People understand EIM , and they no longer want the [ public ] IM client . Sidestepping for a moment the lack of public commitment to earthquake risk reduction , need for at least three types of education and training can be identified in the comments made in prior portions of this paper : training of emergency management personnel that aims at clarifying the new types of liaisons needed for earthquake risk reduction through mitigation ; training for design professionals and governmental regulatory agency personnel that aims at improving their skills in applying mitigation concepts that maybe recommended or mandated in standards and codes ; and general public education that aims at advancing the understanding of earthquake risks by the public and their political representatives . No sales pitch has more powerfully drawn publics around the world toward forms of American mass culture than the claim of authenticity . The public has the capability to search and retrieve campaign finance data online via the Web from their homes , offices and the public PCs located at the Bureau of Elections .