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Drawing on representations of law and lawyers in the mass media , political discourse , and public opinion surveys , Galanter explores the tensions between Americans ' deep-seated belief in the law and their ambivalence about lawyers . The research demonstrates the problems that dishonest responding in public opinion surveys can cause , and how those problems can be overcome . Under the sponsorship of the Sadat Chair for Peace and Development at the University of Maryland , Shibley Telhami prepared a public opinion survey for Zogby International , which interviewed 2,620 men and women in Egypt , Morocco , Saudi Arabia , Lebanon and Jordan . Linking data from a 1986 Georgia public opinion survey conducted in 1986 and 1980 census data , he constructs a model which attempts to explain support for capital punishment with attitudinal measures related to racism . Micro-level ( raw ) data files are the numerically coded results of individual responses to such files as the census questionnaires , public opinion surveys , etc. In addition , public opinion survey work makes clear that Internet users and other high-use telecommunications consumers are motivated to protect their personal privacy . - Seven out of 10 U.S. mutual fund investors now want their mutual funds to support global warming shareholder resolutions , but not one of the nation 's largest mutual funds voted in favor of any climate change proxy measures during 2005 , according to a major new public opinion survey from the Civil Society Institute ( CSI ) and a report prepared for the Ceres investor coalition . Nearly two thirds ( 63 percent ) of those responding to a public opinion survey ( Public Opinion Strategies 2005 ) said the medical liability system was in crisis and harming patient care . Marketing research includes such activities as quantitative surveys ; qualitative research ; media and advertising research ; business-to-business and industrial research ; research among minority and special groups ; public opinion surveys ; and desk research .