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" The big three " implicit motives - achievement , power , and intimacy / affiliation - have been the subjects of highly successful research programs for over four decades , and considerable evidence for construct validity of each of these three personality dimensions has accumulated ( for reviews , see McAdams , 2001 , Chpt . Buck Welling , Bill Kellett , Roy McAdams , and Warren " Dusty " Schulze - bought out Merrill Patten , and opened a branch office in Greenwood . Within the United States , TESOL has had some successes , stemming at least in part from its employment of a professional in the area of advocacy , Marlyn McAdam , to lobby on its behalf . The heart of the problem , says McAdams , is that The Rice School is trying to handle several agendas at one time : building its relationship with Rice University , relieving the overcrowded schools in the West University area , and accepting a diverse group of students from around the city . In this era when conspiracy theories abound , says McAdams , " The greatest and grandest of all conspiracy theories is the Kennedy assassination conspiracy theory . The presenter , Jan McAdams , uses case histories to describe creative approaches to the financing and fundraising process .