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" Kiss of Death " - The Defendants asked Dr Sydney Arnott ( McDonald 's expert on cancer ) his opinion of the following statement : " A diet high in fat , sugar , animal products and salt and low in fibre , vitamins and minerals is linked with cancer of the breast and bowel and heart disease " . Having been denied a jury , who might not be so ready to accept the word of Corporate Executives as true , the Judge has in the main chosen to prefer the evidence of those representing the establishment or status quo . This is a statement of the practices of Trinity College Dublin ( the " College " ) in connection with the capture of personal data on this website ( that is all web pages within the domain www.tcd.ie ) and the steps taken by the College to respect your privacy . The OSVERSIONINFO structure you pass to GetVersionEx has one of those annoying size fields that you must fill before you can call the API . " If the public should come to the conclusion as a result of this verdict that the plaintiff 's food is apt to give them cancer of the bowel or breast it would be the kiss of death for the plaintiff . On many occasions , of those interested in " going vegetarian " some felt they could n't because they would be the " odd one out " or " be laughed at " if they could n't go to McDonald 's . Value for mony in procurement is , therefore , the optimum combination of whole-life costs and / or price , where appropriate , and quality ( or fitness for purpose ) to meet the user 's requirements . Collection and use of personal information Any information which you provide in this way is not made available to any third parties , and is used by the College only in accordance with the purpose for which you provided the information and will only be retained for as long as required for the purpose . After the destruction of McDonald 's case on the links between diet and cancer ( see " Kiss of Death " above ) , McDonald 's applied and were given permission to amend their Statement of Claim ( issued in September 1990 ) in this area , despite vigorous protests by the Defendants . Trinity College is strongly committed to ensuring a significant increase in participation at third level of those who for social , economic and educational reasons have not yet realised their full educational potential . The legislation governing this is the Data Protection Acts 1988 and 2003 which lay down rules about the safeguarding of the privacy of personal data , covering such areas as the obtaining , processing , keeping , use , disclosure , accuracy , appropriateness , retention and an individual 's right to access and correct their personal data . The College accepts no liability for any loss or damage arising as a result of use of or reliance on these web pages , and is not responsible for the contents of personal web pages , nor for the accuracy or integrity of material accessed via links from these pages . Almost two thirds of those questioned felt there should be tougher restrictions on advertising of food and soft drinks to children . He was particularly concerned by the diets of school children , and also by the expansion of McDonald 's promotions in schools and hospitals . This section had been characterised at pre-trial hearings as the central and most " defamatory " allegation , which if proven would be the " kiss of death " * for a fast-food company like McDonald 's .