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3.31 ( d ) to state the Office 's preference that a trademark cover sheet include the serial number or registration number of the trademark affected by the conveyance or transaction , an identification of the mark , and a description of the mark . Each trademark cover sheet required by 3.28 seeking to record a document against a trademark application or registration should include , in addition to the serial number or registration number of the trademark , identification of the trademark or a description of the trademark , against which the Office is to record the document . The President reported on the current status of the trademark dispute over the term ' Internet ' . Section 3.31 ( d ) is added , stating that a trademark cover sheet should include the serial number or registration number of the trademark affected by the conveyance or transaction , an identification of the mark , and a description of the mark . The Eiffel trademark is owned by NICE , the Nonprofit International Consortium for Eiffel , which has been liberal in bestowing use of the trademark . The revision would incorporate the protection of famous trademarks ; prolong the time period to 6 months for the renewal of the trademark after the expiration of protected period ; and enlarge the punishment for violations . The pronunciation of the trademark is the most controlling factor .