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Paradoxically , although marketing is supposedly about making the consumer the centre of the companys efforts , and ensuring that their satisfaction is paramount , the documents show that they are not always treated with great respect . The work of corporations , government agencies , private donors , and research institutes can all play significant roles in the success of educational institutions , but there must be a system guiding their way and ensuring that their efforts are maximized . " NRL takes pride in continuing this legacy , ensuring that the Naval Research Laboratory remains vital as the Department of the Navy 's Corporate Laboratory - providing research solutions to tomorrow 's problems and ensuring that our Navy of the future is the most technologically superior in the world . " Avid 's enhanced media management architecture enables us to integrate MPEG-4 designers ' efforts with the Avid timeline , speeding content development time and ensuring that our tools and powerful MPEG-4 capabilities are available to the Avid-trained professional .