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Finally a review was added to look at what was accomplished in the first period and set the stage for the second period before dismissing them . " Regardless of who gets credit , it is clear that these initial collaborations are now considered unqualified successes and set the stage for the numerous other IATH success stories that have followed . The crisis faced by Alfred Sloan , Billy Durant , and General Motors in 1920 set the stage for one of the most dramatic and unprecedented boardroom coups in the annals of business . When formulating a sensory branding strategy , one of the key criteria for success is to set the stage , which will allow you to carefully select the channels , the tools , and the senses you intend to tap into when building your future brand . While federal policies set the stage , the real work of driving innovation does n't occur in Washington D.C ., but locally where companies , educational institutions and state government intersect .