[lemma=itself] [□] □
[lemma=itself] [□=□] □
[lemma=itself] [!□] □
It 's simply that Google itself does n't earn money directly off its editorial results . In fact , contrary to the belief of many , registration of a corporate name or a business or trade name by itself does not give trade-mark protection . MSML itself does not define authorization mechanisms . Petitioner contended that such an overpayment in itself does not constitute fraud . The factory methods are n't necessary because MessageFormat itself does n't implement locale specific behavior .