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" We have participation from franchise managers , our suppliers , patrons , even the construction companies that build our pubs , " said marketing director Larry Isaacs . While distance matters for market segmentation , borders have independent effects . " When you are in a small business , especially if you do n't have the money to pump in , you just do n't have the strength to expand , " Kathryn Block 's first - - and perhaps most important - - challenge as the newly appointed director of channel strategy and marketing for Campbell Soup in Camden , New Jersey , was finding a way to mesh 11 marketing managers with diverse backgrounds and varying levels of experience into an effective , results-driven team . Even for market economies , economists with virtual unanimity condemn antidumping actions as a protectionist front for uncompetitive domestic industries . " He would n't let me talk to his marketing team but I told him it was hard to believe that Arena Football , Cricket , and Rugby - - all recent EA titles - - are setting the world on fire . There is still money to be made in hockey , but the NHL definitely has to realize it is not a major sport and begin marketing itself as so . Given his marketing background and upbeat and positive manner , it 's of little surprise that his approach is as constructive as it is creative .