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Or you thought it was a rational argument , but it is being conducted by innuendo , rumor , slander , etc. Or perhaps your thinking has undergone a conceptual revolution , and you now see that your carefully constructed intellectual edifice is - not wrong - but irrelevant . Analysis of crowd types , formation , and dynamics , including mobs , riots , panics , mass hysteria , rumors , fads , and fashion . When a name surfaces in an investigation , that person is likely to be vulnerable to innuendo , rumor , harassment , and retaliation . They saw it coming because they knew that they had hundred of millions of pesos there and the Revolution was not going to remain with arms folded when faced with that , but they devoted themselves to circulating gossip , rumors , and all .