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Some of these include : Strong leadership — Forceful , vocal managers at the top are needed to push for changes in the ways people do their work.Communications — Leaders must get the word to others in the affected organizations at the earliest stages of a project and then throughout the process . Some people restrict their cell phones for personal use and a narrow group of friends with whom they wish to be perpetually connected . I have a strong belief that people do their best work when they're working on projects that they love . When people do their work , they can do it by themselves ; they do n't need an accountant . " It is also important to do the follow-up when people receive their certificate , and to advise people on how to use this document . People do their best work not because they have to , but because they want to , and it ’ s a rare IT professional who wants to do their best work under the iron fist of someone who looks to Dilbert ’ s Pointy-Haired Boss for inspiration . The way to do that is to create products that are so easy to understand and so compelling to use that people enlist their friends . People hang their lives on different things . Let the mayor and his people do their job .