[lemma=","] [lemma=the] [tag=VBG] [□] □
[lemma=","] [lemma=the] [tag=VBG] [□=□] □
[lemma=","] [lemma=the] [tag=VBG] [□ & □] □
It identifies the leading companies , the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments , packaging innovations , economic / lifestyle influences , distribution or pricing issues .