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What impressed me about this was how much the company was focused on my experience and every intern 's over the summer . Here , we see how much the company spends on capital expenditures , or " capex , " as it 's sometimes called . I did a revue where I used to hold the score , hold the prompt script and the DSM , actually the company manager , did the cues because there were so many he had to remember them . It was mostly the company geologist who calculated resources / reserves in the exploration stage . Occasionally the company hits paydirt , as it has with Google AdSense and Google Maps . We have for example world beating design and marketing companies whose best customers are all too often the companies of our competitors . In explaining just how much the company has benefited from a diverse board , former Denny 's CEO James Adamson says that the contributions of Ms. Farris , for one , went beyond her simply being an African-American or a woman . The second is how much the company will pay total , the maximum in any event .