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Please be smart about what you're doing . As you implement new ideas and strategies , monitor the results to find out what you're doing well and where improvement is needed . But it 's hard to be physical when you do n't know what you're doing out there . " As a business owner , you're supposed to look like you know what you're doing , so when you need help , you're careful about the questions you ask , " says Dave Bouton , owner and president of On the Spot Mobile Oil Change in Wappingers Falls , New York . But you ca n't poke and image at the same time , so it 's hard to control what you're doing .