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This course analyzes the importance and influence of advertising in the changing marketplace ; provides students with an integrated approach for analyzing marketing communication opportunities ; develops the capability for designing , implementing , and evaluating advertising campaigns ; and promotes an understanding of the different methods of measuring advertising effectiveness . Reporting directly to the Vice-President for Academic Affairs , the CPS Director recruits and works with faculty across the disciplines in designing and implementing course-based service-learning projects ; explores and negotiates project collaborations with other on-campus departments ( e.g ., student affairs , student activities ) ; works extensively with area community based organizations in developing and monitoring community service and service-learning opportunities ; oversees student staff and interns who help coordinate community service and service-learning initiatives ; writes proposals for and administers CPS grants ; and engages in other promotional and administrative activity in connection with the Center . The African-American Studies major prepares students to become better citizens and leaders in society ; prepares students to go to graduate and professional school , and to enter the world of work ; provides a course of instruction which aids students to better appreciate the world in which they live , how it works , and the dynamics of social change ; emphasizes the cultural heritage of black people and prepares students to attain an informed , scholarly understanding of this legacy ; enhances the ability to understand and coordinate knowledge from other disciplines ; reinforces the students academic skills - - reading , writing , speaking , listening , researching and reasoning ; and strongly encourages a commitment to community service . The major in African-American Studies directly relates to the mission of Morehouse College in that it assumes a special responsibility for teaching students about the history and culture of black people ; encourages students to appreciate the ideals of brotherhood , equality , spirituality , human values , and democracy .