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For example , a real-time view of customer profitability combined with performance metrics of various marketing programs can help enable sales and marketing to quickly adjust marketing promotions or alert sales of key focus areas in response to competitors ' programs or changes . The project aims to upgrade and expand Bucina Zvolen 's core production facility , which will enable the company to improve the product quality , enhance its profitability , meet growing product demand and increase its share in existing markets throughout Europe . The policy direction of the Renewal component of the Agricultural Policy Framework is to assist farmers to enhance their profitability , and enhance networks to better link scientific advances to the creation of new economic opportunities . The profitability of sheep production is closely tied to their ability to have more than one offspring per lambing . With the anticipated profitability of the industry once the technology can alleviate a larger number of diseases , there will be increasing pressures to " share the wealth " produced by these transplants .