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" In addition to completing technical work , the DMTF is forming a working group to lead the marketing efforts to drive industry adoption of the DMTF 's Directory Enabled Networks ( DEN ) initiative . Cognos also unveiled new professional services initiatives for customers to help maximize value , improve performance , and drive user adoption . This leadership position will help drive user adoption and best practices . In addition to Return on Investment , regulatory compliance , and mandates from major retailers and government agencies , Sybase firmly believes that ease of use and interoperability will help drive customer adoption of RFID . Together , HP and Oracle are working with leading consortia , including OASIS , W3C , Globus Labs , and the Web Services Interoperability Organization to drive industry adoption of open standards for grid computing . The lack of a killer application to drive IPv6 adoption and the administrative overhead of running both IP versions complicate the task of creating a business case for the transition and leave many in government doubting its value . The Service Availability Forum seeks to drive industry adoption of open interface specifications that will benefit independent software vendors and equipment , platform and service providers .