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Auctioning Off A Masterpiece " In an era when the publishers of such ephemera as comic books and trading cards routinely set aside a few thousand copies as prefabricated ' collectors items , ' a spectacular rarity is set for auction at Sotheby 's in London tomorrow . " In this era of heightened school security , it is important for school officials to take appropriate action to maintain a safe environment . " In an era of information overload , the key is n't who has the most data - it 's who has the most relevant data , " said Kevin Worth , president , The Deal LLC .