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They also need the publicity and marketing , market study and targeting provided by publishers , even if they do not need compensation . Reporting to the AERS database is influenced by other factors such as duration of marketing , market share , publicity about an adverse reaction , and regulatory actions . Learn how to help your clients research , interpret and develop a basic , but viable , loan proposal , including product / service description ; projected financial statements ; and an analysis of industry , market , management and competition . As the owner , you must be aware of changes in your industry , market and community . Specialisation choices available within the marketing profession can include business development , fund raising , market research , public relations , promotions , media liaison , direct marketing , market research , brand / product management , channel management , account management , sales promotion , not-for-profit marketing , advertising , art direction and e-commerce management . This title covers the basics of writing a business plan and more , including mission and goals , executive summary , logistics , marketing , market trends , funding and forecasting financials , presenting the plan , and implementing it . Major categories of their uses are clinical practice and research , education , market research , food-product development , and nutrient-analysis services . Internet Market Research - to provide advertisers and marketers with sources for reliable information about the Internet as an advertising medium , and address issues like common terminology , market size , and demographic profiles of users in general and by type of site , in France and in other countries . Typical submissions include : an executive summary , technical description , technical advantages , energy impact , cost and economic considerations , commercial potential , market considerations , and development and / or commercialization requirements .