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This improvement recognized the complexity in transmission of media information : it is often filtered and promoted through personal influence . Our critique has benefitted from the impassioned discussions in the WELL Media conference ( topic 1029 ) , of this study and the larger debates of media responsibility and first amendment rights . As different forms of media battle for their share of mind , wallet , and living room , what will give companies an edge ? It sheds light on issues like the role of media in a democracy and the importance of international media in spreading awareness about injustice and human rights violations in remote parts of the world . Now that neighboring countries are embracing greater freedom and freer markets , it would be a pity if the Philippines slipped back into the old ways of media intimidation and crony capitalism - the very ills People Power fought against . Every reasonable effort possible will be made to provide information through individual contacts , group education presentations , awareness media campaigns , campus and community events , and other forms of outreach services .