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In the ultra-competitive TV business , you need everything you can to make yourself stand out . As a blogger , you are part of the Internet 's sensory system . Finally , somewhere in your organization , you have someone that is losing money by these practices . But to be successful , you need support beyond that which is available from academic departments , and you require seasoned business development guidance . But when you accept the challenge of confronting your own community , you risk rejection and alienation , and that 's what Sam Houston and so many others in that Profiles of Courage book experienced . Because here , you have someone that you really know and trust .