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A script - and schema-based model of celebrity endorsement influence is tested in an experiment with undergraduates employing a 2 ( celebrity relatedness to product : expert vs. non-expert ) X 3 ( relational cue : expert vs. typical user vs. neutral ) X 2 ( processing time : 20 vs. 60 seconds ) X 2 ( product : car vs. tennis shoe ) design . That detour gave Mr. Rice the idea for a new food product : cumin-flavored chicken strips . End-use Product : A pesticide formulation for field or other end use . Symantec management met with financial analysts in New York today to present its strategy for the mobile professional market and discuss three new products : Norton Mobile Essentials , Symantec Mobile Update and pcTelecommute . By contrast , this next headline offers concrete benefits for the advertised product : " At 8:01 a.m ., this piston head cost United Technologies $ 3.02 ; at 8:39 a.m ., it cost $ 1.95 . They are currently experiencing the production and pricing scenario that drove the development of those revenue products : lower than planned yields with increasing prices . The HACCP rule , implemented July 25 , 1996 , established Salmonella performance standards in seven categories of meat and poultry products : broilers , market hogs , cows / bulls , steer / heifer , ground beef , ground chicken and ground turkey . So far we've mentioned two types of home-equity products : Home-equity loans and home-equity lines of credit . " 8 The fabric gave the book a strikingly feminine look that also appeared expensive ; however , John Heath suggests that the choice of silk for the Keepsake binding was " probably inspired by the well-publicised plight of the Spitalfields silk industry , which faced ruin from foreign competition " ; 9 this detail serves as an ironic coincidence that an industry 's failure would contribute to the success of a " domestic " product : a woman 's book covered in dress fabric . The import limitations in H.R. 975 would apply to the following categories of steel products : semifinished , plates , sheets and strips , wire rods , wire and wire products , rail type products , bars , structural shapes and units , pipes and tubes , iron ore , and coke products .