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And it takes on direct-to-consumer drug advertising by requiring makers of new drugs to submit ads to the FDA before they are run , and to include information in the ads that promote a more accurate consumer understanding about safety risks and uncertainties . An important way in which imaging is now reaching patients is through direct-to-consumer whole-body scans , which are advertised as a way for patients to feel confident of their health . For example , she condemns the FDA ’ s drug-review policies as dangerously lenient and beholden to industry ( p. 145 ) , criticizes the agency for not doing more to restrict dietary supplements ( p. 57 ) , and calls for a crackdown on direct-to-consumer pharmaceutical advertising ( p. 271 ) and on unauthorized , or “ off-label , ” use of approved drugs ( p. 298 ) . CHICAGO The American Medical Association ( AMA ) today announced new policy on direct-to-consumer ( DTC ) advertising of prescription drugs and implantable medical devices . TROY : I think direct-to-consumer advertising is not only constitutionally protected , as Steven M. Wolfe confirmed in New England Journal of Medicine , but is a great thing .