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VIP will be reviewing that and Google Scholar in the new year . " It will allow us to create bots that access Google 's database in various languages , " McClelland said , noting that some program ideas include auto-monitor the web for new information on a subject ; collecting market research insights and trends over time ; inventing online games or creating new UI for searches . A very good case can be made that although Google has the lead today , sophisticated competitors like Yahoo ! But I want them to go under different names because I 'm unable to grasp that that nothing Google turns up under ' tbrosz ' could be more embarrassing than the stuff I actually wrote myself . And this does n't even begin to count those that misspell Google in creative ways .