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Writing in 1989 , Ted Nelson opined that " interactive software needs the talents of a Disney , a Griffith , a Welles , a Hitchcock , a Capra , a Bob Abel " in order to truly come into its own as an art form . According to InformationWeek publishing director , Fritz Nelson , " The InformationWeek 500 honors today 's leading companies who set the benchmark for business technology strategies and projects . That was advice offered by Kim Nelson , president of Snacks Unlimited Corp. and vice president of General Mills , to 500 black female executives during BLACK ENTERPRISE 's inaugural Women of Power Summit , hosted by State Farm . " Fritz Nelson , editor-in-chief of Network Computing commented about the Well Connected awards , " Our Network Computing editors worked at length to research and test the best products in the networking arena . " Kim Nelson , president of Snacks Unlimited and vice president of General Mills , will be joined by Debra Nelson , vice president for corporate diversity , community affairs and communications for MGM Mirage , and Daisy Vanderlinde , executive vice president of human relations for Office Depot , Inc ., to offer remarks at the luncheon . The term hypertext was coined in 1965 by Ted Nelson to describe documents , as presented by a Computer , that express the nonlinear structure of ideas , as opposed to the linear format of books , film , and speech . Special thanks to Martin Kane , my supervisor and mentor throughout this project , Local Knowledge faculty Anne Fischel and Lin Nelson , and all of the students who were so supportive of my work and this project . With graphic samples from turn of the century Italian Futurism and the contemporary prophet of hypertext Ted Nelson , Lanham shows at least that the possibility of a far more colorful , diverse , and variegated presentation of text is facilitated by the electronic medium . The links in WWW are not confined to text only , so the term hypermedia is more accurate - for example , the link to Ted Nelson might point to a file containing a picture of Ted Nelson . First , van Dam wanted to acknowledge two trailblazers in the hypertext field , Doug Engelbart and Ted Nelson ( see the next sections ) . Computing pioneer Vannevar Bush outlined the web 's core idea - hyperlinked pages - in 1945 , but the first person to try to build on the concept was a freethinker named Ted Nelson , who in 1965 envisioned his own scheme , which he called ' Xanadu ' .