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Mostly monthlies , they had lost out in this daily war to the mainstream dailies and weeklies . Citations occur when people follow the mainstream ideas . " We now target the mainstream successes , the businessman , the entrepreneur and the well-to-do employee , " says Paysen . I was giving writers who were ' untested ' , according to their formula , and they were n't working out when they covered the mainstream ideas . The evolution should cover both developments to the mainstream protocols ( so that today 's software will be able to at least partially understand tomorrow 's data ) as well as developments which happen independently of W3C activities . From the 1940 's through the 1960 's formalist principles defined the mainstream standards of good criticism .