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This document presents a broad overview and categorization of that research , including identification of many of the program areas being addressed . Yet it is tempting to see the corporate paranoia evident in McDonald 's original decision to take Helen Steel and Dave Morris to court as symptomatic of an insularity and arrogance that threatens to undermine McDonald 's long-term future in key Western markets , crucially the US . The report of the ssp committee , set up in 1993 , acknowledged the correctness of many of the major criticisms against the project - including lack of land for resettlement , overestimated water flow in the river and serious envi - ronmental worries . The Physicians Formula is about 10 % as expensive as the Guerlain .