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The cons are increasing in sophistication all the time , with the phishers directing their prey to bogus sites designed to look and feel like the real thing . Some , however , such as those who fall prey to bogus charitable solicitations , may never realise that they have been defrauded . " We will not succumb to bogus claims and aggressive sales techniques , " Whiteley says . For bona fide Unionism the “ Intellectual ” has the feeling that a scalded cat has for water ; to bogus Unionism he takes like a duck does to a mill-pond ; — in short , the question of Unionism is a test that assays the “ Intellectual ” and proves him dross . This was expressed in various ways : ` take care how you justify your operations ; ' ` do n't forget the indirect costs of security failure such as TV contract penalties , ticket refund , and publicity of failure leading to bogus claims ; ' ` at all costs ensure that there is enough backup to prevent unverifiable ticket problems . Lured by the promise of astronomical profits and the chance to be part of an exclusive , international investing program , investors are once again falling prey to bogus " prime bank " scams . True , Bush went through the motions , and even resorted , apparently knowingly , to bogus intelligence in order to rally public opinion .