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AT & T said in a statement that the company does not admit wrongdoing or non-compliance with the law or FTC rules . For example , in direct marketing the benefits of providing to consumers access to their data and the ability to opt-out of the system are compelling from the point of view of both customers and business competitors , and yet assuring such rights to consumers raises few , if any , antitrust concerns , bestows no competitive advantages on those who do not abide ( indeed , non-compliance may prove disadvantageous ) , and thus the issue of " enforcement " may be less compelling . This includes people who carry over poor compliance behavior from the past or cases of repeated non-compliance in the face of a clear explanation of what is required . Without direct judicial review authority , Advocacy based its intervention on the argument that non-compliance with the RFA was arbitrary and capricious under the Administrative Procedure Act ( APA ) . You may have reviewed a memo sent out last year by Vice Presidents Kjonaas and Proenza , assigning financial responsibility for any regulatory fines as a result of non-compliance to the responsible researcher and / or department .