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In the past , we would work with each potential customer in an attempt to get them to a positive decision with regard to participation . It also allows the applicants to negotiate with potential customers as to the terms on which they would be prepared to supply and purchase gas.Interim authorisation will facillitate progression to the next stage in assessing the viability of the project . Be absolutely sure you do not eliminate potential customers with this type of headline . By placing its primary content in a JavaScript-triggered automatic popup window which an increasing number of browsers won ’ t show , the site cuts off potential customers for no reason that makes any kind of business sense . But you can also serve your potential customers by providing resources and background material related to your industry .