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Of course , consumers of paid TV channels must pay for what they view so that broadcasters can recover their costs and plan better and far more wholesome programming . Where the information does not make a difference , consumers appear to be less interested in obtaining access . In other words : advertisers and journalists should be trained to think about the stories they tell as co  created with those they once identified ( and thus effectively excluded ) as audiences , users , consumers or citizens . If in doubt about the ingredients in a particular product , consumers can contact the manufacturer . In addition to exerting influences on personal health decisions and behaviours , ICTs continue to offer new opportunities including improved access to individualized health information , increased potential for improved anonymity of users and promotion of interaction and social support among users , consumers and health professionals . The commissioner consults with representatives and experts in epidemiology , medicine , insurance , health maintenance organizations , genetics , consumers , and voluntary organizations in developing the system and will phase in the implementation of the system .