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Is it the same situation as advertising , where children understand the difference between non-promotional and promotional content on the Internet ? The bloggers who actively supported the bill and focused their attention and time on getting the bill through Congress and onto President Bush ’ s desk need to continue to keep the pressure on Congress and OMB to ensure that the end product — this Google search engine of federal dollars — is as advertised . Market research , like other components of marketing such as advertising , can be quite simple or very complex . Internet services that provide server space to their clients are generally considered to be performing data processing services rather than treated as advertising agencies . Other tasks , such as advertising in journals and making travel arrangements , are done by individual committee members . Fundamental to BGP is the rule that an AS advertises to its neighboring AS 's only those routes that it uses . Solo practice is exactly as advertised , practicing without partners or employment affiliations with other practice organizations . EITF 02-16 requires that consideration from vendors , such as advertising support funds , be accounted for as a reduction to cost of sales unless certain requirements are met showing that the funds are used for a specific program entirely funded by an individual vendor . Consumers allege dissatisfaction with the Natural Cures book and / or being solicited to purchase information from the company website that is not included in the book as advertised . In short , even if this machine works as advertised ( and given the scare tactics the guy is using , the machine may not do much of anything at all ) , it is probably unnecessary in the US and most of the rest of the industrialized world . It has taken a product that performs as advertised , and found a market that desperately needs it - and is willing to pay a relatively exorbitant price increase .