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This guide introduces business leaders to the fundamentals of business intelligence from strategy to technology . To use concrete examples , Amazon.com and Netflix.com both earn a larger percentage of their profits from relatively obscure , niche books and movies ( low frequency events ) than from rentals and purchases of best sellers and blockbusters ( high frequency events ) . It 's like asking your customers to put on handcuffs before entering your store in order to curb shoplifting . There are implementations of DRM I would consider evil because they are attempts to satisfy someone 's desire for power and wealth while prohibiting users from engaging in perfectly ethical practices like fair use . Businesses need to have metrics tied to this .