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Bringing BI to the masses and focusing on decision-centric BI are complementary trends , and you must take that into account to address the needs of different user groups within and outside your organization . " " What we can confidently say about the structures we are seeing on the surface is there are linear trends , there are streaks or perhaps there are cracks in the bedrock ice of titan , we do n't know , " Porco said . The IT market , the IT technology , there are always new trends , the emerging trends , they are persistent trends , but at the end of the day , somebody might elect to work for one company for a certain period of time , working on one set of technologies , then switch over to another company , for whatever reason - - they're relocating , they got a better deal , they're more interested in the technology - but it 's unlikely that they will be able just to bring with them everything they have learned from the previous company . Another new feature is historical trending , which allows users to collect , analyze and compare current and projected information with historical data , and to compare sales pipelines , lead conversion rate trends , customer satisfaction rankings and other performance metrics . These have all been significant trends , but none has been especially surprising and all of these movements have been confined largely to the academic subculture .