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We view the use of science to improve life prospects for all children as both an important moral responsibility and a wise social and economic investment . Branding ( e.g ., at the corporate or departmental level ) is important for funding and visibility , but substrings representing brands and organizational names should be given a wide berth except when absolutely necessary in the hostname ( the identity-inert ) part of the ARK . We see this segment as an important growth area and one in which , even in times of tight state budgets , we must invest . Stress caused by isolation is the most important stress-causing factor and stems from being separated from one 's family , friends , and normal social environment . Birdwatchers and conservationists were celebrating this week as a new report showed that the Humber Estuary and the Lincolnshire coast is becoming even more important for wildfowl and wading birds , both for breeding and over-wintering .