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The IPTV head end is where content ( such as television channels or movies ) is received and prepared for transmission across the operators private IP network . Excellence in Distance Learning Programming Corporate / Business : to Pensare , a leading e-Learning company , for using the Internet to create corporate learning communities where content from renowned business and academic thought-leaders , practical tools and internal best-practices can be shared to solve immediate , critical business problems . Operators manage the content submission process where content is qualified by the system 's automated analysis tools prior to final certification and approval for publication in the content storefront . Over the next two years however , the automotive focus needs to be on those digital radio markets where content and suppliers are driving adoption . Yet , the home network environment is where content will ultimately be distributed and will determine the user 's quality of experience and evaluation of the IPTV service .