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The features that appeal to " creative and print professionals " bear little resemblance to the features that appeal to the " knowledge workers , " who remain the big buyers of Acrobat itself . Aside from the necessity to explain a companies ' business activities , management also needs to provide financial statements and discuss results of operations , cash flow , liquidity and financial condition in MD & A. Remember , reporting is a communication exercise , not a compliance exercise . The product is also available bundled with companion program pdf2picture , which breaks down a PDF file into its individual objects and text for further editing . Dwight Kelly , president of Apago said the company incorporated a lot of feedback from customers to make the solution easier to use . For me it arose from three things : the consciousness that we were dancing gracefully and yet with dignity , as though we were kings ; the awareness of being in touch with history and a tradition going back so many centuries ; and the pleasure of motion : the serene and noble exaltation of a good adage and , in allegro , bounding about the studio and flying through the air .