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And others will say that you will absolutely not be found in the search engines for your website 's topic unless you have incoming links to your website . But wait till I have prevailed on you to give it a fair trial , to accept the judgement of your own eyes : after that you will never be happy till you have secured the best seat in the theatre , where you may hear every syllable , mark every gesture . This means that you already know , in general , what change you want to bring about and who your audience probably will be . I 'm sure , too , that you would all want to join me in thanking the Rector and Fellows of Exeter College , for graciously allowing us to commemorate the Bodleian 's Founder in these splendid surroundings . That 's OK as long as you do them one-by-one so that you can track the effect of each command .