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Yet all communications infrastructure companies have long dreamt of vertical integration : leveraging their control of the pipes into applications and content . Selection according to content does still retain a place in the accumulation of materials that public libraries gather for their patrons-including minors . With respect to harmful content , the Administration promotes an industry-led , self-regulatory approach reinforced by enhanced consumer awareness and the widespread availability of technology to protect children . American Red Cross and suggested they think about a process or approach where they are working cooperative with school districts and visit with the superintendent so they know the content of the questionnaire and feel comfortable with how the information is getting to the parents . It is the sole responsibility of those visiting this Web site to examine carefully its content and that of all linked pages for copyright and licensing restrictions and to secure all necessary permissions . He asserted that giving a national assessment to all fourth graders when they are subject to varied classroom content does not allow for accurate comparisons . Not everything has to be exactly the same , and not everything has to be a game , although that rich type of content certainly is going to be one of the important things to keep kids coming back to kids.us space .