[word=to] [lemma=build] [!□=□] □ □
[word=to] [lemma=build] [!word=□] □ □
[word=to] [lemma=build] [!lemma=□] □ □
Infosys ’ inclusion in the Nasdaq index is one of several factors that contribute to building a brand , said Siddharth Pai , a partner at Technology Partners International , a sourcing consulting company . ” In other words , it ’ s an independent site that isn ’ t trying to build a brand , deliver a service , or test a business model . Every cable channel works diligently to build a brand , and Showtime has done so by pushing the cultural envelope — it just happens to have done so in a time of cultural repression . " You do n't need costly advertising blitzes to build a brand , Reis said . So this again all helps to build a brand , build a profile , diversify the range of our exports into Thailand . Their motto : When it comes to building a brand , word of mouth is priceless . " They know these events are leading edge cool - to be associated with that is a way to build their brand , " said Michael Rooney , an executive vice president at ESPN , which stages and televises a winter and summer version of the extreme sports competition . That 's pure power , which has enabled Overstock.com to build its brand , grow customer loyalty , and try new ideas - - like auctions . Today , they do have capabilities to build strong brands , and without the shackles of a restrictive business environment , they are now going global - - building brands with a newfound confidence and as a strategic imperative . " We start out the gate as a mega-brand while other dotcoms have to build their brand , " says Lee . " We think that 's a much more authentic , credible approach to building a brand , " says Yolles . You can do many things to build a brand , but when it comes to your business processes an increasing amount of focus is on automation .