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Because so many people go online for information , chambers of commerce and visitors bureaus now offer numerous services at reasonable rates designed to promote online business and drive traffic to your Web site . Time Warner 's AOL is trying to shed its Internet access businesses in Europe in order to focus on driving traffic to its ad-supported Web sites . Any organization with a web presence can use traditional " push " methods to try to drive traffic to their site . Time Warner Inc. ' s AOL is trying to shed its access businesses in Europe in order to focus on driving traffic to its ad-supported Web site . Since driving traffic to the intranet is a primary goal , one of the best applications that can be included is a client tracking daily alert . Link exchanges , even massively automated link exchanges , can drive traffic to a site . The site also leads search terms driving traffic to all sites . SEO allows you to " buy " traffic because the work you do to optimize your site this month will probably still be driving traffic to your site a year from now , even if you do nothing else .