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Initiative , and advisor for the annual South by Southwest Interactive conference . President and CEO Paul Sheils hails from Dow Jones Interactive Publishing , where he was a vice president . Even better would be Web readers , i.e. SW tools that can engage the listener in a globally meaningful conversation.On the utilitarian side , we are working at incorporating preliminary results into Cultural Heritage interactive applications accessible over several channels : the traditional Web sites , but also devices with very small screens . There are several CD-ROM research tools in the library such as Dow Jones Interactive and Disclosure Corporate Snapshots , a database available through FirstSearch . " Our site is not just a news site and not just the magazine 's content online , " said Gordon McLeod , who has been named president of Sports Illustrated Interactive . Combines the content sets of Dow Jones Interactive and Reuters Business Briefing .