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The commission lacks the alumni participation to be credible . The objective of the Alumni Relations program is to serve alumni and to involve them in the life of the University . The need of something which should bring the alumnus into closer com - munion with his Alma Mater and with his fellow-graduate , was keenly felt by a few pro - gressive men who even advanced so far , when the impracticability of their first scheme was explained , as to suggest an annual alumni publication . We should also provide the option for the alumnus to name the senior they would like to sponsor . " We are very fortunate to have Denny as our volunteer president at such a crucial time in the history of the university and the alumni association , " says Margaret Sughrue Carlson , UMAA chief executive officer . The award is presented annually by the National Alumni Association to the alumnus / a who has demonstrated leadership as an undergraduate and success in the business world . New initiatives within the alumni association are : community day in Southwest WI to attract more alumni to participate in events , posters in local businesses , a large ad in the Platteville Journal honoring all of the alumnus in the area . For most of the University 's history , the Alumni Association has been U.Va . Immediately following the Mass , the alumni association will host a reception in honor of the new graduates and their families in the Danna Center .