Hallmark
Hallmark Cards, Inc. was founded in Kansas City, Missouri in 1910 and has been known primarily as an American greeting card and holiday decoratives company.

First introduced in 1973, Hallmark has produced more than 8,400 different Keepsake Christmas ornaments, encompassing a wide variety of themes and entertainment properties. 

In 1991, Hallmark debuted its first Keepsake ornament based on a starship, character, prop, or scene from a Star Trek film or television production.

The company has frequently used recorded music, sound effects, and clips of actors' voices taken from iconic Star Trek episodes and movies for audio features contained within some of their electronic ornaments (or their display stands) and greeting cards.

A number of actors from Star Trek productions have also appeared in print ads, television commercials, and promotional appearances for Hallmark's products.

Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, novelties, plush toys, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary until 2001, when the brand was sub-licensed by Allied Products.

PopMinded

Many of Hallmark's licensed entertainment products are currently marketed under its PopMinded pop culture collectibles brand and are promoted by the company's Creative Director, Christine Taylor, and Senior Writer Kevin Dilmore, the author (or co-author) of a number of authorized Star Trek short stories, novels, greeting cards, and magazine articles.

Star Trek Keepsake releases

release 
 Starship Enterprise – featuring lights; commemorating the 25th Anniversary of Star Trek

release 
  – featuring lights and a voice clip of Leonard Nimoy as Spock

release 
  – USS Enterprise NCC-1701-D from TNG; featuring lights

release 
 Klingon Bird-of-Prey – featuring lights

releases 
 Romulan Warbird – featuring lights
 Captain James T. Kirk – seated in command chair
 Captain Jean-Luc Picard – in USS Enterprise-D ship corridor
 The Ships of Star Trek – , , and Klingon Bird-of-Prey miniatures
 Star Trek Communicator Pin – gift premium combadge pin for purchasers of all 1995 Star Trek ornaments

releases 
  – featuring lights
 Commander William T. Riker – with type 2 phaser next to a rock formation
 Mr. Spock – seated at the bridge science station 
 Star Trek: 30 Years –  with a miniature  shuttlecraft; Enterprise is very similar to the 1991 ornament but is made from die-cast zamac, has an electroplated nickel exterior, and lacks lights; display stand features a voice clip of William Shatner as Kirk
 Star Trek 30th Anniversary Logo Pin – embossed pin gift premium for buyers of all 1996 Star Trek ornaments

releases 
  – from DS9; featuring lights
 Dr. Leonard H. McCoy – with medical tricorder on transporter pad
  Data – seated at Ops bridge station

releases 
  – featuring lights
 Captain Kathryn Janeway – leaning on handrail adjacent to Voyagers warp core

releases 
 Runabout  – featuring lights and a voice clip of Michael Dorn as Worf
 Worf – holding bat'leth
  – Celebrate The Century Collection;  postage stamp ornament
  – Crown Reflections Collection; blown glass ornament

Additional item
 1960's Star Trek Lunch Box – School Days Lunch Boxes collection; scaled metal replica

releases 
 Borg Cube – featuring lights and a voice clip of the Borg Collective
 Seven of Nine
 Lieutenant Commander Worf – Crown Reflections Collection; blown glass ornament

releases 
 Space Station Deep Space 9 – display stand powers lights and a voice clip of Avery Brooks as Benjamin Sisko; station has hooks for six miniature starships
 Captain Benjamin Sisko
 Q – Crown Reflections Collection; blown glass ornament; in judge's robes from the post-atomic horror era
 Starfleet Legends – ,  (DS9) and  miniatures

releases 
  – featuring lights and a voice clip of Kate Mulgrew as Kathryn Janeway
  – display stand features a voice clip of Scott Bakula as Jonathan Archer; ship is made of die-cast zamac with an electroplated nickel exterior
 The Doctor – with medical tricorder

releases 
 The Scorpion – Reman fighter with Jean-Luc Picard and Data in cockpit; featuring lights
 Sub-Commander T'Pol
 Captain Jonathan Archer – seated in command chair

releases 
 Vulcan Command Ship – featuring lights
 Commander  – in EV suit
 Star Trek Insignias – miniature ornament set of TOS, TNG, and ENT insignia
  – Kirk and Spock leaping through the Guardian of Forever; featuring lights and voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, and Bartell La Rue as the Guardian

releases 
  – featuring lights
 Khan – as seen in 
 Locutus of Borg – in an alcove with the Borg Queen from ; featuring lights and voice clips of Patrick Stewart as Locutus and Alice Krige as the Borg Queen

releases 
  – from TOS; new sculpting; display stand powers lights and plays a synthesized version of the TOS theme
 The Transporter Chamber – Kirk, Spock, and Scott in the USS Enterprises transporter room; featuring lights and transporter sound effects

releases 
 Future  – Three-nacelled USS Enterprise NCC-1701-D from ; featuring lights
 Lieutenant Uhura – seated at communications station wearing a red Operations division uniform; "limited quantity" ornament available at Hallmark stores
  – Kirk, Spock, and Sulu at the USS Enterprises helm station with the  on viewscreen; featuring voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, Ricardo Montalban as Khan, and Judson Scott as Joachim

releases 
  – featuring lights
 Star Trek Communicator – from TOS; featuring lights and sound
  – Kirk buried in tribbles at Station K-7; featuring moving tribbles and voice clips of William Shatner as Kirk and DeForest Kelley as McCoy

releases 
 Klingon Battle Cruiser – from films; featuring lights
 Starfleet Phaser – from TOS; featuring lights and sound
 Lieutenant Uhura Special Event Edition – seated at communications station and wearing a gold Command division uniform as seen in  and ; repaint of the 2007 ornament; "Event Exclusive" limited edition of 450 released at the 2009 San Diego Comic-Con
 Ilia Probe – "limited quantity" ornament available at Hallmark stores
 "The Menagerie" – Kirk and Spock with Fleet Captain Christopher Pike; features wheelchair lights and sounds and voice clips of Leonard Nimoy as Spock and William Shatner as Kirk

releases 
  – from 2009  film; featuring lights
 Captain James T. Kirk – with a type 2 phaser; first in Star Trek Legends series 
  – Kirk and Spock fight with lirpa in the kal-if-fee challenge; featuring music from the episode

releases 
 Romulan Bird-of-Prey – from TOS; featuring lights 
  Special Edition – from TOS and ENT; glow-in-the-dark repaint of 2006 USS Enterprise; no stand, lights, or sound; "Event Exclusive" limited edition of 700 released at the 2011 New York Comic Con
 Spock – with a tricorder; second in Star Trek Legends series
  – mirror universe  forcing a mind meld on McCoy; featuring a voice clip of Leonard Nimoy as Spock (mirror)

releases 
  – new 25th Anniversary sculpt with an attached display base; featuring a voice clip of Patrick Stewart's monologue over TNG's opening title music
 Dr. Leonard "Bones" McCoy – with a hypospray; third in Star Trek Legends series
 An Extraordinary Meeting – Spock and  exchanging the Vulcan salute in the 2009  film; featuring voice clips of Leonard Nimoy and Zachary Quinto as Spock

releases 
  – featuring lights
  Special Event Edition – "battle damaged" deco featuring lights; "Event Exclusive" limited edition of 1,575 released at the 2013 San Diego Comic-Con and New York Comic Con
 Chief Engineer Montgomery Scott – with a trident scanner; fourth in Star Trek Legends series
  – Kirk fighting the Gorn captain – featuring music and Gorn growling from the episode; available at Hallmark stores

releases 
  – featuring lights
 Lieutenant Hikaru Sulu – with tricorder and communicator; fifth in Star Trek Legends series
  – Spock performing a mind meld on a Horta; featuring voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
 Vina – as an Orion slave girl; "limited quantity" ornament available at Hallmark stores

releases 
  – featuring lights
 Lieutenant Nyota Uhura – with a tricorder; sixth in Star Trek Legends series
 The Needs Of The Many – A dying Spock bids farewell to Kirk in Star Trek II: The Wrath of Khan; featuring voice clips of Leonard Nimoy as Spock and William Shatner as Kirk

releases 
  Star Trek "Pilot Version" 50th Anniversary Gold Edition – painted gold and featuring an audio clip of William Shatner's monologue over the (second season) TOS theme
  Star Trek "Pilot Version" 50th Anniversary Edition – fully painted and featuring an audio clip of William Shatner's monologue over the (second season) TOS theme; "Event Exclusive" limited edition of 3,450 released at the 2016 San Diego Comic-Con, New York Comic Con, and the Star Trek: Mission New York convention 
 Ensign Pavel Chekov – with a tricorder; seventh in Star Trek Legends series; "limited quantity" ornament available at Hallmark stores 
  – The M-113 creature attacks a seated Kirk – featuring phaser sounds and voice clips of William Shatner as Kirk, Leonard Nimoy as Spock, and DeForest Kelley as McCoy
 To Boldly Go – Kirk, Spock, and McCoy on the bridge of the USS Enterprise; tabletop decoration featuring lights and voice clips of William Shatner as Kirk, Leonard Nimoy as Spock, and DeForest Kelley as McCoy
 Star Trek Maxine Special Event Edition – Star Trek  at a convention deco; part of the "Crabby Road" ornament series; "Event Exclusive" released at the 2016 Star Trek: Mission New York and New York Comic Con conventions; not branded as a Keepsake

Additional items 
 Star Trek 50th Anniversary Itty Bittys Collectors Set – plush figure set: Kirk, Spock, Uhura, and McCoy
 Star Trek 50th Anniversary Squeelys Captain Kirk – vinyl figure driving a stylized USS Enterprise automobile
 The Wit and Wisdom of Star Trek Gift Book – smaller (4.375 × 4.375 inches) and abridged (80-page) edition of the hardcover TOS reference book by Robb Pearlman

releases 
  – featuring lights
  – "battle-damaged" repaint of the 2015 ornament featuring lights; "Event Exclusive" limited edition of 3,325 released at the 2017 San Diego Comic-Con, New York Comic Con, and the Official Star Trek Convention
 Captain Jean-Luc Picard and Lieutenant Commander Data – featuring assorted voice clips from TNG of Patrick Stewart as Picard and Brent Spiner as Data
 Spock * – stylized figure giving the Vulcan salute

Additional items 
 Itty Bittys Captain Picard & Worf – plush figure set with  carrier
 Itty Bittys Data – plush figure; "limited edition" online exclusive
 Itty Bittys Geordi La Forge – plush figure; "limited edition" online exclusive

releases 
  – featuring lights
  – all-metal
 Starfleet Tricorder – featuring lights, scanning sounds, and voice clips of William Shatner as Kirk, Leonard Nimoy as Spock, DeForest Kelley as McCoy, and George Takei as Sulu
  – Kirk evades a rapier-wielding Sulu on the bridge of the Enterprise; featuring voice clips of William Shatner as Kirk, Leonard Nimoy as Spock, George Takei as Sulu, and Nichelle Nichols as Uhura
 Lieutenant Arex and Lieutenant M'Ress – "Event Exclusive" limited edition of 2,800 released at the 2018 San Diego Comic-Con, New York Comic Con, and the Official Star Trek Convention
 Kirk * – stylized figure holding a communicator
 Spock * – stylized figure giving the Vulcan salute; re-release of the 2017 ornament in bright red and in blue, white, and gold packaging
 Spock * – stylized découpaged plastic figure; holding phaser
  † – stylized découpaged plastic ornament

Additional items
 Itty Bittys Clippys Mr. Spock & Captain Kirk – plush figure set with clip
 Quark PXL8 Pin – enamel pin commemorating DS9's 25th anniversary; pixelated 8-bit graphic-style artwork; "Event Exclusive" limited edition released at the 2018 Official Star Trek Convention
 Itty Bittys Star Trek Collector Pin Set – set of four enamel pins featuring stylized illustrations of Spock, Kirk, Uhura, and McCoy
 Itty Bittys Gorn – plush figure; "Event Exclusive" limited edition of 2,500 released at the 2018 San Diego Comic-Con, New York Comic Con, and the Official Star Trek Convention
 Itty Bittys Captain Kirk "Mirror, Mirror" – plush figure; "limited edition" online exclusive
 Itty Bittys  "Mirror, Mirror" – plush figure; "limited edition" online exclusive
 Itty Bittys Kirk & Khan "Star Trek II: The Wrath of Khan" – plush figure set

releases 
  Star Trek: The Motion Picture 40th Anniversary – featuring lights
  – repaint of 2016 USS Enterprise ornament featuring sound from "Mirror, Mirror"; "Event Exclusive" limited edition of 3,475 released at the 2019 San Diego Comic-Con, New York Comic Con, and the Official Star Trek Convention
 Commander Saru and Michael Burnham – exchanging Georgiou's telescope; featuring voice clips of Doug Jones as Saru and Sonequa Martin-Green as Burnham from 
 Tribble – plush fabric electronic ornament featuring sound and vibration when squeezed
 The Transporter – Kirk, Spock, and McCoy in the transporter room; tabletop decoration featuring lights and voice clips of William Shatner as Kirk, Leonard Nimoy as Spock, DeForest Kelley as McCoy, and James Doohan as Scott
 Captain Kirk * – stylized figure holding a communicator; re-release of the 2018 ornament in new packaging
 Spock * – stylized figure giving the Vulcan salute; re-release of the 2017 ornament in new packaging
 Spock * – stylized découpaged plastic figure; holding phaser; re-release of the 2018 ornament with a new hang tag

Additional items
 Itty Bittys Vina – plush figure; "limited edition" online exclusive
 Itty Bittys Captain Janeway & Seven of Nine – plush figure set
 Itty Bittys Borg Picard – plush figure
 Itty Bittys Borg Queen – plush figure

releases 
  Tree Topper - Mirror, Mirror Collection – "Storytellers" tree topper featuring lights and rotating Bussard collectors; plays the TOS opening and end title themes, William Shatner's opening monologue, dialogue, and sound effect clips from the episode; includes AC power supply and a USS Enterprise insignia-shaped remote control ‡
 Captain James T. Kirk - Mirror, Mirror Collection – "Storytellers" ornament featuring lights and dialogue clips of William Shatner as Kirk ‡
  - Mirror, Mirror Collection – holding dagger; "Storytellers" ornament featuring lights and dialogue clips of George Takei as Sulu (mirror) ‡
 Lieutenant Nyota Uhura - Mirror, Mirror Collection – "Storytellers" ornament featuring lights and dialogue clips of Nichelle Nichols as Uhura ‡
 Tribble – plush fabric electronic ornament featuring sound and vibration when squeezed; variant of the 2019 ornament in a new color and fabric; "Event Exclusive" limited edition of 3,350 was slated for release at the 2020 Emerald City Comic Con, Planet Comic Con, San Diego Comic-Con, New York Comic Con, and the Official Star Trek Convention but instead debuted at the company's webshop during the SDCC@Home (virtual) con on 22 July 2020 due to the COVID-19 pandemic

releases 
 La Sirena – featuring voice clips of Patrick Stewart as Jean-Luc Picard in 
  – new, solid metal design; "Event Exclusive" limited edition of 3,750; retailed by the company's webshop on the opening date of the 2021 San Diego Comic-Con; will also be retailed by the webshop during New York Comic Con
  - Mirror, Mirror Collection – "Storytellers" ornament featuring lights and dialogue clips of Leonard Nimoy as Spock (mirror) ‡
  - Mirror, Mirror Collection – holding type 2 phaser; "Storytellers" ornament featuring lights and dialogue clips of Walter Koenig as Chekov (mirror) ‡
 † - Metal ornament featuring a gold dorsal relief of the Enterprise above a Starfleet insignia

Additional item

Itty Bittys  – plush figure

Background information

Ornament appearances in Star Trek episodes
To create the battle sequences between the Federation and Klingon fleets in Deep Space Nines , the effects department used Playmates toys, Ertl model kits and Hallmark Bird-of-Prey Christmas ornaments in the background in an effort to keep production costs down. When these ships were required to explode, special effects manager Gary Monak filled them with explosives and party glitter. ()

Set decorator James Mees used colorfully repainted Hallmark  and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in . The mobile's Klingon  battle cruiser was a small plastic AMT model that had been repainted.

An "unfinished" ship-in-a-bottle of the USS Voyager purported to have been built by Joe Carey and seen in  was actually a 1996 Hallmark Keepsake ornament which had been modified for the show by production staff.

While unsuccessfully evading Q, Quinn reduced the starship USS Voyager to the size of a Christmas o r{{nament and tethered it to a Christmas tree in . Perhaps not entirely coincidentally, Hallmark's USS Voyager ornament was released a few months after the episode debuted.

Product promotion involving Star Trek actors

Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 Shuttlecraft  ornament. He also appeared as himself in a television commercial for the ornament and performed the Vulcan salute. 

In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa, who was seen questioning the shipboard computer and then replicating a  Keepsake ornament. Majel Barrett-Roddenberry provided the voice of the computer. 

Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron, commanding the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English. 

Martha Hackett appeared as a Romulan officer aboard the  in Hallmark's 1995 Romulan Warbird ornament television commercial.  Hackett appeared in a similar costume to the one she wore in the role of Sub-Commander T'Rul in  and "Part II".

William Shatner and Christopher Lloyd appeared in a 2015 Hallmark Hall of Fame television production called Just in Time for Christmas. To promote the holiday movie, Shatner autographed a Star Trek Keepsake ornament for a contest. 

On 21 July 2018, Doug Jones autographed one hundred  starship ornaments for fans at Hallmark's PopMinded booth at the San Diego Comic-Con.  Jones also signed one hundred Saru and Michael Burnham ornaments for fans on 6 October 2019 at the New York Comic Con.

Additional background information

 Lynn A. Norton sculpted almost all of Hallmark's Star Trek starship ornaments for over twenty-five years. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton while the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers has sculpted a number of Star Trek figure ornaments.
Hallmark's initial concepts for the 1991 USS Enterprise, the first in the series, were quite varied. "People suggested that we trim the saucer with garland, show Santa in the ship or even depict an elf-like Santa with pointy ears, reminiscent of Mr. Spock!", reported Tina Hacker, the company's senior editor at the time, but the "side" (including Norton) "supporting authenticity won out."  As a compromise to alleviate concerns that it "didn't say 'Christmas' strongly enough", the company added a year date and "Christmas red and green" running lights to the ship. A year date became a standard feature on most of Hallmark's subsequent Trek ornaments. 

"Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Star Trek ornaments (not including "Storytellers" and large tabletop ornaments) have been battery-powered and generally function for less than thirty seconds after the "on" button is pushed.
Limited quantities of most "Event Exclusive" ornaments are also made available to Hallmark Keepsake Ornament Club members.

See also 

Star Trek starship miniatures
Star Trek model kits

External links 

 - official site

 – comprehensive collector site

Collectible companies