Product placement
Product placement refers to a form of advertising in which ed goods are incorporated into the content of entertainment such as television shows and movies. Due to its futuristic setting, product placement is relatively rare in Star Trek productions. To date, it has only appeared in several of the films and in episodes of  and .

In the documentary , J.J. Abrams was interviewed regarding the product placement in his films, including . Abrams noted that it was a "necessary evil", which has to be minimized so that it does not interfere with the creation of a fictional world. 

Instances of product placement in Star Trek include:
 Michelob, Macintosh,  ()
 Levi's jeans, Jack Daniels ()
 Nokia and Budweiser Classic ()
Other real products featured in Star Trek
 Pyrex ()
 Dom Pérignon ()
 Nike, Inc. (; )
 Glenfiddich Scotch ()
 Twinings ()

On the other hand and reversely, merchandise from the Star Trek franchise has often been featured in contemporary movie and television productions, most conspicuously in the Star Trek friendly sitcom The Big Bang Theory, which also mentions the franchise on occasion.

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Star Trek and pop culture
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