Slogan
A slogan was a motto intended for repeated use to express an idea in a brief and memorable fashion. It was common in propaganda and the related field of advertising.

In the 1990s, "Next stop, Mars" was a slogan used at NASA. ()

When General Martok asked Alexander Rozhenko why he was serving on his ship, Rozhenko replied, "to serve the empire". Martok immediately criticized this as a being a slogan instead of an answer. ()

As of 2374, Slug-o-Cola hadn't changed its slogan in three hundred years: "Drink Slug-o-Cola. The slimiest cola in the galaxy.". Despite this, Quark (disguised as the female Lumba) made a well received pitch to change it to "Drink Slug-o-Cola and keep your teeth a sparkling shade of green", which (s)he claimed would appeal more to women. ()

Other slogans

Bang Bang: "the sweetest little automatic in the world" ()
Borax: "Borax is king" ()
Carlton: "If you smoke – Please try Carlton" ()
Cetacean Institute: "Have a Whale of a good time" ()
FNN: "News of the Galaxy" ()
German  in the United States: "Two Nations – One Voice" ()
NRA: "We do our part" ()
Millennium Gate: "Tomorrow's metropolis today" ()
: "Let your fingers do the walking" ()
Pepsi-Cola : "Be sociable. Have a Pepsi" ()
Rock climbing : "Go climb a rock" ()
Root beer: "Curiously Delightful" ()
San Francisco Register: "Largest Circulation in the West"
Starbase Yorktown: "Adventure begins here" ()
The Star Dispatch: "Delivering Yesterday's News Today" ()
Incredible Tales: "Write or Die" (seen in the editorial office) ()
Wee Bairns: "Now there's a drink for a man"

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Literature genres