Jeff Bezos
Jeffrey Preston "Jeff" Bezos, né Jorgensen  is the founder and CEO of Amazon.com. 

Bezos had a cameo as an alien Starfleet official in .   

As well as his role with Amazon, Bezos is also the founder of aerospace company  and is also a major investor in Fandom, Memory Alpha's hosting company.  As of 2018, he was the richest man in the world.  

A die-hard Trekkie, Bezos played Star Trek games as a child and has installed a model of the  in the lobby of the Kent, Washington, headquarters of his aeronautical and space research firm, Blue Origin. This model has been positively identified as the actual eight-foot filming model from the first six , sold in Christie's 2006 40 Years of Star Trek: The Collection auction, and which had dropped out of sight for a period of time afterwards.      He also once named a pet Labrador of his after the character of Kamala from the  episode . 

The Amazon voice recognition program called "Alexa" was partially inspired by Star Treks interactive ship computers.  

Bezos arrived with a number of bodyguards to the set of Beyond. Chris Pine confessed that he did not recognize Bezos but realized that he was someone of importance. Director Justin Lin recalled, "It was like a president was visiting, you know? He had a big entourage! But it didn’t matter because he was so into it. He had to wait around all day because it was one day we were shooting like three different scenes, and it was also a credit to Jeff because he just nailed it every time." 

In , Saturday Night Live satirized Bezos' Blue Origin spaceflight as "Star Trek: Ego Quest". Bezos was aboard his company's first 20 July 2021 human space flight, , and had been embroiled in a private little "" of his own with fellow multi-billionaires and spacefaring entrepreneurs Richard Branson and Elon Musk to become the first one in space, a race he and Musk lost to Branson. Still, for his company's second human flight on 12 October 2021 he had invited William Shatner to become one of its four passengers for free, making him not only the oldest human to go into space, but also the very first primary contributor from Star Trek – or from any other science-fiction media franchise for that matter – , be it cast or production crew, to do so.

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Performers
Film performers