Cultural assimilation
Assimilation was the process in which a person learned or assumed the values, behaviors, beliefs, ideas, or other cultural aspects and information of a society.

In 2365, K'Ehleyr beamed aboard the 23rd century ship  and began the assimilation of the Klingon crew to their era. ()

In 2372, Michael Eddington stated that the  was in some ways worse than the Borg because the Borg told others about their plans for assimilation, while the Federation was more insidious and assimilated people without them even knowing it. ()

See also 
 Conformity
 Hegemony
 Social integration

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Culture
Social sciences