'cause it's only a low market , it's a cheap-end remote control , we can't beat modern functionality , we might  we'll be able to  beat them on th the look of it , th the design of it but that's not a big seller , if they're not just going to buy a new remote control just 'cause it looks pretty , they have to actually need it as well.
Mm-hmm.
So I'm not sure how we can get people to buy this thing.
Mm. I  well I think  many people said uh in your in in your research uh uh uh the appearance of the uh R_C_ is is important when they are buying one