Mm. So  So  Yeah. So , my uh presentation is about trend-watching. Uh , I did some trend-watching. It's very important to uh keep up with latest trends.  'Cause if you don't , you won't sell. So , well how we did do that ? Uh , well we made an investigation of the market , by Trendwatchers. They uh watch in uh cities like uh Paris and Milan. Of course , well known for their uh trend  uh trends. And well , uh what did you find ? Uh , we have two groups , young and trendy , and the old and rich. Well th and the young and trendy , they uh they starting to like uh fruit and vegetables uh as a theme for n uh clothes , shoes , and also uh products. And um , material ? That should feel  have uh a spongy feeling. And to get a feeling for what it is , uh here is an image of it. Then the old and rich. They like uh dark colours , and simple , recognisable shapes.
And um , they also like uh familiar material , uh especially wood. Now , another picture.
To get a feeling for this. Well , uh then already come to my personal preferences. We uh aim at the younger market. So , we should also be uh look at their uh trends. However , with trends it's always if there's  it's now. It it it might last one year , and next year it be  uh can be totally different. And I think we want to sell our product for longer than one year. So , we m must not just only look at what the trend is now , as it might be totally different next year. So , that's uh one thing to keep in mind.
Changing covers.