Mm-hmm.
which I will show you.  The method I used was um giving orders to our usability lab uh to do a questionnaire. Um  one hundred respondents were involved and my marketing uh department generated a report with a lot of results. Um , these were a couple of findings , first page of three. Um , we have three audiences of  two audiences ,  I'm sorry. Uh the first one , this scale , from sixteen to forty five  age. Uh the second one is from sixty four  uh forty six to sixty five. Um , as you can see here , the market share for the first audience is about sixty percent  um sixty five. Uh second audience audience is uh thirty five percent. Mm  and some interests from the from the age groups , uh it seems like the young users of remote controls really like the fancy uh new technology stuff , like uh an L_C_D_ screen on the remote control , um speech recognition. I don't think that's uh really appropriate. Um ,  and when you see uh the audience , the age is going up uh  Yeah , they don't really want it anymore , at least the new technologies. Second findings  out of the questionnaire um are the opinion  the opinions uh of the audience about current remote controls. First point is , seventy five percent of the users find the most repo remote controls very ugly , uh and eighty percent of the users would spend more money when a remote control would look fancy. So that's maybe something for the User Interface uh Designer. Okay , third findings. According to the frequency of use versus importance investigation , um  following buttons are most important. Um , I will tell something about the way this uh this test was , yeah , done. Um ,  persons were asked uh what the buttons were uh they use most , how much an hour ,
Mm-hmm.
and uh in the second table the importance of those buttons. Um , when you multiply them , you get the  these three points. Switching channels , um yeah , that's pretty uh pretty normal , that's what you do with a remote control. Um the second , teletext , uh and the third , uh volume controls. Um , I think it's good uh that we know what the user want  wants , uh at least the these three points have to be uh very clear.