Four , I think.
sorry.
Trend , yeah. No uh yes. Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So , next slide please. So first maybe just a small recap on  how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people  have with them , always , like a phone. We can we can use the phone as a as a good uh uh  example of where to in be inspired. Of course those tha d who are watching the trends are also  have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend ,
you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business.