Thank you. There we go. Okay um so we decided on our market and so this feedback from the marketing department is really about trend watching. Um  the methods we used to decide on uh current trends and so on , market trends , were that we did our traditional  uh our usual market research study uh with a hundred subjects and the the general feedback from them is that the most im uh w I'm sorry I'm slightly tongue-tied after lunch ,
It's okay .
sorry Project Manager . Um we decided on the most important aspect i uh required in a remote control device and we'll come to that later. So that was one of the first things we did. Also with our company um being forerunners in uh putting fashion into technology , we also looked at a fashion update um using our consultants on fashion and design in Paris and Milan.  Uh so the general findings from that was uh in the market trends the most important aspect for remote controls were people want a fancy look and feel , rather than the the current functional look and feel of remote controls. They also also want a remote control to be technologically innovative , and of course , as we predicted , that it should be easy to use. Now I should point out that the first of those findings , fancy look and feel , is the most important , is twice as important as the second , technologically innovative , which is in turn twice as important as being easy to use. So possibly that the feature that we put first is actually third is still important , but it's third in order of preference for the the subject group we looked at.
Yeah.