some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings , video settings , and channel settings buttons. Which are not really used very frequently , but are still considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the  This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um  Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So  Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um  The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality  As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons. 'Cause they're used most and so they should be robust. They shouldn't break down easily. Um  Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would , could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.
Okay.
That would be all.
Thank you. So anybody have um any questions until now ?