Alright. So we're just gonna talk a little bit about the functional requirements that people specified when they were asked. Um I guess Real Reaction did some market research. They had a hundred subjects and their usability lab and they watched them watch T_V_ and recorded the frequency that they used particular buttons and the relevance that those buttons had. What they found was they analysed people's desires and needs. Focusing on their desires , um people specifically said that they thought remotes were ugly  , seventy five per cent of the a hundred subjects noted that and that they  more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote. I don't know anything beyond what fancy means ,
Hmm.
but that's particularly of use to us , I think. Um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions.
'Kay.