and different different people sort of prefer different things. Um we should remember that remote controls are a a fairly standard piece of equipment. When a users using a remote control , he or she expects the buttons to be in certain places. So in some sense we're gonna we're gonna have to aim for a device which is fairly conventional in design uh so that we're not completely shocking people. But I think within that there is also room for us to introduce novel ideas uh and to make something that's that's perhaps a little bit different , something that stands out. Um also in in designing the user interface we need to consider practicalities. Uh the first of these is is technological ye uh what can we do with the current state of technology as it is. The second is is economic , uh we need to find a balance between features and price. So as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product.
Hmm.
So I had a look on the  on the web uh to see if I could find a few examples of existing television remote controls. In analysing these we can consider what what things  what's good about them , uh what things do they get right , what's bad about them , what's wrong with 'em , um how we can improve on the designs that that that I found and what can we do to make our product stand out from from the large majority of remote controls. Here's two examples uh probably at the extreme ends of the spectrum.
Um on the left here we've got uh an engineering-based design for a remote control ,