Sorry.
Um , that it was important that the product was accessible to a wide range of consumers , wide age range , not limiting anyone. We decided it was important to reflect the company's image in our product , we put fashion in electronics , you know that kind of s thing. Um , our budget would have to affect um  try not to reflect our budget , um that we might have a bit of  oh oh you can see it , okay . Um dissonance between what our budget was and what we want it to look like.
Um want it to look uncluttered , undaunting to the customer. We discussed a flip-open design , um reducing the size of the control and an electronic panel um for further features like programming , things like that. Okay. Um , three presentations , I've got written here so shall we hear from Marketing first ?
Um is it okay if I postpone that til later , I just want to get access to a little bit more information ,