So it's just a shortlist of criteria on um the things that we've identified as being important to selling the product.
Mm-hmm.
Um we just go through these and rate them as a group and then at the end we'll make an evaluation based on that , so just average the score of those items , so   These are the things we identified as being important. Um  the three things were look and feel , innovation and ease of use , were the three important components
Mm-hmm.