We have a big financial problem.
Well we make it more expensive to buy.
Well , then we have two dollars less profit. Come on , if we if we if we make this fifty million , they won't hesitate to uh congratulate us , so uh
If if you make people brand-aware , they are willing to pay more. But  Because we we use a brand at the front and uh I dun at the back. If you have uh lots of uh marketing people might buy.