Okay it should've gone through to you.
Okay mm yes I have it.
Mm-hmm. Okay so this is just a presentation on uh the trends that we're gonna use to make the product stand out from the rest of the products out there at the moment. Um can I just put this on ? So we have to work out a way  what we can do with our product to make it stand out and make it so people wanna buy it. Um. This is  to do this I will not remove my microphone.  We basically used um some focus group surveys which I went through with you last time , the main results of that , and um some research on the current design um and fashion trends that are out there at the moment um ,
and as part of this  The important aspects that came out were things that we've already discussed really. The most important by far was the look and feel of it. It needs to be something that's very different from everything else out there. It needs to stand out . It needs to be not functional like the rest of the things out there at the moment. Most people find remote controls boring at the moment , we need to have something that looks interesting , that looks exciting , that will stand out. People will wanna buy it. Um  That was twice as i important as the next item on here which is that it has to be technologically innovative  has to have something else , apart from just the look of it. People have to then think about it and say  got something there that I want. That's a really cool feature , and it has to make them wanna buy it again. Third on the list , and again innovative was twice as important as this last um aspect , it has to be easy to use. So they have to be able to  be able to look at it and have some intuitive idea of how to use it um. Drawing on the fashion trends at the moment , uh fruit and vegetables um. This is basically talking about just the the feel of it , so probably not the smell of it , but the bright colours , um eye-catching , really bold designs , and a spongy feel.