it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh  it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.
Next slide please.
Mm.
Uh and now in a more uh general uh uh broad way of seeing th uh the thing. If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so  currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of  of look or feel