Then I've uh  had a few findings , made a few findings. Uh the target audience product style. Um it's uh um generally the case that uh senior and wealthy people above uh forty five years old uh like , as you said , uh particularly the traditional materials as such as wood and materials such as that. They also like straightforward shapes and luxurious style. But of course that's not our uh things this. So this is things we must not do.
Yes.
And then we have uh young uh and dynamic uh people , which is of course our uh group , the people we aim at. Um under forty five years old. Uh they like soft materials uh with primary colours. Soft materials is of course uh agai again a bit a contradiction with uh our uh material choice of what you said , that uh it should be hard an and and and and strong looking.
Mm. Yeah.