And so the method is that the design team makes a prototype , and we evaluate the prototype against some criteria that we've formulated. And those ones are gonna be in response to sort of market research , and also finance , I guess.  And do that on a scale from say true being one and false being seven , so if it's neither true nor false , then that's four. So , I got a set of criteria just based on the marketing that we need to add in a financial one as well , at the end. Um so , We have to say whether it's true or false that the product looks and feels fancy. Um  The  whether the product demonstrates technical innovation. Whether it's easy to use. Whether it's incorporating sort of the fashion element to attract the buyer. And whether it's a sort of recognisable Real Reaction product. And I have to go up onto the whiteboard and do this apparently ,
Okay.
so  I'll go over here.  Right. So the first one is um , does the product look and feel fancy. So if we do a sort of a one  So
Okay , well we have a single curve , which was  maybe like the feel of the product's quite good.