sorry Project Manager . Um we decided on the most important aspect i uh required in a remote control device and we'll come to that later. So that was one of the first things we did. Also with our company um being forerunners in uh putting fashion into technology , we also looked at a fashion update um using our consultants on fashion and design in Paris and Milan.  Uh so the general findings from that was uh in the market trends the most important aspect for remote controls were people want a fancy look and feel , rather than the the current functional look and feel of remote controls. They also also want a remote control to be technologically innovative , and of course , as we predicted , that it should be easy to use. Now I should point out that the first of those findings , fancy look and feel , is the most important , is twice as important as the second , technologically innovative , which is in turn twice as important as being easy to use. So possibly that the feature that we put first is actually third is still important , but it's third in order of preference for the the subject group we looked at.
Yeah.
Okay , um , now the fashion update which relates to very personal preferences among our subject group , um we found from our um consultants in Paris and Milan who des attended all the design and fashion fairs there , that fruit and vegetables are going to be the theme for clothes , shoes and furniture. So should we be thinking of using something like that in our remote control design too ? There also seems to be um a trend towards a spongy feel to materials , uh again in contrast to last year. So a lot of interesting feedback there , both from our market research departments and from our people in Paris and Milan. Be interesting to see what our design people make of that.
'Kay.