Yeah. That's s that's sort of the um  But I  I'm  my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it.
Mm-hmm. Okay.
Um I I haven't brought out one specific marketing idea , although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles , and then use that.
Mm-hmm.