'Kay.
'Kay , thank you. Then it's your turn , the marketing expert.
Okay. Uh um m Yeah.  Um yeah okay. This bit too far.
So  So I'm uh gonna have a presentation about um the market , about um yeah what people think. Uh we did a usability lab-test with a hundred persons. And we looked at uh several um things. Uh among them design , uh d d how d did they like the use of it , uh what frustrations they had while using remote controls. Uh well what what will be our market. And uh we asked them if we had some new featu features. If um that would be a good idea or not. Well our findings. Uh our users , they disliked the look and feel of current remote controls. Um uh they especially found found them very ugly. And um th they also found them hard to to learn how to use it. Uh well they also zap a lot. So uh zapping uh should be very easy. And uh fifty percent of the users only use ten percent of the buttons. So a lot of unused buttons. There is more findings. Uh on the buttons. Which uh buttons find users uh very important and which which not ? And how much would they use them ? Well uh the most used button is the channel selection. And uh we asked them how uh relevant they think uh the buttons are. The power , volume and channel selections are very relevant. Uh teletext is uh less relevant but also important. Uh not important they found the audio , uh that's not the volume but uh specific the the pitch , or the left or right. Uh the screen and the brightness. And uh channel settings. Uh th and they also are not used very often. Then we have a few um graphs about the market. Uh here we can see what the market share is of uh several groups. Um as you can see , most users are uh between thirty six and forty five. Um the the the younger group between sixteen and twenty five is not very big. And to come back on the the swapping uh things , uh I don't think uh , I  I think the younger will be most interest in it. But uh they are not a very big group. Um in the  we asked them , uh how would you like a s a new feature. If you have an L_C_D_ on the remote control , what would you think of it. Now you can clearly see young users say . I will  that would very nice. And older user think uh they will be scared of change  I think.