Doh. 'Kay I'm uh gonna inform you about the trend-watching I've done over the past few days. Um we've done some market research. We distributed some more enquetes , questionnaires. And um besides that um I deployed some trend-watchers to Milan and Paris to well get all of the newest trends. And I've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be. Um okay these are some overall findings. Um most important thing is the fancy design. Um the research indicated that that was by far the most important factor. Um innovativeness was about half as important as the fancy design. By innovativeness this means um functions which are not featured in other remote controls. Um about half of , half as important as the innovativeness was the was easy to use. Um for our um group , we're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal. 'Kay these are some more group specific findings. Uh the older people prefer dark colours. Uh they like recognisable shapes , and familiar material. And our surveys have indicated that especially wood is pretty much the material for older people. Um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have. Um this leads us to some personal preferences. Uh the remote control and the docking station should uh blend in in the in the room. Um so this would mean no uh eye-catching designs. Just keep it simple and  Well the docking station and small screen would be our main points of interest , because this would be the  These would uh be the innovativeness in the remote control. So this would be very important that we  at least include these features. Um well the trend-watchers I consulted advised that it b should be , the remote control and the docking station should be telephone-shaped. So you could imagine that uh the remote control will be standing up straight in the docking station. This is not really  This is pretty much a new shape to uh older people. So they would prefer uh a design where the remote control just lies flat in the docking station. So it would be kinda more telephone-shaped. Um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour. The wood-like for the more uh exclusive people. People with more money. Uh the grey-black colour for well people with less means. That would be all.
Okay. Thank you. Any questions about the the trends ?
Any questions ?
Mayb