but nobody giving uh much idea to this. Like Sarah was telling , everything's
I think it's really good that this has been very market research based ,
Right.
because  just going back to mobile phones , I mean this is the first change in remote control devices that I can really , you know , say is is obvious and visible. We see it in mobile phones a lot , and tha that's where we've borrowed a lot of our ide our ideas from. There are innovations in that that people don't really want.