I'm sure we'll have by the end of today.
Okay.  I'll give it another go. Yeah , there we go.
Right , we've done some research into the functional requirements that people want out of their remote control. And first off we should state that th the remote control's for controlling the T_V_ and um how do people use it ? We asked them sort of which buttons were useful for them. Um how d how does a remote control look and feel for them , and what improvements would would they like to remote control. And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers. And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s uh a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , um they weren't used very often at all. People concentrated on the channel buttons and the volume buttons and the power buttons. Uh we also asked them about speech recognition uh for remote control. And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age  forty five age group and older , people people weren't quite so keen on speech recognition. There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well. Um we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it. And the second second biggest frustration what that if they got a new remote control , it was difficult to learn um all the buttons and all the functions , and to find your way around it.  Okay , so  My personal preferences from the marketing is that we need to come up with some  sort of sleek sort of good looking high high-tech  A design which looks high-tech , basically. Um and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said. Um we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control. That's worth thinking about. Um and maybe we could think about speech recognition as well , because um sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design. That that might be the market that we're we're looking for. And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of um having it to  speech recognition to change the channels. 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel.
Mm.