I don't know if you guys are able to get access to um the report that was online or if I'm the only one who is. But , I don't even know how to play this. No.
Press the little presentation. It's the um  it looks like a Y_ kind of  over there above Draw. There , that one , there you go.
Alright. So we're just gonna talk a little bit about the functional requirements that people specified when they were asked. Um I guess Real Reaction did some market research. They had a hundred subjects and their usability lab and they watched them watch T_V_ and recorded the frequency that they used particular buttons and the relevance that those buttons had. What they found was they analysed people's desires and needs. Focusing on their desires , um people specifically said that they thought remotes were ugly  , seventy five per cent of the a hundred subjects noted that and that they  more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote. I don't know anything beyond what fancy means ,
Hmm.