No. And you'll be aware that this is to go with it. I get that, but—
You've got to have—. And I think the research has all shown you've got to have an awareness campaign running along with it. That is shown. And in the other countries we've looked at, I don't think an awareness campaign was actually carried out because we are planning a really big awareness campaign because we think it's absolutely fair to the Welsh public, as you said, that they absolutely know what we're doing and everybody's aware of it. So, I think it is—.
Okay. Well, can I just finish—?
I know the point you're making. You're saying that this would happen in any case, maybe.