Okay. So I'll be discussing the functional requirements of this remote control. Um , and I'll give you a little briefing on what that means exactly. Um , if you all remember from the email we got before our very first uh kick-off meeting , with the coffee machine ? The functional requirements of that was to produce hot coffee quickly. Um , so what I'll be talking about now is the equivalent for a remote control. Um , so basically what needs and desires are to be fulfilled. Um , I've done some marketing research , a lot of interviews with remote control users , um , and some internet research. And I'll show you my findings. Oh , and firstly I wanted to remind you about our company motto and purpose. So we believe in providing international market with fashionable products. Um , hence our motto , we put the fashion in electronics. So I think that should be our priority here. Um , and we should also be looking to trends in clothing and interior design. Not just in electronic fashion. So that it's something that fits in the household.
I'm sorry , what was that last thing that you just said ?
Um , we should be looking towards trends in both clothing and interior design.
Mm-hmm.