Where the engineering ones , the boxes , tend to make it look more complicated than it really is. Um the functionality of the product really needs to be considered as to like what type of buttons do we really need on it. And it needs to be open to a wide range of consumers , so even though we need a small number of buttons , we also need to take in  like are most people going to be using it for a D_V_D_ player , a TiVo , what what exactly are we using it for , as well as the age range. So we need a hip , but not a corny marketing scheme for promoting our product.
And also we found  our team found that speech recognition is  it's like an up-and-coming thing they really  consumers are really interested in it , and since our findings found that people are willing to pay more money for a remote for it to be more high-class we could consider it.
And so just to  just to clarify by speech recognition you mean they would say , channel five , and the thing would go to channel five ?
I guess so , yeah.