Mm. Yeah.
Um , so it is something that people care about. It's not , it's not ignored in the household. Um , seventy five percent of remote control users said that they zap a lot. Zapping meaning they go through channels a lot.
Mm-hmm.
They're you know thumb-masters. Um , and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.