And uh and then sorta g go through some of the way that I've dealt with that information , and then sort of bring us all together into it to see  sorta see how this fits in with the overall vision. Um so I've tried to take a whole lot of market research and summarise it for us , and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far , and then uh initiate a kind of discussion on design options so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project. Does that make sense , tha that sort of strategy ?
Yep.
Mm-hmm.
I thought that that will impact on the rest of what we do , so that's why I suggested we get in this.