Um okay , so. What they found is that people don't like how current remote controls are , so you know , definitely you should be looking at something quite different. Um seventy five percent of users find most remote controls ugly.  Uh the other twenty five percent have no fashion sense. Uh eighty percent of users would spend more to get um you know , a nice looking remote control.
Um current remote controls , they don't match the user behaviour well , as you'll see on the next slide. Um I dunno what zapping is , but
It's um switching between channels , sort of randomly going through.
Oh , right. But you have that little thing that comes up at the bottom and tells you what's on. Um okay , fifty percent of users say they only use ten percent of the buttons ,