Trend , yeah. No uh yes. Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control. So , next slide please. So first maybe just a small recap on  how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple. Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people  have with them , always , like a phone. We can we can use the phone as a as a good uh uh  example of where to in be inspired. Of course those tha d who are watching the trends are also  have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend. I hope I'm going to try to help you on that. This is more risky because you're not following the trend ,
you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business.
So anyway uh next slide please.  Uh to be to be quick  there's a lot of words here but uh basically there are  uh in in the market of of remote controls there are three aspects that we should very  pay much attention to. The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh  it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.