Um the closest button that was used , well the cl the button that was used that was closest to the channel button was the teletext button , um which was used fourteen times per hour , followed by the volume button , which was four times per hour , um , all the other , all the other um buttons , such as ch um audio and picture selection um configuration buttons and things were used , you know , l approx well less than or equal to one times per hour. Um we also asked users um which buttons had the most importance to them , you know , which which buttons they felt were the most important buttons on on the remote control. And basically they came  they said the channel , volume , and power buttons had the highest relevance to users , um note that only power was very infrequently used , it only had a b a a fr usage frequency of about one times per hour , but users ranked it as having a very very high relevance. Um and the audio and picture settings had a very  that well the users thought that um w the audio and picture settings were very uh weren't very important to them um , and they used them very infrequently a as well.  So we asked users what what um frustrates them the most about um current remote controls. And fifty percent of the users said that uh what frustrates them is losing the remote control um somewhere in the room and not being able to find it. Um  they also said that it um it takes a lot of time to learn a new remote control , especially when there's many buttons and it's a , you know , a c a a unintuitive interface. Um and then thirdly , they  some users commented on the fact that the the you know the way that you have to hold and press buttons on a remote control ar are bad and um cause u repetitive strain injury.  We also asked some users about some specific features that they'd like to see in the  on the remote control. In particular , do they want an L_C_D_ d display , and secondly , do they think speech recognition uh is a useful feature to have on a remote control.
Um basically our findings are that um amongst a younger age groups uh the answer is umv overwhelmingly yes. They want these features , they want these high technology features.
Um for instance , ninety one percent of pe of people aged between fifteen and twenty five said yes , they want these features. Whereas um  the the trend was as users as users um became older and older uh they were less likely to want these sort of features in a um in a remote control. So I guess it depends on where we're focusing our our market. Um and as our company motto is putting fashion in electronics , um I think we're focusing on the younger younger um target demographic , and so maybe we should think about adding these sort of high technology features into our remote control.
Hmm.