So anyway uh next slide please.  Uh to be to be quick  there's a lot of words here but uh basically there are  uh in in the market of of remote controls there are three aspects that we should very  pay much attention to. The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel. And uh interestingly this is the very most important thing. It has to be fancy. Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control. So as you see uh  it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours. And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control.
Next slide please.
Mm.