Right , that 's true.
Yeah , so it 's , uh , people  people getting shy about it.
Yeah.
There 's this human subjects problem. There 's the fact that then um , if  i I I 've heard comments about this before , " why don't you just put on a video camera ? " But you know , it 's sort of like saying , " uh , well we 're primarily interested in  in some dialogue things , uh , but , uh , why don't we just throw a microphone out there. " I mean , the thing is , once you actually have serious interest in any of these things then you actually have to put a lot of effort in.