So the marketing made an evaluation criteria and these were some of the findings , and uh in the market the people are not really interested with L_C_D_ , without L_C_D_ , with speech recognition interface , or without speech recognition interface , but most of the people what they are interested is  first thing is , they want to have an fancy look and feel , it should be very fancy with colourful and uh very handy to hold.
Mm.
And the second thing is it should be much more technologically innovative.
Of course in that we could put L_C_D_ or recognition to be more technologically innovative. And the third one is easy to use.