we have to have something completely different. Okay ? Easy to use , has always has become  has become another major interest that uh , with the whiteboard we can see that it's a remote that's easy to use. And I think this is another thing that's interesting is the consumers actually willing to pay the price for exciting tel technology. So even if we have a product that may be more expensive , if it comes out right , if they  look  it looks and feels good and has technology. The second two , you can see the last one is a very easy simple design.  The second one , there is about uh forty-five thousand different buttons on it , which makes it fairly hard to read , uh very hard to use.
The first one , I see  that they put in a display. Now there's something else uh with the little flip-up , now we're adding all kinds of things in ,
Mm-hmm.
but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked.