Yeah. It's okay. Okay. Um so first of all , the method that I used was by doing some marketing research ,
by um doing research on some interviews that were conducted. And then some internet research. And I was sent a report that was  I think there were a hundred remote users that they interviewed. And so I will show you some of the results from that , which I think will be helpful. Um okay here are some of the findings. They said that the users dislike the look and feel of their current remote controls. And seventy five percent of the users find their remote controls to be ugly. Which is a fairly significant number I would say. And eighty percent of the users would be willing to spend more money if they could get a remote that would look fancy. So I think that earlier we were onto something when we were talking about having it be a modern cool look , I think that's definitely important. Um they say that current remote controls do not match well the operating behaviour of the user. Seventy five percent of users said they zap a lot. And if anyone could clarify what that means ?
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