Having just listened to what Corinne just said , I'll draw on some of the things as well.   Some things that sort of relevant to what I wanna say. 'Kay so I'm just gonna yeah approach the technical functions design. Um  the method I used was to explore the uh technical functions of a remote control.
And t s simplest approach that I came to is is to change , programme and operate an electronic device remotely. I mean that's an obvious thing to say , but it's not attached to the device that you want to control. Um I had some things sent to me. Not very much. To look at similar devices. Um defined in some them. And then the personal preferences that I will suggest. Um we discussed a universal one. Um like it's just been brought up again then. But I think a universal remote control is actually quite a difficult object to design , and po possibly within maybe the budget that we do it , um because you'd need to know all the spef specifications of a all the like electronic companies. I'm not sure have you ever come across a universal remote control yourself , but you have to  i they're a nightmare to use. You have to set them , reset them to everything. Um and that would only add buttons. Whereas I think the aim is to take away buttons. So I think it'd be better maybe to concentrate on maybe just a universal one for T_V_s. Um or maybe just one that you could we could design and then different people , manufacturers could use it to set to their specifications , if if the aim is to get something that's unique in design. Um  Okay here here's just two pictures of remote controls. They're just simple T_V_ remote controls. But one is uh user-centred. That is the one on the left. And you can straight away see there's less buttons. And the other one is  engineer-centred where that's more uh specified for the sort of the elaborate piece of equipment it's trying to control um   which appeals more to the product that we want , and on what the  have said and the market research and stuff  probably looking at something that should be user-centred. Fewer buttons , simpler to use , and if ten percent um is hidden away  if ten percent is what's used , maybe the other fifty percent , the buttons that are used very rarely like programming , they could be hidden maybe under  some remote controls you might have come across have maybe a little flip thi thing where they're hidden away. And the main buttons are the ones you or the ones you come across. Um and finally , um uh sort I've sort of covered that , our product I think should be user interface orientated. Um  Like I said to concentrate on T_V_ remote control , a universal remote might be too complex. Um and as what it , the major findings  market researchers have said , it's the image and the appearance that people di dislike. So that we should concentrate on something that would set a trend. And that's it.
cable there. Thank you.
What was your last conclusion on that one ? Focus on uh the i