Mm 'kay.
Okay.
Alright , thanks for that. Um alright now  other things that I found out on  in my research is that the complaints that people have about the remote controls that are out there now. 'Cause a lot of them take too much time to learn how to use , and that was thirty four percent but even more important the thing that we did address in our last meeting that frequently it's lost somewhere in the room. Um so those are two things that we definitely do wanna address , uh we wanna s make it as simple as possible , we wanna make it um obvious and intuitive to use , and then the things about finding it we talked about the  a light emitting thing as well as uh maybe a beep , and I think that those are things after my research that we definitely wanna try to incorporate. 'Kay can we go to the next slide please ? Okay , so , my personal preferences in this um project are really have to concentrate on the sizzle. That is the selling point , the thing that's gonna make it an impulse purchase. Uh because once there's no be-back , well in sales they always say you know , be-backs don't come back.
If somebody says , oh I'll come back and get it next week you're dead. They're never gonna come back and buy it. You've gotta make it attractive enough so they buy it now now now w now is a big word in in my book for selling this thing. And , in order to make it really sellable we've gotta shorten the learning curve , make sure it's really intuitive and easy to use. We have to have as few buttons as possible , because more buttons is more confusion , so that's why I'm saying , simplicity is good. Finding it's important , obviously you can't use it if you can't find it. So we've gotta concentrate on the features that help you find it , and I've already said this several times but I put it down in writing here , it should be an attractive impulse purchase at twenty five Euros. So it has to have enough value that when somebody looks at it they say , uh twenty five Euros I'm not gonna take that. Has to be so great that they're gonna say , uh twenty five Euros isn't much. Um and then maybe a motto , like we put fashion in electronics might be something we can use in our marketing campaign.