Can I just run this past you while it occurs to me , I don't mean to quickly jump from one subject to another , but just discussing the different age groups and targeting the different age groups it occurs to me ,  to produce our own mobile phones , that that's kind of what led us on to comparing T_V_ remote controls with with their design features , um , chain companies like Carphone Warehouse , you can pop in anytime with a phone that you bought for them w if you've got any problems with it and they'll fix it ,
Yeah.
they'll phone the company , you can use their telephones.
Mm-hmm.