Mm-hmm. Well I've just been um presented with some research we've done in a small focus group so , a hundred people , just asked them about their remote control usage habits and what they want in a remote control. Um. It's  probably can't email this to you , I've just got a web page with some data on it. Um basically it's saying that users generally dislike the look and feel of their remote controls. Um seventy five u seventy five percent of users find most remote controls ugly. Um.
Mm-hmm.
Eighty percent of users would spend more money when a remote control would look fancy. Um. Current remote controls do not match well the operating behaviour of the user. Uh seventy five percent of users said they zap a lot , so they use their remote control quite frequently while they're watching television. Uh. Fifty percent of users say that they only use ten percent of the buttons , so they've got a remote control with a lot of functionality but really most of the time they only use a small part of that.
Mm.