Mm.
So like you walk in , you're like , oh I like that remote control , because it's so bright , and then , and then the shop assistant comes up and says , oh what colour would you like ? and then they go like , oh I can choose the colour  wow. So it puts , I think , even the customer into more control over what they're buying instead of , you've got all colour it's either that or nothing. So they also get to pick. Well , personally I like walking into a shop and choosing a colour.
Yeah I mean , that that seems to work well with for products like iPod ,
It's um