yeah , there you go.
Get it right over , okay , thank you.
Ah. Look at that.
Okay , um , I'm going to look at the functional requirements from the marketing point of view and uh obviously our starting point with marketing is always market research.  Um , so that's where we started , we used our our usability lab , the company's usability lab , we did our usual selection methods to get a cross-section of the general public , male and female , all age groups from fifteen upwards and um we observed them in the lab , just their general use of the remote control , you can see we had a hundred subjects there.  Our findings , lots of findings , I've just summarised some of them here. The overall thing which I've I've got at the top there in italics is that users dislike the look and feel of current remote controls , so it has obvious design implications there. Um , we found that seventy five percent of users find most remote controls ugly. Eighty percent would spend more money when a remote control would look fancy , we were quite surprised by that finding , but um that's quite a high proportion of our our , you know , international target group are prepared to spend more money for something that's a bit nicer looking. Um , current remote controls do not match well with the operating behaviour of the user overall. For example , you can see below there , seventy five percent of users zap a lot ,