Okay , very very quickly , um  this  I don't want to make this meeting too structured because the the whole idea is that it's a um you know a think tank. Everybody says what they  what they want to say , uh and we don't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do. The the remote control needs to be original , there has to be something about it that uh other remote controls don't have so that as soon as people see it they think um yes that's different , uh I want one , um and that goes along with being trendy , uh uh you know the I want it uh scenario. User-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up
and think oh yes that's  it's obvious how that works , uh and they also want to look at the price and think oh yeah that's something that  I may not need another remote control but uh it's such a nice one I'm gonna have one. And last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants. The uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production. Uh now th the main design tool that we have available to us at the moment is is the white board and uh uh  let us very quickly do what i what it says in the in the in the prompt slide here , um  In fact I suggest to avoid everybody untangling themselves from the uh the the wires , that we don't do that , um So I I  everybody knows what whiteboard is so we'll um uh we'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let's go round the table , your favourite animal.
Um , badger.
Mm and why ?