Mm-hmm.
Um to start with these points. Uh next sheet ? Um at first I tell you something about what people dislike about the current uh controls , because it's uh a smart thing to exclude those things. Uh , furthermore it's very important what they do like and what they do use.  Um then I tell something about um the most important issues. So we have to focus on those three thing three things. And in the end I'll um show you our target  audience or our target product users , customers. Well ,  um the first findings are that people um think most controls are very kind of ug ugly.
That's seventy five per cent of the current users. They don't like it , so we might think about fronts in that section. Um  They also say , that's about uh I thought it was fifty per cent , uh that more money will be spent on uh better looking controls. So it's very important that you design a a nice looking control.  Um the current user uses his machine just about well all of the time for a few functions. Uh , almost every user uses it d the the control for just ten per cent of its capacity. So it's really important to make the the buttons for the common uh tasks kind of big or kind of uh flashy. Furthermore , it's uh  seventy five per cent of the users uh zaps a lot. Thus it might be uh might be smart to make a a big uh zapping button or something in the middle , so you can reach it with your thumb.
You can zap away. Yeah.