Mm-hmm.
It should be a fairly large market because uh the number of people that uh  the competition ,
Mm-hmm.
uh th I agree it has to be something  it has to be something new , it has to be something that that draws people saying eh , I like this. Whether it works or not , they have to first say I like this , I like the design , and then it's gotta be simple to use.