Mm-hmm.
So in this case giving only one or two choices we are lim limiting our customers. And by limiting them , we are limiting our sales , limiting our profit also.
Uh-huh. But in electronics , I think , it's not q always quite so um  you don't always have so many choices as with chocolates.
I think , you know , if you're going to buy a T_V_ maybe a company'll have  That you're going to choose from , a company'll have two or three choices , but they're different designs. We were coming up with one product.