Oop , there we go.
Mm 'kay.
Oh yeah.  Okay , so we're gonna look a little bit at trend watching.  Basically , I was given um an executive summary that was a market investigation on remote controls that was recently conducted , and then also some fashion watchers in Paris and Milan commented on some things that are gonna be going on this year.
So first um they had people  they ranked um the important aspects of r remote controls , and right now i d they're saying that currently there's a functional look and feel preference , but that really , over the next year it it that's gonna be switching to fancy look and feel remotes , so that just goes back to the whole desire of our c Real Reaction company wanting to focus on fashion and so , even though we're stressing , when we're talking , we've all been talking about this like simplicity and easy to use idea , they're sort of wanting us to remember that the number one thing for everyone is that it's fancy look and feel. And as these are ranked , the top one is doubly important to the second one , which is doubly important to the third one ,