Okay. Now we better actually just get on with the uh the meat of the project. So I'm gonna guess that we've all used remote controls. Any ideas of where you think a new remote control could go into this market ?
Well , one thing I'm aware of is , th there uh um at the sort of v very high price end of the market there's there's a em emerging market for sort of touch screen L_C_D_ remotes that can be uh programmed in m much more sophisticated ways than sort of conventional models , so you get the sort of you get um you  you can redesign the interface to your own needs , you can programme in macros , and you get a much greater degree um um I mean you get in these sort of  three in one , five in one , whatevers , but you can get integration between the different uh the the the diff the different things that it's designed to control , to a much greater extent , and you can have one uh you know one macro to turn the uh you know turn the T_V_ to the right channel , get the uh re uh rewind the tape in the V_C_R_ and get it to play once it's rewound , for instance.
Okay.
Um b it occurs to me there might be a niche for uh for a remote that aimed towards some of that sort of functionality but using a just conventional push button design. And therefore putting it into a um well much lower price bracket.