Trend watching.
Okay.  So uh to gather my research , two basic methods. We compared uh whether people want the remote control to do a lot of stuff or they want it to look cool. And then we we research uh fashion trends in Europe , what's what's the new black ,
Okay.
you know , as it goes.  Next slide please. Uh we found , in order of importance , people want the remote control to look cool more than they want it to to be cool. As in they want it to do a lot of good s they want it to look like it does a lot , and if it does do a lot that's a bonus , but they don't care so much , you know.  They want it to be  that's sounds a bit like a contradiction. Technology technical  technologically innovative. People want it to be that , but s still they care more about the way it looks than what it does. So like the interface is really important.  And easy to use , it it just so happens that uh from the second point to the third point is twice as important  I mean the second point is twice as important as the third point. People want it  I is it has to be cooler than easy to use , you know , if it has the newest features , even if it's difficult to use ,  prefer it to have the newest features. And if it's easy to use that's a bonus.  The fashion , now this is seems a bit odd to me , but fruit and veg is the new is the new black for furniture , for clothes , for shoes. How that relates to a remote control I don't know.