Mm-hmm , um  especially if we try to sell , what two million of them. Oh sorry , four million of 'em , but uh  I think if w if we market it as as not as not  well this  you c you could either market it as the point of view  we could have the two  we could have parallel marketing s schemes where you've got one where it appeals to people that want to have the new device that looks cool , is fashionable
Mm.
and like you just  it's it's like uh it's one that rather than ra I wan I want rather than a kind of a need relationship with the device ,
Mm-hmm.