Okay.
you know , as it goes.  Next slide please. Uh we found , in order of importance , people want the remote control to look cool more than they want it to to be cool. As in they want it to do a lot of good s they want it to look like it does a lot , and if it does do a lot that's a bonus , but they don't care so much , you know.  They want it to be  that's sounds a bit like a contradiction. Technology technical  technologically innovative. People want it to be that , but s still they care more about the way it looks than what it does. So like the interface is really important.  And easy to use , it it just so happens that uh from the second point to the third point is twice as important  I mean the second point is twice as important as the third point. People want it  I is it has to be cooler than easy to use , you know , if it has the newest features , even if it's difficult to use ,  prefer it to have the newest features. And if it's easy to use that's a bonus.  The fashion , now this is seems a bit odd to me , but fruit and veg is the new is the new black for furniture , for clothes , for shoes. How that relates to a remote control I don't know.
But I I see  I come on to that in the next in the next slide. Spongy. I've als I've been saying everything's the new black. Well spongy's the new black as well. So we have the choice between rubber and plastic. If it's the type of rubber that you can squeeze , you know , it's spongy , then  can I skip the rest ?
Oh yeah , I forgot to mention that. The uh rubber material is the type of stress ball material , not just normal rubber.