sturdy , you know. For being strong and sturdy. So um if we want something strong and sturdy , I say stay with plastic or titanium , but if we go with spongy , we can stress that you can drop this as many times as you want , it doesn't matter , it's spongy material , it's not gonna break , you know. I just don't know how the L_E_D_ and the lights are gonna fit into a spongy material because it's not gonna be completely squeezable. So how do things fit it ? And if we are gonna use spongy , we can say it's long lasting , you know it's damage resistant and stuff like that , so. So just to summarise , people want stuff that's cool , that's that looks like it's cool , and if it is cool then that's a bonus  doesn't have to be um people like fruit and veg. We can either go down that alley or stay totally away from it. People like spongy material. If we're gonna use spongy material we have to think of how practical it is , and how we can further promote that idea. And also , this was this year. So , things change all the time , every year you know they they always talk about this year , this is the new black. Well next year something else is gonna be the new black
Mm-hmm.
and we're stuck with last year's fruit and veg type stuff.
Okay.