So this is what I've found here , um a lot of this is new to me , so we'll just read through together. Um , users dislike the look and feel of current remote controls. So they find them ugly. Most people find them ugly. Um  the vast majority would spend more money for it to look fancy as well , we'll see later , the vast majority would spend more money for um slightly more intuitive control , such as voice recognition.
Mm-hmm.
Okay I'm gonna  we'll look at that in a second. Um most people use only a f a very slim portion of all the controls. So I guess what we're looking at here is people want this h technology , they tend to use the most simple controls and overall they find remote controls to be something they don't  doesn't really appeal to them.
Mm-hmm.