Aye a fair point definitely.
Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay , and not , it specified , not a functional look or or feel , uh b f f fancy.
Okay.
Um however , this is where we kinda have to be very , I think , creative about it. Number two was that it be innovative. Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it. Uh and third priority uh for ease of use , so again that kind of gives us a general picture of how it has to be , um  quite user friendly while still having technology. So it  I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing , is that I think um  what we should think about is how the um  about how the innovation uh contributes to the look and feel , and not so much to the functionality of it.