Okay. This is our conceptual design meeting. And   I'll just take a few minutes and uh go through the previous minutes. Um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control. And then we'll have uh forty minutes for finishing up. Um   I'll go through the mee through the minutes first. Um , we just refreshed our our uh goal of making the finest remote control available.
Um we decided that , or we know that we need to use company colours , company logo. Um  and our Marketing Expert uh gave us some i uh information from interviews with a hundred different remote users. Um with some statistics that backed basically what we were thinking before. People thought their remotes were ugly , um um that remotes zap a lot. Um they only use uh a finite amount of buttons.
Um and that they often lose the  it's easy to lose a remote. Um which were all things we were thinking we would  wanna make it simple. Um   And uh some sort of locator. Either a button or tracking device. Um  And that it should look different than what's out there. Um  Kind of mixed mixed response on the speech recognition. The younger people said they wanted it , older people did not. Um uh I think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers' nerves. Um   Then the User Interface Designer um explored some of the technical functions of the remote. Um the simple versus the um the complex. The simple one being better for a user , the complex better for an engineer. Um  Um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple. Um and that we didn't wanna go with a universal remote , because uh increasing cost and increasing complexity. Um we would just have a T_V_ remote. Um and that we should also focus on the appearance of the remote. Have it s be something that looks different. And finally our um Industrial Designer uh gave us a rundown of how the remote will work. Um from energy source , um uh what we would use. Batteries because we don't wanna have a a cable. Um   How that would power the remote and the lamp. If we were to to have one. Uh um the user interface then would connect to a chip ,  which would work with the infrared controls uh to send the signal to the T_V_. Um  I believe then we came up with a couple of ideas for what we think the design of the remote will be. Um   Um something that will fit into uh easily into someone's hand.  And with a , just a few buttons. Just the basics. And with a scrolling um function also. Okay and I will leave that , leave it at that. So  Marketing ?
Okay.