Um  the third thing was that we have to make sure the corporate image is very much incorporated into the handset. Um so we want logo , we want um fashionable , trendy , I mean what you were talking about with the marketing. Um , people paying more for it to look good. Um , we need to focus on that as well.
Yes , further market research will be needed to kind of focus on what that is , it's gonna be different for a fifteen year old th for somebody who's sixty
Yeah.
and also across the world if we're aiming at the international market. What is um attractive to a trendy New Yorker and what is attractive to a retired South African , I dunno ,