Right.
For example someone that just goes to the shop that wants a replacement  wants it as  cheap as possible. Twenty-five Euros is the selling price , we really have to innovate here I guess.
That's what I'm that's what I'm talking about is is that we have to find something that is gonna be very attractive about this product 'cause somebody , some people are gonna be hap unhappy 'cause it took  they can't ac access their teletext.
Mm.