Okay okay.
do you know what I mean ? So my my feeling is that we w do want to observe this trend , but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics. Um 'cause I think what we're in what we're in is partly sort of home decor , partly something like a computer , um  so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something ,
I think that would be pushing it.
And then in terms of m material trends are for things to be soft and spongy and sort of , you might say ergonomic or or friendly to handle , which is  which also in indicated that last year this was this was not the case. So um probably a lot of the competition on the market will be still in last year's mode , so if we try and really capitalise on that , I think that'll be in our favour. Um  So these this is the summary of everything. Um style is number one uh thing in the in the market of who we're selling to. Uh innovative design technology's also a must in that it's seen  it'd be seen to be uh cutting edge , uh but ease of use t has to be insured throughout. That was like the number three thing. And then at the end there are vibrant natural colours um that's the way I interpreted it anyway , softness in materials , shape , and function , and so I've written at written at the bottom to give us sort of a context of discussion , Mac iPods ,