Directory Sign: A group of signs clustered together as a single structure or
compositional unit to advertise occupants of the same building or building complex. Double Faced Sign: A sign with two faces. Electrical Sign: A sign or sign structure in which electrical wiring, connections or
fixtures are used. Electronic Message Center: Any message board, where scrolling or moving copy or
images are shown on the same message board or any sign which changes its copy or
images electronically, mechanically, digitally, through the use of projection or
computer generation. Facade: The exterior surface of a building wall facing a street or containing a public
entrance, which corresponds to the height and width of the interior space owned or
leased by the occupant of the building. Face of Sign: The area of a sign on which the copy is placed. Festoons: A string of ribbons, tinsel, small flags, or pinwheels. Flag: A sign frequently constructed of fabric or other flexible material and frequently
displayed on a pole or staff which can be freestanding or attached to a building or
structure, and temporary in nature. Official flags of governmental jurisdictions properly
displayed and decorative flags on residences shall not be considered as signs for the
purposes of this Section. 11-12
Flashing Sign: A sign which contains an intermittent or sequential flashing light source
used primarily to attract attention. Does not include changeable copy signs, or signs
which, through reflection or other means, create an illusion of flashing of intermittent
light (compare "Animated Sign", "Changeable Copy Sign"). Freestanding Sign: A sign structurally separate from a building or structure that is
attached to or part of a self-supporting structure. Frontage: The length of the property line of any one premise along a public right-of-
way on which it borders. Frontage, Building: The length of an outside building wall on a public right-of-way.