As for SF and advertising in space. There is a romantic episode
in Mead's "The Big Ball of Wax" where the lovers are watching 
the constellation Pepsi Cola rising over the horizon and noting
the some 'stars' had slipped cause the Teamsters were on strike.

This was the inspiration for my article on orbiting a formation
of space mirrors published in Spaceflight in 1986. As the reviews
but is it aesthetically desirable?  These days the only aesthetics
that count are the ones you can count!