Sexual Double Standards at the Societal and Personal Level
SDS can exist as social norms at a Various methods have been applied for measuring SDS at a personal level. Studies using between-subject designs have offered insights into factors affecting
SDS. For instance, Marks and colleagues (Only a small number of individual differences have been studied as potential
moderators of the standards men and women hold for their own and others’ sexual
behavior. Studies from Spain have found effects of education and social dominance
orientation (Sociosexuality is perhaps the most well-studied personality trait shown to influence
sexual standards. Further, in a study of Scottish teenagers (Another factor which adds a layer of complexity to personal SDS effects is how one
applies one's standards to other people when giving advice. The extant literature suggests that evidence for SDS effects is neither clear nor
straightforward and might depend on a number of factors including specific acts,
context (e.g., when giving advice), country-level traits (e.g., sexual
egalitarianism), and experimental design. With few exceptions (e.g., 