Shopping task
Participants completed a shopping task in the naturalistic online grocery store. Participants selected items using a predetermined 9-item shopping list: 1 pizza, 1 burrito, burger patties (meat or vegetarian), breakfast sausages (meat or vegetarian), 1 frozen individual meal, 1 loaf of bread, 1 sandwich filling (for example, ham, turkey, or peanut butter), 1 pack of tortillas, and 1 taco filling (for example, steak, chicken, or beans). The shopping list was informed by data on the main sources of red meat consumption in the US [After completing the shopping task, participants were directed to a survey to complete a post-shopping questionnaire. All participants were given an incentive paid in points redeemable by CloudResearch for completion of the survey and experiment.