PID Controller Enables Tailored Educational Content per Demographic Environment and Increases Content Efficiency
diabetes
PID, DIABETES
PID controllers are loop-based control mechanisms used to maintain process variables close to desired set points. The PID controller acts as a physician analyzing the glucose level of a patient with diabetes; if the glucose level goes up, the insulin dosage should increase proportionally, and the opposite would happen if the glucose level decreases. Those mechanisms continuously calculate the differences between the current values of process variables and their respective set points to correct the system parameters concerning proportional, integral, and derivative terms. This methodology allows for the first time to plan, quantify, and optimize in real time public health education campaigns, making them more equitable, efficient, and cost-effective.Concerning social network interventions, the PID controller can increase people’s engagement in public health campaigns by tailoring educational content to different population groups. Thus, we need to define an appropriate performance measure to achieve the intervention goals, for example, the number of clicks per impression. In our study, we used organ donation registrations as the educational campaign, but the same can be applied to any other health awareness and education needs.