Experts’ expectations of the new PACE label
The food science and nutrition (FSN) experts approved the graphic design of the new label, and believed it to be easily understood by the public. However, some of them suggested the PACE information to be included in the nutrition fact table.All the experts believed that using a single color instead of three would simplify matters for the consumer. They believed that consumers ought to be provided with vital, yet concise information. Drawing from our results, we decided to use one of the green or red colors on the labels to highlight the high amount of fat, sugar, and/or salt. Based on Iran’s Food and Drug Administration guidelines (“Thus, the figurative label was slightly amended based on the mothers’ opinions (