INTRODUCTION
death, HCC
HEPATOCELLULAR CARCINOMA, LIVER CIRRHOSIS
Hepatocellular carcinoma (HCC) is a leading cause of cancer-related death in the United States, and the vast majority of cases occur in the setting of liver cirrhosis.Behavioral economics is a relatively new discipline that explores how humans have systematic biases that limit participation in prevention, such as inertia (status-quo bias) or overweighing current costs compared to future benefits (present-time bias).In this pragmatic trial, we evaluated the effect of opt-out framing with preordering with or without an unconditional $20 incentive on the response to HCC surveillance outreach among patients who are due for screening across a specialty practice.