2.2.2. Qualitative Data Analysis
Datagain
Focus groups were audio-recorded, transcribed verbatim, and analyzed using summative content analysis by Datagain Analytics. Content analysis is a form of qualitative data analysis that quantifies qualitative data to determine the intensity (frequency) and contextual quality via comparison of certain responses to derive underlying context, interpretations, meanings, and theories of data. During this process, transcripts were read multiple times by three coders and coded line by line into meaningful segments, recurring concepts, and emergent themes. 