Conclusion
Recommendations which were positively framed, included more detail and provided alternatives to low-value care were more likely to be followed by physical therapists. These findings demonstrate the ability of language to influence willingness and support the need to modify the language of future and existing Choosing Wisely recommendations. Optimizing the language of Choosing Wisely recommendations could increase their implementation among physical therapists and health professionals more broadly and help reduce low-value care provided to patients.