Concept and definition of different term of the conceptual framework included in the social media-based study.
Participants in the intervention group received a 16-minute video on general information on postnatal care including frequency, timing, places providing postnatal care, common PNC danger signs for mother and newborn, different services provided at each PNC visit, and the importance of PNC visit. The researcher sent PNC videos through instant messaging (IM) software applications such as Viber, What’s App, and Facebook-messenger to the intervention group. Based on the health education principle, repetitive view of the educational video would result in retention and persistence of the knowledge [