Conclusion
The present study was designed and conducted in order to survey the effect of education based on the framing of educational messages through mobile phone (WhatsApp) on the physical activity improve of female employees of universities and higher education institutions in Ahvaz. The results obtained from this study showed that education based on the framing of educational messages through social networks (WhatsApp) in order to improve physical activity behavior in women can be effective. Also, regarding physical activity behavior, it seems that educational messages with a positive frame or gain messages can be more effective than loss messages.