2.3. Measures
breast cancer, ’
BREAST CANCER
Perceived threat. The risk behavior diagnosis (RBD) scale, which is theoretically based on the EPPM, was adapted to measure the threat construct [Perceived efficacy. Drew on the RBD scale [Perceived virality. The measurements of perceived virality were modified from Kim’s work [Recommendation intention. Following previous experience [Message involvement. A five item 5-point Likert scale adapted from Cox and Cox [Covariates. Due to the concentration of our participants’ ages and their mothers’ ages, there was no need to control for age. Platform use frequency, trust in the platform, and family history of breast cancer were incorporated as covariates [