3.3.3. Experience Evaluation
We measured four dimensions of experience evaluation using single-item measures based on the Net Promotor Score item on intent to recommend [While these item address participants’ evaluations of specific dimensions of their vacation, they do not cover the experience evaluation of the vacation as a goal. To that end, we used a single item with the same 0-to-10 Likert-type response scale, this time asking participants to give their vacation as a whole a grade, with 0 being the worst possible, and 10 being the best possible. This scale is familiar to Dutch participants as the grading scale used for school exams, and has been successfully validated in measuring experience evaluations in The Netherlands in previous research [