Sustainability
Despite initial challenges in penetration, long term support for the continuity model remained high, amongst women, HCPs and stakeholders. Clinical managers recognised the importance of the support received by the POPPIE midwives when needed, the improved experiences of care among women looking after them and lack of complains from the team. A follow up interview with one of the stakeholders reported that the continuity model was sustained post-implementation and adapted to provide care to a mixed risk caseload of women, and felt current maternal policy on continuity of care facilitated the scale up of four continuity models targeting other local populations (e.g. vulnerable or socially disadvantaged women).