Assessing the Validity and Efficacy of the Conformity Treatment
We begin by assessing the validity and efficacy of our conformity treatment. To assess the efficacy of the conformity treatment at the group level, we compare the propensity for minority opinions within group decisions in the LoConf group and HiConf group conditions. The proportion of group decisions involving the minority opinion was overall higher among the LoConf group condition (61.5%) than the HiConf group condition (37.72%; To assess whether the conformity treatment serves as a priming mechanism that draws attention to social information, we estimate its effect on the individual = level propensity to change a player’s choices after finding themselves in a minority opinion, controlling for the monetary payoff. Table 