4.2. Current health video-creation situation and advice for professional health video creators
According to the 49th Statistical Report on China’s Internet Development released by CNNIC in December 2021, the utilization rate of short videos among Chinese netizens was 90.5%, reaching 934 million (However, the spread of short videos about health science popularization is currently not a positive situation. The emergence of health educational videos conforms to the development trend of the online reading environment from entertainment to knowledge, but there are also many problems in the development process. These are manifested mainly in the difficulty in determining the qualifications of communicators and distinguishing between true and false information, the serious homogenization of health knowledge content, and the lack of scientific authority for the information presented. These issues increase the difficulty of absorbing effective content from the amount of information on the Internet (Content is the main body of short video production and transmission, and the impact of video production factors on the communication effect is often ignored. Content is presented in various forms in videos, such as text, illustration, dialogue, BGM, and so-called seductive details, which may have an impact on the audience’s attention shift and video coherence, thus changing the actual communication effect of health videos (This analysis provides insights into video creation in the future. Making good use of BGM, a progress bar, and a doctor’s white coat is recommended in the creation of breast health public educational videos.