Introduction
smoking behavior
 While rates of combustible cigarette use in the United States (US) continue to decline [With increasing regulations on cigarettes, packaging has been referred by tobacco companies as the “final communication vehicle” [This study examined the effects of two cigarette packaging policies (warning label type and pack color) and their interaction on cigarette risk beliefs, product perceptions, and smoking behavior. We focused our attention on Marlboro cigarettes as they are the most popular domestic brand that is preferred by over 40% of US cigarette smokers [