Private Members-Only Digital Community
All participants were invited to an optional private members-only digital community group where they could interact with, and support, each other. Participants could share their journey via posts, photographs, videos, and comments. The group also was a place for participants to ask questions as well as to give motivational support to other participants and receive motivational support from them. The group moderator was a WW coach who posted in the group 3 to 4 times per week to share recipes and ask questions to foster conversations among participants regarding healthy lifestyle changes.