Implications for policy
hand‐rolling
The novel findings from this study raise questions regarding whether pack size might be a useful target for intervention in addition to existing tobacco control policies.There are at least two ways to shift smokers away from buying larger packs, which are not mutually exclusive. The first is to use price‐based measures to ensure that purchasing cigarettes and tobacco in larger quantities—in packs or bundles of packs in cartons—does not provide value for money. As noted by some participants in the current study (Box Proportionate pricing of cigarettes and hand‐rolling tobacco is needed so that the price per stick or gram of tobacco is the same, regardless of pack size. This builds upon the robust evidence that tax and price increases are the most impactful tobacco control policies, particularly for children and young adults [