Cigarette risk beliefs
cancer’
To assess smokers’ beliefs on cigarette harm, participants evaluated eight statements about their current cigarettes relative to “regular” cigarettes (‘are lower in nicotine’; ‘are lower in tar’; ‘are less addictive’; ‘are less likely to cause cancer’; ‘have fewer chemicals’; ‘are healthier’; ‘make smoking safer’; and ‘help people quit smoking’) at the beginning and end of each period on a 5-point response scale (1=’Definitely not true’, 2=’Not true’, 3=’Unsure’, 4=‘True’, 5=’Definitely true’) [