Introduction
death
DISEASE
Smoking is a major public health concern and one of the leading causes of preventable death and disease worldwide [Hence, tailored interventions were developed to support smoking cessation among disadvantaged populations [Smokers with socioeconomic disadvantages report lower quitting rates compared to more affluent smokers, regardless of the smoking cessation intervention method [There is evidence that smoking cessation interventions in primary care settings can be effective in reducing tobacco-related health inequalities [To address these challenges, our team launched a pragmatic randomized controlled trial (RCT) assessing the effectiveness of a preference-based smoking cessation intervention centred on the patient’s preference : the STOP (Sevrage Tabagique à l’aide d’Outils dédiés selon la Préférence: Smoking cessation using preference-based tools) RCT. Participants randomized to the intervention group of this RCT receive smoking cessation tools delivered free of charge by a health professional, according to their choice. Doctors and other health professionals specialized in smoking cessation are responsible for enrolling and randomizing eligible patients, as well delivering the intervention in both arms [The objective of this pragmatic trial is to determine treatments’ effects in ‘real-life’ conditions, by getting as close as possible to the actual conditions under which the treatment could be implemented. Health professionals who usually participate in pragmatic trials are chosen not because they are specialists in their field but because they conform to usual care. Thus, understanding the perceptions and barriers to implementation of this intervention among health professionals is essential to optimize both research and routine practices [This article therefore presents findings based on a questionnaire administered to these health professionnals, and provides a critical reflection on the challenges of implementing smoking cessation interventions among low SEP individuals in ‘real-life settings’.