Influence of Others and Preconceived Beliefs
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Patients’ preconceived beliefs and common religious and cultural practices combine with influence from community leaders to hinder prescription adherence. Religious leaders may advocate for prayer instead of medicine, traditional healers may advocate for the use of traditional medicines, and community members who have, for example, a status of advisor on child health (Burkina Faso) may negatively influence patients’ adherence to the prescription. Communication messages try and counter the effects of these alternative treatments or advise simultaneous use.