Implications for research
RPL
REGRESSION, LCM
Some findings emerged, warranting further investigation, namely high loss aversion by control patients who have not experienced any of the preferred features. We suggest future DCE studies in pharmacy services with the potential for reimbursement in universal health care settings to incorporate both WTP and WTA. Alternative econometric regression models such as RPL or LCM could be explored to allow for unobserved heterogeneity. Demonstrating the external validity of DCEs is also important to address in future research.DCE is a promising yet challenging methodology in pharmacy practice research. Future real-world DCE studies conducted in community pharmacy may provide additional contributions to this research.