Smoking Cessation Rates at 6 mo
REGRESSION, GROUP B
Abbreviations: ML recommender, machine learning recommender computer-tailored motivational texting intervention; OR, odds ratio; standard messaging, standard motivational texting intervention; viral tool kit, viral peer-recruitment tool kit.Group A was the fully enhanced group, exposed to the ML recommender and viral tool kit. Group B was exposed to the ML recommender with no viral tool kit. Group C was exposed to standard messaging with viral tool kit. Group D was exposed to standard messaging with no viral tool kit.Analyses are among participants with complete data at 6 months.Multivariable logistic regression was adjusted for sex and education level.In H3, there were no baseline differences between individuals exposed to the ML recommender (groups A and B) and those exposed to standard messaging (groups C and D) (eTable 2 in In 2 sensitivity analyses (penalty and multiple imputation) on 6-month smoking cessation, results were consistent with the complete case analysis for all hypotheses (eTables 3 and 4 in 