Procedure
A study webpage was launched in year 2020, after the RESPEKT mass media campaign period was completed [
The RESPEKT video featuring the boy and father at the football ground [The RESPEKT video featuring the boy and father at home [A video beginning: “Are you worried that you drink too much? Have others told you that, or are you concerned about your health?”, followed by information that AUD treatment is free of charge and that it is possible to seek anonymously [Immediately after exposure the participants were asked to complete outcome measures.