Future Works
PID, HEART
In future works, we intend to investigate other strategies to perform content optimization per demographic environment, including the parameter tuning for the PID controller and the use of other optimization techniques such as Genetic and Swarm-based algorithms. Although the PID controller optimization based on the difference between engagement and exposure increased people’s awareness, that initial approach could be improved by adding other relevant engagement measures, such as video views, comments, and shares. Moreover, the optimizer could also take into consideration other socioeconomic indicators such as race or ethnicity, educational level, and health insurance to guarantee equitable exposure between the distinct demographic environments.This work was funded by the Rosenfeld Heart Foundation. The sponsor had no role in the study.Conflicts of Interest: None declared.CONSORT-eHEALTH checklist (V 1.6.1).