Adoption
Cancer, Breast Cancer, breast cancer
CANCER, BREAST CANCER, BREAST CANCER
A total of 36 organizations and health professionals were emailed, including 28 not-for-profit community-based organizations, 3 hospital-based organizations, and 5 health professionals. Of these, 18 (50%) agreed to promote EMPOWER-SMS COVID-19. One-half (14/28) of the not-for-profit organizations agreed to promote the study website via e-newsletter, email, or social media, including Australian’s largest breast cancer organizations, the McGrath Foundation and Breast Cancer Network Australia, and Cancer Council New South Wales. Two (2/3, 67%) hospital-based organisations, the Westmead Breast Cancer Institute and Sydney Survivorship Centre, agreed to promote EMPOWER-SMS COVID-19 via email or as a dedicated page on their website. Two (2/5, 40%) health professionals agreed to promote the program via social media and word of mouth. Of those who did not promote the program, 17/18 (94%) did not reply to our email and 1/18 (6%), a not-for-profit community-based organization in Western Australia, indicated that their members received enough information and did not need additional support. A total of 461/841 (54.8%) participants replied to our question regarding how they heard about the program, with most responding with social media (246/461, 53.4%), including Facebook (225/461, 48.8%) and Instagram (21/461, 4.6%), or a breast cancer organization (170/461, 36.9%), and some through a health care professional (5/461, 1.1%) or “other” (29/461, 6.3%) like a friend, loved one, or support group. Some people (11/461, 2.4%) heard about the program from multiple sources, including loved ones, health professionals, or breast cancer organizations 