1. Introduction
visual and auditory factors, breast cancer, cancer, lung cancer, Cancer
BREAST CANCER, CANCER, BREAST CANCER, LUNG CANCER, CANCER
In the past decade, the importance of social media as a means of disseminating health information has grown (Breast cancer is the most prevalent cancer among women and a worldwide public health problem. Global Cancer Statistics 2020 pointed out that breast cancer has surpassed lung cancer as the cancer with the highest incidence rate in the world (A study showed that short health videos on social media platforms are extremely popular among older women in China. Guidance through short health videos can help women establish new health awareness and lifestyle dynamics (Previous research on the impact of popular science videos also discovered that seductive details refer to interesting content that is not necessarily related to the teaching objectives (According to prior research on health science popularization and the perception of doctors, the attire of the characters in the video, the presentation of the video directory structure, and the background music (BGM) may be the three main variables that affect the impact of science popularization video transmission. (1) A survey found that 69.9% of the 153 patients surveyed preferred doctors to wear white coats, because it made them feel more at ease and confident in their doctors (This study examines the factors that affect the transmission of health science short videos and discusses the impact of visual and auditory factors on the transmission effect of these videos. In the form of a questionnaire, we investigated the different effects on patients before and after watching videos to verify users’ information absorption and conversion degree of short video content. The aim was to reflect the communication effect from multiple perspectives.