Mobile device literacy
mHealth interventions have shown promise in addressing health needs of women in rural or remote areas [Using a platform which women and families were familiar with – such as IMO or WhatsApp – may have improved the implementation of the intervention, particularly as the utilisation of features (such as screen sharing) which were not available in these platforms were not particularly effective in our intervention. Instead of screen-sharing, a set of picture cards could be delivered to families with the device. Formative research should explore which platforms women and families are comfortable with and be responsive to this, explicitly checking familiarity through demonstration. Our formative research showed that many women owned and were familiar with smart mobile devices, but we found in practice that many women did not use mobile devices independently and they were not comfortable using mobile devices without the support of family members.