Introduction
deaths
Globally 295,000 women died during pregnancy and childbirth in the year 2017. Among these deaths, 95% occurred in LMICs like Nepal [About half of all postnatal deaths occur during the first week after childbirth, and majority of these deaths occur during the first 24 hours [Social media-based interventions are accessible, acceptable, and contextually modifiable; [About 73% of women (15–49 age groups) in Nepal have mobile phone subscriptions [