Recruitment and Participants
YouGov, a market research company, recruited a sample of 7,835 UK residents aged 18+ that was designed to be representative of the UK adult population. YouGov have a database of more than 1 million potential participants and participants were incentivized in line with YouGov’s points system. The data were sent securely to the research team for analysis. Ethical approval was obtained from a Research Ethics Committee and participants gave informed consent at the beginning of the survey. The baseline characteristics of the sample are presented in Baseline Sociodemographic Characteristics of the Sample