Arm 2: Resident endorsement
The resident endorsement model (Arm 2) seeks to engage residents by using an empowerment/network-based approach to shift the culture of health in buildings that encourages residents to collectively tackle indoor smoking and secondhand smoke exposure via physical demarcations and/or social media. Buildings assigned to this arm are targeted for a series of 2 in-residence programs that involve community forums and the creative arts to garner resident endorsements of smoke-free living environments. Premised on resident engagement, this arm seeks to impact social and physical dimensions of the residential environment to achieve compliance. The sessions (1) inform residents of risks associated with smoking and secondhand smoke; (2) identify reasons to have a smoke-free home, (3) ask residents to sign a pledge on paper and/or virtually; (4) display smoke-free signage on doors and/or social media pages with an original hashtag (#Smokefree[building address]); and (5) refer residents to the Smoke-free NYCHA website for information on the policy and existing cessation resources.