Outcomes
Generally, we want our health communication to affect the receiver in one way or another, be it to understand something (eg, exponential growth) or to do something (eg, to wash hands).Trust has been shown to influence self-reported intention to act upon health advice [Comprehension refers to the ability to understand the information and to incorporate it into one’s knowledge. Several barriers and facilitators to comprehension have been identified. They can be classified into 3 categories: patient-specific, physician-specific, and other factors [Intentions go beyond mere knowing [Although intentions may be a proxy of behavior, the limitations of intentions as a predictor of behavior have long been debated by international literature [