General Hypotheses and Research Questions
depression
This study contributes to the real-world problem of the ban on DTCA for prescription drugs being lifted. The novelty of the study consists in differentiating the type of effects generated by DTCA, because it has been asked whether DTCA could have a differential consequence according to the type of knowledge considered. As the health topic for studying the questions raised here, we selected depression and antidepressants because this is a highly sensitive sector.The hypotheses are based on the claim that contact with these ads, foremost the videos, will increase recipients’ knowledge of the (depression) condition, especially regarding the side effects of treatment (hypothesis 1) and empowerment (hypothesis 2). However, the video was not expected to increase more general knowledge (ie, about treatments, symptoms, and prevalence) (hypothesis 3).