ASH Youth Survey
ASH
The online 2021 ASH Smokefree Great Britain Youth Survey collected data from young people aged 11 to 18 years between March 25 and April 16, 2021. Participants were drawn from an existing online panel maintained by YouGov. Active sampling was used, which dynamically evaluates what surveys are available for a particular panel member based on their personal characteristics, and restrictions are put in place to ensure that only those who are selected from their panel of registered users are allowed to take part in the survey.The experiment was conducted as part of the online ASH Smokefree Great Britain Youth Survey. A between-individuals experimental design was used to examine perceptions of e-cigarette packs that were digitally altered to remove brand imagery and color (