Conclusion
This study revealed that the intervention package containing consecutive counseling session using health believe model, weekly regular SMS sent on mobile phone containing core message and providing leaflet with food menu of Iron rich diet was effective in improving the hemoglobin level and consumption of iron rich diet among pregnant women. Therefore, employing trimester based counseling by using HBM constructs and regular reminding messages have to be provided to pregnant women as part of the regular antenatal care service. Furthermore, this research recommends developing a nutrition counseling guideline for ANC providers which include a thorough explanation of dietary recommendations during pregnancy and the HBM.