Methods and results
non-alcoholic
Adults (A total of 607 participants (60% female, mean age = 38 years [range: 18 to 76]) completed the study and were included in the primary analysis. In the first part of a hurdle model, a greater proportion of participants in the “75% non-alcoholic” group did not select any alcohol (13.1%) compared to the “25% non-alcoholic” group (3.4%; 95% confidence interval [CI] −2.09, −0.63; For all other outcomes, alcohol selection and purchasing were consistently lowest in the “75% non-alcoholic” group.Study limitations include the setting not being entirely naturalistic due to using a simulated online supermarket as well as an actual online supermarket, and that there was substantial dropout between selection and purchasing.