Results
INFLUENZA
We randomized a video message (1:1) containing information highlighting the benefit of Influenza vaccines, delivered by a communicator (study physician) with either an Indian or Dutch background. The vaccination awareness videos were distributed within three different media outlets, including two culturally non-tailored (generic) media outlets and one media outlet culturally tailored to the community of Indian ancestry (mostly migrated from Suriname) in the Netherlands (Fig. (A total of 1226 participants were included and recruited from the Dutch newspaper (n = 266, 9.5% migrant and 90.5% non-migrant), FB (n = 824, 11.5% migrant and 88.5% non-migrant), and the Indian radio station (n = 136, 97.1% migrant and 2.9% non-migrant). In total, 624 participants were exposed to the campaign video with the Indian communicator and 602 participants with the Dutch communicator. Demographic characteristics of the participants are summarized in Table Demographic characteristics of participants at baseline, divided by Indian and Dutch communicators in our campaign video and by different media outlets.