Preferences for pack sizes of 25 and 20.
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Packs of 25 last longer‘I prefer packs of 25 because I can usually make 2 packs last for 3 days, but with the smaller size pack 2 packs were not enough for 3 days’Packs of 25 are better value‘I preferred the pack of 25 as it is better value for the money’Packs of 25 contain more cigarettes‘My preference is to buy packs of 25 simply because there are more cigarettes per pack’
Reduces smoking‘Definitely prefer 20s. I didn't ‘suffer’ at all scaling down from my years‐long smoking of 25 cigarettes to 20 cigarettes per day’‘I prefer the 20 packs now, because I do smoke less’Packs of 20 are cheaper‘Seemed cheaper buying 20s because there was often a discount for buying multiple packs’Smaller physical size of packs of 20‘I liked the 20 because the pack is smaller and fit better in my pocket’