Strengths
To our knowledge, this is the first study to describe the perception of soya among women of diverse Asian ancestry living in Malaysia. By comparing women who were randomly assigned to either a dietary, supplement or control arm, we were able to determine whether perception was influenced by their intake of soya. The use of widely acceptable behavioural models, such as the COM-B model and TDF, allows for a strong theoretical basis to characterise the motivators and barriers to regular soya intake in this cohort. This theory-based analysis could be useful to future programmes or studies that are seeking to increase soya intake among Asian populations.