Design of the environmental label
MAY
As there was neither an existing environmental label nor a consensus on an environmental label design for food products in France at the time of the present study (May 2021), we designed a new label. The ideal carbon label proposed by Carrero et al., 2021 is a traffic-light label. It has been shown that green is often seen as a validation and a positive colour whereas red is associated to negative aspects and danger [Design of the traffic-light front-of-pack environmental labels