Healthfulness Perceptions
−0.21
Compared with control, the green labels led to higher perceived healthfulness of the healthy beverage (ADE, 0.23; 95% CI, 0.16-0.30) and lower perceived healthfulness of the unhealthy beverage (ADE, −0.14; 95% CI, −0.21 to −0.08). The traffic light, physical activity, and nutrient warning labels had similar effects on healthfulness perceptions of beverages (eTable 8 in 