Persuasive communication
The type of communication that may result in greater engagement in a message has not been investigated within the context of body image. Previous research has identified two broad types of persuasive communication; narrative and informational [The effectiveness of both informational and narrative approaches has been found elsewhere throughout the literature with small effects on behavioural and attitudinal outcomes in meta-analyses [Persuasive health messages may also contain persuasive appeals, which are intended to clarify the content and meaning of narrative communication [