Curating Digital Content About Organ Donation
The digital contents were short videos curated from YouTube by a clinical psychologist with experience in health education. The curation consisted of 4 steps: search, selection based on inclusion and exclusion criteria, classification, and tailoring. The main search strategy used the keywords organ donation, organ donors, One Legacy, and Donate Life in combination with the words United States, California, Asian, Latin American, and African American. The inclusion criteria for content to be included were: (1) English as the primary language or in the subtitles; (2) at least 1 out of the 3 perspectives (ie, story life, commercial, and educational); and (3) focus on living or deceased recipients or their families. The exclusion criteria were: languages other than English; and those that promote the idea of organ donation in a monetary exchange. A final set of 50 videos was used for content analysis.The analysis of organ donation internet videos and their contents was based on parameters of interest. The content was analyzed and classified into 6 domains: focus (on the donor, the recipient, or the family); the type of donor (living or deceased), recipient (relative, stranger, or exchange), and family (of the donor, of the recipient, or both); age and ethnicity of each subject; and type of content (story life, commercial, educational, or a mix of them). For each video included in the systematic review, we also extracted the year, source, search link, length, and number of views. A single digital content was selected for each demographic environment according to the cluster’s characteristics, with the addition of a reference content selected for having a high number of views on YouTube.