Associations Between Reporting No Interest in Trying Any of the Products Shown and Packaging Condition, ASH Adult Survey 2021 (N = 12 046)
REGRESSION, INTERACTIONS, ASH
Abbreviations: AOR, adjusted odds ratio; ASH, Action on Smoking and Health; NA, not applicable.Analyses were adjusted for sex, age group, socioeconomic status, vaping status, and smoking status. All data are unweighted.Reference category is “Other,” including selecting any of the products and “Don’t know.”ABC1 indicates high socioeconomic status: intermediate and higher managerial, administrative, supervisory, clerical, and junior managerial professional occupations. C2DE indicates low socioeconomic status: skilled, semi-skilled, and unskilled manual occupations; unemployed; and lowest-grade occupations.Includes respondents who had never heard of e-cigarettes.The percentage of adults reporting no interest was higher among all older age groups compared with respondents aged 18 to 29 years and was lower among current vapers than never vapers and ever vapers, and among current smokers and former smokers than never smokers (With respect to the sensitivity analyses, when “Don’t know” was included as its own category in multinomial regression, adults were more likely to report no interest in trying products in white packaging compared with branded packaging. Adults were also more likely to report that they did not know which product they were most interested in trying when products were shown in green or white packaging compared with branded packaging (eTable 8 in Interactions were explored within vaping status and packaging condition (eFigure 3 in 