1.2. The EPPM as a Theoretical Basis
breast cancer
BREAST CANCER
EPPM posits that people would initiate threat appraisal and efficacy appraisal after encountering fear-inducing messages, which may lead to different outcomes [EPPM has been adopted to explicate breast cancer screening. For instance, Chen and Yang [The preceding studies shed valuable light on the interaction between EPPM constructs and platform cues. For example, Kuang and Cho [