Data collection and analysis
To ensure data collection and analysis was an iterative process, interviews were manually recorded and transcribed verbatim immediately after each interview [Breaking down the qualitative dataset into smaller samples, the author used open coding creating codes based on the qualitative data itself. Codes arose directly from the participants responses to the interview questions. The sample was re-read and the codes applied. Each new sample of data was read and the initial codes created were applied. Where the codes did not match, the author embraced qualitative research values and utilised subjective skills to reflect upon and document thoughts and the differences and reasons for creating additional codes. This interpretative reflexive process did not require a coding framework and the iterative method of inductive coding ensured unbiased, reliable, consistent, accurate coding and a complete look at themes through the data [The researcher used a combination of manual coding and computer assisted qualitative data analysis software, QSR NVivo 11 [