1.2. The Value of Continuous Engagement during Clinical Trials
Recognizing the ongoing challenge of participant retention in clinical trials, there’s a growing consensus on the critical need for continuous engagement strategies to address historical barriers and improve outcomes for diverse participants. To address these challenges, recent research has emphasized the value of continuous engagement, including personalized health tracking, culturally tailored educational materials, and digital nudges. These strategies align trial participation with daily behaviors, making clinical research more personal, practical, and engaging. A key objective of continuous engagement is to fill knowledge gaps and enhance trial literacy. By providing real-time insights, promoting healthy lifestyle behaviors, and reinforcing the value of clinical trial participation, continuous engagement in clinical trials aim to bolster participant retention and willingness to engage in future trials [