Introduction
DISEASE, INFLUENZA, DISEASE, FLU, INFLUENZA
The average global burden of influenza is high and varies with the virulence of the Influenza strain. Influenza vaccination is not only an effective measure to prevent respiratory complicationsHowever, ethnic minorities have consistently shown lower vaccination rates. For instance, according to the Centers for Disease Control and Prevention (CDC), in the 2019–2020 flu season in the US, the white population had the highest vaccination coverage (53%), compared to non-Hispanic Black (41%), Hispanic (38%) and other population groupsHealth inequity within ethnic minorities has been explained by factors such as the higher burden of underlying disease, limited access to health care, social deprivation, and health illiteracyHowever, the question remains as to which specific elements of a comprehensive communication strategy define the success