Behavioral Economics–Based Intervention Design
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We designed 3 nudging scenarios to test 1 type of simulated physical incentive and 2 types of simulated psychological incentives based on the principles of behavioral economics (Monetary compensation: the targeted behavior is rewarded financially. It is well known that money is a strong motivator [Status effect: the targeted behavior is rewarded with a status as psychological incentive, which can be impactful and is more affordable than physical incentives as an effective motivator [Loss frame: the absence of the target behavior is penalized by removing a status. In comparison with gaining a status as an incentive, the loss frame (penalty to be paid if the desired behavior is absent) has been shown to have a strong effect [The baseline scenario and 3 nudging scenarios to simulate behavioral interventions.You are taking 8 different medicines prescribed by 3 doctors.On Monday you have an appointment for a follow-up visit with your family doctor. You plan to take buses, which on a good day will take about 45 minutes. The doctor’s office always asks you to bring all medicines with you.Baseline scenario plusIf you bring all your medicines, you will receive $15.Baseline scenario plusIf you bring all your medicines, you will achieve VIP (very involved patient) status. You will receive a certificate for the VIP status.Baseline scenario plusYou have VIP (very involved patient) status in this clinic. If you forget to bring all your medicines, you will lose this status.