Introduction
arthritis
RHEUMATOID ARTHRITIS, OSTEOARTHRITIS, PSORIATIC ARTHRITIS, ARTHRITIS
Regular physical activity is an important component in self-managing common arthritic conditions including osteoarthritis, rheumatoid arthritis, and psoriatic arthritis [What is less evident in extant literature is the potential for community leisure and fitness centers to also play a role in promoting and encouraging regular physical activity among typically inactive people with arthritis. The protracted nature of arthritic conditions means those impacted are likely to require uninterrupted access to physical activity resources for extended periods of time [In CRM systems, organizations tailor their marketing communications and promotions using data they have collected and collated on current and prospective customers [In examining the efficacy of using CRM program content to motivate physical activity it is important to understand the socio-cognitive characteristics of those being targeted, as constructs from socio-cognitive theories (e.g., the Theory of Planned Behavior and associated extensions) have been shown to explain why some individuals are more likely to enact physical activity behaviors than others [In this study, we draw on the Monitoring and Observing the Value of Exercise (MOVE) two-year randomized control trial (RCT; 2014–2016), which sought to encourage regular physical activity among those that are typically inactive (see Newton et al. [The findings from this study add to the emerging literature on the use CRM strategies to co-create health-related benefits for system recipients. The findings also have implications for multi-purpose leisure, aquatic and fitness center management teams, who should consider gathering and using specific socio-cognitive information from the recipients of CRM strategies to create persuasive value propositions. Regularly updating this information may be necessary to maximize the influence of CRM strategies on MVPA levels.