Randomization and masking
The HITS study investigated two interventions: a financial micro‐incentive for HIV testing and a male‐targeted HIV‐specific decision support programme [Flow diagram for HITS trial.The 45 communities were grouped into four strata based on baseline HIV incidence rates among women aged 15–30 years. The intervention arm consisted of four randomly selected communities from each of the four strata (16 communities total). The control arm consisted of the remainder of the communities in each stratum (29 communities total). The study was an open‐label trial.