Introduction
Food-related emotional expectancies influence food intake, yet little is known about their determinants. The present study objectives were to experimentally test how food advertisements affect food-related emotional expectancies in adults and whether effects differed by individual levels of “food addiction” symptoms. Participants (Many people overeat highly processed foods (e.g. cheeseburger sandwiches, fries, milkshakes), designed to be particularly rewarding through the addition of fat and/or refined carbohydrates (