Level of public stigma
The a priori hypothesis, that Video 1 is set in a context common for many in the general Danish population - children and parents at football. This can potentially question the stereotype that individuals with AUD are different from others [Video 2 depicted a father with probably severe AUD, asleep on a sofa. While the message of the video is that significant others to problem drinkers should be helped, the video also includes several messages that can strengthen the stereotype of differentness – not being in recovery [Video 3 included information about AUD treatment and included concerns about alcohol use commonly reported in the general population [