Study design
pneumonia, diarrhea
PNEUMONIA
This qualitative study was conducted as part of the formative phase to inform the design of the Community Mobilization and Community Incentivization (CoMIC) cluster randomized control trial (NCT03594279) in the Tando Muhammad Khan (TMK) district of Sindh, Pakistan [We conducted a series of qualitative investigations at baseline to identify and assess the feasibility of communication channels and potential non-cash incentives that would be beneficial to the community. The in-depth interviews (IDI) and focus group discussions (FGDs) also aimed to understand the socio-cultural dynamics, behavioral patterns, care seeking practices and context-specific barriers and facilitators, and adherence to recommended practices for the prevention of diarrhea and pneumonia. Findings from this study were built in the communication strategies of the CoMIC trial.