Conclusions
Our findings, in line with prior research, suggest that health warning labels designed to be visible can lead to individuals thinking about the health risks of alcohol and reducing the attractiveness of the product. The results also highlight the potential of health warning labels to reduce the intention to purchase and consume alcohol. Given the nature of this one-time online experiment, the findings about thinking about the health risks of consuming alcoholic beverages are particularly relevant since this is a needed process for future behavior changes. Further studies are still needed to determine which pictograms and legends are most suitable in Mexico and other countries, considering the diversity in sociodemographic and cultural contexts.