Developing and Evaluating Product Messaging.
(PDF)Click here for additional data file.The authors thank Pasquale Rummo for assisting with the development of the online grocery store. The authors thank David Gonzalez, Jamie Halula, Sophia Hurr, Keilei Latragna, Rhea Naik, and Carla Seet for their help with cleaning the dataset and reviewing the online grocery store. They would also like to thank Dhara Buebel for assisting with the manuscript preparation, Emily Busey for designing the online grocery store logo, Christina Chauvenet for assistance with project management, Bridget Hollingsworth for providing guidance on tagging red meat products, Yiqing Zhang for providing expertise on the data scraping process, and Wilma Waterlander for providing general feedback for the online store development process. Finally, the authors thank Susan Jebb and Brian Cook for contributing their expertise from the development of the Woods supermarket platform.