SBCC materials were acceptable and provided clear actions and timely reminders for fathers
SAID
Almost all fathers in FGDs in both districts said that they related to the messages and images on the leaflet and poster shared by model fathers during monthly meetings. They found the images inspirational and appreciated that they showed fathers happy and working with their wives. Receiving text messages helped to reinforce the messages on the leaflet and acted as a reminder for the fathers at critical times.Most CEHOs and model fathers agreed that the messages were relevant and relayed important and useful information to support adoption of optimal young child feeding practices, recommended food safety and hygiene practices, and family cohesion. CEHOs said that the educational materials and key messages provided clear, short, and understandable messages that called fathers to action. Model fathers expressed that the use of positive parenting images inspired them and other fathers and showed clear representations of the key messages that were understandable for those who could not read.