5. Conclusions
Our experience with COESA speaks to the growing importance of social media and its repercussions for how we implement interventions in global health. We hope that it encourages others to better understand the sociopolitical contexts and the role of social media for information sharing in the countries in which projects are being implemented. Considering the speed at which information is shared on social media, we also stress the necessity to work closely with local communities to understand the importance of social media within their networks, to ensure that projects are socially acceptable, and to identify potential dangers or challenges in the study or its messaging.