Beliefs about the alcohol industry
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At follow-up, participants indicated the extent to which they agreed or disagreed (1 = ‘strongly disagree’ to 7 = ‘strongly agree’) with three positively framed and two negatively framed statements about alcohol companies﻿. Responses were collapsed into ‘agree’ (5–7) or ‘neutral/disagree’ (1–4) categories. Participants also provided a rating of how they feel about alcohol companies in general on a scale ranging from 1 = ‘I don’t like them at all’ to 7 = ‘I like them a lot’, with responses collapsed into ‘like’ (5–7) and ‘neutral/dislike’ (1–4) categories.