Recruitment {15}
EVENTS, RECRUITMENT
The study will use both active and passive recruitment methods. For active recruitment, patients from the University of Utah Health (UU Health) primary care practices who meet the initial criteria (age, BP) will be sent letters explaining the study and providing information for online screening. The study staff will follow-up letters with a phone call and email to potential participants. We will work with local community leaders and community health workers to enhance the recruitment of diverse study participants, such as providing flyers and information about the study to share with their communities. We will attend local health fairs and conduct BP screening and share study information for interested participants. For passive methods, we will post flyers on the University of Utah campus and nearby areas (e.g., grocery stores and coffee houses) and will post ads on social media (e.g., Facebook). If recruitment slowdowns happen, the team could send more letters, expand to a larger number of clinics, post more frequently on social media, consider in-person recruitment in primary care visits, and attend more health fair events.