Messages to promote exclusive breastfeeding
depression, anxiety
Our findings on the determinants of breastfeeding were similar to previous studies in Vietnam. Mothers are aware of the need for breastfeeding [The desire to breastfeed and be a ‘good mother’ could create anxiety and stress for mothers who have found it difficult. A study in Vietnam reported that a mother who had higher breastfeeding self-efficacy was less likely to have postpartum depression [The support of partners and grandparents was important to mothers. A mother was more likely to continue exclusive breastfeeding at 4 and 6 months with a father’s support [However, those messages received low preferences compared with the other messages. Mothers were reluctant to ask healthcare providers for support on breastfeeding. Healthcare providers thought they were for treatment, and health information was delivered in a one-way style, with reliance on writing rather than counseling [The effectiveness of the app had been evaluated in a randomized controlled trial and resulted in the significance of improving early initiation of breastfeeding within 2 h and exclusive breastfeeding during the hospital stays among mothers who have a cesarean section [