Conclusions
skin cancer, sunburn
SKIN CANCER
Although Hispanics in Florida and Puerto Rico have low levels of risky sun-related behavior, they also have suboptimal levels of sun-protective behavior and had a high occurrence of sunburn in the past year. Thus, we recommend culturally appropriate Spanish-language awareness campaigns about skin cancer risk targeted at this population. Because sun-protective behaviors were particularly low among English-preferring Tampeños, educational materials in both Spanish language and English language may optimize uptake of prevention messages. Hispanics in Florida and Puerto Rico also reported modest levels of perceived risk and severity, and high levels of response efficacy and self-efficacy, making them an ideal target for an intervention anchored in Protection Motivation Theory. We also found other differences in sun-related behavior and psychosocial variables by location and language preference that may inform future interventions and prevention initiatives.