Strengths and limitations
CHILDHOOD OBESITY
The present study is the first attempt to apply the CRM toolkit in a Middle-Eastern country. In addition, it is the first study that used the readiness level data to align the activities and explore changes in a childhood obesity prevention project in developing countries. However, the study has certain limitations: Although a cluster randomized controlled trial design would have been technically ideal, a quasi-experimental design was used because of funding restrictions. Also, the purposive sampling of KIs could raise the possibility of selection bias; however, it was minimized to some extent by recruiting a wide range of informants. The generalizability of the results is limited to communities with similar cultural and socioeconomic characteristics.