Reflexivity
Being aware of our own bias as researchers running and working on the ESCAPE trial, K. S. and G. T. kept notes and regularly checked in to discuss bias and the codes/themes being identified. Being aware of our own biases towards believing that the trial/therapy might succeed, we aimed to ensure that both positive and negative experiences and any deviant experiences are reflected in the results, such that themes are not necessarily all based on number. K. S. and G. T. both identify as females, K. S. has never smoked, G. T. is an ex‐smoker and K. S. and G. T. have not received mental health therapy in IAPT before.