Data analysis
Descriptive statistics were calculated using frequencies and proportions for categorical variables. Fisher’s exact tests were used to identify if there were group differences in recipe use, recipe usefulness, willingness to use recipes and online grocery shopping in the future. Inductive thematic analysis (familiarisation, coding, defining themes) was used to summarise feedback from open-ended survey responses regarding recipes, online grocery shopping and what participants would change about the study in the future to contextualise quantitative results.