3.1.5. Switzerland
RECRUITMENT, RECRUITMENT
In Switzerland, recruitment was initially entirely and directly through schools. Recruitment was expanded in December 2019, and whilst it continued through the schools (with additional direct recruitment on school campuses), recruitment also took place through a wider range of additional stakeholders from the health and the social sectors, including NGOs. Recruitment was also expanded with the development of a social media strategy. In total, 24 schools participated, thanks to a robust effort of approaching 590 stakeholders and 27 schools (through presentations, emails, phone calls, fliers and posters in schools, as well as contacts and meetings with school directors, staff and educational departments), which covered an estimated 16,000 young people. During the COVID-19 pandemic, recruitment activities on school campuses became restricted and then cancelled altogether. The focus of the recruitment therefore shifted further to phone calls and email communications via the schools and additional stakeholders and linked to social media recruitment. 