Process evaluation
Physicians who downloaded their report were sent an email invitation to complete a questionnaire which assessed the proposed mechanisms of action outlined in Fig. Questionnaire participants who indicated interest were invited to take part in a telephone interview. The interview topic guide focused on report use and ideas for improvement; prioritization of behavior change in relation to the prescribing indicators in the report; and the hypothesized mechanisms of action. Interviews were audio-recorded, then transcribed verbatim by an external third party. Analysis was conducted in NVIVO 10 and informed by the framework analysis method [