mHealth development and outreach
FLU
mHealth-related communications will include personalized short messaging service (SMS) and automated phone calls recorded by community leaders in their respective languages aligned with the language preferences of our target clinics. The content of mHealth outreach will include information such as how and where to get vaccinated, myths about COVID-19 and other vaccines, the importance, timing, and scheduling of priority preventive services, and provide reminders for clinical care appointments. The study team includes an expert consultant in health communications to guide message development. mHealth distribution frequency will be determined by each CAB to align with their community’s preferences and needs. New messages will be developed and added to the message library based on updated public health guidance and feedback from participants. The mHealth outreach system will be user tested and refined prior to launch. See Fig. Schematic of the mHealth outreach systemA mHealth specialist will lead the development of the mHealth delivery system by consulting with programming experts through Twilio to design and build a fully integrated, Health Insurance Portability and Accountability Act (HIPAA) compliant communications platform to manage the distribution of SMS and voice communications. Twilio will allow customized communications, develop production-ready applications, and run serverless applications on one application programming interface-powered platform. A centralized study database connected with the mHealth delivery system will track the number and timing of text and voice messages sent to individual participants. User analytics will be captured such as individual reach, responsiveness, and engagement. Example messages may include the following: “Proteja a sus seres queridos con vacunarse contra el COVID-19”/ “Protect your loved ones by getting the COVID-19 vaccine” and “Recuerde pedir su vacuna contra la Influenza”/ “Remember to ask for your flu shot.”