3.3. Hypotheses Testing
breast cancer
REGRESSION, BREAST CANCER
A 2 × 2 × 2 factorial ANCOVA was conducted to test H1. Descriptive statistics for message involvement at different conditions are displayed in Results of ANCOVA indicated a significant three-way interaction effect among threat, efficacy, and virality on message involvement (Specifically, in the low-threat, low-efficacy condition, the participants did not experience different levels of message involvement when they read messages with high or low virality (H2 predicts that message involvement would positively affect the recommendation intention about breast cancer screening. A standard multiple linear regression was conducted with all control variables incorporated. The result demonstrated that message involvement positively predicts recommendation intention (H3 postulates that the message involvement would mediate the three-way interaction effect among threat, efficacy, and virality on recommendation intention. Hayes’ [Hayes’ [