Materials
eating disorders
Three videos were professionally produced in Australia by a media company for use in a social marketing campaign (independent from and prior to the research) to raise awareness of the seriousness of body dissatisfaction; one reflected a narrative approach to communication, one an informational approach, and the other was an explicit persuasive appeal. Experts in the field of body image and eating disorders gave feedback on the scripting and information prior to the production of the videos. Permission to use the materials in the research was granted by the media company.