A source of knowledge
Informants had a desire to get to know about their health, and expected, especially when they received their first ultrasound result, to ‘get to know how it really is’. Informants’ understanding of the intervention as a source of knowledge laid the ground for their cognitive and emotional evaluations of their personal health status. The ultrasound result was considered as trustworthy, and several participants used the expression ‘it is stated in black and white…’. The message was clear, definite in nature, convincing, engaging and for real:
Change your habits. You want to see it stated clear and definitive. Everyone knows what to do, really. […] But it is this thing, no two ways about it, I think that’s what I need. To understand that, yes, this is in fact a carrot… [edit: rather than a stick] (Woman, informant 5)Stated clear and definitive, instead of different threshold values and so on. To get a picture is better. (Man, informant no 1)