Participants and setting
RECRUITMENT
A market research company sent out the survey link to their panel of profiled respondents in the UK who have signed up to participate in market research. Participants confirmed they were female, over 18 and could read English. The market research company provided participants with a small incentive. The experiment took place online. We used a sample of healthy women as a pragmatic decision based on recruitment costs. This reflects the resource management principle in the MOST framework, which emphasizes the importance of making the best use of available resources through balancing cost and scientific yield [