Experimental Material
depression, depressed
The DTCA was an Italian translation, with subtitles, of a US advertising video for Rexulti, a real drug for treating depression that is essentially unknown in Italy. This video was chosen according to an accurate analysis of different factors. First, it is a real video and not a mock solution, which further considers a drug for depression that is unknown in Italy. Second, the Rexulti video stresses empowerment and partly literacy. Moreover, the video is clear, with a good graphic design, easy to understand to everyone, and not too long or too short. In the video, the main character is a depressed woman in her 40s. She talks about her depression and explains that she had taken an antidepressant before for months but she was still depressed; therefore, she went to her doctor who suggested that she add Rexulti to her antidepressants. The side effects of Rexulti are then explained with an accelerated speed. The link to the video is provided in The information sheet (see 