Participants
RECRUITMENT
A convenience sample of 5,533 participants was recruited from October 18, 2021 to October 28, 2021 by CloudResearch (Prime Research Solutions LLC, New York) to complete an online survey and experiment. CloudResearch targeted recruitment to create a sample that approximately represented the US population in terms of gender, race/ethnicity, income, and age. Participants were eligible if they were 18 years or older, currently resided in the US, reported eating red meat at least 1 or more times per week during the last 30 days, and reported typically doing at least half of the grocery shopping for their household (