Study overview
MAY
We developed a prototype mHealth app, which we named BeBo, which is targeted toward Vietnamese mothers to increase breastfeeding rates. The name “BeBo” was selected as it mimicked infant babbling and baby jargon. We then designed a two-arm, parallel triple-blinded randomized controlled trial to evaluate the effectiveness of the “BeBo” app. Details of the study protocol have been published [Data were collected in Hanoi from May 2019 to March 2020.