5. Conclusion
visual and auditory factors
BREAST CANCER
This study researched the impact of visual and auditory factors on the transmission effect of medical science short videos designed for science popularization in breast cancer. In the form of a questionnaire, we investigated the effect difference of participants before and after watching the videos to verify users’ information absorption and conversion degree of short video content to reflect the communication effect from multiple perspectives. We found that the viewers’ concentration level while watching was significantly higher for the video with BGM than for the video without BGM. The viewers’ willingness to share was significantly higher for the video with a progress bar than for the video without a progress bar. Having an interpreter wearing a doctor’s white coat instead of casual wear and setting a progress bar can significantly improve the efficiency of knowledge absorption. This study further discussed the issues encountered in the dissemination of short health science videos and provided a reference for building a more comprehensive evaluation system of medical science videos. We believe that this study supplements the literature on the factors of making short health science videos and promotes using social media to spread medical information.