Message Factors
Although the messenger is important, tailored message During the response phase of the recent COVID-19 pandemic, the importance of washing hands, understanding rapid spread and exponential growth, and the potentially negative impact of several infected people on the capacity of health care systems were among the topics communicated to the population.The importance of washing hands was highlighted by the World Health Organization both through developing guidance [The potential for extreme growth in cases of a pandemic is linked to the mathematical phenomenon of exponential growth. Exponential growth is fiercely difficult to communicate [The number of hospitalized patients with COVID-19 challenged the capacity of hospitals to admit patients and deliver care. This was the case worldwide, for acute and intensive care beds, both for patients with COVID-19 and those without COVID-19. Standard health care operations were put at risk, and in some cases, elective and planned surgical activity was postponed because of this lack of capacity [Health communication strives to support and empower rather than convince the public [