Within-subject manipulation
The two experimental prompts encouraged participants to identify opportunities for using a piece of content to relate positively to others (use the article to ‘Help Somebody’; increasing social relevance) or present themselves positively (use the article to ‘Describe Yourself’; self-relevance). In the control condition, participants were asked to objectively ‘Spread Information’ given in the article and thereby did not receive help in identifying opportunities to fulfill their sharing motives. 