Trial design
The Advice, Ideas and Motivation for My Eating (Aim4Me) was a 12-month prospective, randomised, open, blinded endpoint trial. Potential participants were recruited from across Australia, then screened using a web-based eligibility survey. Those interested and eligible provided electronic informed consent and contact details. Login details and passwords were then sent, allowing access to the study website and baseline assessment questionnaires. After completion of the baseline demographic survey, participants were randomised into one of three dietary intervention groups: brief dietary feedback (Group 1); comprehensive dietary feedback and website (Group 2); comprehensive feedback and website plus dietetic consultation (Group 3). Participants were prompted to complete the baseline Australian Eating Survey (AES) after randomisation, with those who did not complete the AES excluded from the analysis. Group 1 (control) received a 