Recruitment
word of mouth
EVENTS, RECRUITMENT
In brief, the vast majority of participants were recruited from 35 primary care practises across England. This was driven by invitation letters from general practitioners (GPs) as well as advertising by third sector or charity organisations, local media (articles and low-cost advertising in local newspapers, magazines, radio, and at community events), and word of mouth. A detailed account of the recruitment strategy and actions to meet the recruitment targets have been published separately (