MOVE trial CRM programs
Once participants had completed the baseline survey, electronic random number generation was used to randomize them on an individual basis (undertaken by author BJS), after which sequential ordering was used to allocate them to the control group or one of the two CRM strategies (undertaken by author JDN). The participants were not blinded to their group. The control group received no CRM related materials; they were, however, exposed to public promotions of the PARC facility (e.g., public billboards, local newspaper articles about the facility opening, and resident letters distributed by Frankston City Council).Drawing on customer relationship methods [