Product Preference, Acceptability, and Risk Perception
Among participants in the EC study arm, 50.9% (56/110) chose Puff Riserva Country, 30.9% (34/110) chose Puff Riserva Tuscan, and 18.2% (20/110) chose Puff Artic e-liquid. Among participants in the HTP study arm, 56.4% (62/110) chose Appeal of the study products was analyzed using the mCEQ and mSCAS. No significant within-group changes in the mCEQ and mSCAS scores were observed (Wilcoxon signed rank test; As expected, risk perception for conventional cigarettes was consistently higher than for the combustion-free study products (Consumption patterns of conventional tobacco cigarettes, vaping products, and HTPs throughout the study are illustrated in 