The Supreme Nudge trial
RECRUITMENT
Data presented in this paper are based on the recruitment and baseline measurement of the Supreme Nudge parallel cluster-randomised controlled trial, of which the study protocol was previously published [Twelve supermarkets of a Dutch supermarket chain within socially disadvantaged neighbourhoods participated in the trial. Supermarkets were located in relatively rural areas across different towns in the Netherlands. A socially disadvantaged neighbourhood was defined based on a below national average socioeconomic status score as calculated by The Netherlands Institute for Social Research [Participant recruitment and data collection for the trial were initially planned to take place in face-to-face appointments with participants. However, the COVID-19 pandemic forced us to adapt our protocols to a largely remote recruitment and data collection approach [