Hedonic liking measurement
hedonic liking
The questionnaire was programmed to bring up questions on hedonic liking that aligned with the participants group assignment; participants in Group 1 saw pictures of meal kits, while participants in Group 2 saw pictures of no-prep meals. However, participants were not told they were answering questions pertaining to their group assignment and thus were unlikely to be aware of their assignment at this point. This section of the questionnaire was also programmed to randomize question order (e.g., the order in which meals were shown) to reduce the likelihood of an order effect. Hedonic liking of study meals was measured by showing the name and picture of the meal and asking participants to respond to a 9-point bipolar scale with four measures of liking, four measures of dislike, and a neutral item, higher scores indicated higher hedonic liking [