Introduction
Prostate cancer, death, prostate cancer
DISEASE, PROSTATE CANCER, PROSTATE CANCER
Prostate cancer is the second leading cause of cancer-related death among US men. Black men are significantly more likely to receive a prostate cancer diagnosis, have worse quality of life, and are more likely to die from prostate cancer compared with non-Hispanic White men.Black adults have significantly more medical mistrust than their White counterparts.Notably, Black adults are more likely to trust online health information compared with White adults.There is substantial literature that racial concordance with clinicians is positively associated with perceived quality of health care for Black adults.We conducted a randomized clinical trial of the impact of racial concordance and other source characteristics on health consumers’ trust (primary end point) of online health videos. We focused on prostate cancer screening and clinical trials given the substantial burden of disease and well-documented racial disparities. We hypothesized that Black men and women would have greater trust in videos delivered by a Black presenter, and that White adults’ trust would not be associated with presenter race. We also tested whether the speaker qualifications (patient vs physician) and topic (prostate cancer screening vs clinical trials) were associated with viewer trust.