In all it services 13 counties -- namely Antrim, Benzie, Charlevoix, Cheboygan, Crawford,  Emmet, Grand Traverse, Kalkaska, Leelanau, Manistee, Missaukee, Otsego and Wexford counties, and limited portions of neighboring counties -- in the northwest lower peninsula.
The circulation area of the Record-Eagle covers much of northern Michigan, with a particular emphasis on counties adjacent to Greater Traverse City.