For the period in the mid-1970s Braswell had one of the most sophisticated customer/advertisement databases in America. In 1976 the FCC allowed broadcaster Ted Turner to take his Atlanta station nationwide. With it Cosvetics Lab became the first direct sale company that was able to access the entire national TV audience.
He advertised on local television in Atlanta which brought in immediate sales with each running of the ads. With such heavy responses, Braswell set up a telesales staff geared to accept orders during the advertisements. In retrospect, the operation is very similar to today's infomercial TV programs.