More moderate forms make extensive use of imprecise, metaphoric language (allegories, metonymy, periphrases, kennings etc. ).
Typical catchlines in politainment reports or media will at times bluntly argue ad hominem in a generalizing manner and try to emphasize virtues and charisma ("xyz will Make America Great Again") or vices and weaknesses (by denunciation: "xyz will wreck this country", "lynching", etc.). The latter example is also known as fear appeal.