The film received a screening at the San Francisco Film Festival on 5 May 2007, following an interview with Peter Morgan. International rights for North America and Australasia were purchased from Channel 4 International by The Weinstein Company in 2007, who sold it to American cable network HBO.
HBO screened The Deal on 8 November 2007. Channel 4 released it on region 2 DVD on 19 May 2008 under its 4dvd brand.