The Sonnabend Gallery opened in Paris in 1962 and was instrumental in making American art of the 1960s known in Europe, with an emphasis on American pop art. In 1970, Sonnabend Gallery opened in New York on Madison Avenue, and in 1971 relocated to 420 West Broadway in SoHo where it was one of the major protagonists that made SoHo the international art center it remained until the early 1990s.
The Sonnabend Gallery debuted in Paris in 1962 and served as a catalyst for American art of the 1960s to gain recognition in Europe, with an emphasis on pop art. In 1970, it expanded to New York on Madison Avenue, and by 1971 had relocated to 420 West Broadway in SoHo, where it was a leading force in transforming SoHo into a prominent international art center until the early 1990s.