Despite the nominees being chosen by the BAFTA juries, the winner is chosen entirely by public votes via text, internet or phone. This award was sponsored by Orange UK until 2012 and has been sponsored by EE since 2013.
The British Academy of Film and Television Arts (BAFTA) Rising Star Award, currently styled as the EE Rising Star Award for commercial reasons and previously known as the Orange Rising Star Award, is an award that acknowledges new talents in the acting industry. The award was created after Mary Selway's death in 2004.