Protzel described the collection as “flowy femininity with the comfort level of a t-shirt.”. Ella Moss is currently sold at several department stores and boutiques including Barneys New York, Bloomingdales, Nordstrom, Fred Segal and Henri Bendel.
As of now, the Ella Moss line is worn by Gwyneth Paltrow, Cameron Diaz, Kirsten Dunst, Dianna Agron and Liv Tyler. One of her dresses also appeared on Sarah Jessica Parker in a Sex and the City episode.