Linton, who served as the stations first General Manager & Program Director also coined the slogan, as well as, the station call letters. The original staff consisted of Paula Sutton, Public Affairs Director, Andre Smith, Sports Director, Gospel announcer Dorothy Keith and a group of talented students. It was David Linton and Paula Sutton who shared the on-air debut honors by playing the song "Ain't No Stoppin' Us Now" by McFadden and Whitehead.
The station was the brainchild of former Chancellor Jimmy Jenkins. He hired David C. Linton, from WSHA-FM at Shaw University to help the University realize his dream. Linton was brought in as Special Assistant to the Chancellor for Media Development.