The book, The Einstein Effect: How the World's Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds, published in 2023. It shows how Einstein's work can be found in modern technologies like GPS and iPhone cameras, as well as interviews with celebrities that are inspired by Einstein – including Christopher Lloyd and Yahoo Serious.
A chapter devoted to Einstein's work helping refugees includes a conversation with actor Mandy Patinkin, who is the ambassador for the International Rescue Committee, a refugee aid organization founded by Einstein. Cohen runs the official social media accounts for Albert Einstein, which have more than 20 million followers.