He also appeared regularly on Scotsport with Arthur Montford and continued to work as a football reporter on both radio and television. In addition, following the election of Archie McPherson as Rector, by dint of being a graduate of that establishment, he was asked to undertake a three-year period of office as Rector's Assessor at the University of Edinburgh.
After ending his playing career, Gordon continued to work in the accountancy profession, with his clients including Irvine Welsh. During the 1980s, he co-presented the "Sportsbeat" programme on Radio Forth.