He founded the TV production company B&B Media Production and invested in bookstores and publishing in Beijing. B&B Media Production had created and produced several highly circulated and acclaimed TV programs, including the national weekend primetime show Tell It Like It Is during its first season.
The founding idea was based on two patents. He is known for his promotion of "Context Media" partially due to his keynote speech at a super session of National Association of Broadcasters in Las Vegas, 2007.