Following Apple Computer's unsuccessful efforts, in 2003 and 2004, to have the lawsuit dismissed by a California court, or have the jurisdiction changed to California by an English court, the trial opened on 29 March 2006 in England, before a single judge of the High Court.
In opening arguments, a lawyer for Apple Corps stated that in 2003, shortly before the launch of Apple Computer's on-line music store, Apple Corps rejected a $1 million offer from Apple Computer to use the Apple name on the iTunes store.