In 1913 the team recruited the English player-coach George Arthur Smith, coming from the ranks of Genoa; he proved to be a great football teacher and, thanks to him, talented players like Adolfo Baloncieri and Carlo Carcano—who, in the 1930s, coached Juventus F.C.
in the "Quinquennio d'Oro" period and who became on 31 January 1915 the first Alessandria footballer wearing the national football team's jersey—soon exploded in the 1920s.