Cashmere Mafia had a special preview on Sunday, January 6, 2008 and then moved to its regular time slot on Wednesday, January 9 at 10:00PM Eastern/9:00PM Central following Supernanny as a mid-season replacement for Dirty Sexy Money. It competed indirectly with NBC's Lipstick Jungle, created by Star's former creative partner from Sex and the City, Candace Bushnell.
The series was initially scheduled to air as a mid-season replacement, with plans for a debut on November 27, 2007 on ABC as an off-season replacement for the Dancing with the Stars results show. However, due to the 2007–2008 Writers Guild of America strike, only 7 of the 13 episodes ordered were produced.