Started by executive producer Jackie Smith, the "Love in the Afternoon" promos, for the majority of the campaign's decade-long run, featured a simulated sunrise against a blue sky, with the sun centering itself and then flashing to reveal the ABC logo zooming in against a different background. Individual show previews would then be seen, illustrating the many romantic, heated entanglements of the couples-du-jour, but sometimes highlighting non-romantic storylines. Usually two shows from the lineup would be previewed per promo, but it was not uncommon in the early 1980s for a third soap preview to be included.
Launched by executive producer Jackie Smith, the "Love in the Afternoon" commercials, throughout the majority of its decade-long run, featured a simulated dawn against a blue sky, with the sun positioning itself and then flashing to reveal the ABC logo zooming in against a different setting. Preview clips for individual shows would follow, showcasing the many romantic, intense connections among the couples-in-focus, but sometimes highlighting non-romantic storylines. Usually two shows from the lineup would be showcased per commercial, but it was not unusual in the early 1980s for a third soap preview to be included.