Charlotte Hambling, senior marketing manager of R&R, stated at the time: "By bringing back the Lyons Maid brand to family dinner tables across the country, we will be tapping into the great nostalgia the brand enjoys, as well as the strong consumer heritage and high levels of consumer awareness and trust within the brand.
Charlotte Hambling, senior marketing manager of R&R, believes bringing back the Lyons Maid brand will benefit from its nostalgia, strong consumer history, and high level of consumer awareness and trust.