Already during the 1930s, the newspaper had very few subscribers and most of the circulation was distributed free of charge. During the World War II events, the newspaper supported the Soviet line, also approving of the forceful integration of Estonia into the USSR.
During the early years of the 20th century, the newspaper struggled to attract subscribers, and most of its readers received it for free. However, during World War II, the publication's editorial stance shifted in favor of Soviet interests, including the forced incorporation of Estonia into the USSR.