But the revamped Belize Radio One, even with a new television wing, still found trouble holding its own against the all-music format of KREM Radio, established in 1989. The government first tried privatizing the BCB and then extending its brand to include an all-music station named Friends FM, but with the proliferation of radio stations in Belize and an increase in technology, the BCB was rapidly becoming obsolete.
Despite enhancements like a new television division, Belize Radio One still struggled to match KREM Radio's all-music format. The government first tried privatizing BCB and then adding an all-music station named Friends FM, but with the rise of more radio stations in Belize and advancements in technology, BCB became rapidly outdated.