It was written just as the number of TV channels was exploding but for Mitchell, even 500 channels is not enough to compete with the complexity of a bookstore, we need more! Mitchell is excited about the potential of what he calls 'new video'.
With the rapid growth of television channels, Mitchell felt that 500 channels were not enough to compete with the richness of a bookstore. He envisioned a future where "new video" would surpass traditional media.