Founded by former "Sounds" magazine journalist Alfred Hilsberg in 1980, it mainly distinguished itself by releasing acts from the underground side of Neue Deutsche Welle, a term coined by Hilsberg in his Sounds article "Neue Deutsche Welle - Aus grauer Städte Mauern".
Launched by Alfred Hilsberg, a former journalist for "Sounds" magazine, in 1980, it gained recognition for showcasing acts from the underground scene of Neue Deutsche Welle, as described by Hilsberg in his article "Neue Deutsche Welle - Aus grauer Städte Mauern".