In 2003, former Foster’s President and CEO Ted Kunkel declared that in that year in a speech that 2003 would be the 50th anniversary for Crown Lager. Kunkel had also announced that the beer continued to show high growth, concluding the beer was still Australia's leading premium beer.
In 2003, former Foster’s President and CEO Ted Kunkel declared that Crown Lager would reach a milestone anniversary, while also highlighting the beer's ongoing success, which reinforced its status as Australia's top-selling premium beverage.