The second, per Iyengar and Kinder, is that priming is latter part of a two-fold process with agenda-setting that takes place over time. Once agenda setting has made an issue salient, priming is the process by which "mass media can... shape the considerations that people take into account when making judgements about political candidates or issues".
The second perspective, as identified by Iyengar and Kinder, posits that priming is part of a two-stage process with agenda-setting, which happens over time. Once an issue gains prominence through agenda-setting, priming comes into play, shaping the factors people consider when making judgments about political figures or issues.