Loituma gained great popularity in 2006 when the Loituma Girl (also known as Leekspin), a looped flash animation of an anime girl Orihime Inoue from the Bleach series twirling a leek, set to a scat singing section of "Ievan polkka" from Loituma's 1995 debut album Things of Beauty, was posted in Russian LiveJournal.
In 2006, Loituma gained widespread recognition for the Loituma Girl (also known as Leekspin), a looped flash animation featuring anime girl Orihime Inoue from Bleach twirling a leek and set to "Ievan polkka" from Loituma's 1995 debut album Things of Beauty, which was shared on Russian LiveJournal.