A modernist, after the war, from 1947 to 1949, he played a hugely significant role in British book design, creating a unified, simple and inexpensive layout design for Penguin Books, a publisher which specialised in issuing cheap paperbacks. In his early life, he had lived in Leipzig and in the 1920s had devised a "universal alphabet" for German, improving its non-phonetic spellings and promoting the replacement of the jumble of fonts with a simple sans serif. Tschichold had become more interested in classical book design as his career progressed, and Sabon is a relatively faithful, organic book typeface strongly rooted in tradition.
A modernist, after the war, from 1947 to 1949, he played a hugely significant role in British book design, creating a unified, simple and inexpensive layout design for Penguin Books, a publisher which specialised in issuing cheap paperbacks. In his early life, he had lived in Leipzig and in the 1920s had devised a "universal alphabet" for German, improving its non-phonetic spellings and promoting the replacement of the jumble of fonts with a simple sans serif. Tschichold had become more interested in classical book design as his career progressed, and Sabon is a relatively faithful, organic book typeface strongly rooted in tradition.