The initial plan was to incorporate the name into Fortis Private Banking, but this plan was never realized because of the strong brand MeesPierson. According to some sources the board of directors decided not to change the name under pressure of the wealthy clients.
The initial plan was to combine the name with Fortis Private Banking, but it was never implemented because of the dominant MeesPierson brand. The decision not to alter the name may have been influenced by the concerns of high-net-worth clients.