By 2007 Life Time expanded the race into an Olympic-distance triathlon series, which originally began with race partnerships in New York, Chicago, Los Angeles and Dallas offering a professional prize purse at each of these races. Life Time furthered the professional experience in 2013 by partnering with Toyota to create a three race Toyota Triple Crown series using a similar gender equalizer component to award a single male/female champion.
By 2007, Life Time expanded the triathlon into an Olympic-distance competition, initially involving partnerships in major US cities like New York, Chicago, Los Angeles, and Dallas, providing professional prizes at each event. Two years later, Life Time collaborated with Toyota to establish a three-race series featuring a gender-balanced champion award.