The first shop devoted entirely to shirts was opened in 1976 in the Rue de la Paix, and is now the brand's flagship store. It is one of the few international brands that has control over the entire process of sourcing, production and distribution in their own boutiques worldwide.
In 1976, a shop focused exclusively on shirts was established in Rue de la Paix; it has since become the flagship store for the brand. This is one of the few international brands that oversee every step from sourcing to production and distribution across all their boutiques globally.