Moreover, the whole concept of originality in art and literature is questioned, as basically everything in human culture, including art, is tradition-based and thus indebted to various traditions, a kind of joint effort - whereas Western media and the press have always tended to emphasize the sovereignty of the individual artist/writer as a master of his/her own creation. Indeed, it would perhaps be more appropriate to think of the writer as a kind of receptacle, catalyst and organizer of a common meme-pool.
Additionally, the idea of uniqueness in art and literature is called into question, as essentially all human culture, including art, is rooted in tradition and draws from various sources, a collective endeavor - whereas Western media and press have long emphasized the autonomy of the individual artist/writer as the sole creator. It might be more accurate to view the writer as a vessel, spark, and curator of a shared cultural reservoir.