The first attempt at non-comic strip Phantom stories, were published by Whitman Publishing Company as Big Little Books, which featured illustrated pulp-adaptations of a few comic strip stories by Lee Falk and Ray Moore.
For the first time, non-comic strip Phantom stories appeared in publications from Whitman Publishing Company under their "Big Little Books" series. These books included illustrations based on some of the comic strip stories created by Lee Falk and Ray Moore.