In October 1958 the company launched a new advertising campaign praising the Chesapeake Bay region and describing National Bohemian beer as being “From the Land of Pleasant Living.” The slogan became part of the folk culture of Maryland and the unofficial motto of the state.
The marketing campaign in October 1958 for National Bohemian beer, emphasizing the Chesapeake Bay region and its "From the Land of Pleasant Living" slogan, became deeply ingrained in Maryland's cultural identity and was recognized as the state's unofficial motto.