Jacques Villeneuve had the Lucky Strike branding on his suit and helmet, while Ricardo Zonta and Mika Salo had the 555 branding on theirs. For races where tobacco advertising was not allowed, 555 was replaced by triple crescent moon (as previously done with works Subaru Impreza rally cars), while Lucky Strike was blocked out on the sides and replaced with "Run Free" on the car's nose and wings.
Jacques Villeneuve wore Lucky Strike branding on his suit and helmet, while Ricardo Zonta and Mika Salo had 555 branding on theirs. For races where tobacco advertising was prohibited, 555 was replaced by a crescent moon symbol (as previously used with Subaru Impreza rally cars), while Lucky Strike was obscured on the sides and replaced with "Run Free" on the car's nose and wings.