Named by NTR, Vyjayanthi Movies commenced production, under the proprietorship of Aswani Dutt with the successful film, Eduruleni Manishi in 1975. The logo of the production house contains the image of NTR as Lord Sri Krishna, with a Sankha in his hand and Earth behind him.
Vyjayanthi Movies, founded by NTR, produced its first successful film "Eduruleni Manishi" in 1975 under Aswani Dutt's ownership. The logo of the production house depicts NTR as Lord Sri Krishna holding a conch shell and Earth behind him.