Along with Baudrillard, the Italian writer Umberto Eco helped develop the idea of “hyperreality,” or the world of "the Absolute Fake," in which imitations don't merely reproduce reality, but try to improve on it.
The notion of "hyperreality" was shaped by Baudrillard and the Italian author Umberto Eco, who examined a world where copies and imitations seek to surpass the authentic, creating a realm of "the Absolute Fake."