According to Paul Mauriat, who conducted/recorded an orchestral "easy listening" version of "Love Is Blue", he chose the song because it was published by his label, Philips Records even though he was not fond of the song.
According to Paul Mauriat, who orchestrated a mellow rendition of "Love Is Blue", he picked the song because it was released by his label, Philips Records, although he wasn't particularly fond of the melody.