Feminists have complained that while 'terms of endearment are words used by close friends, families, and lovers...they are also used on women by perfect strangers...double standard' – because 'between strangers terms of endearment imply a judgment of incompetence on the part of the target'.
Feminists have objected to the use of 'terms of endearment' being applied to women by strangers in a way that implies they are incompetent, similar to how such terms might be used among close relationships.