Jesperson co-founded Twin/Tone Records during this time and the store as well as the label thrived due in large part to each other. Between Twin/Tone, local venue Jay's Longhorn Bar and Oar Folk, this trifecta largely fueled the punk and rock scene in Minneapolis during that era. Bands such as The Replacements, The Suburbs, Flamin' Oh's, Hüsker Dü, Soul Asylum, Jayhawks, and Curtiss A all maintained links between the three.
Jesperson co-founded Twin/Tone Records during this time, and both the store and label prospered significantly due to their mutual success. The trio of Twin/Tone, local venue Jay's Longhorn Bar, and Oar Folk largely propelled the punk and rock scene in Minneapolis during that era. Bands like The Replacements, The Suburbs, Flamin' Oh's, Hüsker Dü, Soul Asylum, Jayhawks, and Curtiss A maintained connections among the three.