The album release was notable for its inventive release campaign: they toured acoustically to release the preceding EP, "Little Sparks EP" (which was released as part of a full-colour 40-page creative magazine), they slowly released their songs on YouTube as part of an Acoustic project, and they opened up their own pop-up record shops to perform in on the week of release.
The album release was notable for its pioneering promotional campaign: they performed live acoustically to introduce the preceding EP, "Little Sparks EP" (which was featured in a comprehensive 40-page artistic publication), and then released their songs gradually on YouTube as part of an Acoustic project, accompanied by pop-up record store performances.