The company first started selling its pop in its own retail outlets in Detroit, known as "pop centers". It was an affordable alternative to bigger brands such as Coca-Cola and Pepsi, and often sold well in Detroit's poorer neighborhoods.
The company initially began selling its soda in its own retail stores in Detroit, referred to as "pop centers". It served as a budget-friendly option compared to larger brands such as Coca-Cola and Pepsi, and frequently performed well in Detroit's less affluent neighborhoods.