Some of these changes, such as the straightening of the 'M', could be explained by Apple's designers simplifying the design to accommodate the small size and low resolution of the device compared to print, however other changes are harder to explain.
Certain modifications, such as straightening the 'M', might be attributed to Apple's designers optimizing the design for the device's small size and low resolution relative to printed materials. Nonetheless, some changes remain challenging to explain.