In July 1961, the station was purchased by Bob Atcher and Thomas Hogan. WNWC would air a wide variety of non-rock music. It aired four hours of country music a day before increasing it to 12 hours a day in November 1963.
In July 1961, the station was acquired by Bob Atcher and Thomas Hogan. WNWC began broadcasting a diverse range of non-rock music. It initially aired four hours of country music daily before expanding it to twelve hours per day in November 1963.