During Jeffries' tenure, Abercrombie & Fitch grew from a "fashion backwater" losing $25 million yearly to a lifestyle brand grossing $2 billion yearly by 2006.
Abercrombie & Fitch experienced a significant transformation under Jeffries' leadership. Initially, it was a "fashion backwater" with annual losses of $25 million; however, by 2006, it had evolved into a lifestyle brand generating $2 billion annually.