In March 2004, it was announced the amphitheatre would open the 2004 season with a new name, Coors Amphitheatre. The amphitheatre reclaimed its original name in 2009 when Coors sponsorship agreement with concert promoter Live Nation was not renewed, and Coors lost their naming rights.
In March 2004, it was announced that the amphitheatre would kick off the 2004 season under a new name, Coors Amphitheatre. However, in 2009, after Coors' sponsorship agreement with Live Nation ended and they lost their naming rights, the amphitheatre returned to its original title.