Collings made the magazine's content more international, leading to the name change—which was introduced in 1985 when ownership of Artscribe passed on to a retired American couple, Pat and Jack Butler, who had homes in London, New York and Florida.
Collings enhanced the international aspect of the magazine's content, leading to a name change that took place in 1985. The new owners were Pat and Jack Butler, an American retired couple with homes in London, New York, and Florida, who assumed control of Artscribe.