Steve Gallagher (WOBM), as Program Director/PM Drive, created the "Lite 107" brand, and with a collaborative effort by Paul Fuhr (WOBM) as Mornings/Imaging Director, who designed and implemented the Lite 107 marketing campaign. Following Gallagher's departure in late 2003, Rod Bauman, who also served as WVPO's Program director, took over the station and instituted an automated PM Drive programing: 'Lite Love Songs' (7:00 pm – midnight) (Imaging Paul Fuhr using Jim Merkel). In 2006, Nassau arranged the sale of its Poconos/Lehigh Valley cluster to an African American owned company called Access.1 Communications, including WWYY, but the deal fell through.
Steve Gallagher (WOBM), as Program Director/PM Drive, created the "Lite 107" brand, and with a collaborative effort by Paul Fuhr (WOBM) as Mornings/Imaging Director, who designed and implemented the Lite 107 marketing campaign. Following Gallagher's departure in late 2003, Rod Bauman, who also served as WVPO's Program director, took over the station and instituted an automated PM Drive programing: 'Lite Love Songs' (7:00 pm – midnight) (Imaging Paul Fuhr using Jim Merkel). In 2006, Nassau arranged the sale of its Poconos/Lehigh Valley cluster to an African American owned company called Access.1 Communications, including WWYY, but the deal fell through.