In 1992, KHFI dropped the "K96.7" moniker and began calling itself "The New 96.7 KHFI"; at the same time, new owners The Rusk Corporation leased out KBTS (93.3 FM), KHFI's direct competitor, and turned it into KMXX, "Mix 93.3".
In 1992, KHFI changed its name from "K96.7" to "The New 96.7 KHFI"; concurrently, new owners The Rusk Corporation leased out KBTS (93.3 FM), KHFI's direct rival, and transformed it into KMXX, "Mix 93.3".