Prior to the station's format switch to country, sister station CKCW-AM filled the format void with an afternoon country music block throughout the latter part of the 1960s and early 1970s. Coincidentally, its call sign stood for Canada Knows Country and Western (during CKCW's days as a country music station).
Prior to the station's format switch to country, its sister station, CKCW-AM, filled the gap with an afternoon country music program during the late 1960s and early 1970s. The call sign of CKCW was a reflection of Canada's fondness for country music.