The main electronic display technology developed by BrightSide was based on IMLED-LCD which consisted of a LCD with an array of individually modulated LED semiconductors as the backlights, instead of cold cathode fluorescent lamps (CCFL) that diffuse light in a layer of plastic. Each LED has 256 brightness steps, where step 0 switches the LED off and step 255 switches it to maximum luminance.
The primary electronic display technology developed by BrightSide employed IMLED-LCD, which integrated an LCD with a backlight comprising a series of LEDs that can be adjusted to different levels of intensity. This approach differs from traditional CCFLs, which rely on diffuse light scattering in a plastic layer.