The types of ethnographic contexts explored in the anthropology of media range from contexts of media production (e.g., ethnographies of newsrooms in newspapers, journalists in the field, film production) to contexts of media reception, following audiences in their everyday responses to media such as newspaper cartoons (Khanduri 2014).
Ethnographic research on media explores both the creation and consumption of media, focusing on diverse settings like newsrooms, journalists, and audience responses to media.