Under these prevailing conditions, people are still manipulated as docile "objects" and without the "qualitative richness" which comes from asserting their irreducible individuality – it is toward creating life lived in the first person that situations must be "built". So to speak, it is the humiliation of being but a "thing" for others that is responsible for all the ills Vaneigem equates with modern city life – isolation, humiliation, miscommunication – and to reach freedom, individuals have to tend toward creating new roles that flout stereotyped conventions.
Under these prevailing conditions, people are still controlled as passive "objects" and without the unique richness of individuality – it is toward creating a life lived in the first person that situations must be "constructed". So to speak, it is the humiliation of being merely a "thing" for others that is responsible for all the ills Vaneigem equates with modern city life – isolation, humiliation, miscommunication – and to achieve freedom, individuals need to break free from these imposed roles and create new ones that defy societal expectations.