"You in Athens" and "You in Thessaloniki" were also used to promote the country's two largest cities and centers of culture and entertainment. The 2010 advertising campaign published a variety of promotional TV spots in line with the "You in Greece" poster campaign, which were translated to various languages, including Chinese, Bulgarian, and German.
"You in Athens" and "You in Thessaloniki" were used to promote Greece's two largest cities as cultural and entertainment centers. A 2010 advertising campaign produced a range of promotional TV spots that matched the style of the "You in Greece" poster campaign, which was then translated into various languages.