His aim was to construct a whole world beyond the show that viewers could get further involved in, notably employing graphic designer Lee Binding for front pages and site design, and writer Joseph Lidster for the spin-off sites' fictional content. Sequence, a UK based creative and experience design agency, were also responsible for all of the Doctor Who series extended-fiction games, experiences and many of the associated websites.
His objective was to build an entire universe beyond the show's presentation that viewers could become more immersed in, especially through graphic designer Lee Binding’s work on cover pages and site designs, and writer Joseph Lidster’s contributions to spin-off sites. Sequence, a UK-based creative and experience design firm, handled all Doctor Who series extended-fiction games, experiences, and many related websites.