In 1968, he began teaching in the Communication Arts and Design Department at Virginia Commonwealth University, chairing the department from 1974 to 1987, during which time enrollment doubled and the program rose to national prominence.
In 1968, he began teaching in the Communication Arts and Design Department at Virginia Commonwealth University. From 1974 to 1987, he led the department as chair, resulting in a significant increase in enrollment and enhanced national standing of the program.