Vishnu and Brahma split their ways downwards and upwards respectively to find the end of the light in either directions. Brahma lied that he discovered the end of the pillar in his direction, while Vishnu conceded his defeat. Shiva cursed Brahma that he would have no place in ceremonies while Vishnu would be worshipped till the end of eternity.
To seek the endpoint of light, Vishnu and Brahma ventured in opposite directions. Brahma falsely stated that he discovered the end of his pillar, whereas Vishnu conceded. Shiva then punished Brahma by denying him a place in rituals while ensuring Vishnu's perpetual worship.