In 1966, the jingle was recorded in Greek, Italian, Russian and Yugoslav, and became one of Australia's first advertising campaigns to target ethnic groups. Versions of the jingle have been recorded by The Andrews Sisters and Victor Borge. At its peak in the 1940s, the jingle was played over 100 times per day on radio stations, and it is one of the longest-running jingles in Australia.
In 1966, a jingle was recorded in Greek, Italian, Russian, and Yugoslav, marking one of Australia's first advertising campaigns aimed at ethnic groups. The Andrews Sisters and Victor Borge have also performed versions of this jingle. During the 1940s, it was played over 100 times daily on Australian radio stations, making it one of the longest-running jingles in Australia.