During the Florida land boom of the 1920s, pioneering developer Carl G. Fisher worked with fruit farmer John S. Collins to "improve" the barrier island near Miami, Florida which they began to call "Miami Beach".
During the Florida land speculation frenzy of the 1920s, trailblazing entrepreneur Carl G. Fisher partnered with fruit farmer John S. Collins to revitalize a neglected barrier island near Miami, which they began to market as "Miami Beach".