Described as a "marketing genius", he revolutionised the sale and marketing of books in the international publishing industry. At Harlequin drawing upon his experiences at Procter & Gamble he first put free books in boxes of detergent and feminine sanitary napkins. Under his leadership Harlequin was the first publisher to sell books in drug stores and grocery stores.
Characterised as a "marketing genius", he revolutionized the book sales and marketing industry on an international scale. At Harlequin, drawing on his experience at Procter & Gamble, he introduced the innovative strategy of placing free books in detergent boxes and sanitary napkin packs. His leadership enabled Harlequin to become a trailblazer in selling books in pharmacies and supermarkets.