Still, many bookmakers had Swindon as one of the favourites for promotion to the Championship going into the 2010–11 season. Inconsist form left Swindon in mid-table for much of the season, however a 4–2 win at Charlton Athletic in January left fans hoping for a late-season surge.
In the lead-up to the 2010–11 season, many bookmakers had Swindon as one of their top contenders for promotion to the Championship. However, despite their initial strong showing, the team's inconsistent performance kept them in mid-table for much of the year. A 4–2 win over Charlton Athletic in January provided a glimmer of hope that they might mount a late-season surge.