After unsuccessful negotiations with Arya and Madhavan, Raja cast Arvind Swamy in the role of the main antagonist because he wanted "an actor whose attractiveness would act as a distraction from his evilness". Raja called the film "experimental" and "close to his heart", revealing the efforts he put into the pre-production of the project. The film began production in late 2013 and took a year and a half to complete shoot, with several delays during production.
After failing to reach an agreement with Arya and Madhavan, Raja cast Arvind Swamy as the main antagonist for his new movie. He chose Swamy because he believed the actor's charm would lessen the impact of his villainous character. Raja described the film as "experimental" and "personal", highlighting his dedication to its development before filming began. The production started in late 2013, taking a year and a half to complete, with several delays encountered during the process.