The next month, Penwith District Council set out plans for the creation of Apertura, a "centre of excellence in photography". With a planned cost of £8.2 million, it was hoped that this would be able to successfully compete with other tourist attractions in Cornwall, such as Tate St Ives, Falmouth Maritime Museum and the Eden Project, attracting up to 100,000 visitors per year.
The following month, Penwith District Council outlined plans for the establishment of Apertura, a "centre of excellence in photography". With an anticipated expenditure of £8.2 million, it was expected that this would be able to effectively rival other tourist attractions in Cornwall, such as Tate St Ives, Falmouth Maritime Museum and the Eden Project, drawing up to 100,000 visitors annually.