Its mission statement calls for "a democratic Bolivia with solidarity, in full development, respectful of human rights, conscious of its diversity, and forging its own destiny". In founding the party, cement magnate Doria Medina called for policies to favor "those entrepreneurs who generate employment and are absent from national decisionmaking".
The mission statement advocates for "a democratic Bolivia with solidarity, in full development, respecting human rights, conscious of its diversity, and forging its own destiny". The founder of the party, Doria Medina, called for policies that favor "entrepreneurs who create jobs and are excluded from national decision-making".