On April 6, 2017, Acne Studios relaunched its denim collection under the name Acne Studios Blå Konst (meaning "Blue Art" in Swedish) at all of their retail locations and on Acnestudios.com.
On April 6, 2017, Acne Studios rebranded its denim collection to "Acne Studios Blå Konst," which translates to "Blue Art" in Swedish.