International Typographic Style embodied the modernist aesthetic of minimalism, functionality, and logical universal standards. Postmodernist aesthetic rebuked the less is more philosophy, by ascribing that typography can play a more expressive role and can include ornamentation to achieve this.
The International Typographic Style adhered to the principles of minimalism, functionality, and universal standards. Conversely, the Postmodernist aesthetic challenged these tenets by suggesting that typography can take on a more expressive role, incorporating ornamentation to achieve its goals.