In June 2000, a few months after Viacom (which CBS founded in 1952 as television syndication distributor CBS Films, Inc., and later spun off in 1971 after the then-recently implemented Financial Interest and Syndication Rules barred networks from holding financial interest in syndicated programming content) completed its $37 billion merger with CBS Corporation (which was the original Westinghouse Electric Corporation that purchased CBS in 1995), CBS reached an agreement with new corporate cousin Nickelodeon to air programming from the cable channel's preschool-oriented block Nick Jr. beginning that September.
In June 2000, shortly after Viacom (which CBS established in 1952 as a television syndication distributor under the name CBS Films, Inc., and later split off in 1971 due to Financial Interest and Syndication Rules prohibiting networks from holding financial stakes in syndicated programming) merged with CBS Corporation (originally Westinghouse Electric Corporation, which acquired CBS in 1995), CBS formed an agreement with its new corporate relative Nickelodeon to broadcast programming from the preschool-focused Nick Jr. block starting September.