To promote Icky Thump before its release, the band distributed custom-designed boxes and previewed tracks from the record through Ice Cream Man. The ice cream promotion focused on the Coachella, Sasquatch, and Bonnaroo festivals and culminated in the band's release show on June 20, 2007, at the site of the former West Hollywood Tower Records on Sunset Blvd., temporarily rechristened Icky Thump.
To promote Icky Thump before its release, the band distributed custom boxes and played preview tracks through Ice Cream Man. The ice cream promotion focused on Coachella, Sasquatch, and Bonnaroo festivals and ended with a debut show on June 20, 2007, at the former West Hollywood Tower Records site on Sunset Blvd., which was then temporarily named Icky Thump.