Republicans attracted conservatives and, after the 1960s, white Southerners from the Democratic coalition with their use of the Southern strategy and resistance to New Deal and Great Society liberalism. Until the 1950s, African Americans had traditionally supported the Republican Party because of its anti-slavery civil rights policies.
Republicans attracted conservatives and, after the 1960s, white Southerners from the Democratic coalition by employing the Southern strategy and opposing New Deal and Great Society liberalism. Until the 1950s, African Americans had consistently backed the Republican Party due to its stance against slavery and civil rights.