In 1991, Neil Gaiman was approached by an Epic Records executive, seeking help in developing a concept album for Alice Cooper. Gaiman was interested in the project, having been familiar with Cooper, telling Spin that "when I was a kid 15 years earlier than that, I had read Marvel Premiere #50, Alice Cooper: Tales From the Inside, and I also loved Welcome to My Nightmare.
In 1991, Neil Gaiman was approached by an Epic Records executive who asked for his help in creating a concept album for Alice Cooper. Gaiman had been a fan of Cooper since he was younger; this is evident from his conversation with Spin, where he reminisced about reading Marvel Premiere #50, which featured the story of Alice Cooper: Tales From the Inside, and also expressed his admiration for Welcome to My Nightmare.