The next morning, the station promoted that the 40 percent was not a monetary increase, but rather a 40-foot height increase on their tower antennae, which raised suspicions at WBLZ. The station admitted the infraction after the investigation was opened; station manager Reggie Brown was fired.
The next morning, the station clarified that the 40 percent referred to a 40-foot elevation gain on their broadcasting equipment, not an increase in pay, which raised questions at WBLZ. After admitting the mistake, the station fired its manager, Reggie Brown.