Lite Fm, as it was called, was the first station in the Missoula market to broadcast continuous Christmas music during the holiday season. It became the second station in the market to broadcast the syndicated Delilah show until the end of the 2002 Christmas season. It then became an adult top 40 station as Wild 1075.
The radio station, initially called Lite Fm, was the first in the Missoula area to broadcast a continuous holiday music schedule during the winter months. It later became the second station in the market to air the popular Delilah show until the end of the 2002 Christmas season, before rebranding as an adult contemporary station known as Wild 1075.