On June 18, 2007, KZAP flipped to adult album alternative and adopted the KPIG brand for the Chico area. The format was not successful in the market, and on May 10, 2010, the station switched to its news/talk format. The station then decided to change to an oldies format in March 2011 called "Classic Hits 96.7".
KZAP underwent a major transformation on June 18, 2007, shifting from its original format to adult album alternative and adopting the KPIG identity for the Chico area. Unfortunately, this change did not yield positive results, prompting a switch to news/talk on May 10, 2010. In March 2011, the station rebranded as "Classic Hits 96.7" in an oldies format.