He was raised in a multi-cultural home; his mother was Spanish and his father Russian. After graduating from Simon Bolivar University in 1984 with a degree in chemical engineering, he formed his company, Rostik International (now the parent company to all his other businesses) to import electronics, photo equipment, and media to Latin America in partnership with such corporations as Kodak and Disney.
He was brought up in a household where different cultures coexisted; his mother was Spanish, and his father had Russian roots. Following his graduation from Simon Bolivar University in 1984 with a degree in chemical engineering, he founded Rostik International (now the parent company of all his other businesses) to supply electronics, photo equipment, and media to Latin America through partnerships with major companies like Kodak and Disney.