Gold later commented:We were the first company that wanted to apply the principals of the commercial industry to music videos... [and] we wanted to take the aesthetics of music videos and apply them to commercials.In addition to revenue from music videos and commercials, Propaganda entered into a deal in 1988 with PolyGram which meant that the Dutch media company would pay for Propaganda's film costs in exchange for part of the film revenues. It was during this era that Propaganda made connections with the likes of David Lynch, who they hired to direct Wild at Heart.
Propaganda's Gold later remarked:We were pioneers in applying business principles from the commercial world to music videos... [and] we sought to adapt the artistic qualities of music videos for use in commercials.In addition to earnings from music videos and commercials, Propaganda formed a partnership with PolyGram in 1988, whereby the Dutch media company would cover Propaganda's film expenses in exchange for a share of the film's profits. It was during this era that Propaganda collaborated with David Lynch, who directed Wild at Heart.