The format was magazine style mixing current news stories with star interviews and comedy. Notably involved were comedians David Baddiel and Rob Newman who delivered weekly sketches under the banner of "Sepp Maier's Comedy Shorts", Rory Bremner who recorded comedy voices, and Guardian cartoonist Steve Bell who drew a weekly graphic comic strip. The series was inspired by the growing mainstream interest in football and the popularity of so-called football fanzines magazines notably "When Saturday Comes" which offered the opinions of football fans themselves rather than professionals.
The format blended magazine-style storytelling with comedy and celebrity interviews, drawing inspiration from the growing popularity of football fanzines and mainstream interest in the sport.