In response to that court ruling, California passed legislation that created descendible rights of publicity that last 70 years after death, retroactively for any person deceased after January 1, 1938. A similar law has failed in the New York Legislature.
In response to that court decision, California enacted laws granting descendible rights of publicity lasting 70 years after death, applying retroactively to deceased persons since January 1, 1938. A similar measure has failed to pass in the New York state legislature.