Marcus began yet another Neiman-Marcus tradition, the "International Fortnight," in 1957 as a way to attract customers in the lull between the fall fashion rush and the Christmas shopping crunch. The idea was inspired by seeing a store in Stockholm, Sweden, that was having a France-themed sales promotion, leading Marcus to propose to the French government a sponsorship of an even more elaborate event in his own store.
Marcus initiated another Neiman-Marcus tradition called "International Fortnight" in 1957 to attract shoppers during the period between the fall fashion rush and Christmas shopping season. The idea was inspired by seeing a store in Stockholm, Sweden, that had a France-themed sale promotion, leading Marcus to propose to the French government sponsorship of a larger event at his own store.