The National Union of Journalists has been highly critical of these cuts and is particularly active in Bristol; the union says that despite declining circulation the newspapers remain extremely profitable, partly due to advertising revenue, and that the economies are being driven by the unrealistic expectations of shareholders.
The National Union of Journalists strongly opposes these cutbacks, especially in Bristol. They contend that despite falling circulation, newspapers continue to be highly profitable, largely thanks to advertising income, while pointing out that this success is fueled by unrealistic demands from shareholders.