One of its advertising slogans was that it sold "anything from a needle to an anchor". The crest on their coat of arms was a budding tree, the motto: "While I live I'll grow". It appeared above all the store's window fittings and on all its stationery.
The company had a slogan that stated they sold everything from a sewing needle to an anchor. The emblem on their coat of arms featured a budding tree, with the phrase "As long as I live, I'll grow" displayed prominently above the store's window displays and on all its printed materials.