Initially unveiled as a concept under the name "Beat" during the New York International Auto show in 2007, the Spark is aimed at targeting a younger urban market with a need for value, fuel economy and practicality. Along with two other concepts referred to as Trax and Groove, Chevrolet invited the public to vote on their site for which one they preferred. Upon winning and going into general production, Beat was first unveiled in Europe at the 2009 Geneva Motor Show under the name badge, Spark.
The Spark, introduced as a concept named "Rhythm" during the New York International Auto show in 2007, targeted a younger urban market with value, fuel efficiency, and practicality. Alongside Groove and Trax concepts, Chevrolet allowed public voting to decide on their favorite. Ultimately, Rhythm was first revealed at the 2009 Geneva Motor Show in Europe under the Spark name.