People did not know what the new contraption was at first, but when showed how well it cleaned in their home, they were sold. In 1929, a shipment of Model XI cleaners sank, forcing Electrolux Corp. to build machines in the US. In 1931, the White Sewing Machine Company in Cleveland, OH was contracted to build the Model XII, however this was not a permanent move as Electrolux Corp. wanted its own factory.
At first, people were unsure about the new device but became enthusiastic after seeing it clean effectively at their homes. In 1929, a shipment of Model XI cleaners sank, forcing Electrolux Corp. to start making machines in the US.  In 1931, White Sewing Machine Company in Cleveland, OH was hired to build the Model XII; however, this wasn't a long-term solution as Electrolux Corp. wanted its own factory.