The brand name is used under licence by United Biscuits, part of Pladis and by Mondelez International in Asia (which acquired Groupe Danone's biscuit division and with it, the rights to Jacob's biscuit brand in Asia).
The Jacob's brand name is employed under a licensing agreement with United Biscuits, which is managed by Pladis and also used in Asia by Mondelez International, following its acquisition of Groupe Danone's biscuit division and the associated rights to the Jacob's brand in Asia.