Chick-O-Stick's original wrapper design featured a stylized cartoon of a chicken wearing a cowboy hat and a badge in the shape of the Atkinson logo. The chicken is absent from the more recent wrapper; some commentators have indicated that it contributed to confusion over whether the Chick-O-Stick was candy or a chicken-flavored cracker.
Chick-O-Stick's original packaging design featured a cartoon chicken wearing a cowboy hat and an Atkinson logo badge. The chicken is absent from the more recent wrapper; some commentators have suggested that it contributed to confusion about whether Chick-O-Stick was candy or a chicken-flavored cracker.