The fair typically lasts for about two weeks during the New Year-Pongal season, that is between the last week of December and the third week of January. It is the second largest book fair in the country after the Kolkata Book Fair.
The event typically lasts around two weeks throughout the New Year-Pongal period, specifically from the end of December to early January. This fair ranks as the second-largest book fair in the country following the Kolkata Book Fair.