The name Melbourne University Publishing was adopted for the business in 2003 following a restructure by the university, but books continue to be published under the Melbourne University Press imprint. The company's mandate was expressed by the tag line, "Books with Spine", which was coined by the writer Guy Rundle when Louise Adler asked him for a suitable motto.
The business changed its name in 2003 due to a restructuring by the university, but books are still published under the same imprint. The company's motto, "Books with Spine," was coined by writer Guy Rundle for Louise Adler.