He combined marketing and entertainment for the launch of Unilever's Sunsilk, called "LoveBites" for TBS. These were 65 two-minute TV episodes that ran after Sex and the City and kept over 70% of viewers engaged. He was also instrumental in the launch of Sunsilk's Colorshowdown and colorshowdown.com, which features the blondes versus brunettes debate.
He merged marketing with entertainment for Unilever's Sunsilk campaign titled "LoveBites," airing on TBS. This consisted of 65 two-minute TV episodes that surpassed the 70% viewer engagement rate after Sex and the City. He was also pivotal in launching Sunsilk's Colorshowdown and colorshowdown.com, which hosted a debate between blondes and brunettes.