Results of a 2007 British Broadcasting Corporation (BBC) survey indicated it was important to listeners that radio news was unbiased, accurate and trustworthy and that it was by far the most trusted media in Sierra Leone. The results showed that news and music programmes were the most popular and that the radio source of information most people used to learn about events that happened in the country including national elections.
Results from a 2007 BBC survey indicated that listeners considered radio news to be vital for being unbiased, accurate, and trustworthy, and that it was the most reliable media in Sierra Leone. The findings also revealed that news and music programs were the favorites, and that people relied on radio as their primary source of information to stay updated about events happening in the country.