Two studies estimated that television, print, and online news coverage of Butler's 2010 and 2011 appearances in the NCAA tournament championship game resulted in additional publicity for the university worth about $1.2 billion. In an example of the "Flutie effect", applications rose by 41% after the 2010 appearance. In June 2011, USA Today ranked Butler as one of the top five colleges making use of social media.
Research revealed that extensive media coverage of Butler's 2010 and 2011 NCAA tournament appearances resulted in an estimated $1.2 billion increase in university exposure. The "Flutie effect" was illustrated by a notable surge in applications following Butler's 2010 appearance, which increased by 41%. In June 2011, USA Today recognized Butler as one of the top five colleges effectively leveraging social media to enhance its reputation.