Baekgaard asked for help hanging the wallpaper and this experience developed into a wallpapering company they created, called Up Your Wall. Eventually the pair started selling clothing together through trunk shows at homes. While traveling back from Florida through an airport prior to a spring trunk show, they noticed the bland, masculine carry-on bags that many travelers were using and thought that women would want to use something brighter and more feminine.
Baekgaard asked for help hanging wallpaper, which eventually led to starting a wallpapering company called Up Your Wall. The pair also began selling clothing through trunk shows at homes. During their trip back from Florida via an airport before a spring trunk show, they noticed the plain carry-on bags used by many travelers and thought women would prefer something more vibrant and feminine.