For many years, the station had been known as "Big Oldies". In 2007, it rebranded to just "Big 98.5", phasing out the word "oldies", as it has followed most other oldies stations across the country in shifting to a more 1970s focused "classic hits" format in order to improve its audience in the 25-54 age range demographic.
For a long time, the station was referred to as "Big Oldies". In 2007, it rebranded to just "Big 98.5", abandoning the term "oldies" in favor of a more 1970s-focused "classic hits" format designed to attract an older audience.