The company had also envisioned an interactive website as part of the campaign that would allow viewers to remix Siraisi's soundtrack, but it was never developed. Ethnomusicologist Mark Laver argues that the campaign was intended to target a young and specifically African American clientele.
The company had also envisioned an interactive website as part of the campaign that would allow viewers to remix Siraisi's soundtrack, but it was never developed. Ethnomusicologist Mark Laver argues that the campaign was intended to target a young and specifically African American audience.