Throughout the 1960s and into the 1970s, WVOK was a Top 40 station calling itself "The Mighty 690" with a signal that covered almost all of north and central Alabama, as well as parts of Mississippi, Georgia and Tennessee. Rather than attempting to compete with crosstown station (and market leader) WSGN, WVOK targeted listeners in the rural areas of the states its signal reached.
From the 1960s through the 1970s, WVOK was a popular Top 40 station branded as "The Mighty 690" that served a large area of north and central Alabama, parts of Mississippi, Georgia, and Tennessee. Rather than battling with local rival WSGN for listeners, WVOK concentrated on rural areas within its coverage.