The company has been prosecuting significant litigation against GoTo.com (Now Overture / Yahoo - The first to bring on Pay for Placement on a search engine) on the issue of whether the use of a trademark as a paid keyword in search engine advertisement constitutes trademark infringement.
The company is currently engaged in substantial litigation with GoTo.com (now Overture / Yahoo - the first to introduce Pay for Placement on search engines), arguing that using a trademark as a paid keyword in search engine ads violates trademark laws.