The station flipped formats from adult standards to a mix of Tropical and Spanish language adult contemporary format in August 2007  branded as "Caliente" (translation from Spanish into English as "Hot") to serve the region's growing Hispanic population.
In August 2007, the radio station changed its programming to cater to the growing Hispanic population by playing a mix of tropical and Spanish-language adult contemporary music. This new format was branded as "Caliente," which translates to "hot" in Spanish.