The coffee, originating from the UCIRI cooperative, was imported by Dutch company Van Weely, roasted by Neuteboom, and then sold directly to world shops and retailers across the Netherlands. The initiative was a great success and was replicated in several other markets.
The coffee, sourced from the UCIRI cooperative, was brought into the Netherlands by Van Weely, a Dutch company, and roasted by Neuteboom before being sold directly to shops and retailers throughout the country. This initiative proved successful and led to its replication in other markets.