Stones Bitter sponsored the Rugby Football League Championship from 1986 to 1995, and then its successor the Rugby Super League from 1996–7. A 1986–8 set of poster advertisements with the tagline "Stones, sheer poetry" supported the sponsorship.
The company Stones Bitter sponsored the Rugby Football League Championship from 1986 to 1995, and later its successor, the Rugby Super League, from 1996-7. A campaign of promotional materials, including posters with the slogan "Stones, sheer poetry", was used to promote the sponsorship.