In December 2002, Honolulu would terminate the LMA with Cox and sell the station to MainQuad Broadcasting, owners of WBBT-FM, and flipped it to ESPN Radio on April 1, 2003, after months of stunting.
By the end of 2002, Honolulu decided to part ways with Cox and sold the station to MainQuad Broadcasting, owners of WBBT-FM. The station was then rebranded as ESPN Radio in April 2003 following a period of promotional activities.