This venture turned out to be very successful, the company engaging Thomas Crane as artistic director and talented artists such as Kate Greenaway and Walter Crane as illustrators. In the early years of card production they marked the reverse with their trademark. In later years the company name was printed on the front side of their greeting cards.
This endeavor proved highly successful, the firm hiring Thomas Crane as artistic director and skilled artists like Kate Greenaway and Walter Crane as illustrators. In the initial stages of card production they marked the reverse with their hallmark. Over time, the company name was printed on the front side of their greeting cards.