They decided that the seat of the BWA would be Geneva  in order to be close to the UMB and the IOC  Supporters included, among others, Georg Peltzer, senior director and descendant of Henry Simon Simonis,  founder of Simonis Billiard cloth factory in 1680, and Reinhold Würth, senior partner of the Würth Group.
They chose Geneva as the location of the BWA to be near the UMB and IOC supporters, including notable figures such as Georg Peltzer and Reinhold Würth.