Each brush played a two-minute song clip from a particular artist to encourage the user to brush their teeth for the dentist-recommended two minutes. A single toothbrush came with one song, and had a manufacturer's suggested retail price of US$9.99.
To promote proper oral hygiene, each toothbrush played a 2-minute audio segment by a particular artist. One toothbrush included a single song, priced at US$9.99 by the manufacturer.