He moved to London in the mid-1990s and began working with producer Joel Bogen. A single, "Don't Give Me Away", was recorded under the name "Jai" and released on independent record label M&G Records in February 1997. The success of the single in the UK and across Europe attracted the attention of RCA Records, who released Rowe's debut album, Heaven, later that same year.
He made the move to London in the mid-1990s and started working with producer Joel Bogen. A solo single, "Don't Give Me Away", was recorded under a stage name, "Jai", and released on an independent label in February 1997. The song's success in the UK and across Europe caught the attention of RCA Records, who subsequently released Rowe's debut album, Heaven, later that year.