It was an inexpensive design because it used Jeep's existing tooling and technology. At the time, it was the most inexpensive production car offered in the United States, with a 1956 base price of .
This design was economical because it leveraged Jeep's established manufacturing infrastructure and processes. The vehicle was the most budget-friendly option on the market in the United States during that period, with a 1956 base price of .