It refers to the act of transforming financial to non-financial value or an intangible asset into a financial asset. Intangible asset management has largely focused on valuation of intangible assets like trying to assign a financial value to an asset such as reputation. The theme of value conversion also runs through social exchange theory and more classical views of exchange value.
This process involves converting financial value into non-financial or intangible assets, especially focusing on the valuation of intangible assets like reputation. The idea of asset conversion is also relevant to social exchange theories and classical perspectives on exchange value.