New Zealand Winegrowers in its 2017 annual report set a target of $2 billion NZD of export revenue by 2020. It believes this can be achieved due to New Zealand's reputation internationally for high quality wines with a higher per-unit price, and the continuing rapid growth of vineyard planting area in New Zealand, from  in 1997 to  in 2017.
New Zealand Winegrowers set a target of $2 billion NZD in export revenue by 2020 due to its confidence in New Zealand's global prestige for high-quality wines and the accelerating expansion of vineyard land from 1997 to 2017.