The ploy was unsuccessful, as secular advertisers were not interested in advertising on what was still otherwise a Christian station, and faith-based advertisers objected to its "liberal" and "non-traditional" presentation. Kesitah later sought a license amendment from the CRTC to reduce this quota to 31%.
A promotional effort was unsuccessful because secular advertisers were not interested in advertising on a Christian station that still maintained a traditional tone, and faith-based companies objected to its "contemporary" and non-traditional approach. Kesitah then applied for a license modification from the CRTC to lower this quota to 31%.