These touchpoints are often human oriented, messages being communicated between customer service operator or staff and actual customers. This type of touchpoint is vital for communicating a brand's message and modus operandi, be it a family store that looks after customers on a personal level or a global company that can offer the best prices (Brand Customer Touch Points, 2007).
These contact points are often human-centered, messages being exchanged between customer service representatives or staff and actual customers. This type of contact point is crucial for conveying a brand's message and operational style, whether it's a family-run store that provides personalized attention or a global company that offers competitive prices (Brand Customer Touch Points, 2007).