After five years of operation, the television station opted to sell the FM outlet owing to persistent equipment issues. It was purchased by Village Communications, which simultaneously acquired WBLG (1300 AM), and was relaunched with a new rock format as WKQQ on December 1, 1974. In 1979, Village sold off WBLG—which had been less successful for the company than WKQQ—to raise capital for cable television ventures, and the station upgraded in power from 50,000 to 100,000 watts.
After five years of operation, the television station chose to sell the FM channel because of persistent technical issues. Village Communications acquired it along with WBLG (1300 AM) and relaunched as WKQQ on December 1, 1974, with a new rock format. In 1979, Village sold off WBLG, which had been less profitable for the company than WKQQ, to raise funds for its cable TV initiatives, and upgraded the station's power from 50,000 to 100,000 watts.