In 1929, he moved to Fargo, North Dakota where he established the Helland Music Company on the third floor of a building on Broadway. The business remained there until 1962 when it was bought by Lloyd Hammond.
He set up his music business in Fargo, North Dakota in 1929 and kept it running with the Helland Music Company on Broadway. The company remained there for nearly three decades before being bought out by Lloyd Hammond in 1962.