Amid concerns of the long term sustainability of the Bhutan Observer and other media's Dzongkha editions, the government in 2007 began to subsidize the translation of English language advertisements into Dzongkha, and granted exemptions from sales tax and import duties. The tax breaks were set to expire after a period of five years, but may be renewed.
Amid worries about the long-term viability of Bhutan's media outlets that cater to the local population by publishing in Dzongkha, the government started a program in 2007 to support the translation of English-language ads into this language. The government also provided tax breaks and exemptions from customs duties on these translations.