Companies such as Microsoft, Channel 4 and Smirnoff have advertised their products in this way. In response to Moose's use of the technique for advertising in Leeds, a city council representative described the work as "illegal advertising".
Several prominent companies, including Microsoft, Channel 4, and Smirnoff, have employed this tactic to advertise their products. In reaction to Moose's utilization of this method in Leeds, a city council representative referred to the work as "unauthorized advertising".