Scarlet claims to empower women to lead healthier lives through "frank informative features that talk to the readers the way women talk to each other when men aren't around." Its fiction section 'attempts to promote safe sex through eroticising condom use.
Scarlet asserts that it motivates women to adopt more balanced lifestyles through 'open and honest' content that converses with readers in a manner akin to female dialogue when men are absent. Its fiction section endeavors to advocate safe sex by sensualizing condom use.