It was food in glass jars targeted to college students and adults living on their own for the first time. One marketing tag line was "We were good for you then, we're good for you now." According to Business Insider, Gerber believed that there was a market for single serving, ready to eat foods similar to ready-made baby food.
The product was aimed at college students and young adults who were living on their own for the first time. One marketing message was "We've always been good for you; we're still good now." According to Business Insider, Gerber identified a market for single-serving, ready-to-eat foods similar to prepared baby food.