In 1961 Sinatra signed Lewis to record for his label, Reprise Records. The result, It Is Now Post Time, is one of the first LPs released by Reprise, and one of the few recorded examples of Lewis at work as a stand-up comedian. The title references a well-known part of his act, holding up a drink on stage and saying “Post time!”.
In 1961, Sinatra collaborated with Lewis for Reprise Records. The album It Is Now Post Time marked the debut of Reprise's LPs and showcased Lewis's stand-up comedy performances. The title references a well-known part of his act where he would hold up a drink on stage and say "Post time!"