Consequently one of its advertisers, University of Arkansas – Pulaski Technical College, refused to renew its contract with the magazine. The Times in response sued the State in a case known as Arkansas Times LP v. Mark Waldrip'' claiming that its First Amendment rights had been violated.
Following this decision, the magazine lost an advertiser, University of Arkansas – Pulaski Technical College, which subsequently led to a lawsuit by The Times against the State in the case Arkansas Times LP v. Mark Waldrip.