Research on eco-innovations in the construction sector reveals that for eco-innovations to gain acceptance among B2B actors, in addition to having a reduced environmental footprint, they need to demonstrate improved efficiency, create new market opportunities, and help to change the mindset from the traditional mass production to that of creating value.
Research into eco-innovations in the construction sector reveals that for these innovations to be adopted by B2B actors, apart from having a decreased environmental impact, they must demonstrate enhanced efficiency, create new market opportunities, and facilitate a change in mindset from traditional mass production to one focused on creating value.