To date, fashion communities have largely dominated this space. Yet, shopping communities are not limited exclusively to fashion. Some platforms like Zwibe are across all categories and actually pay the influencer if they make a sale in their group.
Fashion groups have so far dominated this field. Nonetheless, shopping communities are not limited to fashion; other areas like lifestyle or consumer goods also exist. Some platforms, including Zwibe, serve multiple categories and reward influencers for driving sales within their network.