The idea was to create a site where the public could meet with original and interesting products. They began in Cardiff, Wales as hotbox.co.uk, then in 1999 moved to London and relaunched as Firebox.com.
The goal was to develop a portal where the general public could connect with distinctive and engaging offerings. They began at hotbox.co.uk in Cardiff, Wales before relocating to London in 1999 and renaming it Firebox.com.