In doing so, ACE, under Sorensen's leadership, became an early adopter of the emerging Global Distribution Systems (GDS), such as Sabre, PARS, and Apollo. This level of brand exposure helped lay the foundation for the launch of ACE's licensee network that same year.
By taking this step, ACE, under Sorensen's guidance, became one of the first to adopt the new Global Distribution Systems (GDS), including Sabre, PARS, and Apollo. This increased brand presence set the stage for the launch of ACE's licensee network later that year.