The band built a solid following in the Vancouver area through constant live performances. Determined to exert control over their own music and artwork, the band founded their own record label, Ritdong Records, and worked out a distribution deal with RCA Records for their recordings (Bennett chose the name "Ritdong" because he described it as the sound produced by an out of tune guitar). Their debut 45 single "Too Bad" was issued on Ritdong in February 1980, and became a substantial hit in Vancouver, rising to #2 on local Top 40 station CKLG.
The band's efforts to build a loyal fan base in the Vancouver area led to the creation of their own record label, Ritdong Records, and a distribution deal with RCA Records for their recordings (Bennett chose the name "Ritdong" because it reflected the sound of an out-of-tune guitar). Their debut single "Too Bad" was released on Ritdong in February 1980 and became a significant hit in Vancouver, reaching #2 on local radio station CKLG.