It is a state in which the rate of change in the competitive rules of the game are in such flux that only the most adaptive, fleet, and nimble organizations will survive. Hypercompetitive markets are also characterized by a “quick-strike mentality” to disrupt, neutralize, or moot the competitive advantage of market leaders and important rivals.
This is an environment where companies must be highly adaptable and responsive to stay ahead in the game. Hypercompetitive markets are marked by a fast-paced, aggressive approach to disrupt the advantages of established players and challengers.