The Gävle Goat is erected every year on the first day of Advent, which according to Western Christian tradition is in late November or early December, depending on the calendar year. In 1966, an advertising consultant, Stig Gavlén (1927–2018), came up with the idea of making a giant version of the traditional Swedish Yule Goat and placing it in the square.
The Gävle Goat is erected every year on the first day of Advent, which typically occurs in late November or early December based on the calendar year. In 1966, Stig Gavlén, an advertising consultant, came up with the idea to build a giant version of the traditional Swedish Yule Goat and place it in the square.