Toy was created in 1930 by Marabou. In the 1960s and 1970s the chewing gum was an enormously popular in both Sweden and Norway and 600–700 tonnes of chewing gum were sold every year. Production was later taken over by Malaco who moved the manufacturing to Denmark.
A toy was developed by Marabou in 1930. During the 1960s and 1970s, chewing gum experienced tremendous success in Sweden and Norway, with sales reaching 600–700 tonnes per year. The manufacturing process was later assumed by Malaco, which relocated its operations to Denmark.