Ferguson wrote his own topical sketches, based on the morning's news, and performed all the voices live-to-air. The show was introduced in grandiloquent fashion by another CBC legend, Allan McFee, who always ended his piece with the mellifluous "And now...here's Max".
Max Ferguson created his own topical content, based on that day's news, and delivered all voices in real-time. The program was introduced with fanfare by another respected CBC personality, Allan McFee, who typically concluded his segment with a soothing "And now...here's Max".