While Tale of Tales acknowledged that old media featuring one-way communication was not enough, and that two-way communication via computers offers the way forward for art, the studio argued that such communication today is being held hostage by the video game industry. To enable and foment this futuristic two-way art, suggests Tale of Tales, the concept of "the game" must be eviscerated by games that do not fit within the current paradigm and then "life must be breathed into the carcass" through the creation of artworks Samyn and Harvey refer to as "not games".
Tale of Tales acknowledged that traditional media with one-way communication was inadequate for art, while two-way interaction via computers seemed more promising. However, the studio believed that today's communication is dominated by the video game industry. To advance this form of future-oriented two-way art, Tale of Tales suggested that "the game" concept must be eradicated through games outside the current framework, and then new life must be breathed into these remnants through artworks Samyn and Harvey term as "not games".