Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually offered upscale womenswear, menswear, kid's clothing, accessories and home articles. To distinguish the brand from himself as an artist he added an exclamation mark to the name. A secondary denim and sportswear collection, Joop!
Joop!, a fashion entrepreneur who had been selling luxury clothing under his surname since 1981, established a thriving licensing business that expanded into upscale womenswear, menswear, kids' clothing, accessories, and home decor. To establish a distinct identity, he added an exclamation mark to the brand name. A secondary denim and sportswear line also emerged under the Joop! label.