In the second half of twentieth century increasing mechanization of farming operations led to a rapid decline of employment opportunities in agriculture in the surrounding area. However, the rise in the ownership of cars brought tourism into the North York Moors area and the village is a tourist honeypot in the summer months. Employment in tourism has risen rapidly and the village now has guest houses, holiday cottages, bed and breakfast accommodation and catering establishments providing jobs and income along with services and retailers.
In the latter half of the twentieth century, mechanization decreased agricultural employment opportunities, whereas car ownership increased tourism in the North York Moors area. Consequently, the village became a popular tourist destination with guesthouses, holiday cottages, bed-and-breakfasts, catering businesses, and retail services.