Roberts was the head football coach at Baylor University from 1997 to 1998. He ignited controversy in 1997 when, after a loss to Texas Tech, he stated in a post-game press conference that he had told his players that "they were about as bad a football team as there is right now in America", drawing the ire of the Baylor faithful.
Roberts led the Baylor University football team from 1997 to 1998. He caused a stir in 1997 when, following a defeat to Texas Tech, he expressed his disappointment by telling his players that they were "unfortunately one of the worst teams in the country", which upset many Baylor supporters.