After the 1930s, the term "Bridge River-Lillooet" came into currency as a result of the chosen masthead of the fledgling Bridge River-Lillooet News, which served the town and environs of Lillooet as well as the mining towns of the upper Bridge River.
Following the 1930s, the term "Bridge River-Lillooet" became commonly used because of the title chosen for the local newspaper, which catered to both Lillooet town and its nearby mining towns along the upper Bridge River.