After Rubin's retirement in 1988, the publication entered into a period of decline, which was reversed after Bob King became editor and general manager in 1991. As the internet and other changes in the publishing industry led to the demise of its rivals, Classic Images became an increasingly popular and respected resource of the film fan community, often referred to as "the film fan's bible".
After Rubin's departure in 1988, the publication encountered a decline that was reversed with Bob King's appointment as editor and general manager in 1991. As advancements in technology and industry shifts resulted in the demise of its competitors, Classic Images evolved into an increasingly popular and respected resource for film enthusiasts, commonly known as "the film fan's bible."