Augé focused on four key aspects of contemporary Parisian society: (i) the paradoxical increase in the intensity of solitude brought about by the expansion of communications technologies; (ii) the strange recognition that the other is also an ‘I’; (iii) the non-place, the ambivalent space that has none of the familiar attributes of place - for instance, it incites no sense of belonging; (iv) the oblivion and aberration of memory.
Augé concentrated on four fundamental elements of modern Parisian society: (i) the contradictory rise in the depth of solitude caused by technological advancements; (ii) the unusual acknowledgment that the other person is also an 'I'; (iii) the non-place, a space devoid of familiar characteristics that evokes no sense of belonging; (iv) the erasure and distortion of memory.