Along with Felicity Lawrence's Not On The Label (2004) and Colin Tudge's So Shall We Reap (2003), Shopped was seen by some critics as representing the frontline of the emerging, radical Slow Food movement in Europe.
Shopped was seen by some critics as a representative work, situated at the forefront of the emerging, unconventional approach to food that emphasized local, sustainable, and artisanal practices, similar to Felicity Lawrence's Not On The Label (2004) and Colin Tudge's So Shall We Reap (2003).