With the singer aiming for the album to be more mainstream-oriented than his debut album I Gotta Make It (2005), he also consulted a wider ranger of adodtional producers to work with him, including Bryan-Michael Cox, Danja, Stargate and R. Kelly.
To create an album that was more popular with mainstream audiences, the singer sought out additional producers to work with him on this new project, including Bryan-Michael Cox, Danja, Stargate, and R. Kelly.