The format remained Contemporary Christian. In the late 1990s, WWCM's daytime power increased to 9,200 watts, giving the station much better coverage of the metropolitan Detroit area. WCM also broadcast in AM Stereo (which was dropped after the station changed format).
WWCM continued to air in its Contemporary Christian format. In the late 1990s, WWCM's daytime signal strengthened to 9,200 watts, enhancing its reach throughout the Detroit metropolitan region. WCM also transmitted in AM Stereo, but this was later phased out when the station switched formats.