He tells Buck he is planning to buy all media and wants Buck to head one of the newspapers. Upon his new assistant's (Hattie Durham) recommendation, Carpathia also manipulates Rayford to become his head pilot, wanting only the best.
The protagonist intends to purchase all media outlets, with the goal of having Buck oversee one of them. Carpathia utilizes Hattie Durham's suggestion to convince Rayford to take on the role of chief pilot.