Usually if the player  then an additional life is lost. It is a popular pub game because it can involve a potentially unlimited number of players, and offers the opportunity for each player to bet a small amount of money for a reasonable return in winner-takes-all.
Typically, when a player participates, one life is deducted. This pub game is favored because it can accommodate an indefinite number of participants and provides each player with the opportunity to wager modest sums of money for a reasonable chance at winning everything.