In 1959, Elmer Jr. graduated from the University of Missouri and married one of his "popcorn girls", Amy. The two generations of Bills continued the expansion of the company, and welcomed the birth of Elmer Jr. and Amy's daughter, Bridget. Sterling Bagby went to work for Elmer Sr. as a concession clerk at age 10 in 1936.
In 1959, Elmer Jr. graduated from the University of Missouri and married Amy, one of his "popcorn girls". The two generations of Bills continued to develop the company, with the addition of their daughter Bridget. Sterling Bagby started working for Elmer Sr. as a young employee at age 10 in 1936.