Also, as fashion trends are co-opted by more and more people chain stores, which   may offer a wider variety of products at a lower price and are easier to access in non-urban areas than boutiques, began to soak up a large part of the alternative fashion market.
The rise of chain stores, which offer a wider variety of products at lower prices and are easier to access in non-urban areas than boutiques, has led to their dominance in the alternative fashion market.