The winner in 2003 was Jonathan Ive, senior vice-president of industrial design at Apple, Inc., whose innovations include the iPod, iPhone and iMac. In 2004, the award was won by digital designer and artist Daniel Brown.
In 2003, Jonathan Ive's groundbreaking work earned him the award, including his contributions to the iPod, iPhone, and iMac. In 2004, digital artist Daniel Brown received the recognition for his own innovative designs.