The firm also engineered such slogans as: "It's not nice to fool Mother Nature" (Chiffon Margarine); "Taste the rainbow" (Skittles); and "Melts in your mouth—not in your hands" (M&M's).
The company also created advertising slogans like, "It's not nice to fool Mother Nature" for Chiffon Margarine; "Taste the rainbow" for Skittles; and "Melts in your mouth—not in your hands" for M&M's.