The station took on the nickname "The Big Dog" during this period. Later, the station was sold to Clear Channel Communications. After brief periods as a sports-talk station and a Spanish-language station, the company changed the format to news and talk and the call letters to KEWS.
During this time, the station was referred to as "The Big Dog." Subsequently, it was sold to Clear Channel Communications. Following short durations as a sports-talk and Spanish-language station, the company changed the format to news and talk radio and updated its call letters to KEWS.