WZNX calls itself The Fox, a reference to the X in its call letters, and the F in the call letters of its onetime sister-station, WZNF (95.3 FM) licensed out of Rantoul, Illinois. The Cromwell Radio Group bought the radio station in the mid-1990s, kept the call letters and the "Fox" identifier. Among the disc jockeys during this time were Chris Anderson, Brian Rickman, Lars Christiansen and Wes Adams.
The radio station WZNX brands itself as The Fox, referencing the distinctive combination of its call letters. This branding was preserved when the Cromwell Radio Group purchased the station in the mid-1990s and continued to feature notable personalities like Chris Anderson and Brian Rickman.