SBC Long Distance started in 1996 as Southwestern Bell Communications Services, Inc., created as a result of the Telecommunications Act of 1996 which allowed the Baby Bells to compete for telephone service. In 2002, SWB Long Distance was renamed SBC Long Distance, as part of SBC's brand unification among its companies.
SBC Long Distance originated in 1996 as Southwestern Bell Communications Services, Inc., formed under the Telecommunications Act of 1996 that allowed Baby Bells to compete for telephone service. In 2002, SWB Long Distance was rebranded as SBC Long Distance, as part of SBC's corporate branding strategy.