The ERSP "determined that ConsumerAffairs did not adequately disclose its paid affiliation with company members on its website and recommended it do it in a more clear and conspicuous manner." After reviewing ERSP's recommendations, a banner disclosing paid affiliation or non-paying affiliation was added to the ConsumerAffairs website. Of the 115 paying companies, 80% had a 3.5 star or higher rating.
The ERSP "found that ConsumerAffairs did not adequately disclose its financial connections with member companies on its website and recommended it do so in a more clear and conspicuous manner." Following this assessment, a banner was added to the ConsumerAffairs site to highlight paid or non-paying affiliations. Out of 115 paying businesses, approximately 80% had a rating of 3.5 stars or higher.