They briefly carried Don Imus's syndicated morning talk radio show in the late 1990s. The stations languished at the bottom of the Milwaukee area ratings due to its location and limited signal, which did not penetrate the southern half of Milwaukee County, though it maintained a small and dedicated fanbase in the market for its formats and program choices unique for the market.
In the late 1990s, these stations briefly aired Don Imus's syndicated morning radio show. However, due to their location and limited signal, which did not reach the southern half of Milwaukee County, they struggled in ratings. Despite this, a dedicated fanbase remained loyal to the station for its unique formats and program choices.