Spanish-language programming began in 1994 with the original "La Caliente" format (also formerly occupied by an unrelated radio station XEJUA-AM, which flipped to La Lupe in 2020, leaving the brand completely out of the area) which broadcast Tejano music between 1994 and 1998; by then, the branding flipped to a Mexican Regional Top 40 format.
Spanish-language programming began in 1994 with the "La Caliente" format, which initially broadcast Tejano music until 1998. The brand then shifted to a Mexican Regional Top 40 format by that time.