The trade show-type experience during the convention is called Campus Activities Marketplace, and it puts campus programmers in direct contact with agents and/or artists. This allows for artist meet-and-greets, product demonstrations, and experiential activities aimed at college students.
At the convention, a program called Campus Activities Marketplace provides a platform for student programmers to connect with artists and agents.  This allows for opportunities like meeting artists, seeing products in action, and engaging in interactive experiences tailored for college students.