He married the eldest daughter of Yorfid, on whose death without a male heir the Lancashire manors of Widnes, Appleton, Cronton and Rainhill came to his son-in-law, William. In 1115 William established a priory of the Augustinian Order of Canons Regular in Runcorn.
William married Yorfid's eldest daughter, who died without a male heir, passing the Lancashire manors of Widnes, Appleton, Cronton, and Rainhill to his son-in-law. In 1115, William established an Augustinian priory for Canons Regular in Runcorn.