The Times Building was designed in the Mediterranean Revival Style which was in keeping with the other Baum designed projects under construction or planned for the Broadway area including the Burns Realty Company, the El Vernona Hotel (Later called John Ringling Towers, now demolished) and the El Vernona Apartment (Currently called Belle Haven Apartments).
The Times Building was designed in a Mediterranean Revival style, which aligned with other Baum-designed projects under construction or planned for the Broadway area, including the Burns Realty Company, the El Vernona Hotel (later called John Ringling Towers, now demolished), and the El Vernona Apartment (currently called Belle Haven Apartments).