The site has had at least seven-page layouts since 1997. It has been supported by advertising revenue since July 1999, and in 2005, the personal site owner incorporated Clear Digital Media, Inc. to control the site.
The website has been structured with multiple pages since 1997. It has been financially supported by advertising revenue since July 1999, and in 2005, the site's owner formed a company called Clear Digital Media, Inc. to oversee its management.