In March 1994, Simpson was videotaped telling 4,000 Juice Plus distributors at a sales meeting that the product had cured his arthritis, improved his golf game, and freed him from using anti-arthritic drugs. However, regarding the murder of his ex-wife Nicole Brown Simpson and her friend, Ronald Goldman, for which Simpson was tried and acquitted, Simpson claimed in his defence that he was too incapacitated by arthritis to have committed the murders and had continued to take the anti-inflammatory drug sulfasalazine. As a result of the controversy surrounding Simpson, NSA cancelled his endorsement contract and stopped using the Simpson videotape to promote Juice Plus.
In 1994, O.J. Simpson made claims about the benefits of Juice Plus products while also claiming in his defense for the murders of Nicole Brown Simpson and Ronald Goldman that he was too ill with arthritis to have committed them. This led to controversy and ultimately resulted in NSA ending their endorsement deal with him.