On February 20, 2007, Windows Live Shopping beta was rebranded as MSN Shopping. Part of the reason for this decision was to reduce the number of shopping services Microsoft offered, which included MSN Shopping, Windows Live Expo and Live Product Search.
Microsoft rebranded its Windows Live Shopping beta as MSN Shopping in February 2007, primarily due to a need to simplify its range of shopping services, which included MSN Shopping, Windows Live Expo, and Live Product Search.