This has led to store representatives comparing Solo to IKEA's ready-to-assemble furniture. Additionally, only one-eighth of the mobile phones section displayed Solo products, while three-eighths were devoted to Virgin Mobile products and the remaining half were for Bell Mobility products. Finally, store employees discouraged customers from choosing prepaid products, especially those offered by Solo Mobile, recommending postpaid service with the Bell and Virgin brands instead.
Store employees have been discouraging customers from purchasing prepaid products, particularly those offered by Solo Mobile, and promoting postpaid services from Bell and Virgin brands. This is likely due to a strategy to promote the other two mobile phone providers.