During his reign the Shang became stronger than ever thanks to some fine appointments including Wuxian () as his prime minister in the third year of his reign and Gaoyu () as his vassal in the fifteenth year of his reign. He ruled for about 19 years before his death. He was given the posthumous name Zu Yi and was succeeded by his son Zu Xin ().
During his reign, the Shang grew stronger thanks to some excellent appointments such as Wuxian () as his prime minister in the third year of his reign and Gaoyu () as his vassal in the fifteenth year of his reign. He ruled for approximately 19 years before his death. He was posthumously named Zu Yi and succeeded by his son Zu Xin ().