The success of sexually provocative advertising is claimed in the truism "sex sells." However, responses to nudity in American advertisements have been more mixed; nudity in the advertisements of Calvin Klein, Benetton, and Abercrombie & Fitch, for example, has provoked negative as well as positive responses.
The notion that provocative advertising is successful is often stated as "sex sells." Nevertheless, reactions to nudity in American ads have been more complex; for example, Calvin Klein, Benetton, and Abercrombie & Fitch's use of nudity has sparked a range of opinions.