The new electric service also stimulated further suburban housing development close to the line, and provided an early example of today's marketing taglines when the railway's publicists dubbed the initials MSJ&AR as Many Short Journeys and Absolute Reliability.
The new electric service led to increased suburban development around the railway line, and this was accompanied by the creation of early advertising slogans that used the initials MSJ&AR to represent "Many Short Journeys" and "Absolute Reliability."