The debut trailer was released on May 6, 2009, introducing the game's protagonist. The game received an extensive and expensive marketing campaign, during which Rockstar partnered with several companies and media outlets, including IGN, GameSpot, LoveFilm, Microsoft, and YouTube.
The inaugural trailer was released on May 6, 2009, unveiling the game's main character. The game had a costly and elaborate promotional campaign, during which Rockstar collaborated with several firms and media platforms, including IGN, GameSpot, LoveFilm, Microsoft, and YouTube.