In 2003, Comiskey Park was renamed after cell phone company U.S. Cellular bought the naming rights at $68 million over 20 years, a very unpopular move among fans.
Comiskey Park's name change in 2003 was sparked by U.S. Cellular's purchase of the naming rights for $68 million over 20 years, which was deeply unpopular among fans and left a lasting negative impression.