It was only the second record to be released by Strike. The first, Neil Christian's That's Nice, had been widely promoted by Radio London and other "pirate" stations and reached number 14 in the British sales charts, however Bond did not enjoy similar success.
Strike's second release was a solo endeavor, unlike their first single, Neil Christian's That's Nice, which had garnered significant attention from Radio London and other underground broadcasting outlets, reaching the top 14 in the UK sales rankings. Conversely, Bond's initial effort failed to match this level of success.