The name Of A Revolution was too long to make into a logo so Jed shortened it to simply the acronym O.A.R., its first use as a reference to the band. Online distribution helped make the album popular on college campuses, where O.A.R. attained much of their fan base.
The name "Of A Revolution" was shortened to O.A.R., which became the band's initial reference and online distribution helped make the album popular with college students, who became a large part of the band's fan base.