Despite lying in a working class area, the building boasted high specifications and rents. With styling loosely inspired by in the Streamline Moderne style, it was arguably the first workers' housing of the modern movement in the UK, preceding the purer Kensal House in London by a year.
Despite being situated in a lower-income area, the building had sophisticated amenities and rent levels. Its architectural style, which was only partially influenced by Streamline Moderne, marked it as one of the first examples of workers' housing during the modern movement in the UK, preceding Kensal House by a year.