Some record labels also decided to dedicate entire sections of their operation to music videos. In the late 1980s and early 90s MTV began cultivating a lifestyle for teen and college aged student. As video clips began to develop certain images for artist, such as Madonna, Bruce Springsteen, and New Kids on The Block, clothes and paraphernalia for these acts were also marketed along with the distribution of music.
Several record labels opted to set aside dedicated sections within their operations for music videos. During the late 1980s and early 1990s, MTV began crafting a lifestyle for young people aged teens and college students. As video clips started to define specific images for artists such as Madonna, Bruce Springsteen, and New Kids on The Block, related fashion items were also marketed alongside music distribution.