The book begins by recounting Robert F. Kennedy's 1968 speech on the assassination of Martin Luther King, which Klein says "marked the end of an era" before polling and consultants took over public life; he then covers all of the U.S. presidential elections from 1976 to 2004.
The book starts by recounting Robert F. Kennedy's 1968 speech on Martin Luther King's assassination, which Klein describes as a turning point before polls and experts dominated public discourse; it then examines all U.S. presidential elections from 1976 to 2004.