Unusually for a provincial paper, each issue was published in various editions (sometimes as many of eight) tailored to different regions of the country. O'Connor presented copies of engraved portraits of Chartist heroes to regular readers, effectively pioneering newspaper "give aways".
In contrast to typical local publications, this paper issued multiple versions of each issue, often up to eight, designed for distinct areas of the nation. O'Connor distributed engraved portraits of prominent Chartists to subscribers as a novel promotional tactic.