After two years of running as a sustaining show, Lower Basin Street found a sponsor: the Andrew Jergens Company, manufacturer of health and beauty aids. With a budget enhanced by Jergens, the program could now afford more "name" guest stars.
Lower Basin Street, which had been operating for two years on a sustaining basis, secured financial backing from the Andrew Jergens Company, a manufacturer of health and beauty items. This sponsorship enabled the program to increase its budget and invite more notable guest stars.