For the first five years, the Wa-Wan Press published two books per quarter—one vocal and one instrumental—at an annual subscription rate of eight dollars. Subscriptions continued to grow, and in 1907, the company began printing monthly. That same year, Farwell founded the Wa-Wan Society for the "advancement of the work of American composers, and the interests of the musical life of the American people."
For the first five years, Wa-Wan Press released two books per quarter—one vocal and one instrumental—at an annual subscription fee of eight dollars. Subscriptions expanded, and in 1907, the firm started printing monthly. That same year, Farwell established the Wa-Wan Society for "advancement of American composers' work and the interests of American musical life."