The following year, he and early cinematographer Joe Perry produced Social Salvation, a multimedia presentation that portrayed the work of The Salvation Army in its Australasian Territory. Whilst appointed to the territory Herbert also founded the Hamodava Tea Company, which pioneered fair trade in the beverage industry, and secured funding for The Salvation Army's work in Australia and New Zealand.
The following year, he and early cinematographer Joe Perry produced a multimedia presentation that highlighted the work of The Salvation Army in its Australasian territory. Herbert also established the Hamodava Tea Company, which pioneered fair trade practices within the beverage industry, and secured funding for The Salvation Army's operations in Australia and New Zealand.