Kumar found out that most women were unsatisfied with the level of care at public hospitals, some were so frustrated that they would take out loans to finance visits to private facilities. Kumar took the idea of opening a high-quality maternal care institution to low-income families in the sprawling Hyderabad urban slums.
Kumar observed that many women were dissatisfied with the quality of care at public hospitals, some so frustrated they would take out loans to seek treatment at private clinics. He then decided to establish a high-quality maternal care facility for low-income families living in the crowded Hyderabad slums.