The Conrad Hotel, a luxury affiliate of Hilton Hotels, occupied the upper floors of the building, until it was renamed the Gwen in 2015. The hotel opened under the Le Meridien flag and was converted in 2006. The mall also occupies a topographically unusual site, as Michigan Avenue at this location is elevated, gently sloping back down to ground level from its bi-level bridge over the Chicago River.
The Conrad Hotel, a luxury property affiliated with Hilton Hotels, occupied the upper floors of the building until it was renamed the Gwen in 2015. The hotel initially operated under the Le Meridien flag and underwent a conversion in 2006.  The mall is situated on a unique geographical location due to Michigan Avenue's elevated nature, gently sloping down from its bi-level bridge over the Chicago River.