WTLC-FM had formerly aired on 105.7 FM under various monikers such as Soul Stereo FM 105 WTLC, WTLC 105 FM, Fresh 105 WTLC, Power 105 WTLC, 105.7 The People's Station, 105.7 The Power, Power 105.7 FM, and 105.7 WTLC, before the intellectual rights to the format - but not the frequency - were purchased from Emmis Communications by Radio One in January 2001.
WTLC-FM had previously used various names and branding, including Soul Stereo FM 105 WTLC, WTLC 105 FM, Fresh 105 WTLC, Power 105 WTLC, 105.7 The People's Station, 105.7 The Power, Power 105.7 FM, and 105.7 WTLC, before Radio One acquired the format rights from Emmis Communications in January 2001.