Moreover, shopper surveys reveal stockouts to currently be the most prevalent annoyance to shoppers. Shoppers spend a considerable amount of time looking for and asking for out-of-stock items. Shopper response to stockouts has been investigated by researchers with respect to cognitive response (e.g.
Moreover, customer feedback indicates that stockouts are currently the most common cause of irritation among buyers. Buyers spend a substantial amount of time searching for and enquiring about items that are not available. Researchers have examined how customers respond to stockouts with regard to their thought patterns (e.g