As described by Brian Rudman, the intention to brand the whole of Auckland's public transport fleet - arrived at after years of negotiation - was undermined by the insistence of operators like Stagecoach / Infratil to use their own livery, relegating the brand to an afterthought displayed much less prominently.
The plan to create a unified brand for Auckland's public transportation system, as described by Brian Rudman, was undermined when operators such as Stagecoach/Infratil pushed for their own logos, reducing the main brand's visibility.