In 2000, ex-ABN Amro banker David Soskin and Hugo Burge led a buyout of the website from its founder. The website was the first in the UK to launch the pay-per-click online advertising remuneration model.
In 2000, former ABN Amro financier David Soskin and Hugo Burge spearheaded a takeover of the website from its creator. The website was the first in the UK to introduce the pay-per-click online advertising compensation plan.