Summer Wheeze's inventor, Mr. Twitchell, hopes to use the product to win over the people of Beansboro so that he will be crowned King of the Beansboro Winter Carnival, apparently believing that the title will give him actual dominion over them.
The creator of Summer Wheeze, Mr. Twitchell, seeks to secure popularity among Beansboro residents in order to be crowned King of the Beansboro Winter Carnival, believing that such a title would grant him real influence over them.