As car owner, he fielded cars for many years for young drivers such as Mark Martin, Sterling Marlin, Rick Mast, Greg Sacks, Davy Jones, Parnelli Jones III, Morgan Shepherd, Tim Richmond, Ernie Irvan, and Richard Petty after his number 43 crashed in practice and the team's backup car was not allowed by NASCAR, the Petty team bought Ulrich's No. 6 Chevy and placed STP decals on the previously unsponsored car.
As car owner, he provided vehicles for many years to young drivers such as Mark Martin, Sterling Marlin, Rick Mast, Greg Sacks, Davy Jones, Parnelli Jones III, Morgan Shepherd, Tim Richmond, Ernie Irvan, and Richard Petty after his number 43 crashed in practice and the team's backup car was not permitted by NASCAR, the Petty team purchased Ulrich's No. 6 Chevy and adorned it with STP decals on a previously unsponsored vehicle.