The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development at Suwa Seikosha (currently named Seiko Epson), a manufacturing company of Seiko Group. Within one week 100 gold watches had been sold, at a retail price of 450,000 yen (US$1,250) each (at the time, equivalent to the price of a medium-sized car).
The Astron was debuted in Tokyo on December 25, 1969, following ten years of research and development at Suwa Seikosha (now known as Seiko Epson), a manufacturing entity within the Seiko conglomerate. Within one week, 100 gold watches were sold at a retail price of 450,000 yen per piece (equivalent to the cost of a mid-sized car at that time).