Schauman would himself travel around Finland, inviting shopkeepers to sample his products. At the peak of production in 1903, Schauman employed 60 employees, producing close to 1400 tons of roasted and ground chicory.
Schauman's efforts involved traveling across Finland, inviting shopkeepers to try his products. By 1903, Schauman's factory was at its peak, employing 60 staff members and producing approximately 1400 tons of roasted chicory.