Coburn believes widgets are a future key to marketing RateItAll, and elaborated: "Widgets are especially interesting to me as a site owner as a means of acquiring new customers at a minimal cost, pushing my site's reach out to all corners of the Web, leveraging my site's existing content, reducing my site's dependence on SEO, and providing a nice source of organic, one-way, inbound links." It's possible for people who have blogs to insert a widget which tracks ratings of that blog.
Coburn believes gadgets will play a vital role in RateItAll's future success, elaborating: "Gadgets are particularly appealing to me as a site owner because they enable me to attract new customers at minimal cost, increase my site's online visibility, leverage my existing content, reduce my dependence on search engine optimization, and generate high-quality, one-way links." Blog owners can embed gadgets that track ratings of their blogs.