According to Tom Burgess a professional Scouter of that era, "Cheney absolutely insisted that the name be La-No-Che... one "e", and even in the face of the fact that "La Noche" translates "the night" in Spanish...behind his back everyone understood that it was his way of putting the name of "Cheney" on the camp in perpetuity!"
Tom Burgess's account suggests that Cheney wanted to ensure his name remained associated with the camp, even if the official translation was different. This highlights a desire for personal branding and legacy within the context of the camp.