HWW was purchased to support a focus on mobile content with HWW producing, aggregating and syndicating content to many of the major mobile carriers including Telstra, Optus and Vodafone. In October 2014, HWW was acquired from Mi9 by Gracenote.
HWW was purchased for mobile content management, producing, aggregating, and syndicating it to major mobile carriers like Telstra, Optus, and Vodafone. In October 2014, HWW transitioned ownership from Mi9 to Gracenote.