The website began in 2005 as ESPN360.com, a mostly on-demand video website. In September 2007, ESPN360.com shifted away from on-demand content such as studio shows and shifted toward placing "emphasis on live events".
The website began in 2005 as ESPN360.com, a video platform primarily offering on-demand content. In September 2007, ESPN360.com changed its approach, prioritizing live events over on-demand programming.