Bowes' parents changed her name from Billie Jean to Hollie Jean as her father thought she would get bullied at school and be called 'Billie Bowes', and at 13, she changed her name to Hollie-Jay.
To prevent bullying, Bowes' parents renamed her from Billie Jean to Hollie Jean when she was young. Later, at age thirteen, she adopted the name Hollie-Jay.