Form there it proceeds northward, past the SouthCoast Marketplace (formerly the New Harbour Mall) and Fall River Shopping Center. The road becomes Rhode Island Avenue when it crosses Tucker Street, keeping that designation for  before turning into Plymouth Avenue at that road's intersection with Slade Street and Laurel Street.
From there, the road moves northward, passing by the SouthCoast Marketplace (formerly New Harbour Mall) and Fall River Shopping Center. As it crosses Tucker Street, it retains its designation as Rhode Island Avenue until it intersects with Slade Street and Laurel Street, whereupon it becomes Plymouth Avenue.