In addition to his own musical endeavors, Lunsford owns and operates Knw-Yr-Own Records, an independent label based in Lunsford's hometown of Anacortes, Washington, and manages  What the Heck Fest, an annual music festival featuring independent and local musicians.
Lunsford's activities include not only creating his own music but also promoting the work of independent and local artists by owning a record label and organizing a yearly music festival.