With the development of these attractions, the Royalton began serving theatrical guests as well. The hotel also hosted clubhouses in the early 1910s, such as that of Phi Gamma Delta.
The development of new amenities at the Royalton led to an increase in visitors from the performing arts community. In the early 1910s, the hotel established a space for socializing and networking, including a clubhouse affiliated with Phi Gamma Delta.