In 1926, company executive Ed Swikard introduced a promotional idea involving Congoleum floor covering. Swikard engineered a mailing to more than nine million residences, offering a pre-cut Congoleum package at a low cost.
In 1926, company executive Ed Swikard introduced a promotional strategy centered around Congoleum floor covering. Swikard devised a mailing campaign to reach over nine million residences, offering a pre-cut Congoleum package at a reduced price.