A promotional poster had already been produced in the US by the artist Tom Jung, but Fox executives considered this poster "too dark". The Brothers Hildebrandt had established a reputation working on the Lord of the Rings calendar and a concept poster for Young Frankenstein, and Fox commissioned them to rework the image.
A marketing display had already been created in the US by the artist Tom Jung, but Fox executives deemed this poster "too somber". The Brothers Hildebrandt, who had built a reputation working on the Lord of the Rings calendar and a concept poster for Young Frankenstein, were commissioned to rework the image.