It took five years to bring Fox to Baton Rouge, as the Federal Communications Commission (FCC) assigned channel 44 to Baton Rouge in 1983 and several potential buyers sought a license. One company, Parish Family Television expressed an interest in broadcasting an independent station affiliated with the network in 1986 with the call letters WPFT. Delays occurred as Southwest Multimedia of Houston expressed an ownership interest in Parish Family Television and rival company Louisiana Super Communications objected to this sale.
It took five years for Fox to launch in Baton Rouge, starting with the FCC assigning channel 44 to the city in 1983. Several potential buyers sought a license, including Parish Family Television, which expressed interest in an independent station affiliated with the network in 1986 under the call letters WPFT. Delays arose due to Southwest Multimedia of Houston's ownership interest in Parish Family Television and Louisiana Super Communications' objection to this sale.