The advertising magazine Brandweek said that the incident, which they labeled a fiasco, would cause marketers to "steer clear of guerrilla tactics until the controversy around the Aqua Teen Hunger Force stunt-turned-bomb-scare in Boston dies down".
Brandweek characterized the incident as a debacle, prompting marketers to delay employing unconventional tactics until the controversy surrounding the Aqua Teen Hunger Force stunt in Boston loses steam.