In 1997, Rob Reiner, an actor and director and longtime child advocate, initiated the “I Am Your Child” public awareness campaign to make the welfare of children ages zero to three years a priority for the nation, but without greater measures he felt that the issue would not be addressed properly.
In 1997, Rob Reiner, an actor and director who is also a long-time advocate for children, launched a public awareness campaign called "I Am Your Child" to emphasize the importance of child welfare for children aged zero to three years old. He believed that without more significant action, the issue would not be adequately addressed.