This paved the way for a partnership with Victor Lownes and Hugh Hefner, launching the Playboy Club in 1960. Morton was the right-hand man of Hugh Hefner when he launched the Playboy Empire on February 29, 1960.
The way was prepared for a partnership with Victor Lownes and Hugh Hefner, leading to the creation of the Playboy Club in 1960. Morton worked as Hefner's assistant when he began the Playboy Empire on February 29, 1960.