At the urging of the city of Albuquerque, Whitmore, who lacked experience in running a radio station, sold KGGM in March 1929 to the New Mexico Broadcasting Company, headed by Anton Hebenstreit.
Encouraged by Albuquerque's municipal authorities, Whitmore, lacking experience in operating a radio station, sold KGGM in March 1929 to the New Mexico Broadcasting Company, headed by Anton Hebenstreit.