A budget label, Sparklers, was created in early 1985 to publish titles at £2.50. Later in 1985, Creative Sparks, Sparklers and the distribution company, Creative Sparks Distribution (CSD) gained independence from Thorn EMI after a management buyout.
To address the need for affordable games, Sparklers was introduced in early 1985 as a budget label publishing titles at £2.50. In the same year, Creative Sparks, Sparklers, and their distribution partner, CSD, broke away from Thorn EMI following a management takeover.