The advertisers publicized the Ner-A-Car's step-through design and its protection from road grime and engine fluids, both of which allowed riders to wear ordinary clothes, including skirts, cassocks, and kilts, while riding the cycle.
To promote the Ner-A-Car, advertisers emphasized its step-through design and its ability to shield riders from dirt and oil, allowing them to wear regular clothing like skirts, cassocks, and kilts while riding.