In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment. In January 2017, the Titan group merged its Gold Plus stores with the larger Tanishq retail brand.
In 2017, Tanishq launched a new segment called Rivaah for weddings. At the same time, in January, the Titan group merged its Gold Plus stores into the broader Tanishq retail network.