As said by the clients responsible for the commercial, its intention was to give a different meaning to that term and motivate people to discuss about these social issues by addressing them, while also advertising Goody's as welcome, friendly place to consume. It received polarizing reactions from audiences.
The commercial's goal was to redefine the term in question, prompting conversations about social issues while simultaneously promoting Goody's as a welcoming and friendly environment for consumption. It elicited diverse responses from viewers.