Frustrated by Qwest's label politics which prevented her form recording and releasing music in a shorter amount of time, Tamia transitioned to Elektra Records the following year, a decision she declared as "fairly easy" since Elektra was also owned by Warner.
Tamia's frustration stemmed from Qwest's label politics, which impeded her ability to release music quickly. She subsequently switched to Elektra Records, a decision she deemed "fairly easy" due to the fact that Elektra was owned by Warner.