The IMG agents and their fifteen to twenty draft prospects would spend the Friday night handing out NHL merchandise to hospitalized kids. The annual event was not for publicity purposes, rather it was closed to the media and made available only to the children, their families and the IMG Hockey group.
The IMG agents and prospects would give away NHL merchandise to hospitalized kids on a Friday evening as part of an exclusive charity event that is not intended for media attention. The focus is on the children, their families, and the IMG Hockey team.