The station signed on in 1970 as WHYP-FM. Owned by James D. Brownyard, it was a simulcast of then sister station WHYP (now WZTE) 1530's Country Music format.
In 1970, the station, known as WHYP-FM, began broadcasting under ownership of James D. Brownyard. It was a simulcast of its sister station, WHYP (now WZTE), which played Country Music on 1530 AM.