The song was then rewritten by Cook, Greenaway, Coca-Cola advertising executive Bill Backer, and Billy Davis, and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First aired on American radio in 1970, it was also used as a TV commercial a year later, sparking public demand for its release as a single. Reworked, again, to remove the references to the brand name, the single climbed to No.
The song was subsequently reworked by Cook, Greenaway, Coca-Cola advertising executive Bill Backer, and Billy Davis, and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First broadcast on American radio in 1970, it was also used as a TV commercial a year later, sparking public demand for its release as a single. Revised again, without brand name references, the single rose to No.