Fulla () is the name of an  Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie. The product's concept evolved around 1999, and it became available for sale in late 2003. Fulla was created by a Syrian manufacturer called NewBoy FZCO.
The concept of Fulla, a doll similar to Barbie but marketed specifically to children in Islamic and Middle Eastern countries, was developed around 1999 and became available for purchase in late 2003. It was created by the Syrian company NewBoy FZCO.