An example of the name used in this generic way can be seen in the title of this paper from the Centro de Economía Aplicada, Universidad de Chile: Estimando la demanda residencial por electricidad en Chile: a doña Juanita le importa el precio (Calculating the residential demand for electricity in Chile: Mrs. Jones does care about the price).
The example illustrates how a generic name can be used in academic writing, as seen in the title of this paper from the Centro de Economía Aplicada, Universidad de Chile.