The label's first release was a collaboration between Fleming and Russell Floorplay titled "We Have No Reference of Time". Fleming set up subsidiary labels JOOF Deep and JOOF Test Series, however they were short-lived and have not seen any releases since 2006.
Fleming collaborated with Russell Floorplay on the label's first release, which was called "We Have No Reference of Time". He also created subsidiary labels JOOF Deep and JOOF Test Series, though these did not last long and no further releases have been made since 2006.