Upon approval, Farmer became the club's first manager, lobbied for it to be promoted in men's match programmes, and began recruiting youth players to the club, including Casey Stoney and Fara Williams as 12-year-olds in 1994 and 1996, respectively.
When Farmer was appointed as the first manager of the club, he successfully lobbied for its inclusion in men's match programs and began identifying young players to join the team, including Casey Stoney and Fara Williams when they were just 12 years old in 1994 and 1996.