The station broadcast with beautiful music, adult contemporary and classical formats until a local marketing agreement led to a country format and the new call sign of WKOE. More format changes ensued, but none of them made much of an impact on the Atlantic City market and the owners eventually applied to move the station to its present location and frequency.
The station initially played music, including adult contemporary and classical formats, but a marketing agreement led to a country format and a new call sign (WKOE).  Subsequent format changes failed to significantly impact the Atlantic City market, leading to the owners seeking permission to relocate the station.