He helped to orchestrate the $13 billion merger of Philip Morris and Kraft in 1988, at the time one of the largest merger deals in history. He became Chairman and CEO of the two companies in 1991, and was notably the first non-smoking chief executive of a major tobacco company.
He played a key role in the $13 billion merger of Philip Morris and Kraft in 1988, which was one of the biggest deals at the time. He then became Chairman and CEO of both companies in 1991, becoming the first non-smoking leader of a major tobacco company.