It follows "a purist's approach: just juice, carbonated water and only the smallest amount of natural flavorings and 'filler' juices, like white grape juice." Starting with four flavors and local distribution, they now produce nine drinks and sell throughout the US.
The company adheres to a simple formula: pure juice, carbonated water, and minimal natural flavoring and "filler" juices, such as white grape juice. Initially offering only four flavors and distributing locally, they have expanded their product line to nine drinks and now sell nationwide.