The song was chosen on February 5, 2004, in voting during the program "Israel Selects a Song", held during a break in a televised Maccabi Tel Aviv Euroleague basketball game in Tel Aviv at which videos of four songs sung by D'Or were shown. The vote was by both a special IBA Eurovision Committee (including prior Israeli entrants Lior Narkis and Gali Atari), which accounted for 40% of the vote, and a televote by viewers, who accounted for the remaining 60% of the vote.
The song was chosen for Israel's Eurovision entry in 2004 through a combination of expert and public voting, with the process taking place during a televised event featuring basketball.