In Italy it was used as the main theme of the soccer's Sunday TV-show "Quelli Che Il Calcio" hosted by Victoria Cabello, from September 18, 2011 to May 19, 2013 on Rai 2.
The song served as the primary subject of Italy's Sunday football TV show "Quelli Che Il Calcio," which was presented by Victoria Cabello and aired on Rai 2 from September 18, 2011 to May 19, 2013.