In September 2005, Leitch became the founding editor of Deadspin, which quickly became one of the most popular independent sports blogs on the web, and has been profiled in Sports Illustrated and The New York Times.
In September 2005, Leitch became the founding editor of Deadspin, which quickly gained widespread recognition as one of the most popular independent sports blogs on the internet, and has been featured in Sports Illustrated and The New York Times.