On February 15, 2005, the Gameday Center was shortened from 15 to seven-stories due to worries from South Hill residents that the residential tower would have "dwarfed" nearby two and three-story rowhouses and townhomes. The plans that were unveiled called for .
On February 15, 2005, the Gameday Center's height was decreased from fifteen to seven stories because of concerns from South Hill residents that the residential tower would have "outshone" nearby two and three-story rowhouses and townhomes. The unveiled plans indicated .