The council also want to have downtown St. Catharines on the Wine Route, a driving tour of Niagara wineries and an Ontario Wine Council initiative to boost the number of visitors to the region's many wineries. The Wine Route was modified to officially redirect winery goers through the downtown starting in 2012. On June 16, 2006, the Province of Ontario released a Growth Plan under the Places to Grow Act, 2005, out of which was born the Growth Plan for the Greater Golden Horseshoe in 2017.
The council also desires to place downtown St. Catharines on the Wine Route, a scenic drive through Niagara wineries and an Ontario Wine Council campaign to attract more visitors to the region's many vineyards. The Wine Route was reconfigured to steer tourists through the downtown area beginning in 2012. On June 16, 2006, the Province of Ontario introduced a Growth Plan under the Places to Grow Act, 2005, which eventually led to the creation of the Growth Plan for the Greater Golden Horseshoe in 2017.