They instituted an all-local adult standards format branded "Radio Retro". However, the older audience made advertising difficult to sell, and the station went silent on May 2, 2005 from mounting debts. The standards continued for a time on Hometown's other property, WSVG (790 AM).
The company launched a localized adult contemporary format called "Radio Retro". Nevertheless, the older audience made it difficult to sell advertising, and the station went off the air on May 2, 2005 due to mounting financial debts. The standards continued for a short time on Hometown's other station, WSVG (790 AM).