It was a short-lived imprint of Island Records, launched in 2008 by Jermaine Dupri (in his former position as Island's President of Urban Music) in partnership with Procter & Gamble's TAG Body Spray.
A short-lived imprint of Island Records came into existence in 2008 under the guidance of Jermaine Dupri, who was then Island's President of Urban Music. This venture was established through a partnership with Procter & Gamble's TAG Body Spray.