The House of Rosenberg acquired a brewery in the town in 1522 and relocated it to its current location from 1625 to 1630. After the death of the male inheritors of the House of Rosenberg (1611), in 1622 the dominion was given to the House of Eggenberg and in 1628 Hans Ulrich von Eggenberg was named Duke of Krumau by Ferdinand II.
The House of Rosenberg's acquisition of a brewery in the town marked an important milestone between 1522 and 1630. Following the demise of the male heirs of the House of Rosenberg (1611), control was transferred to the House of Eggenberg, which would go on to play a significant role in the region. In 1628, Hans Ulrich von Eggenberg's appointment as Duke of Krumau by Ferdinand II underscored the shifting power dynamics.