In 1985 Donald "Doc" Benson, then-owner of WMKC-FM/WIDG-AM in St. Ignace, obtained the CP (Construction Permit) for a new FM in Cadillac at 107.1. Cadillac previously had a WITW (now WLXV) and Doc reportedly believed he could capitalize on the "good will" of the other station's calls and came up with WYTW.
In 1985, Donald "Doc" Benson, owner of WMKC-FM/WIDG-AM in St. Ignace, obtained a construction permit for a new FM station in Cadillac at 107.1.  Cadillac previously had WITW (now WLXV), and Doc reportedly believed he could capitalize on the existing audience by using the call letters WYTW.