The expansion of play in games faced logistical challenges and lukewarm acceptance from then-NCAA President Myles Brand  and the corporate and media partners of the NCAA. However, on April 22, 2010, the NCAA announced, as part of a new 14-year, US$10.8 billion agreement between CBS Sports and Time Warner's Turner Sports division, that the tournament would add three more play-in games, which in total came to be known as the "First Four."
The expansion of college basketball tournaments faced resistance from NCAA President Myles Brand and its corporate and media partners. The addition of three more play-in games to the tournament was a result of a new 14-year agreement between CBS Sports and Turner Sports, which became known as the "First Four."