In 2005, participation levels reached an estimated 7.7 million, and in 2006, the dates for the campaign were permanently set from July 23 to August 23. The campaign received its English name, "Mission Uchimizu," in 2006 and 70 percent of Japanese people are now aware of the campaign.
In 2005, participation levels reached an estimated 7.7 million, and in 2006, the dates for the campaign were permanently set from July 23 to August 23. The campaign received its English name, "Mission Uchimizu," in 2006 and 70 percent of Japanese people are now aware of the campaign.