Using the on-air brand name Life 100.3, the station was founded by Scott Jackson in August 1999 and is owned by Trust Communications Ministries, Inc, which is based in Barrie, Ontario.
The station, identified by the on-air brand name Life 100.3, was launched by Scott Jackson in August 1999 and is operated by Trust Communications Ministries, Inc., headquartered in Barrie, Ontario.