West begins the song by expounding his conflicted feelings regarding wealth and desire, describing a compulsion to spend that overwhelms any and all other objectives in life. This is tied by West into his perceived overall inability to keep himself together even as he grows into an increasingly prominent figure in the public eye with lyrics like, "I feel the pressure, under more scrutiny / And what do I do?
Kendrick starts the song by describing his conflicted feelings about wealth and desire, explaining how an intense craving to spend overpowers all other objectives in life. This is connected by Kendrick into his perceived overall struggle with self-control as he grows into a more prominent figure in the public eye with lines like, "I feel the pressure, under more scrutiny / And what do I do?