Willson spends time visiting schools and youth clubs up and down the UK, promoting that keeping fit can be fun. Cobra embarked upon a promotional tour of schools in the late nineties in partnership with NatWest, encouraging schoolchildren to sign up for a bank account.
Willson visits schools and youth groups across the UK, emphasizing the enjoyment of physical activity.  Cobra partnered with NatWest to promote school banking during the late 1990s by organizing a tour of schools.