Throughout the 1960s, Rich's began to very aggressively expand in the suburbs while Davison's remained a downtown player for the most part. However, Davison's did open one mall location at the now-demolished Columbia Mall (later known as Avondale Mall) near Avondale Estates. Davison's expanded once again in the 1970s and 1980s with locations at Cumberland, Southlake, Gwinnett Place, Shannon, Northlake and Perimeter Malls.
Rich's aggressively expanded in the suburbs throughout the 1960s while Davison's remained a downtown retailer for the most part. However, Davison's did open one mall location at the now-demolished Columbia Mall (later known as Avondale Mall) near Avondale Estates. Davison's further expanded in the 1970s and 1980s with locations at Cumberland, Southlake, Gwinnett Place, Shannon, Northlake, and Perimeter Malls.