In October 2010, with WYPW changing to classic rock as WAOR, 99.1 WSMK transitioned back to locally originating programming and brought back the "Smokin' 99.1" slogan.
In October 2010, following WAOR's shift to classic rock as WYPW, 99.1 WSMK reverted to locally produced content and reinstated the "Smokin' 99.1" catchphrase.