With its central location in Houghton Lake, WUPS's signal is heard in most of northern and central Michigan, with a coverage area stretching from Indian River southward to Ithaca. WUPS's 100,000–watt signal can reach further south as well.
WUPS's location in the heart of Houghton Lake enables its signal to cover a broad area in northern and central Michigan, encompassing regions from Indian River to Ithaca. Its strong transmission can also extend beyond this region.