In December 2003, Mississippi River Radio, acting as Max Media LLC (John Trinder, president/COO), reached an agreement to purchase WCIL, WCIL-FM, WUEZ, WXLT, WOOZ-FM, WJPF, KGIR, KZIM, KEZS-FM, KCGQ-FM, KMAL, KLSC, KWOC, KJEZ, KKLR-FM, KGKS, and KSIM from the Zimmer Radio Group (James L. Zimmer, owner).
In December 2003, Mississippi River Radio, acting as Max Media LLC (John Trinder, president/COO), reached an agreement to acquire WCIL, WCIL-FM, WUEZ, WXLT, WOOZ-FM, WJPF, KGIR, KZIM, KEZS-FM, KCGQ-FM, KMAL, KLSC, KWOC, KJEZ, KKLR-FM, KGKS, and KSIM from the Zimmer Radio Group (James L. Zimmer, owner).