The Dumbartung Aboriginal Corporation stated that it was deeply offensive to Aboriginal people for a white person to be misrepresenting Aboriginal culture for self-promotion and profit. Aboriginal people expressed anger that Morgan's false message is being accepted as fact by a naive American and European market and were extremely concerned about the resulting long-term implications for their culture.
The Dumbartung Aboriginal Corporation criticized the use of Aboriginal culture for personal gain by a white person, expressing concern about its impact on their culture and the potential damage to their heritage.