However, over the years it has not only been the number of exhibitors, the total of countries represented, and visitor attendance which have been rising, but also the volume of successful talks and deals taking place at this trade fair. Following Popkomm 2006, 72 per cent of exhibitors and 41 per cent of trade visitors reported concluding successful business. In 2010, for the first time in its history Popkomm introduced a B2C marketplace reaching out to the end consumer.
This trend has resulted in an increase not only in the number of participants, the diversity of countries represented, and visitor numbers, but also in the volume of successful interactions and agreements reached at this trade show. Following Popkomm 2006, 72% of exhibitors and 41% of trade visitors reported achieving successful outcomes. In 2010, for the first time in its history Popkomm introduced a B2C marketplace targeting individual consumers.