In contrast to 1996 focus-groups that found it important to know the legal requirement at the outset, participants of 2005 focus-groups were annoyed or provoked by draft ads reminding Canadians about the census law.
On the other hand, whereas 1996 focus-groups stressed the importance of knowing the legal requirements from the start, participants in 2005 focus-groups were annoyed or provoked by pre-release advertisements that reminded Canadians of the census law.