On November 1, 2018, WJFX-HD2/W277AK dropped Active Rock for Rhythmic CHR as "Loud 103.3", with an emphasis on Hip-Hop hits.
Starting from November 1, 2018, the radio station WJFX-HD2/W277AK changed its format to Rhythmic CHR under the name "Loud 103.3," emphasizing Hip-Hop music.