Because of its proximity to the Michigan border, the mall drew customers from southeastern Michigan as well. The 1988 opening of Frenchtown Square Mall in Monroe, Michigan significantly reduced the amount of traffic coming from Michigan to North Towne.
The mall's location near the Michigan border made it an attractive destination for shoppers from southeastern Michigan and beyond. However, the introduction of Frenchtown Square Mall in Monroe, Michigan in 1988 had a significant impact on the amount of traffic arriving from Michigan to North Towne.