Boeger acquired the station through UB Louisville, LLC; this entity shares several investors with Union Broadcasting, owner of Kansas City sports station WHB. The call letters were changed to the current WHBE on February 18, 2011.
The acquisition of the station by Boeger was facilitated through UB Louisville, LLC, a company connected to Union Broadcasting, which owns Kansas City sports station WHB.  The station's call letters were changed from their previous designation to WHBE on February 18, 2011.