Lambie Nairn, who carried out the investigation found that the current slanted logo did not work on screen well, and therefore suggested replacing it with a new logo featuring straightened boxes. The development of this new logo made the old one, still in use on the idents, redundant. Also, as part of this rethink, Lambie Nairn recommended using the BBC logo, with the service name after, instead of unique logos and numerals for each service, as this weakened the core brand.
Lambie Nairn's investigation revealed that the current logo was not visually appealing on screen, prompting a suggestion to replace it with a new design featuring straightened boxes. This new logo made the existing one redundant, still used in idents. Furthermore, Lambie Nairn recommended adopting a more unified approach by using the BBC logo alongside service names, rather than creating unique logos and numerals for each service.