However, it was not until the 1990s that the designer reached the peak of his popularity. His knowledge and consciousness of trends enabled him to produce simple well-cut garments, whose sophistication and elegance appealed to a whole new breed of wealthy American customers drawn to the new vogue for minimalist chic. Marc Jacobs is one of the most notable American designers of the period in that, unlike many American fashion designers in the past, he was not so much the co-ordinator of a mass-produced garment as a designer in the European sense of the word.
However, it was not until the 1990s that the designer achieved his peak in popularity. His awareness and understanding of trends allowed him to create simple well-fitted garments that appealed to a new generation of wealthy American customers who favored minimalist chic fashion. Marc Jacobs is one of the most prominent American designers from this era, as opposed to many previous American fashion designers, who were more focused on coordinating mass-produced clothing rather than designing in the traditional European sense.