For the 2017 Eurovision Song Contest hosted in Ukraine, a series of short video clips, titled "Verkavision", were produced that chronicled the fictional back story of the character of Verka Serduchka and her journey as a Eurovision "star".
In preparation for the 2017 Eurovision Song Contest hosted in Ukraine, short video segments titled "Verkavision" were produced to tell the fictional tale of Verka Serduchka's life and her rise to fame within the Eurovision context.