It operated as a sister to the World Wrestling Federation (WWF, now WWE), which provided cross-promotion via its performers and personalities. Tom Platz served as the WBF's director of talent development, and announced the new organization during an ambush of that year's Mr. Olympia (which, unbeknownst to organizers, McMahon and Platz had attended as representatives of an accompanying magazine, Bodybuilding Lifestyles).
The World Wrestling Federation (WWF, now WWE) was a sister organization to the World Wrestling Federation (WBF), which promoted itself through its performers and personalities. Tom Platz served as the director of talent development for the WBF, and announced the new organization during an ambush at that year's Mr. Olympia, where McMahon and Platz were secretly representing a magazine called Bodybuilding Lifestyles.