It aims to ensure that wildlife is enhanced and capable of sustaining itself in the face of climate change while guaranteeing farmers and other landowners can continue to use their land profitably. It is one of an increasing number of landscape scale conservation projects in the UK.
The project aims to enhance wildlife's ability to thrive in the face of climate change, ensuring that both wildlife and land owners can benefit from the initiative. This aligns with a broader trend of landscape-level conservation efforts in the United Kingdom.