The three of them (and associates) started dissing Ja Rule. Busta Rhymes planned to be neutral in the feud, but due to him being signed to Aftermath, Ja Rule dissed him.
Ja Rule was being criticized by a group of people, including Busta Rhymes and his associates.  Busta Rhymes planned to stay out of the feud, but because he is signed to Aftermath Records, Ja Rule attacked him.