Mahesh V. and Rajeev Rao, senior creative directors at the agency, spent a whole night developing the idea. "We did not want to talk about technology, and we consciously avoided showing people talking on the mobile", says Mahesh. Their initial idea was a younger sister following an older brother.
Senior creative directors Mahesh V. and Rajeev Rao at the agency spent a long time creating the concept. "We did not wish to discuss technology, and we consciously avoided showing people using mobile devices," stated Mahesh. Their original notion involved a younger sibling trailing an elder sibling.