In 1982 he became research professor in media studies at Stirling University and in 1984 he succeeded Richard Scott as chairman of the Scott Trust. He brought a new style to that office as a hands-on and interventionist chairman, giving critical support to his successor as editor, Peter Preston. He also played a substantial part in the appointment of his successor as chairman, Hugo Young.
In 1982, he became a professor of media studies at Stirling University and in 1984, he took over the position of chairman for the Scott Trust from Richard Scott. He adopted a hands-on and supportive leadership style, providing guidance to his successor as editor, Peter Preston.  He also played a key role in selecting his successor as chairman, Hugo Young.