After the rise to power of Nazism (1933), Joel was increasingly discriminated against by the regional Nazi Party leaders, especially Julius Streicher. Joel moved his company to Berlin in 1934, where he rented a factory site in Wedding and installed new packing machines. The stitching department, however, had to remain in Nuremberg.
Following the establishment of Nazism (1933), Joel encountered more discrimination from local Nazi Party leaders, especially Julius Streicher. In 1934, Joel moved his business to Berlin and rented a factory site in Wedding, installing new packing machines there. Nevertheless, the stitching department remained in Nuremberg.