Knight's comedic model was actor William Powell, and he also drew on Los Angeles newscasters, including George Putnam, to shape the character. The role was originally conceived for Jack Cassidy, but Cassidy turned it down; he later appears in the season two episode "Cover Boy" as Ted's equally egocentric brother Hal.
The character's comedic tone was shaped by actor William Powell, as well as the mannerisms of Los Angeles news personalities such as George Putnam. The part was originally intended for Jack Cassidy before being given to another actor.