In September 2003 Highland sold WATA, (along with WZJS 100.7FM) to Aisling Broadcasting (Jonathon Hoffman, managing member) for a price of $2.2 million.
In September 2003 Highland sold off WATA, along with the radio station WZJS 100.7FM, to Aisling Broadcasting, which was led by Jonathon Hoffman, for $2.2 million.