In 1983, Simmons formed Def Jam Recordings along with Rush Artist Management, the core of Rush, which launched the careers of artists such as the Beastie Boys, LL Cool J, Public Enemy, Run-DMC and Whodini.
Simmons founded Def Jam Recordings in 1983, partnering with Rush Artist Management, the core of Rush, which helped launch the careers of notable artists including the Beastie Boys, LL Cool J, Public Enemy, Run-DMC, and Whodini.