In a move to create a strong department store brand to add to Pay 'n Saves roster of brands, the stores were all converted to the Lamonts name in 1970. The new chain was named for and by M. Lamont Bean, the head of Pay 'n Save Corp. at the time.
To establish a prominent department store brand to complement Pay 'n Save's existing brands, the stores were all rebranded as Lamonts in 1970. The new chain was named after and by M. Lamont Bean, the head of Pay 'n Save Corp. at the time.