In October 2011, the7stars advertising agency announced it had won a pitch to handle Atlantic Records UK's £2 million media planning and buying account, taking over from ZenithOptimedia. In 2014, Ben Cook was appointed president, Atlantic Records UK, reporting to Lousada.
In October 2011, the 7stars advertising agency won a pitch for Atlantic Records UK's £2 million media planning and buying account. By 2014, Ben Cook had been named president of Atlantic Records UK, under Lousada's supervision.