The publishing house Naspers began to publish Die Son in 2003, after the large success of the English-language tabloid The Daily Sun in Western Cape, first under the title Kaapse Son ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa.
Naspers launched Die Son in 2003 following the high demand for The Daily Sun, which was initially titled Kaapse Son ("Cape Sun"). Sales growth prompted Naspers to expand its distribution across South Africa within the same year.