ATN Bangla was the first Bangladeshi privately owned television channel to officially gain a license to broadcast. It officially began broadcasting using a Thaicom satellite on 15 July 1997, with the "Obiram Banglar Mukh" (অবিরাম বাংলার মুখ; ) slogan.
ATN Bangla was the pioneering private Bangladeshi TV network to secure a broadcasting permit. It launched on 15 July 1997, transmitting via Thaicom satellite, with its iconic "Obiram Banglar Mukh" slogan.