James participated in organizing and creating the Interactive Digital Software Association (later renamed the Entertainment Software Association) and was a leader in the creation of the Electronic Entertainment Expo trade show for the video game industry, the largest event of its kind in the world.
James played a significant role in organizing the Interactive Digital Software Association (later renamed the Entertainment Software Association), which is now a prominent organization within the video game industry. He also helped to create the Electronic Entertainment Expo trade show, which is the largest gathering of its kind for the video game sector.