He now owns and runs nine high-end restaurants in Itaewon, home to a large expat community in Seoul. Hong's restaurants are all characterized by the prefix "My," namely: My Hong, My Chi chi*s, My Thai, My Thai China, My X, My Chelsea, My Noodle, and My Suji.
Hong now oversees nine high-end restaurants situated in Itaewon, a part of Seoul with many expats. Each of his establishments is named "My," such as: My Hong, Chi chi*s, My Thai, My Thai China, My X, My Chelsea, My Noodle, and My Suji.