From the standpoint of Arnold Maremont, a businessman who had been purchasing Holland Furnace stock, it was unprofitable. These practices also implicated Holland Furnace in charges of unfair trade practices. (An investigation of these practices by the Federal Trade Commission had already been pending for a year at the time of the events underlying the decision in Cheff.)
From Arnold Maremont's perspective as a businessman, it was not financially viable. The company's practices also raised concerns about unfair trade practices, prompting an investigation by the Federal Trade Commission, which had been ongoing for over a year prior to the events that led to the Cheff case.