"At deadline time, not many of this year's Christmas issues had shown much action. This new Crosby record, however, was off to a promising start. As fast as it is catching on early in the month, it is easy to project the impressive volume it will rack up the last half of December."
By deadline time, few of this year's Christmas issues had demonstrated much activity. In contrast, this new Crosby record was showing promise from the outset. As its popularity grew rapidly during the early part of the month, it seemed likely to achieve a substantial volume by the latter half of December.