However, by this time the company had failed to notice the population shift from central cities to suburbs, and it spent more time trying to survive in urban neighborhoods instead of building larger buildings in the suburbs. The company eventually recognized the business potential of building larger restaurants in the suburbs.
At this time, the company was unaware of the trend where people were moving out of metropolitan areas and into suburban districts, and as a result, it devoted more time to maintaining its presence in urban neighborhoods rather than investing in larger establishments in suburban regions. Eventually, they recognized the business opportunities inherent in constructing bigger restaurants in suburban locations.