For a number of years, the Packers had been slowly purchasing property adjacent to Lambeau Field with the intention of developing it to provide additional year-round revenue streams and activation of the area during the off-season. Titletown District opened in 2017, with additional phases of development progressing in the subsequent years.
The Packers' efforts involved purchasing surrounding properties around Lambeau Field for several years to create additional revenue sources and revitalize the local atmosphere during the off-season. The Titletown District opened in 2017, marking a significant milestone in this process.