In 1999, Prada Group bought a 75% share in the company, for which it reportedly paid more than $100 million. At the time, Sander said publicly that she partnered with Prada in large part to expand her brand's accessories business.
Prada Group purchased a majority interest in the company in 1999 for over $100 million. Sander publicly declared at the time that she had formed an alliance with Prada mainly to broaden her brand's accessory offerings.