Branded as "AM 640: The Beat Of Toronto", the station was a bit of a dinosaur in the Toronto market as the last remaining Top 40 station in the city and the last AM station in Greater Toronto Area to play contemporary hits. Broadcasting out of the recently built Yonge-Norton Centre office tower in the North York area of Toronto, the duo posted strong ratings right away, coming in third in the Toronto market during January 1994 with 131,000 listeners in their peak quarter-hour, behind only Andy Barrie's 285,000 on CFRB-AM and Erin Davis' 143,000 on CHFI-FM.
The station was a relic in the Toronto market as the last remaining Top 40 station and the last AM station in the Greater Toronto Area to play contemporary hits. Broadcasting from the newly constructed Yonge-Norton Centre office tower in North York, the duo achieved strong ratings, ranking third in the Toronto market during January 1994 with 131,000 listeners in their peak quarter-hour, trailing behind Andy Barrie's 285,000 on CFRB-AM and Erin Davis' 143,000 on CHFI-FM.