Bollywood being in Maharashtra (a Marathi speaking state), it inherited that word into its Hindi vocabulary as a "cool-happening" style statement; all such similar words from Marathi used to be recognized in Marathi as Tapori language (i.e.
Bollywood's adoption of words from Marathi, particularly those associated with a "cool-happening" style, is linked to the recognition of these terms as belonging to the Tapori language in Marathi.