In January 1995, Kellum began wrestling in the United States Wrestling Association (USWA) as Gorgeous George III (a nod to his great-uncle, Gorgeous George) and soon aligned himself with Tommy Rich and Doug Gilbert in their feud against PG-13, Brian Christopher, Bill Dundee and Jerry Lawler.
In January 1995, Kellum began wrestling for the United States Wrestling Association (USWA) as Gorgeous George III, a tribute to his great-uncle, Gorgeous George. He soon joined forces with Tommy Rich and Doug Gilbert in their feud against PG-13, Brian Christopher, Bill Dundee, and Jerry Lawler.