The new workers voted to decertify the union in December 1978, officially ending the strike. The strike and decertification caused a 10-year boycott of Coors by the AFL-CIO.
In December 1978, newly hired employees decided to sever ties with their labor union, which ultimately ended the labor stoppage. This decision, coupled with the loss of union representation, resulted in a 10-year ban on Coors products from the AFL-CIO.