Zellner hired the Jack and Ron morning show and Kathi Yeager for middays. KYIS started making serious inroads against competitor KJYO with Zellner and later with another program director, Ray Kalusa. Jack and Ron stayed on until 2016, when they were moved to sister station KQOB.
Zellner made strategic hires for the morning and midday slots, including the popular Jack and Ron show and Kathi Yeager. KYIS started gaining traction against its competitor KJYO under Zellner's guidance, and later with Ray Kalusa at the helm. The Jack and Ron duo stayed on until 2016, when they were transferred to another station.