Following the First World War, the pavilion was renamed the Casino and its main attraction on offer was dancing. This period was a financial success for the pier, with a net profit of £9155 () in 1913 and an annual average profit of £6750 () during the 1920s.
Following World War I, the pavilion was renamed Casino, and its main attraction became dancing. This period resulted in financial success for the pier, with a net profit of £9155 in 1913 and an average annual profit of £6750 during the 1920s.