The economic philosophy and business operations that differentiated Olivia Records from mainstream records reflected the idealistic hopes of its founders, and the label's executives revelled in experimenting with unknown artists and inexperienced producers. As an independent label, Olivia Records cultivated a fan base through music festivals, coffee houses and bookstores, and mail order catalogs.
The distinct entrepreneurial spirit and artistic vision that set Olivia Records apart from others were driven by the idealistic ambitions of its founders, and the label's executives reveled in discovering emerging talent and experimenting with innovative production methods. As an independent label, it cultivated a loyal following through grassroots events, cultural hubs, and personalized marketing.