As a leader in the globalisation of fashion, Fiorucci scoured the globe for underground trends, introducing a newly affluent mass market to styles such as thongs from Brazil and Afghan coats. The label also popularised camouflage and leopard-skin prints before creating the designer jean market with the invention of stretch jeans.
Fiorucci, a leader in fashion globalization, brought underground styles from around the world to a wider audience, including thongs from Brazil and Afghan coats. They also made camouflage and leopard-skin prints popular and later created the designer jean market by inventing stretch jeans.