They bought a bankrupt furniture factory in Beecher Falls, Vermont in 1936 and adopted the name "Ethan Allen" for its early-American furniture introduced in 1939, after the Vermont Revolutionary War leader Ethan Allen.
In 1936, they purchased a shuttered furniture business in Beecher Falls, Vermont, and subsequently named it "Ethan Allen" to promote their early-American designed furniture, which was first showcased in 1939, paying homage to the Vermont Revolutionary War figure Ethan Allen.