The advertising campaign was revived in the late 1990s as the hospital's 50th anniversary approached and today, as the hospital approaches its 70th anniversary, the program is recognizing many generations of Rose Babies.
A renewed promotional campaign occurred in the late 1990s, coinciding with the approaching 50th anniversary of the hospital, and today, as the hospital marks its 70th anniversary, the program is acknowledging many successive generations of Rose Babies who have been recognized for their contributions.