Corporate: Each company operates within different bounds. These are determined by their size, their budget and their ability to make organizes act in similar ways leading to the need to segment them. Based on these segments, they make choices based on how they value the attributes of a product and the brand, in return for price paid for the product.
Business: Companies operate within specific constraints. These are determined by their size, budget, and ability to influence others to behave similarly, leading to the necessity of segmenting them. Based on these segments, they make choices based on how they prioritize the attributes of a product and brand, in return for the price paid.