Later in 2012, UGO.com relaunched as a self-described "pop culture comedy site", which focused on producing original videos about movies, comics and videogames with a humorous tone. On February 4, 2013, UGO.com was purchased as part of the IGN network of websites acquired by Ziff Davis, and was shut down on February 21, 2013.
In late 2012, UGO.com rebranded as a "pop culture comedy site", concentrating on producing original videos about movies, comics, and videogames with a humorous tone. On February 4, 2013, UGO.com was acquired by the IGN network of websites under Ziff Davis, and ceased operations on February 21, 2013.