During its Fox era, it used "KQFX" (then a fake call sign) as part of its brand identity. K38II remained on the air until June 12, 2009, when the license for sister station KZOU-LP became KQFX-LD on digital channel 22 and took the Fox programs. This was the only new television broadcast in Mid-Missouri when the "digital transition" occurred.
During its Fox era, the station used the call sign "KQFX" as part of its branding.  The station K38II continued broadcasting until June 12, 2009, when it transferred to digital channel 22 and adopted the call sign "KQFX-LD" after sister station KZOU-LP's license change. This marked the only new television broadcast in Mid-Missouri during the digital transition period.