In 1961 in Morumbi, work began on the Radiantes Building – a building specially built with the purpose of housing the most modern television studios in Latin America, and later nicknamed by employees as an "enchanted palace". The station's building, the first in the country to be designed to receive a TV, took about five years to build. Saad has postponed the start of operations several times: "It wasn't time yet...
In 1961, construction began on the Radiantes Building in Morumbi, a building specifically designed for modern television studios in Latin America and later nicknamed an "enchanted palace" by employees. The station's building, the first in the country to be built with the intention of receiving television broadcasts, took about five years to complete. Saad has postponed the start of operations on several occasions: "It wasn't time yet..."