The book also coins the term “encapsulation” to describe an architectural meme bundled inside a social meme. The model suggests that such memetic replication models human culture, in which building and urban typologies proliferate for reasons other than their utility. The contention is that typologies that are passed on are the ones whose encapsulation is more appealing.
The book also defines the term “encapsulation” to describe an architectural concept contained within a social concept. The model suggests that these memetic replication models human culture, where building and urban forms multiply due to factors other than their utility. The argument is that types that are transmitted are those whose encapsulation is more appealing.