The album was produced by Thalía's mentor Alfredo Díaz, who was in charge of the music departament of Televisa. The singer wanted to revive the Flower power movement and "to break from anything traditional".
Thalía's mentor, Alfredo Díaz, a figure in Televisa's music division, produced her album. She sought to reintroduce the Flower Power movement and move away from traditional musical styles.