He is the brother of Peter Morton, the founder and former owner of the Hard Rock Hotel and Casino and co-founder of Hard Rock Cafe. He is also the brother of David Morton, the co-owner of DMK Restaurants, a group in Chicago that operates DMK Burger Bar as well as Fish Bar, Ada Street and more.
Peter Morton is the founder and former owner of the Hard Rock Hotel and Casino along with being a co-founder of Hard Rock Cafe. He has a brother named David who shares ownership with DMK Restaurants in Chicago, which operates multiple restaurants such as DMK Burger Bar, Fish Bar, Ada Street, and more.