In spite of the ruse, the ploy to gain notoriety for the show's 2nd season was a success. The campaign as a whole was covered by over 200 news sources on-air, online and in print. Within just a few days Emily's "14 Days of Wrath" blog had received over a million hits and she was getting requests for media appearances at a national level.
The campaign to gain notoriety for the show's second season was successful despite the deception used. It garnered attention from over 200 news sources across various platforms: television, online, and print within just a few days. Emily's "14 Days of Wrath" blog received over a million hits, and she started receiving requests for media appearances at a national level.