Through the invocation of a proverb, quotation, or witty  turn of phrase during a presentation or conversation one may be able to gain the assent of the listener, who will hear a kind of non-logical, but agreed-upon truth in what one is saying. An example of this is the phrase "age is better with wine" playing off of the adage "wine is better with age".
Persuasion can be accomplished through the strategic use of a clever expression or phrase during a presentation or conversation, creating a sense of collective understanding among listeners. This can be illustrated by the example of the phrase "age is better with wine," which relies on the familiar saying "wine is better with age."