Keymarket later became Target Communications, headed by Donald Alt, who also served as a vice president of the Keymarket group. In 1990, the Amaturo Group purchased WBVR for $6 million (half of that in cash and half in assumption of liabilities), splitting it from WRUS for a time.
Keymarket transitioned to Target Communications under Donald Alt's management, which was then acquired by the Amaturo Group in 1990 for $6 million, resulting in a separation of WBVR from WRUS.