In 1957, Lanford purchased Allen's stake in the station as well as its radio partners, and he owned it via his company, Red River Valley Broadcasting, making KALB a sister station to fellow NBC affiliate KPLC in Lake Charles (which coincidentally signed on the same day as KALB) until that station was sold in 1964. KALB also aired programming from ABC, such as Happy Days, on a secondary basis from 1954 until the early 1980s, shortly before independent station (and future ABC affiliate) KLAX-TV (channel 31) signed on. Furthermore, KALB also aired Sesame Street for a brief period of time from December 1970 until December 1971; the show was removed to much viewer backlash, but over-the-air viewers could receive the program via WBRZ and later KLTM prior to KLPA's sign on.
In 1957, Lanford bought Allen's stake in the station along with its radio partners. He owned it through his company, Red River Valley Broadcasting, making KALB a sister station to NBC affiliate KPLC in Lake Charles (which also launched on the same day as KALB) until that station was sold in 1964. KALB aired programming from ABC, like Happy Days, on a secondary basis from 1954 until the early 1980s, shortly before KLAX-TV (channel 31), an independent station and future ABC affiliate, began broadcasting. Additionally, KALB showed Sesame Street for a brief period in December 1970 to December 1971; the show was removed due to viewer backlash but could be viewed over-the-air via WBRZ and later KLTM before KLPA's launch.