At the time of its recording in 1987, Star Trek: The Next Generation had recently been announced and was in production, bringing new attention to the franchise. Having funded the pressing of 500 copies of the single, O'Connor sent copies of it to British radio stations, with the studio's phone number on them. One Liverpool station began giving the phone number out on air and O'Connor began to receive many phone calls from the area, asking for copies of the record.
In 1987, as Star Trek: The Next Generation was being released and promoted, O'Connor sent out a single to British radio stations. He included his studio's phone number on each copy. One station began playing this number on air, leading to many calls from listeners in Liverpool wanting copies of the record.