It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980.
Havas acquired the media assets of Media Planning Group (MPG), which was created in 1999 by merging Media Planning, founded in 1978, and Médiapolis, established in 1980.