However, the 1987 stock market crash caused an almost complete bankruptcy as it cut off American sales, their biggest market. The situation prompted Don to embark on a career in writing and broadcasting. Reflecting on the experience, he wrote: "We were lambs to the slaughter and we lost everything, [...] we lost our house, our business.
The 1987 stock market crash caused significant financial hardship for the company, leading Don to seek a new career path in writing and broadcasting. Reflecting on this experience, he wrote: "We were lambs to the slaughter and we lost everything, [...] we lost our house, our business."