NTT-X was established as an operating company in 1999, and goo began full-fledged operation. In May goo started "goo shop", a shopping mall, a tie-up with Recruit, a joint project with Nikkei Newspaper Inc., an Internet research project jointly with Mitsubishi Research Institute, further enhanced as a portal. Goo's most popular service, "goo dictionary" started as the portal's free dictionary service in partnership with Sanseido.
In 1999, NTT-X was established as a subsidiary, and goo began functioning at full capacity. In May, goo introduced "goo shop", a shopping center, a partnership with Recruit, a joint project with Nikkei Newspaper Inc., an Internet research project in collaboration with Mitsubishi Research Institute, further expanded into a portal. Goo's most popular service, "goo dictionary" started as the portal's free dictionary service in partnership with Sanseido.