On July 30, 2010, WWNQ rebranded as "94.3 The River", taking the station off the satellite and programmed locally, playing the top 40 hits of the rock era. Local on-air personalities were Mike Lockaby mornings, Lona Steele middays and Marty Hall afternoons.
On July 30, 2010, WWNQ changed its branding to "94.3 The River", removing satellite programming and airing locally, playing the top 40 hits from rock music history. Local on-air personalities were Mike Lockaby in the mornings, Lona Steele during the middays, and Marty Hall in the afternoons.