Beginning with the August 1929 issue, the name was changed to Parents' Magazine (with an apostrophe). Littledale was followed as editor by Mary Buchanan. In 1937, the magazine was granted trademark registration for the mark Parents' Magazine.
Starting with the August 1929 issue, the publication's name was changed to Parents' Magazine (including the apostrophe). Littledale was followed by Mary Buchanan as editor. In 1937, the magazine received trademark protection for the name Parents' Magazine.