Cadbury popularized Pappu through its ad campaign pappu is ballu "Pappu Pass Ho Gaya" ("Pappu Has Passed Exam"), which showed a bald, middle-aged man as Pappu, who passed his school exam after many attempts. The entire town celebrated Pappu's success by distributing Cadbury chocolates.
Cadbury brought Pappu into the spotlight through its "Pappu Pass Ho Gaya" ad campaign, which highlighted a bald, middle-aged man as Pappu who achieved success after many setbacks. The town's residents came together to celebrate Pappu's achievement by distributing Cadbury chocolates.