This flavor enhancing process was also used on the outer candy shell. The finished Jelly Belly contained about half the sugar of the regular jelly bean, was more flavorful, and consequently healthier than the generic jelly beans sold in stores.
The process used to enhance flavors was also applied to the exterior coating of the Jelly Belly candies. This resulted in a candy with less sugar, a more intense flavor, and a healthier profile compared to standard jelly beans available in shops.