The resort's symbol, a tribal depiction of a turtle, comes from the meaning of the mayan word "Akumal," which popularly translates to "place of the turtles." This choice of symbol reflects the year-round presence of green turtles and Hawksbill turtles in Akumal Bay.
The resort's icon, featuring a tribal turtle design, is derived from the Mayan term "Akumal," meaning "place of the turtles." This logo choice highlights the enduring presence of sea turtles in Akumal Bay throughout the year.