In response to the death and after an agreement was made with the McRae family, Codemasters withdrew a major advertising campaign for the PlayStation 3 version of Colin McRae: Dirt. as well as opting to remove Colin McRae's name from future titles in the series and re-releases of past entries.
Following Colin McRae's passing, Codemasters agreed with the McRae family on a plan, which led them to cancel a major marketing campaign for the PlayStation 3 version of Colin McRae: Dirt. Furthermore, they chose to remove Colin McRae's name from future installments in the series and re-releases of earlier games.