Rivas added that by being located in Austin, the airline would avoid competition from regional airline carriers operating in Houston and the Dallas-Fort Worth areas. In addition the airline catered to passengers traveling within Texas instead of passengers planning to do inter-state travel. Rivas added that his airline did not intend to compete with Southwest Airlines; it intended to compete with the automobile.
Rivas argued that the airline's location in Austin would prevent competition from regional airlines operating in Houston and Dallas-Fort Worth. The airline targeted passengers traveling within Texas, rather than those planning interstate travel. Rivas stated that his airline did not intend to challenge Southwest Airlines; it aimed to compete with automobiles.