The Servi-Car was designed during the Great Depression when Harley-Davidson was desperate to expand its product base to increase sales. Targeted at the automotive service industry, the vehicle was designed for assisting at roadside breakdowns and delivering cars to customers.
During the economic hardship of the Great Depression, Harley-Davidson introduced the Servi-Car to diversify its product line and boost sales. This vehicle was crafted to help with car issues on the side of the road and to deliver vehicles to customers.