In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.
In 2012, Green Monday was a significant online shopping event, generating $1.27 billion in sales, ranking as the third biggest online shopping day of the season after Cyber Monday and December 4th, 2012 (which had no marketing tie-in), according to comScore.