In November 1995, Michael A. Roth, the president of 1. FC Nürnberg, campaigned massively for Hoeneß' commitment but was unable to assert him in the club, in order for Hoeneß to accept the offer to take over post of general manager of a TV company. In April 1997, Hoeneß ended his commitment to the TV company and Hoeneß became vice-president of another Bundesliga outfit, Hertha BSC after acting as substitute for the dismissed Carl-Heinz Rühl since March.
In November 1995, Michael A. Roth, president of 1. FC Nürnberg, tried to keep Hoeneß at the club but was unsuccessful; in April 1997, Hoeneß left his job with a television company and became vice-president of Hertha BSC after filling in for Carl-Heinz Rühl who had been dismissed from his position.