After six years, Springfield Television decided to turn channel 14 into a Boston-focused independent station once again, under new call letters, WJZB (named for WWLP staffer John Z. Buckley). In the 1960s, it began airing Boston Bruins and Boston Celtics games (from WHDH-TV in Boston), and also aired classic movies, syndicated sports programs, travelogues and other standard independent fare. It also retained a part-time NBC affiliation.
After six years, Springfield Television repositioned channel 14 as a Boston-focused independent station under new call letters WJZB (named after WWLP staffer John Z. Buckley). In the 1960s, it featured games of the Boston Bruins and Celtics from WHDH-TV in Boston, classic movies, syndicated sports programs, travelogues, and other standard independent content. It also retained a part-time NBC affiliation.