The film was sold by the Rolling Stones as a tax-incentive based venture capital investment. Nine investment groups competed to acquire the film and the winning group formed Dragonaire Ltd., a one-film distribution company that was formed to "four-wall" the film throughout the United States.
The Rolling Stones marketed the film as a tax-advantaged venture capital investment opportunity. Several investment groups bid on the film, with the successful bidder forming Dragonaire Ltd., a company dedicated to distributing the film across the United States.