To help sell the agreement, UMWA spent $40,000 on television and radio advertising. But UMWA members resented having their own union spend dues money on propaganda, and felt that the ad campaign showed that the contract was not worth ratifying. Miller's decision to use advertising to sell the contract backfired; the contract vote became as much a referendum on Miller's leadership as it was about the tentative agreement.
To facilitate the sale of the agreement, UMWA invested $40,000 in television and radio advertising. However, UMWA members were dissatisfied with their union spending dues money on promotional materials, feeling that the ad campaign demonstrated the contract's lack of value and led to a vote against ratifying it. Miller's decision to utilize advertising to promote the contract ultimately backfired, as the contract vote became more about his leadership than the agreement itself.