The company was founded by Joseph Charles (born Serjad Makmadeen), who was born in 1910 in Princes Town to Makmadeen, a Punjabi Muslim who emigrated from Punjab in then British India to Trinidad, and his wife Rosalin Jamaria, a Dougla (mixed Indian and African heritage) who emigrated from Martinique.
Joseph Charles (born Serjad Makmadeen) founded the company in 1910, born in Princes Town to Makmadeen, a Punjabi Muslim who came from Punjab in British India, and his wife Rosalin Jamaria, a Dougla of mixed Indian and African heritage from Martinique.