The company was established in Bundaberg in 1960 as a bottling and fermenting business. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, then known as Electra Breweries.
The company's origin as a bottling and fermenting enterprise in Bundaberg in 1960 led to its acquisition by Mr. and Mrs. Fleming (senior), along with Cliff and Lee Fleming in 1968, who renamed it Electra Breweries.