In his blog, Seth Godin said he worked in a bagel factory that produced everything bagels two years before Gussin. Brandon Steiner, who believes his invention at a bakery in 1973 predates the others, wrote in a 2016 blog post: "One night I was screwing around with different combinations of toppings – sesame, salt, poppy, onion and garlic – making braids, onion flats, and other unorthodox concoctions.
Seth Godin stated in his blog that he worked at a bagel factory that produced everything bagels two years before Gussin. Brandon Steiner, who asserts that his invention occurred at a bakery in 1973, wrote in a 2016 blog post: "One night I was playing around with various topping mixes – sesame, salt, poppy, onion and garlic – making intricate designs like braids, onion flats, and other novel creations.