It became an instant success because it was the first washable wallcovering and appealed to the Victorians because of its sanitary properties as well as its durability and ornate effects. Originally made on a linen backing it was, however, quite rigid.
This success was due to the product being the first washable wallcovering, which appealed to Victorians' desire for cleanliness, durability, and ornate designs. It was initially made on a linen backing, but was rigid.