For many, Kvikk Lunsj has become a symbol of Norwegian culture, and there were therefore strong reactions when Freia replaced the packaging foil with an airtight packaging in 2005, in line with Freia's other chocolates.
Kvikk Lunsj has become a cultural icon in Norway, and there were significant reactions when Freia switched to airtight packaging in 2005, aligning with their other chocolates.