It promoted itself with the tag line "Bob Plays Anything," which was reflective of the broad playlist that the station utilized during the time. BOB was mostly automated in its infancy, with local based programming only running from 5am-3pm.
The station's promotional tagline "Bob Plays Anything" accurately represented its diverse musical repertoire during that period. Initially, BOB relied heavily on automation, with local programming limited to a specific time frame of 5 am to 3 pm.