On June 30, 2017 at 5p.m., after playing "Be the One" by Dua Lipa, the station rebranded as "96.1 NOW", launching commercial free through the July 4th weekend.
On June 30, 2017 at 5 p.m., after listening to "Be the One" by Dua Lipa, the station changed its branding to "96.1 NOW", becoming commercial-free from July 4th weekend onwards.