While working for the Bissell Carpet Sweeper Company, Hopkins sent out five thousand letters recommending carpet sweepers as Christmas presents – one thousand people sent in orders. He also convinced Bissell manufacturers to offer more variety of carpet sweepers, such as making them with twelve different types of wood.
During his time at Bissell Carpet Sweeper Company, Hopkins sent out five thousand letters promoting carpet sweepers as Christmas gifts, resulting in one thousand orders being placed. He also persuaded Bissell to offer a wider selection of carpet sweepers, including models made with twelve different wood types.