In promotion of Blood's Too Rich, Doucet toured across Canada and the United States with Blue Rodeo, toured Europe twice with Oh Susanna and Melissa McClelland, and toured across Canada supporting James Blunt.
To promote "Blood's Too Rich," Doucet embarked on tours across Canada and the United States alongside Blue Rodeo, toured Europe twice with Oh Susanna and Melissa McClelland, and supported James Blunt in Canada.