At the age of twenty-three at the time, Rubio started to become creative and more involved in the process of creating and arranging the project compared to her two previous efforts, resulting in the album directing her to a new path in her music career, with a bolder image and a more dance-influenced sound, a reflection of her lead single. El Tiempo Es Oro deals with many subjects about love including relationships, passion, crushes, cheating, disappointment, and happiness.
Rubio's creative involvement at 23 years old led to a new musical direction with a bolder image and dance-influenced sound, as reflected in her lead single "El Tiempo Es Oro." The album explores various themes of love, including relationships, passion, crushes, infidelity, disappointment, and happiness.