It is also a sister company to Dummy music website and music publisher Psychotic Reaction Music. It was started in 2004 by Leo Silverman, who was previously Head of A&R at XL Recordings and also created Rex Records.
It is also associated with Dummy music website and Psychotic Reaction Music publisher. It began operations in 2004 under the leadership of Leo Silverman, who held a similar role at XL Recordings and established Rex Records.