In a letter mailed to fans, they announced their plans to establish their own label, going so far as to comment that one of their fantasies included distributing their albums via ice cream trucks outside concert venues during their concerts, and, beginning with Wake of the Flood, hoped to grasp control of all aspects of recording and distribution of their own records. In addition, they hoped that the fans would act "as part of our eyes, ears and feet on the ground to keep the scene straight locally".
The band announced plans to create their own record label in a letter to fans, including a desire to distribute albums via ice cream trucks outside concerts. They also aimed to take control of all aspects of recording and distribution for their music, starting with "Wake of the Flood."  They asked fans to act as local eyes, ears, and feet to maintain the integrity of the scene.