Bell moderated a settlement, and, as a result, the Los Angeles Rams were formed. As a precondition to the Rams leasing the Los Angeles Coliseum, they signed Kenny Washington, which marked the beginning of the end of racial segregation on the field, but also caused "'all hell to break loose'" amidst the owners.
The establishment of the Los Angeles Rams was contingent on Bell mediating a settlement, which led to the signing of Kenny Washington. This event marked a turning point in the fight against racial segregation in football, but also caused significant tension within the team's ownership group.