In 2020, it launched Choco Pie Strawberry Blossom. It is covered in pink-colored chocolate instead of the usual dark brown color. Over 5 million pies were sold in the first Three weeks after launching.
The company released Choco Pie Strawberry Blossom in 2020, distinguished by its pink-colored chocolate exterior rather than the typical dark brown hue. During its initial three-week period, more than 5 million of these pastries were sold.