In 1952, Bruno Landesberg immigrated from Romania and began working in the accounting  department at Rafael. After a few years, he began working in sales at the Kadima Chemicals Corporation, a cleaning products manufacturer. In 1959, Landesberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the Southern Marketing Company.
In 1952, Bruno Landesberg immigrated from Romania and began working in accounting at Rafael. After several years, he transitioned to sales at Kadima Chemicals Corporation, a cleaning products company. In 1959, Landesberg took advantage of a takeover of 'Kadima' to acquire the distribution line and founded Southern Marketing Company.