Finally, the company was purchased by Rand McNally in 1996; by then, Viacom had become the parent of Simon & Schuster. Its production facility in Texas was closed and virtually all workers laid off. The Gousha artwork became part of the Rand McNally archive, and much of the company's archives were turned over to the Newberry Library.
In 1996, the company was acquired by Rand McNally; at that time, Viacom had become the parent company of Simon & Schuster. The manufacturing facility in Texas closed down, and most employees were terminated. The Gousha artwork became part of the Rand McNally collection, and much of the company's archives were transferred to the Newberry Library.