After Heinsohn refused to agree that Lite was, first and foremost, less filling, Rudolph threw his thumb in the air and screamed, "You're out of the bar." This advertisement popularized Miller's campaign slogan and the campaign was named eighth best of the 20th century by Advertising Age in 1999.
When Heinsohn refused to acknowledge that Lite was fundamentally less filling, Rudolph flung his thumb upwards and shouted, "You're barred from the bar." This advertisement catapulted Miller's campaign slogan into the spotlight, earning it a spot as one of the top campaigns of the 20th century by Advertising Age in 1999.