It is aimed at a mainly female demographic, but is popular with all ages and genders. It has run campaigns on domestic violence (One Strike & You're Out), ice addiction (Break the Ice) and post natal depression (Chums For Mums). In 2016 it won both Magazine of the Year (General interest) and Editor of the Year (Paul Merrill) at the Australian Magazine Awards.
This publication is geared towards a predominantly female audience, but has gained popularity among readers of all ages and genders. It has run successful campaigns on domestic violence (One Strike & You're Out), ice addiction (Break the Ice) and post natal depression (Chums For Mums). In 2016 it took home both Magazine of the Year (General interest) and Editor of the Year (Paul Merrill) at the Australian Magazine Awards.