Audi at the time used Times. The new typeface would be neither sans-serif (like Futura) nor serif (like Times), and the idea for a rounded typeface was born. After the company failed to find an existing rounded typeface at the time, the new typeface had to be developed.
Audi at the time used Times New Roman, a typeface that was neither sans-serif (like Futura) nor serif (like Times), and the idea for a rounded typeface was born. After the company failed to find an existing rounded typeface at the time, the new typeface had to be developed.