The film's launch was held in April 1997, and production lasted close to two years as the film languished in production hell. The FEFSI strike of 1997 halted filming across the Tamil film industry from June to December 1997, and as a small budget film, Sethu was unable to progress during the period.
The film's premiere took place in April 1997, and production stretched nearly two years as the movie lingered in a production limbo. The FEFSI strike of 1997 halted filming throughout the Tamil cinema from June to December 1997, and due to its modest budget, Sethu could not advance during that time.