It has never sold more than twelve hundred copies, and (except in some small, peculiar circles) has not become a fashionable magazine for coffee-table display. Nor is it profitable; editors, in fact, have had to make up its deficit out of their own pockets, and the Canada Council's steady assistance has now become almost a necessity of survival. But these facts are deceptive.
It has never sold more than twelve hundred copies, and (except in some small, peculiar circles) it has not become a fashionable magazine for coffee-table display. It is also unprofitable; editors have had to cover its deficit from their own funds, and the Canada Council's ongoing assistance now seems almost indispensable for survival. Yet, these details are misleading.