The firm, which also sponsored the European leg of the singer's Oral Fixation Tour (2006–07), revealed that they would launch an advertising campaign in the continent, which would include promotion on radio stations, television and print publications. Also, it was reported that the singer had recorded an exclusive track for a television commercial.
The firm, which also supported the European leg of the singer's Oral Fixation Tour (2006–07), revealed plans to launch an advertising campaign across the continent, featuring promotion on radio stations, TV, and print media. Furthermore, it was reported that the singer had created a special song for a television ad.