He coined the term “preschool toys” with the advent of the wooden blocks in 1934, the first to use plastic in 1950 in Queen Buzzy Bee’s wings and the creation of “National Baby Week” in the fifties.
A key figure in shaping the industry, he introduced the term “early childhood playthings” with the introduction of wooden blocks in 1934, and was a trendsetter in using plastic in 1950 in Queen Buzzy Bee’s wings and the establishment of “National Baby Week” in the fifties.