Arai was approached by New Jersey-based motorsport accessory retailer Roger Weston, who later managed the Arai Helmet Americas division, with a goal to recruit an American racer from the Daytona 200 to wear an Arai helmet.
Arai Helmets were offered to a well-known American racing driver by Roger Weston, a retailer specializing in motorsport accessories based in New Jersey, as part of his efforts to promote Arai Helmets in America. The goal was for this driver to participate in the Daytona 200 wearing an Arai helmet.