The story is set in the 1970s and in a Forrest Gump fashion, the protagonist Bay is seen having an influence on present-day Thai popular culture. Internationally, the movie has gained a cult following because of its fantastically stylized and colorful production design and pop-culture references. The film was chosen for the "Midnight Madness" program at the 2005 Toronto International Film Festival.
The story is set in the 1970s, and Bay's influence on contemporary Thai popular culture is a central theme. The film has gained international recognition for its distinctive visual style and pop-culture references. It was selected for the "Midnight Madness" program at the 2005 Toronto International Film Festival.