Samuel Margolin later stated: "Inevitably the market dried up for record players. Imports from Japan took over the market with cut-throat competition and the company went into liquidation." Dansette production ended in December 1969, following the introduction of relatively cheap and efficient Japanese and other Far Eastern imported hi-fi equipment.
The market for record players eventually became over-saturated, leading to a sharp decline in sales. The introduction of more affordable and efficient Japanese-made hi-fi equipment from other Asian countries accelerated this trend, ultimately resulting in the company's demise.