The term "schweppervescence" (a portmanteau of "Schweppes" and "effervescence") was used in the campaign. (Whitehead actually was a well-rounded and accomplished man, combining his military, executive, and public service achievements with pursuits such as fox hunting, sailing, skiing, and culinary expertise.)
The phrase "schweppervescence," a combination of "Schweppes" and "effervescence," was employed in the campaign to emphasize the diverse interests and talents of the person mentioned.