It is the first such agreement among EU and U.S. winemakers and is seen as a step toward breaking down the "Old World vs. New World" focus in wine, replacing it with one that highlights greater understanding of where wine comes from all over the world.
This marks the inaugural agreement between EU and U.S. winemakers, seen as progress towards shifting away from the "Old World vs. New World" perspective in wine to one that emphasizes a comprehensive knowledge of wine production worldwide.