In the early 1990s, the station began airing a news/talk format, carrying programming such as The Rush Limbaugh Show and The G. Gordon Liddy Show. The station's ownership changed several times during the 1990s; in 1992, Communications Investment Corp. sold the station to Apollo Radio Partners, owner of KKAT, ending George C. Hatch's ownership of KALL.
In the early 1990s, a news/talk format was adopted by the station, featuring programs like The Rush Limbaugh Show and The G. Gordon Liddy Show.  The station's ownership underwent several transitions during the 1990s; in 1992, Communications Investment Corp. sold it to Apollo Radio Partners, who succeeded George C. Hatch as owner of KALL.