On the face of it, the campaign is semi-humorous, with its outwardly frivolous aims, its occasionally outlandish claims of discrimination and conspiracy, and its founder, who is also the spokesman for the Campaign for Real Conkers. However, the organisation has drawn attention to more serious issues, having spoken out against, among other incidents, the suspension of a fireman for refusing to shave off his goatee and the banning of beards among ExxonMobil oil workers (in both cases employers claimed that beards interfered with breathing apparatus).
The campaign initially appears humorous with its light-hearted goals, exaggerated claims of discrimination and conspiracy, and its leader who also leads the organization. However, it has brought attention to serious issues, including a firefighter's suspension for not shaving his beard and the ban on beards among ExxonMobil workers (both due to concerns about breathing equipment).