The company rolled out a new logo and name, dropping the ".TV" and becoming "Blip." Along with the redesign came a change in business policy, and instead of acting mainly as a video distributor, Blip then "[embraced] its destiny as a video destination with a redesign that put the most popular blip.tv web series front and center."
The company updated its logo and name, removing ".TV" and becoming "Blip." Along with this change came an adjustment in business strategy; instead of primarily acting as a video distributor, Blip "[embraced] its role as a video hub by redesigning its website to prominently feature the most popular Blip.tv web series."