Goebel's method of achieving this was a bacterium cultivated by the company's chemists that acted specifically on the yeast in the beer, then died harmlessly when the yeast was all consumed. Sales spiked, as people liked the "draft-like" flavor of the beer, but the technique was short-lived, as the bacteria became prevalent everywhere in the brewery, affecting other aspects of the brewing process negatively, and it had to be discontinued.
Goebel's method of achieving this involved a bacterium cultivated by the company's chemists that specifically targeted the yeast in the beer, then died harmlessly once the yeast was consumed. Sales increased due to the "draft-like" flavor of the beer, but the technique proved unsustainable as the bacteria became widespread throughout the brewery, negatively impacting other brewing processes and leading to its discontinuation.