Mo's new patrons come to believe that Moe too is gay, a misconception he encourages for fear of losing their business. He becomes more popular than Smithers, so popular with the local gay community that they push Moe to run for the city council to become the first "openly gay" council member.
Mo's new supporters start to think Moe is gay as well, a misunderstanding he fosters out of concern about losing their business. He gains more popularity than Smithers, becoming so popular among the local LGBTQ community that they urge Moe to run for city council to become the first "out" council member.