The station began broadcasting November 16, 1947, holding the call sign WJPD and operating with a 24 hour license of 1,000 watts daytime and 250 watts nightime. The station, whose slogan was "The Voice of the Iron Country," was licensed to Ishpeming Broadcasting Company.
On November 16, 1947, the radio station WJPD began its broadcasts, operating continuously for 24 hours with a specific power output and slogan. The station's ownership by Ishpeming Broadcasting Company added context to its identity as "The Voice of the Iron Country."