Vivian and Jimmy formed their own label VeeJay Records and began producing the Spaniels. The label's success took Vivian away from local radio for a period of years. After moving operations to California VeeJay signed other notable's such as The Four Seasons; The Beatles whose VeeJay album is a prized collectible; and Gladys Knight & The Pips (known as simply "The Pips" at the time).
Vivian and Jimmy founded their own record label, VeeJay Records, which became successful. This success led to Vivian leaving local radio for a period of time. After moving operations to California, VeeJay signed other notable artists such as The Four Seasons, The Beatles (whose album is highly sought after), and Gladys Knight & The Pips (then known as "The Pips").