Viewers saw them buy, renovate and sell seven properties across Britain, ranging from £100,000 to £1.25 million. It drew an audience of over four million regular viewers as they attempted to leap up the property ladder in seven rungs. They began by buying a house in Birmingham for £100,000 and traded up after every sale on a nationwide challenge to find the next potential property.
The show featured viewers purchasing, renovating, and selling properties across Britain, ranging from £100,000 to £1.25 million. The program followed their progress as they climbed the property ladder in seven stages, starting with a purchase of a house in Birmingham for £100,000 and progressing after each sale on a nationwide search for their next potential property.