There have been efforts by self-identified Amazigh to popularize the term over "Berber," including in English, due to the perceived derogatory nature of the latter. The use of "Amazigh" is particularly common in Morocco, especially among Central Atlas Tamazight, Tarifit and Shilha speakers in 1980. Its usage does not replace that for more specific ethnic groups, such as Kabyle or Chaoui.
There have been attempts by self-identified Berber to popularize the term "Amazigh" over "Berber," including in English, due to its perceived derogatory nature. The use of "Amazigh" is particularly prevalent in Morocco, especially among Central Atlas Tamazight, Tarifit, and Shilha speakers in 1980. Its usage does not replace that for more specific ethnic groups, such as Kabyle or Chaoui.