The label acquired its name through a public call advertized by a popular magazine Ven, opting to pick a name suggested by young musician Brano Likić, later the founder and leader of the band Rezonansa.
The label got its name through a public contest advertised by a well-known magazine Ven, choosing a name suggested by young musician Brano Likić, who later became the founder and leader of the band Rezonansa.