Geoffrey Sauer has argued that the costs this marketing adds to all books discourage people from leisure reading as a common practice. Publishers, he argues, then tend to encourage authors to write books with strong appeal to the current, undermining (if unknowingly) writings with longer-term implications.
Sauer argues that the expenses incurred by this marketing strategy discourage people from practicing leisure reading as a regular activity. As a result, publishers tend to promote authors who write books with immediate popularity, potentially overshadowing works with longer-term implications and their potential impact.