The company began by manufacturing animatronics for various commercial applications, including an animated figure of President Lyndon Baines Johnson, which was created for Neiman Marcus and later donated to the LBJ Library in Austin, Texas. After Sally had been in business for 6–9 months the second hire for the new company was John Wood who had previously worked with Fox. The first hire was an office manager, Nancy Hafner.
The company started by producing animatronics for commercial purposes, including a figure of President Lyndon Baines Johnson created for Neiman Marcus and later donated to the LBJ Library in Austin, Texas. After six to nine months, John Wood, who had worked with Fox previously, joined as the second employee. Nancy Hafner was hired first as an office manager.