It was intended that the band retain their individual, hidden, identities for as long as possible during the marketing of the album. Justin Currie initially denied having anything to do with The Uncle Devil Show in a statement on the official Del Amitri website in February 2004.
The band intended to maintain their anonymity throughout the album's marketing campaign. Justin Currie initially refuted any involvement with The Uncle Devil Show in a statement on the official Del Amitri website in February 2004.