Link with MadPageant indirectly figures into the history of Harvey Kurtzman's Mad, triggering the switch of Mad from a comic book to a magazine. In the early 1950s, Pageant did an article about the comic book Mad, illustrating it with an original double-page cartoon showing a parade of Mad characters.
The connection between MadPageant and Harvey Kurtzman's Mad led to the shift from a comic book format to a magazine format in the early 1950s. A Pageant article showcasing Mad with a double-page cartoon featuring Mad characters was published during this period.