It is awarded to the winner each year at the Super Bowl Breakfast, an NFL-sanctioned event that occurs the day before the Super Bowl. The nominee list is compiled by a group of individuals made-up of the Public Relations Directors of every NFL team, past award winners and AIA staff. The nominee list is trimmed to 10 players, with the award winner chosen by AIA leadership and past award winners.
Annually, the champion receives this honor at the Super Bowl Breakfast, a pre-Super Bowl event sanctioned by the NFL. The list of nominees is compiled by a group consisting of Public Relations Directors from each NFL team, previous award recipients, and AIA staff. After narrowing down to 10 candidates, the winner is chosen by AIA executives and past award winners.