Neft left ICI in 1970, spending the next few years developing dice-based sports games for Sports Illustrated Enterprises. He returned to the sports reference field when he founded Sports Products, Inc. with partner Richard M. Cohen.
Neft exited ICI in 1970 to develop dice-based sports games for Sports Illustrated Enterprises. He later returned to the sports reference field when he co-founded Sports Products, Inc. alongside Richard M. Cohen.