Emerald City Broadcasting purchased WWMM/107.3 in 1994 and added an urban format which became a direct competitor. WWMM was relaunched as WJMZ "107.3 Jamz".
Emerald City Broadcasting purchased WWMM/107.3 in 1994, and introduced an urban radio format that became a competitor to the existing station.  The station was rebranded as WJMZ "107.3 Jamz".