Cashmere Mafia had a special preview on Sunday, January 6, 2008 and then moved to its regular time slot on Wednesday, January 9 at 10:00PM Eastern/9:00PM Central following Supernanny as a mid-season replacement for Dirty Sexy Money. It competed indirectly with NBC's Lipstick Jungle, created by Star's former creative partner from Sex and the City, Candace Bushnell.
Cashmere Mafia initially aired early on Sunday, January 6, 2008, before transitioning to its regular time slot on Wednesday, January 9 at 10:00PM Eastern/9:00PM Central, filling in for Dirty Sexy Money as a mid-season replacement. It competed with NBC's Lipstick Jungle, which was developed by Candace Bushnell, who had collaborated with the team behind Sex and the City.