The National Quality Research Center ('NQRC') at the Stephen M. Ross School of Business, University of Michigan, is a research and teaching center focusing on the measurement of customer satisfaction and the study of its relationships to quality, customer retention, and other variables, for both private and public sector organizations, and for national economies.
The National Quality Research Center ('NQRC') at the Stephen M. Ross School of Business, University of Michigan, is a research and teaching center focusing on the assessment of customer satisfaction and the investigation of its connections to quality, customer loyalty, and other factors, applicable to both private and public sector companies, as well as national economies.