A few years after signing a deal with the fledgling British Darts Organisation's (BDO) founder Olly Croft in 1973 which made H.A. Kicks dartboards the official boards of the organisation, Kicks changed the name of the company to Winmau.
Following a deal struck with BDO founder Olly Croft in 1973 that designated H.A. Kicks dartboards as the official choice for the organization, Kicks rebranded the company as Winmau several years later.