For the period in the mid-1970s Braswell had one of the most sophisticated customer/advertisement databases in America. In 1976 the FCC allowed broadcaster Ted Turner to take his Atlanta station nationwide. With it Cosvetics Lab became the first direct sale company that was able to access the entire national TV audience.
During the mid-1970s, Braswell had an advanced customer/advertising database in America. In 1976, Ted Turner's nationwide Atlanta station was authorized by the FCC. This allowed Cosvetics Lab to become the first direct sales company able to reach the entire national TV audience.