He founded the TV production company B&B Media Production and invested in bookstores and publishing in Beijing. B&B Media Production had created and produced several highly circulated and acclaimed TV programs, including the national weekend primetime show Tell It Like It Is during its first season.
The entrepreneur founded a TV production company called B&B Media Production and also invested in bookstores and publishing ventures in Beijing.  B&B Media Production created and produced several successful television programs, including the popular weekend primetime show "Tell It Like It Is" during its first season.