On June 30, 2017 at 5p.m., after playing "Be the One" by Dua Lipa, the station rebranded as "96.1 NOW", launching commercial free through the July 4th weekend.
At 5 p.m. on June 30, 2017, following the playback of "Be the One" by Dua Lipa, the radio station switched its name to "96.1 NOW", becoming commercial-free for the July 4th weekend.