Lite Fm, as it was called, was the first station in the Missoula market to broadcast continuous Christmas music during the holiday season. It became the second station in the market to broadcast the syndicated Delilah show until the end of the 2002 Christmas season. It then became an adult top 40 station as Wild 1075.
Lite Fm, also referred to by its former name, was the first station in the Missoula area to broadcast a holiday music schedule continuously throughout the winter. It became the second station in the market to air the Delilah program until the end of the 2002 Christmas season, and then it changed its format to become an adult top 40 station known as Wild 1075.