The name Melbourne University Publishing was adopted for the business in 2003 following a restructure by the university, but books continue to be published under the Melbourne University Press imprint. The company's mandate was expressed by the tag line, "Books with Spine", which was coined by the writer Guy Rundle when Louise Adler asked him for a suitable motto.
The business was renamed Melbourne University Publishing in 2003 following a restructuring by the university, but books are still published under the Melbourne University Press imprint. The company's mission statement was expressed by the slogan "Books with Spine", which was coined by author Guy Rundle when Louise Adler requested a suitable motto.