Along with Baudrillard, the Italian writer Umberto Eco helped develop the idea of “hyperreality,” or the world of "the Absolute Fake," in which imitations don't merely reproduce reality, but try to improve on it.
This idea was further developed by Baudrillard and the Italian writer Umberto Eco, who explored the concept of "hyperreality" or "the Absolute Fake," where simulations attempt to outdo reality itself.