Unusually for a provincial paper, each issue was published in various editions (sometimes as many of eight) tailored to different regions of the country. O'Connor presented copies of engraved portraits of Chartist heroes to regular readers, effectively pioneering newspaper "give aways".
For a regional newspaper, each issue was published in various editions (sometimes as many as eight), tailored to different regions of the country. O'Connor presented copies of engraved portraits of Chartist heroes to regular readers, effectively pioneering newspaper "giveaways".