The race was held symbolising the start of the 100 years for a million trees project supported by professional cycling team Saunier Duval–Prodir, after the 100-year existence of the main sponsor Saunier Duval.
A cycling event was organized to commemorate the start of a million-tree project sponsored by Saunier Duval–Prodir, marking the centennial of its primary backer, Saunier Duval.