Jeanne Paquin was the first couturier to send models dressed in her apparel to public events such operas and horse races for publicity. Paquin also frequently collaborated with the illustrators and architects such as Léon Bakst, George Barbier, Robert Mallet-Stevens, and Louis Süe.
Jeanne Paquin, a renowned fashion designer, was the first to send models in her clothing to public events like opera performances and horse races for promotional purposes.  She frequently worked with prominent artists such as Léon Bakst, George Barbier, Robert Mallet-Stevens, and Louis Süe.