For many years, the station had been known as "Big Oldies". In 2007, it rebranded to just "Big 98.5", phasing out the word "oldies", as it has followed most other oldies stations across the country in shifting to a more 1970s focused "classic hits" format in order to improve its audience in the 25-54 age range demographic.
The radio station had been called "Big Oldies" for many years. In 2007, it changed its name to just "Big 98.5", dropping the word "oldies" as part of a shift towards a more 1970s-oriented "classic hits" format aimed at boosting its popularity among listeners aged 25-54.