After a several year run, using the station moniker “Planet Fun”, the owner (who was mostly mocked by many in the St. Louis radio market for being unseen and a mystery) decided to sell the station to Radio One in 1999.
After a period of operation, using the station's name "Planet Fun", the owner (who was frequently ridiculed by many in the St. Louis radio market for being unseen and anonymous) decided to sell the station to Radio One in 1999.