From May 1923 he was Musical Director of the British Broadcasting Company (succeeding L. Stanton Jefferies, who remained with the company in another role), becoming full-time Director of Music in November 1924, remaining there through its 1927 transition from the commercial to public sector, as the British Broadcasting Corporation, and until he was succeeded by Adrian Boult in 1930.
He took up his position as Musical Director with the British Broadcasting Company in May 1923, succeeding L. Stanton Jefferies, who continued to work for the company in a different role. By November 1924, he had become the full-time Music Director, holding this position until the company's transformation into the public service broadcaster, the British Broadcasting Corporation, in 1927, at which point he was replaced by Adrian Boult in 1930.