Bell moderated a settlement, and, as a result, the Los Angeles Rams were formed. As a precondition to the Rams leasing the Los Angeles Coliseum, they signed Kenny Washington, which marked the beginning of the end of racial segregation on the field, but also caused "'all hell to break loose'" amidst the owners.
Bell mediated a settlement, leading to the formation of the Los Angeles Rams.  The signing of Kenny Washington as a precondition for the Rams' lease of the Los Angeles Coliseum marked the beginning of the end of racial segregation on the field, but also triggered intense conflict among the owners.