In October 2010, with WYPW changing to classic rock as WAOR, 99.1 WSMK transitioned back to locally originating programming and brought back the "Smokin' 99.1" slogan.
In October 2010, WAOR's switch to classic rock led to 99.1 WSMK reverting to locally sourced content and re-embracing the "Smokin' 99.1" slogan.