ATN Bangla was the first Bangladeshi privately owned television channel to officially gain a license to broadcast. It officially began broadcasting using a Thaicom satellite on 15 July 1997, with the "Obiram Banglar Mukh" (অবিরাম বাংলার মুখ; ) slogan.
ATN Bangla was the first private Bangladeshi TV network to gain official broadcasting rights. It began transmitting on 15 July 1997 via Thaicom satellite, with its distinctive "Obiram Banglar Mukh" slogan.