Though many believe that the WBLF call letters stand for its city of license, it is speculated that Simpson named the station after his wife, the former Betty Lou Finnegan, who was part owner of the AMN until her death in 2000.
Despite widespread belief that the WBLF call letters represent their city of license, speculation suggests that Simpson chose the name in honor of his late wife, Betty Lou Finnegan, who held ownership shares in the AMN before her death in 2000.