In 1991, Neil Gaiman was approached by an Epic Records executive, seeking help in developing a concept album for Alice Cooper. Gaiman was interested in the project, having been familiar with Cooper, telling Spin that "when I was a kid 15 years earlier than that, I had read Marvel Premiere #50, Alice Cooper: Tales From the Inside, and I also loved Welcome to My Nightmare.
In 1991, Neil Gaiman was approached by an Epic Records executive who sought his aid in creating a concept album for Alice Cooper. Gaiman was captivated by the project because he had been acquainted with Cooper since he was younger; he shared this in Spin, recalling that as a teenager 15 years earlier, he had read Marvel Premiere #50, which told the story of Alice Cooper: Tales From the Inside, and also admired Welcome to My Nightmare.