The new owners had the FCC change the station's callsign to KMYX-FM on January 8, 1990. By that point, the station was broadcasting a "soft rock" format featuring adult contemporary hits of the 1970s and 1980s.
The new owners altered the station's callsign to KMYX-FM on January 8, 1990, after it had been broadcasting a soft rock format with adult contemporary hits from the 1970s and 1980s.