Unbranded orange minidresses were one of the promotional items, but FIFA officials again felt that this was an attempt at ambush marketing by Bavaria, who was not the official beer sponsor (Budweiser was again the official sponsor).
Promotional items included unbranded orange minidresses, but FIFA officials deemed them to be an attempt at ambush marketing by Bavaria, as they were not the official beer sponsor for the event (Budweiser remained the designated sponsor).