Chow has said his restaurants have always been underlined by "this desire and need to promote the Chinese culture", which he has done through food. He visits China at least twice a year, and has said he's thrilled by the country's economic growth and greater presence on the world stage.
Chow's restaurants have always been dedicated to showcasing and promoting Chinese culture, primarily through their cuisine. He frequently travels to China, visiting at least twice a year, expressing pride in the nation's economic progress and growing international standing.