Samuel Margolin later stated: "Inevitably the market dried up for record players. Imports from Japan took over the market with cut-throat competition and the company went into liquidation." Dansette production ended in December 1969, following the introduction of relatively cheap and efficient Japanese and other Far Eastern imported hi-fi equipment.
As time went on, the demand for record players began to dwindle due to intense competition from imported hi-fi equipment originating from Japan and other parts of Asia. This led to Dansette ceasing production in December 1969.