It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980.
The media assets of Havas, which includes primarily entities that were formerly known as Media Planning Group (MPG), are incorporated into the company. MPG was formed in March 1999 through a merger between Media Planning, established in 1978, and Médiapolis, founded in 1980.