In 1966, the jingle was recorded in Greek, Italian, Russian and Yugoslav, and became one of Australia's first advertising campaigns to target ethnic groups. Versions of the jingle have been recorded by The Andrews Sisters and Victor Borge. At its peak in the 1940s, the jingle was played over 100 times per day on radio stations, and it is one of the longest-running jingles in Australia.
In 1966, the jingle was recorded in Greek, Italian, Russian, and Yugoslav, becoming one of Australia's first advertising campaigns to target ethnic groups. Versions of the jingle have been performed by The Andrews Sisters and Victor Borge. At its peak in the 1940s, the jingle was played over 100 times per day on radio stations, and it is one of the longest-running jingles in Australia.