New Zealand Winegrowers in its 2017 annual report set a target of $2 billion NZD of export revenue by 2020. It believes this can be achieved due to New Zealand's reputation internationally for high quality wines with a higher per-unit price, and the continuing rapid growth of vineyard planting area in New Zealand, from  in 1997 to  in 2017.
New Zealand Winegrowers in its 2017 annual report set a goal of $2 billion NZD of export revenue by 2020. It attributes this potential achievement to New Zealand's global reputation for producing high-quality wines at a higher price point, as well as the rapid expansion of vineyard land in New Zealand from 1997 to 2017.