During his reign the Shang became stronger than ever thanks to some fine appointments including Wuxian () as his prime minister in the third year of his reign and Gaoyu () as his vassal in the fifteenth year of his reign. He ruled for about 19 years before his death. He was given the posthumous name Zu Yi and was succeeded by his son Zu Xin ().
During this ruler's reign, the Shang grew stronger due to significant appointments including Wuxian () as prime minister in the third year and Gaoyu () as vassal in the fifteenth year. He ruled for about 19 years before his death. Posthumously known as Zu Yi, he was succeeded by his son Zu Xin ().