After six years, Springfield Television decided to turn channel 14 into a Boston-focused independent station once again, under new call letters, WJZB (named for WWLP staffer John Z. Buckley). In the 1960s, it began airing Boston Bruins and Boston Celtics games (from WHDH-TV in Boston), and also aired classic movies, syndicated sports programs, travelogues and other standard independent fare. It also retained a part-time NBC affiliation.
After six years, Springfield Television changed channel 14 into a Boston-focused independent station again under new call letters, WJZB (named after WWLP staffer John Z. Buckley). In the 1960s, it started broadcasting Boston Bruins and Celtics games (from WHDH-TV in Boston), classic movies, syndicated sports programs, travelogues, and other standard independent content. It also maintained a part-time NBC affiliation.