Beneful released a series of posters in Germany designed to attract dogs by releasing the smell of dog food. Following the poster promotion, in 2011, Beneful started airing television ads in Austria that included high pitch noises only dogs could hear to elicit a response from pets.
Beneful released a series of posters in Germany designed to entice canines by releasing the scent of dog food. Following the poster campaign, in 2011, Beneful began broadcasting television commercials in Austria that featured high-pitched sounds only dogs could detect to provoke a reaction from pets.