Patio sodas were available in the cold-bottle market: grocery and mom-and-pop stores. Advertising for Patio was comparatively scarce; at the time, bottlers were regionally franchised, and related advertising was necessarily local.
Outdoor soft drinks were sold through local retailers: grocery stores and small shops. As a result, Patio's advertising was relatively scarce; at the time, bottlers operated independently within regions, which necessitated localized advertising.