Rivas added that by being located in Austin, the airline would avoid competition from regional airline carriers operating in Houston and the Dallas-Fort Worth areas. In addition the airline catered to passengers traveling within Texas instead of passengers planning to do inter-state travel. Rivas added that his airline did not intend to compete with Southwest Airlines; it intended to compete with the automobile.
Rivas stated that by being situated in Austin, the airline would avoid competition from regional airlines operating in Houston and the Dallas-Fort Worth areas. Additionally, the airline catered to passengers traveling within Texas instead of those planning interstate travel. Rivas added that his airline did not intend to compete with Southwest Airlines; it aimed to compete with automobiles.