In December 1995, Ganari Takahashi founded the AV studio Soft On Demand, which would become the largest independent adult video company in Japan and notable for its creative approach to adult videos. Soft on Demand refused to join NEVA, and started up its own ethics organization, which allowed for finer mosaics than NEVA's big blocky ones.
In December 1995, Ganari Takahashi founded the AV studio Soft On Demand, which would become Japan's largest independent adult video company and distinguished for its artistic approach to adult content. Soft on Demand declined to join NEVA and created its own moral standards, allowing for more detailed graphics than NEVA's coarse ones.