They decided that the seat of the BWA would be Geneva  in order to be close to the UMB and the IOC  Supporters included, among others, Georg Peltzer, senior director and descendant of Henry Simon Simonis,  founder of Simonis Billiard cloth factory in 1680, and Reinhold Würth, senior partner of the Würth Group.
The choice of Geneva was made to position the BWA near influential groups like the UMB and IOC, with notable supporters including Georg Peltzer and Reinhold Würth.