Neft left ICI in 1970, spending the next few years developing dice-based sports games for Sports Illustrated Enterprises. He returned to the sports reference field when he founded Sports Products, Inc. with partner Richard M. Cohen.
In 1970, Neft left ICI and spent several years crafting dice-based sports games for Sports Illustrated Enterprises. Later, he rejoined the sports reference industry by founding Sports Products, Inc. with Richard M. Cohen.