Probably its most notable personality was Mackie "Cactus" Quave who had worked at 560 WIS (now WVOC) and had a successful kids TV show on NBC Network affiliate Channel 10 WIS-TV. WQXL switched to country music in the summer of 1966, but again was bested by rival 620 WCAY (now WFMV).
It is likely that Mackie "Cactus" Quave was the most prominent figure at WQXL, having previously worked at 560 WIS (now WVOC) and hosting a popular children's show on NBC affiliate Channel 10 WIS-TV. In the summer of 1966, WQXL transitioned to country music but ultimately lost ground to its rival 620 WCAY (now WFMV).