Moreover, shopper surveys reveal stockouts to currently be the most prevalent annoyance to shoppers. Shoppers spend a considerable amount of time looking for and asking for out-of-stock items. Shopper response to stockouts has been investigated by researchers with respect to cognitive response (e.g.
Furthermore, research based on customer surveys reveals that stockouts are currently the most frequent source of frustration among shoppers. Shoppers spend a considerable amount of time searching for and asking about products that are temporarily unavailable. Researchers have studied how customers respond to stockouts in terms of their mental processes (e.g