Jacques Villeneuve had the Lucky Strike branding on his suit and helmet, while Ricardo Zonta and Mika Salo had the 555 branding on theirs. For races where tobacco advertising was not allowed, 555 was replaced by triple crescent moon (as previously done with works Subaru Impreza rally cars), while Lucky Strike was blocked out on the sides and replaced with "Run Free" on the car's nose and wings.
Jacques Villeneuve sported the Lucky Strike logo on his racing suit and helmet, while Ricardo Zonta and Mika Salo had 555 branding on theirs. When tobacco advertising was banned, 555 was replaced by a crescent moon symbol (as previously used for Subaru Impreza rally cars), while Lucky Strike was removed from the car's sides and replaced with "Run Free" on its nose and wings.