Behavior modification to reduce the risk of developing cancer is a major public health concern due to health care costs associated with individuals being treated for cancer. Behavior change falls squarely within the interests of the field of psycho-oncology due to the psychological factors associated with implementing behavior change.
The focus on reducing cancer risk through behavioral modification highlights the significant public health concern related to its impact on healthcare costs. Psycho-oncology's role in understanding and promoting behavioral change makes it a crucial field in addressing this issue.