In response to that court ruling, California passed legislation that created descendible rights of publicity that last 70 years after death, retroactively for any person deceased after January 1, 1938. A similar law has failed in the New York Legislature.
Following that court ruling, California passed legislation conferring descendible rights of publicity with a term of 70 years from death, which would apply retroactively to those who died after January 1, 1938. In contrast, such a law has not been approved in the New York state legislature.