Upon approval, Farmer became the club's first manager, lobbied for it to be promoted in men's match programmes, and began recruiting youth players to the club, including Casey Stoney and Fara Williams as 12-year-olds in 1994 and 1996, respectively.
Once authorized, Farmer took on the role of the club's inaugural manager, campaigned to have it featured in men's match schedules, and started scouting young players to join the team, including Casey Stoney and Fara Williams when they were 12 years old in 1994 and 1996, respectively.