Jesperson co-founded Twin/Tone Records during this time and the store as well as the label thrived due in large part to each other. Between Twin/Tone, local venue Jay's Longhorn Bar and Oar Folk, this trifecta largely fueled the punk and rock scene in Minneapolis during that era. Bands such as The Replacements, The Suburbs, Flamin' Oh's, Hüsker Dü, Soul Asylum, Jayhawks, and Curtiss A all maintained links between the three.
Jesperson co-established Twin/Tone Records around this period, which along with the store and label experienced growth. This combination of Twin/Tone, local venue Jay's Longhorn Bar, and Oar Folk played a significant role in shaping the punk and rock scene in Minneapolis during that era. Bands including The Replacements, The Suburbs, Flamin' Oh's, Hüsker Dü, Soul Asylum, Jayhawks, and Curtiss A were all connected to these three entities.