As said by the clients responsible for the commercial, its intention was to give a different meaning to that term and motivate people to discuss about these social issues by addressing them, while also advertising Goody's as welcome, friendly place to consume. It received polarizing reactions from audiences.
The commercial sought to reframe the meaning of a particular term, prompting discussions about social issues while simultaneously promoting Goody's as a welcoming and friendly establishment. It generated contrasting opinions among viewers.