The name Of A Revolution was too long to make into a logo so Jed shortened it to simply the acronym O.A.R., its first use as a reference to the band. Online distribution helped make the album popular on college campuses, where O.A.R. attained much of their fan base.
The band's name, "Of A Revolution," was shortened to O.A.R. for branding purposes, and online distribution facilitated its popularity among college students, leading to a significant portion of their fanbase.