To advertise the film, they released Mario phone cards, watches, rice containers, ramen noodles, a manga, an art book, three riddle books, a picture book, and an original soundtrack released on vinyl and cassette.
The purpose of this marketing campaign was to promote the film by offering various merchandise items featuring the Mario character. These included phone cards, watches, rice containers, ramen noodles, manga, an art book, three riddle books, a picture book, and a vinyl and cassette soundtrack.