Retailing at almost £3,000 (£600 more than a Celica GT coupé) it failed make a UK market impact. At the time, Mitsubishi rarely used their own brand name abroad, so all were sold simply as the "Colt Galant GTO".
The Mitsubishi Colt Galant GTO was priced competitively but failed to gain traction in the UK market due to a combination of factors including high price and limited brand recognition.