The terms of the sale required KQDS to change its call letters. Upon consummation of the sale on June 30, 2017, KQDS changed their call letters to KJOQ and rebranded as "The Jock 1490".
The terms of the transaction necessitated KQDS to modify its broadcasting persona. Upon completion of the deal on June 30, 2017, KQDS changed its call letters to KJOQ and introduced a fresh image, "The Jock 1490".