With the theater spin off in 1950, Paramount Pictures rented the theater to United Paramount Theatres. During the 1950s, along with the Paramount Theatre in Brooklyn, it was the site of live rock'n'roll shows presented by promoter Alan Freed.
With the cinema spin-off in 1950, Paramount Pictures leased the theater to United Paramount Theatres. During the 1950s, alongside the Paramount Theatre in Brooklyn, it hosted live rock'n'roll performances presented by promoter Alan Freed.