In 1926, company executive Ed Swikard introduced a promotional idea involving Congoleum floor covering. Swikard engineered a mailing to more than nine million residences, offering a pre-cut Congoleum package at a low cost.
In 1926, Ed Swikard, a company executive, came up with a marketing idea for Congoleum flooring that involved sending out mailers to more than nine million homes. The campaign offered a discounted pre-cut package of the floor covering.