People looking for articles on such events on a search engine may encounter results that, upon being clicked, are instead redirected through a series of sites before arriving at a landing page that says that their machine is infected and pushes a download to a "trial" of the rogue program.
The scenario describes how search engine results can be manipulated to lead users to fake websites designed to infect their computers with malware. The goal is to trick users into downloading a harmful program that may steal personal information or damage their device.