With the ownership change the station's country music format was retained but overhauled, with the "Bull" moniker and most satellite programming (except for the syndicated Big D and Bubba morning show) dropped and the music now programmed locally.
With the change in ownership, the station's country music format was preserved but revamped, retaining the "Bull" brand and most satellite programming (except for the syndicated Big D and Bubba morning show), while local programming took over.