Similar to SMS and MMS, GMS can be the vehicle for peer-to-peer communications, as well as for other content and marketing services. For example, a tourist organization can leave tidbits about interesting locations in New York City and have them delivered to visitors when they are nearby those locations.
Comparable to SMS and MMS, GMS can serve as a medium for direct-to-direct communications, as well as other content and promotional services. For instance, a travel company might share intriguing facts about notable sites in New York City and transmit them to visitors when they are close by those locations.