In the second half of twentieth century increasing mechanization of farming operations led to a rapid decline of employment opportunities in agriculture in the surrounding area. However, the rise in the ownership of cars brought tourism into the North York Moors area and the village is a tourist honeypot in the summer months. Employment in tourism has risen rapidly and the village now has guest houses, holiday cottages, bed and breakfast accommodation and catering establishments providing jobs and income along with services and retailers.
During the latter part of the twentieth century, mechanization significantly reduced employment opportunities in agriculture within the surrounding area. However, as car ownership increased, tourism flourished in the North York Moors region, turning the village into a bustling summer tourist hub. Employment in the tourism sector has grown substantially, and now includes guesthouses, holiday cottages, bed-and-breakfasts, catering services, and retail establishments.