Towards the end of 2009, the FCC began drafting new rules that would include a series of proposals that would prevent telecommunications, cable and wireless companies from blocking certain information on the Internet. FCC Chair Julius Genachowski proposed to add two rules to the current FCC policy statement in 2005, viz., the nondiscrimination principle that ISPs must not discriminate against any content or applications, and the transparency principle, requiring that ISPs disclose all their policies to customers.
As the year 2009 drew to a close, the FCC began formulating new guidelines designed to prevent Internet Service Providers (ISPs) from blocking certain online content. In 2005, FCC Chair Julius Genachowski proposed two additions to the agency's policy statement: one requiring ISPs to treat all content equally and another necessitating that ISPs disclose their policies to customers.