"You in Athens" and "You in Thessaloniki" were also used to promote the country's two largest cities and centers of culture and entertainment. The 2010 advertising campaign published a variety of promotional TV spots in line with the "You in Greece" poster campaign, which were translated to various languages, including Chinese, Bulgarian, and German.
The country's major urban centers, Athens and Thessaloniki, were promoted through slogans such as "You in Athens" and "You in Thessaloniki". A 2010 advertising campaign produced a range of promotional TV spots that matched the style of the "You in Greece" poster campaign, which was then translated into multiple languages.