It is the first such agreement among EU and U.S. winemakers and is seen as a step toward breaking down the "Old World vs. New World" focus in wine, replacing it with one that highlights greater understanding of where wine comes from all over the world.
It is the first such accord between EU and U.S. winemakers, viewed as a move toward erasing the "Old World vs. New World" emphasis in wine, replacing it with one that underscores a broader understanding of global wine origins.