In doing so, ACE, under Sorensen's leadership, became an early adopter of the emerging Global Distribution Systems (GDS), such as Sabre, PARS, and Apollo. This level of brand exposure helped lay the foundation for the launch of ACE's licensee network that same year.
By embracing this innovation, ACE, under Sorensen's leadership, became a trailblazer in leveraging the new Global Distribution Systems (GDS), including Sabre, PARS, and Apollo. This heightened brand awareness laid the foundation for the launch of ACE's licensee network later that year.