The story is set in the 1970s and in a Forrest Gump fashion, the protagonist Bay is seen having an influence on present-day Thai popular culture. Internationally, the movie has gained a cult following because of its fantastically stylized and colorful production design and pop-culture references. The film was chosen for the "Midnight Madness" program at the 2005 Toronto International Film Festival.
The movie, set in the 1970s, follows Bay's influence on present-day Thai popular culture. The film has gained international acclaim for its distinctive visual style and pop-culture references. It was selected for the "Midnight Madness" program at the 2005 Toronto International Film Festival.