In 2014, Big Machine announced a partnership with Cumulus Media to create Nash Icon Music, a Big Machine imprint serving as an offshoot of Cumulus's Nash FM brand, focusing on active country acts who achieved mainstream fame in the 1990s and early 2000s.
Big Machine launched a partnership with Cumulus Media in 2014 to create Nash Icon Music, a subsidiary label under Big Machine that stems from Cumulus's Nash FM brand, focusing on prominent country musicians who rose to fame during the 1990s and early 2000s.