After the rise to power of Nazism (1933), Joel was increasingly discriminated against by the regional Nazi Party leaders, especially Julius Streicher. Joel moved his company to Berlin in 1934, where he rented a factory site in Wedding and installed new packing machines. The stitching department, however, had to remain in Nuremberg.
After the rise of Nazism (1933), Joel faced increasing discrimination from regional Nazi Party leaders, such as Julius Streicher. In 1934, Joel relocated his company to Berlin and leased a factory site in Wedding, installing new packing machines. However, the stitching department continued to operate in Nuremberg.