He moved to London in the mid-1990s and began working with producer Joel Bogen. A single, "Don't Give Me Away", was recorded under the name "Jai" and released on independent record label M&G Records in February 1997. The success of the single in the UK and across Europe attracted the attention of RCA Records, who released Rowe's debut album, Heaven, later that same year.
He shifted his base of operations to London in the mid-1990s and began working with producer Joel Bogen. A single, "Don't Give Me Away", was recorded under an alias, "Jai", and released on a small record label in February 1997. The song's success in the UK and across Europe prompted RCA Records to release Rowe's debut album, Heaven, later that year.