Bhatt's decision to make a film based on Indian classical music was met with scepticism by the film industry due to its "lack of mass appeal", with his friends referring to him as "Viju Bawra" (Viju Crazy/Insane).
The film industry was doubtful about Bhatt's plan to make a movie centered around Indian classical music, which they believed would not attract many viewers. His friends jokingly referred to him as "Viju Bawra" (Viju Crazy/Insane) in response.