This initiative led to the industry's first adult SMS services, erotic mobile content distribution and mobile internet (WAP) site, called "Private Mobile", offering a small range of videos directly to their consumers. This service was intended for the increasing range of Private consumers using feature phones in Europe with colour screens.
The launch of this project resulted in the introduction of the first adult SMS services, explicit mobile content distribution, and mobile internet (WAP) site, called "Private Mobile", which provided a limited range of videos to its customers. This service was targeted at the increasing number of Private consumers using feature phones with color screens in Europe.