In 1979, he was named Vice President of Special Markets for Coca-Cola USA, with responsibility for expanding African-American and Hispanic marketing and advertising programs. In 1982, Ware was promoted to Vice President of Urban Affairs.
In 1979, he was appointed Vice President of Special Markets for Coca-Cola USA, with responsibility for broadening African-American and Hispanic marketing and advertising initiatives. In 1982, Ware was elevated to Vice President of Urban Affairs.