On July 16, 1999, 1311831 Ontario Limited received approval from the Canadian Radio-television and Telecommunications Commission to operate a new English language FM tourist information radio station to serve North Bay at 104.9 MHz.
In July 1999, 1311831 Ontario Limited was granted permission by the Canadian Radio-television and Telecommunications Commission to establish an English-language FM radio station focused on tourism in North Bay, broadcasting at 104.9 MHz.