In 1971, the station became WPOM, with a contemporary format. In the intervening years, WPOM would adopt several other formats, including all-news in the late 1970s, disco in the early 1980s, and a split format of gospel and blues by 1999.
From 1971 to 1999, WPOM underwent several format changes, including transitioning to a contemporary format, adopting an all-news format in the late 1970s, embracing disco music in the early 1980s, and finally settling on a split gospel and blues format by 1999.