Thus, it is termed "dysfunctional" as it indicates the inherent dysfunction of both mass media and social media during controversial incidents and events. The theory assumes that it is not in the best interests of people to form a social mass that is politically apathetic and inert.
As a result, this phenomenon is referred to as "inefficient" because it emphasizes the inherent inadequacies of both mass media and social media in handling contentious situations and events, suggesting that they hinder the formation of an apathetic and inactive societal body.