In contrast to 1996 focus-groups that found it important to know the legal requirement at the outset, participants of 2005 focus-groups were annoyed or provoked by draft ads reminding Canadians about the census law.
The approach taken with 1996 focus-groups, which emphasized the importance of being aware of the legal requirements from the outset, was contrasted with the reaction of participants in 2005 focus-groups, who were irritated or provoked by pre-release advertisements that served as a reminder about the census law.