Secondary sources have stated that the title of this work inspired Werner Erhard to name his company Erhard Seminars Training, or est for short, and to refer to it as such in lower-case. Peter Occhiogrosso writes in The Joy of Sects that Erhard borrowed the initials, "lowercase and all", from the book.
The title of this work is said to have prompted Werner Erhard to establish his company as Erhard Seminars Training (est), using lowercase letters, according to secondary sources. Furthermore, Peter Occhiogrosso notes that Erhard borrowed the book's initials, "in all lowercase," for his organization.