The following month, Sanetti noted that his employees were personally affected by the Newtown massacre, saying in a speech at the 2013 SHOT Show: "Who among us has not been moved by that unspeakable tragedy that was inflicted by a deranged man upon the children of Newtown, Conn., our very home as the NSSF?"
A month after the Newtown massacre, Sanetti expressed in a speech at the 2013 SHOT Show how his employees were personally touched by the tragedy, saying: "Who hasn't been deeply affected by that horrific event inflicted on the children of Newtown, Connecticut, our own community as part of the NSSF?"