The station is currently owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC. Its studios are located in Florence, and its transmitter is located south of Effingham, South Carolina.
The radio station is now operated by iHeartMedia, Inc., via its subsidiary iHM Licenses, LLC. The studios where the station's programs are produced are located in Florence, while the signal is broadcast from a location south of Effingham, South Carolina.