Cadbury popularized Pappu through its ad campaign pappu is ballu "Pappu Pass Ho Gaya" ("Pappu Has Passed Exam"), which showed a bald, middle-aged man as Pappu, who passed his school exam after many attempts. The entire town celebrated Pappu's success by distributing Cadbury chocolates.
Cadbury introduced Pappu to the masses through its "Pappu Pass Ho Gaya" ad campaign, showcasing a bald, middle-aged man as Pappu who finally passed his school exam after many failed attempts. The town erupted in celebration of Pappu's success by handing out Cadbury chocolates.