The next month, Penwith District Council set out plans for the creation of Apertura, a "centre of excellence in photography". With a planned cost of £8.2 million, it was hoped that this would be able to successfully compete with other tourist attractions in Cornwall, such as Tate St Ives, Falmouth Maritime Museum and the Eden Project, attracting up to 100,000 visitors per year.
The next month, Penwith District Council formulated plans for Apertura, a "centre of excellence in photography". With a projected expenditure of £8.2 million, it was hoped that this would be able to surpass other tourist attractions in Cornwall, such as Tate St Ives, Falmouth Maritime Museum and the Eden Project, drawing around 100,000 visitors annually.