Spanish-language programming began in 1994 with the original "La Caliente" format (also formerly occupied by an unrelated radio station XEJUA-AM, which flipped to La Lupe in 2020, leaving the brand completely out of the area) which broadcast Tejano music between 1994 and 1998; by then, the branding flipped to a Mexican Regional Top 40 format.
Spanish-language broadcasting commenced in 1994 with the initial "La Caliente" format, previously occupied by XEJUA-AM, which transitioned to La Lupe in 2020, eliminating the brand from the region; it aired Tejano music between 1994 and 1998 before adopting a Mexican Regional Top 40 format.