Blaze was featured prominently during children's television advertising (Mattel was the first toymaker to advertise year around with television commercials). Unlike other rocking-horses of the time, Blaze was mounted on a stand that was said to be "untippable" and had no springs.
Blaze was frequently shown in children's television advertisements, making it one of the first toys to have year-round advertising (Mattel pioneered this approach). Unlike other rocking horses at the time, Blaze was mounted on a stable stand that was designed to be unmovable and lacked springs.