In December 2003, Mississippi River Radio, acting as Max Media LLC (John Trinder, president/COO), reached an agreement to purchase WCIL, WCIL-FM, WUEZ, WXLT, WOOZ-FM, WJPF, KGIR, KZIM, KEZS-FM, KCGQ-FM, KMAL, KLSC, KWOC, KJEZ, KKLR-FM, KGKS, and KSIM from the Zimmer Radio Group (James L. Zimmer, owner).
In December 2003, Mississippi River Radio, managed by John Trinder as president/COO of Max Media LLC, acquired a collection of radio stations from James L. Zimmer's Zimmer Radio Group. These included WCIL, WCIL-FM, WUEZ, WXLT, WOOZ-FM, WJPF, KGIR, KZIM, KEZS-FM, KCGQ-FM, KMAL, KLSC, KWOC, KJEZ, KKLR-FM, KGKS, and KSIM.