Beginning with the August 1929 issue, the name was changed to Parents' Magazine (with an apostrophe). Littledale was followed as editor by Mary Buchanan. In 1937, the magazine was granted trademark registration for the mark Parents' Magazine.
Beginning with the August 1929 issue, the publication's name was modified to Parents' Magazine (with an apostrophe). Following Littledale, Mary Buchanan succeeded in becoming the editor. In 1937, the magazine secured trademark registration for the mark Parents' Magazine.