The publishing house Naspers began to publish Die Son in 2003, after the large success of the English-language tabloid The Daily Sun in Western Cape, first under the title Kaapse Son ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa.
In 2003, Naspers began publishing Die Son after The Daily Sun's success in Western Cape. Initially named Kaapses Son ("Cape Sun"), sales surged so dramatically that the company expanded its reach nationwide in the same year.