In 2008, Zeitz introduced PUMAVision, an ethical framework defined by the four key principles of being fair, honest, positive and creative as applied to all professional behaviour, business procedures and relationships throughout and outside of PUMA. Zeitz conceived of the Environmental Profit & Loss Account (E P&L).
PUMAVision, introduced by Zeitz in 2008, is an ethical framework based on four essential values of justice, transparency, enthusiasm, and innovation that should be applied consistently to all professional behavior, business practices, and interpersonal relationships at PUMA. Furthermore, Zeitz conceived the Environmental Profit & Loss Account (E P&L).