In addition to his own musical endeavors, Lunsford owns and operates Knw-Yr-Own Records, an independent label based in Lunsford's hometown of Anacortes, Washington, and manages  What the Heck Fest, an annual music festival featuring independent and local musicians.
In addition to his musical pursuits, Lunsford owns and operates Knw-Yr-Own Records, an independent record label based in Lunsford's hometown of Anacortes, Washington, and manages What the Heck Fest, a yearly music festival featuring independent and local musicians.