", and the name was later popularized in Tom Wolfe's 1968 book The Electric Kool-Aid Acid Test. Musical performances by the Grateful Dead were commonplace, along with black lights, strobe lights, and fluorescent paint.
This phenomenon became well-known after being featured in Tom Wolfe's 1968 book The Electric Kool-Aid Acid Test. Concerts by the Grateful Dead were common, often incorporating black lights, strobe lights, and fluorescent paint.