In promotion of Blood's Too Rich, Doucet toured across Canada and the United States with Blue Rodeo, toured Europe twice with Oh Susanna and Melissa McClelland, and toured across Canada supporting James Blunt.
Doucet promoted his album "Blood's Too Rich" by touring extensively throughout North America. He performed with Blue Rodeo in Canada and the US, traveled to Europe twice with Oh Susanna and Melissa McClelland, and toured across Canada for James Blunt.