Lambie Nairn, who carried out the investigation found that the current slanted logo did not work on screen well, and therefore suggested replacing it with a new logo featuring straightened boxes. The development of this new logo made the old one, still in use on the idents, redundant. Also, as part of this rethink, Lambie Nairn recommended using the BBC logo, with the service name after, instead of unique logos and numerals for each service, as this weakened the core brand.
Lambie Nairn, who conducted the investigation, discovered that the existing skewed logo was unsuitable on screen and proposed replacing it with a new logo incorporating straightened boxes. The creation of this new logo rendered the old one obsolete, still in use during idents. Additionally, Lambie Nairn suggested utilizing the BBC logo, followed by the service name, instead of unique logos and numerals for each service, as this diluted the core brand.