Cartola's commercial success started in the late 1960s and early 1970s, when he became quite popular and a lot of samba classics were released, such as "O Sol Nascerá", "O Mundo é Um Moinho", "As Rosas não Falam", "Corra e Olhe o Céu", and "Quem me vê Sorrindo", with support from singers Elizeth Cardoso, Clara Nunes, Paulinho da Viola and especially Beth Carvalho.
Cartola's commercial success in the late 1960s and early 1970s coincided with a period of significant samba music popularity, featuring numerous hits like "O Sol Nascerá", "O Mundo é Um Moinho", "As Rosas não Falam", "Corra e Olhe o Céu", and "Quem me vê Sorrindo".  This success was bolstered by the support of renowned singers such as Elizeth Cardoso, Clara Nunes, Paulinho da Viola, and especially Beth Carvalho.