Along with Felicity Lawrence's Not On The Label (2004) and Colin Tudge's So Shall We Reap (2003), Shopped was seen by some critics as representing the frontline of the emerging, radical Slow Food movement in Europe.
Alongside Felicity Lawrence's Not On The Label (2004) and Colin Tudge's So Shall We Reap (2003), Shopped was perceived by some critics as embodying the vanguard of the burgeoning, unconventional Slow Food movement in Europe.