At its peak, Hinky Dinky operated approximately 50 stores. But Cullum was using profits from Hinky Dinky to support the operations of the Tom Thumb stores, and comparatively little reinvestment was made in the Hinky Dinky stores.
At its peak, Hinky Dinky had a substantial presence with around 50 locations. Nonetheless, Cullum's strategy involved leveraging profits from Hinky Dinky to support the Tom Thumb stores, and relatively little capital was reinvested in the Hinky Dinky outlets.