The company also said it might have had some rogue salespeople that misrepresented their practices when selling advertising services. In response to the criticism of their allowing their advertising partners to manipulate the review listing, Yelp ceased its "featured review" practice in 2010.
The company acknowledged that there may have been rogue salespeople who misled customers about their advertising practices. As a result of this criticism and concerns over their advertising partners manipulating reviews, Yelp stopped using its "featured review" program in 2010.