Stan James's parent company Unibet became the title sponsor from the 2018 running. The race is the final leg of the Road to Cheltenham, a series of high-class hurdles races consisting of the Fighting Fifth Hurdle, the International Hurdle and the Champion Hurdle Trial.
Stan James, the parent company of Unibet, became the main sponsor for the 2018 running of the race. This race is part of a series of high-class hurdle races called the Road to Cheltenham, which includes the Fighting Fifth Hurdle, the International Hurdle, and the Champion Hurdle Trial.