As "alter-ego" J. Walter Negro (a cynical take-off on the arch-commercialist J. Walter Thompson advertising agency), he is remembered as the lead singer/songwriter of the proto-hip-hop-rap group 'J. Walter Negro and the Loose Jointz', who had some success with their 1981 release "Shoot the Pump".
Known for his alter-ego, J. Walter Negro (a satirical take on advertising giant J. Walter Thompson), he is remembered as the frontman of the proto-hip-hop-rap group 'J. Walter Negro and the Loose Jointz', which achieved some recognition with their 1981 single "Shoot the Pump".