The name "Thor" combined the first two letters of each entrepreneur's name. Airstream had not fared well during the economic downturn of the late 1970s, losing $12 million the year before it was acquired.
The name "Thor" was derived from the initial two letters of each entrepreneur's name. In the late 1970s, Airstream experienced financial difficulties due to an economic downturn, losing $12 million before it was acquired.