Gold later commented:We were the first company that wanted to apply the principals of the commercial industry to music videos... [and] we wanted to take the aesthetics of music videos and apply them to commercials.In addition to revenue from music videos and commercials, Propaganda entered into a deal in 1988 with PolyGram which meant that the Dutch media company would pay for Propaganda's film costs in exchange for part of the film revenues. It was during this era that Propaganda made connections with the likes of David Lynch, who they hired to direct Wild at Heart.
Gold later stated:We were the first company that sought to apply the tenets of the commercial sector to music videos... [and] we aimed to transfer the visual appeal of music videos to commercials.In addition to income from music videos and commercials, Propaganda entered into a pact in 1988 with PolyGram which meant that the Dutch media firm would compensate for Propaganda's film expenses in exchange for part of the film revenues. It was during this period that Propaganda formed alliances with the likes of David Lynch, who they hired to direct Wild at Heart.