He coined the term “preschool toys” with the advent of the wooden blocks in 1934, the first to use plastic in 1950 in Queen Buzzy Bee’s wings and the creation of “National Baby Week” in the fifties.
A pioneer in the field, he popularized the term “infant amusement equipment” with the introduction of wooden blocks in 1934, followed by his use of plastic in 1950 in Queen Buzzy Bee’s wings and the establishment of “National Baby Week” in the fifties.