The economic philosophy and business operations that differentiated Olivia Records from mainstream records reflected the idealistic hopes of its founders, and the label's executives revelled in experimenting with unknown artists and inexperienced producers. As an independent label, Olivia Records cultivated a fan base through music festivals, coffee houses and bookstores, and mail order catalogs.
The distinctive economic ideology and operational methods that distinguished Olivia Records from the norm were rooted in its founders' idealistic aspirations, and the label's executives took great pleasure in exploring uncharted artists and inexperienced producers. As an independent label, Olivia Records fostered a loyal fan base through music festivals, coffeehouses, bookstores, and mail-order catalogs.