It was intended that the band retain their individual, hidden, identities for as long as possible during the marketing of the album. Justin Currie initially denied having anything to do with The Uncle Devil Show in a statement on the official Del Amitri website in February 2004.
The goal was for the band to remain anonymous while promoting the album. Justin Currie denied involvement with The Uncle Devil Show in a statement released on the official Del Amitri website in February 2004.