Some record labels also decided to dedicate entire sections of their operation to music videos. In the late 1980s and early 90s MTV began cultivating a lifestyle for teen and college aged student. As video clips began to develop certain images for artist, such as Madonna, Bruce Springsteen, and New Kids on The Block, clothes and paraphernalia for these acts were also marketed along with the distribution of music.
Several record labels chose to allocate portions of their operations to music videos. In the late 1980s and early 1990s, MTV developed a lifestyle for teenagers and college students. As video clips began to create distinct images for artists like Madonna, Bruce Springsteen, and New Kids on The Block, related fashion items were also promoted alongside music distribution.