Alden was chairman and chief executive officer of the blogging company Six Apart, Ltd. from September 2006 to October 2010 when Six Apart was sold to VideoEgg, forming SAY Media.
From September 2006 to October 2010, Alden held the positions of chairman and chief executive officer at blogging company Six Apart, Ltd. Following its acquisition by VideoEgg, this entity merged with another company to form SAY Media.