Described as a "marketing genius", he revolutionised the sale and marketing of books in the international publishing industry. At Harlequin drawing upon his experiences at Procter & Gamble he first put free books in boxes of detergent and feminine sanitary napkins. Under his leadership Harlequin was the first publisher to sell books in drug stores and grocery stores.
He was hailed as a "marketing genius" who redefined book sales and marketing in the global publishing sector. At Harlequin, he applied his Procter & Gamble expertise to place free books in detergent boxes and sanitary napkin packs. Under his leadership, Harlequin pioneered selling books in pharmacies and supermarkets.