But the revamped Belize Radio One, even with a new television wing, still found trouble holding its own against the all-music format of KREM Radio, established in 1989. The government first tried privatizing the BCB and then extending its brand to include an all-music station named Friends FM, but with the proliferation of radio stations in Belize and an increase in technology, the BCB was rapidly becoming obsolete.
The updated Belize Radio One faced challenges competing with KREM Radio's all-music format. The government attempted to privatize BCB and add an all-music station called Friends FM, yet as more radio stations emerged in Belize and technology advanced, BCB fell behind.