For many, Kvikk Lunsj has become a symbol of Norwegian culture, and there were therefore strong reactions when Freia replaced the packaging foil with an airtight packaging in 2005, in line with Freia's other chocolates.
Kvikk Lunsj has become a symbol of Norwegian culture, and the switch to airtight packaging by Freia was met with strong reactions because it aligned with their other chocolates.