The ad described the test: "Here's what happened: Two of these new cartoons were shown in a fifteen-minute on-the-air audition over WSPD-TV. Viewers were asked to send in their opinions, with no prizes or incentives of any kind.
The ad described a trial: "Two of these new cartoons were shown in a fifteen-minute on-air audition over WSPD-TV. Viewers were asked for their opinions, with no prizes or incentives offered.