ABC, which did not have the contracts with stars and their hit former radio shows on the CBS and NBC networks, approached Warner Bros. about acquiring the rights to broadcast some of its relatively recent theatrical films, which were then not available for television broadcast. Instead, Warner saw a different potential for his company, inspired by ABC's Disneyland. He believed that perhaps television could be used to cross-market upcoming Warner Bros. films.
ABC, which did not have contracts with stars and their popular former radio shows on CBS and NBC networks, tried to acquire the rights to broadcast some of its newer theatrical films from Warner Bros., which were not yet available for TV. Instead, Warner Bros. saw a different potential for his company, inspired by ABC's Disneyland concept. He believed that television could be used to market upcoming Warner Bros. films.