WGZB-FM signed on April 15, 1990, with its present Urban Contemporary format under the "B-96.5" name, with offices and studios in the Cosmopolitan Building at Third and Kentucky.
WGZB-FM started broadcasting on April 15, 1990, airing a modern urban sound under the "B-96.5" brand, with its administrative offices and studios located in the Cosmopolitan Building at Third and Kentucky.