They bought a bankrupt furniture factory in Beecher Falls, Vermont in 1936 and adopted the name "Ethan Allen" for its early-American furniture introduced in 1939, after the Vermont Revolutionary War leader Ethan Allen.
They obtained a defunct furniture factory in Beecher Falls, Vermont in 1936 and rebranded as "Ethan Allen" for its traditional American furnishings introduced in 1939, following the legacy of the Vermont Revolutionary War leader Ethan Allen.