At the age of twenty-three at the time, Rubio started to become creative and more involved in the process of creating and arranging the project compared to her two previous efforts, resulting in the album directing her to a new path in her music career, with a bolder image and a more dance-influenced sound, a reflection of her lead single. El Tiempo Es Oro deals with many subjects about love including relationships, passion, crushes, cheating, disappointment, and happiness.
At twenty-three years old, Rubio began to become creative and more involved in the creation and arrangement of her project compared to her previous two endeavors, leading her down a new path in her music career with a bolder image and a more dance-influenced sound, which was reflected in her lead single. El Tiempo Es Oro explores various themes related to love, including relationships, passion, crushes, infidelity, disappointment, and happiness.