Collings made the magazine's content more international, leading to the name change—which was introduced in 1985 when ownership of Artscribe passed on to a retired American couple, Pat and Jack Butler, who had homes in London, New York and Florida.
Collings enhanced the international nature of the magazine's content, leading to a renaming that occurred in 1985. The change was introduced by Pat and Jack Butler, a retired American couple with homes in London, New York, and Florida, when they took over ownership of Artscribe.