Its mission statement calls for "a democratic Bolivia with solidarity, in full development, respectful of human rights, conscious of its diversity, and forging its own destiny". In founding the party, cement magnate Doria Medina called for policies to favor "those entrepreneurs who generate employment and are absent from national decisionmaking".
The mission statement emphasizes a democratic Bolivia with social justice, economic development, human rights, cultural awareness, and self-reliance. Doria Medina's vision focuses on empowering job creators and excluding those excluded from the political process.