In 2003, former Foster’s President and CEO Ted Kunkel declared that in that year in a speech that 2003 would be the 50th anniversary for Crown Lager. Kunkel had also announced that the beer continued to show high growth, concluding the beer was still Australia's leading premium beer.
In 2003, former Foster’s President and CEO Ted Kunkel stated that in that year, Crown Lager would mark its 50th anniversary, as he also announced the beer's continued rapid expansion, affirming it remained Australia's top premium beer.