Despite its name, the trophy was retired after the 1995 ARL season when cigarette manufacturer Winfield was forced to withdraw their sponsorship, following the Australian Federal Government's introduction of the Tobacco Advertising Prohibition Act 1992 which outlawed tobacco advertising in sports in Australia.
Despite its name, the trophy was discontinued after the 1995 Australian Rugby League (ARL) season because the sponsor, Winfield cigarettes, withdrew their support after the Australian government banned tobacco advertising in sports.