However, the 1987 stock market crash caused an almost complete bankruptcy as it cut off American sales, their biggest market. The situation prompted Don to embark on a career in writing and broadcasting. Reflecting on the experience, he wrote: "We were lambs to the slaughter and we lost everything, [...] we lost our house, our business.
The 1987 stock market crash resulted in near-total bankruptcy for the company due to its impact on American sales, their primary market. This prompted Don to transition into writing and broadcasting as a career path. Looking back, he wrote: "We were lambs to the slaughter and we lost everything, [...] we lost our house, our business."