The album was produced by Thalía's mentor Alfredo Díaz, who was in charge of the music departament of Televisa. The singer wanted to revive the Flower power movement and "to break from anything traditional".
Thalía's desire to produce an album that revived the Flower Power movement and challenged traditional musical norms was driven by her mentor, Alfredo Díaz, who worked within Televisa's music department.