In 1968, he began teaching in the Communication Arts and Design Department at Virginia Commonwealth University, chairing the department from 1974 to 1987, during which time enrollment doubled and the program rose to national prominence.
From 1968 until 1987, he taught in the Communication Arts and Design Department at Virginia Commonwealth University. During this time, from 1974 to 1987, he served as chair of the department. Enrollment grew substantially, and the program's reputation improved nationally.