The Times Building was designed in the Mediterranean Revival Style which was in keeping with the other Baum designed projects under construction or planned for the Broadway area including the Burns Realty Company, the El Vernona Hotel (Later called John Ringling Towers, now demolished) and the El Vernona Apartment (Currently called Belle Haven Apartments).
The Times Building was designed in a Mediterranean Revival style, which matched other buildings by architect Baum being built or planned for the Broadway area, including the Burns Realty Company, the El Vernona Hotel (later known as John Ringling Towers and now demolished), and the El Vernona Apartment (now called Belle Haven Apartments).