This venture turned out to be very successful, the company engaging Thomas Crane as artistic director and talented artists such as Kate Greenaway and Walter Crane as illustrators. In the early years of card production they marked the reverse with their trademark. In later years the company name was printed on the front side of their greeting cards.
The endeavor proved successful; it hired Thomas Crane as artistic director and skilled artists like Kate Greenaway and Walter Crane for illustrations. Initially, in card production, they marked the reverse with their hallmark. Eventually, the company name appeared on the front side of their greeting cards.