Companies such as Microsoft, Channel 4 and Smirnoff have advertised their products in this way. In response to Moose's use of the technique for advertising in Leeds, a city council representative described the work as "illegal advertising".
Companies like Microsoft, Channel 4, and Smirnoff have advertised their goods using this approach. Following Moose's application of this strategy in Leeds, a city council representative described the work as "illicit promotion".