Western Cities Broadcasting paid $3.6 million for the station, and needing vastly improved economic results from what KFAT was delivering, on January 17, 1983, KFAT flipped to CHR as KWSS. (Santa Cruz-area station KPIG-FM was heavily inspired by the legacy of KFAT.)
Western Cities Broadcasting acquired KFAT for $3.6 million, aiming to significantly enhance its financial performance compared to the station's previous output on January 17, 1983.  KFAT switched formats to CHR as KWSS (Santa Cruz-area station KPIG-FM was heavily influenced by KFAT).