While Tale of Tales acknowledged that old media featuring one-way communication was not enough, and that two-way communication via computers offers the way forward for art, the studio argued that such communication today is being held hostage by the video game industry. To enable and foment this futuristic two-way art, suggests Tale of Tales, the concept of "the game" must be eviscerated by games that do not fit within the current paradigm and then "life must be breathed into the carcass" through the creation of artworks Samyn and Harvey refer to as "not games".
While Tale of Tales recognized that traditional media with one-way communication was insufficient, and two-way interaction through computers represented the future path for art, the studio contended that today's communication is controlled by the video game industry. To foster and promote this forward-thinking two-way art, Tale of Tales proposed that the notion of "the game" must be dismantled by games that do not conform to current standards, and then "life must be infused into the remains" through artworks Samyn and Harvey classify as "not games".