In September 2003 Highland sold WATA, (along with WZJS 100.7FM) to Aisling Broadcasting (Jonathon Hoffman, managing member) for a price of $2.2 million.
Highland disposed of WATA and its radio station WZJS 100.7FM in September 2003 to Aisling Broadcasting, a company headed by Jonathon Hoffman, for a total price of $2.2 million.