On June 18, 2007, KZAP flipped to adult album alternative and adopted the KPIG brand for the Chico area. The format was not successful in the market, and on May 10, 2010, the station switched to its news/talk format. The station then decided to change to an oldies format in March 2011 called "Classic Hits 96.7".
On June 18, 2007, KZAP shifted to adult album alternative and adopted the KPIG label for the Chico region. The format did not gain traction in the market, and on May 10, 2010, the station switched to its news/talk format. The station then decided to change to an oldies format in March 2011 called "Classic Hits 96.7".