The types of ethnographic contexts explored in the anthropology of media range from contexts of media production (e.g., ethnographies of newsrooms in newspapers, journalists in the field, film production) to contexts of media reception, following audiences in their everyday responses to media such as newspaper cartoons (Khanduri 2014).
Ethnographic studies of media delve into contexts encompassing media creation (e.g., ethnographies of newsrooms in newspapers, journalists on location, film production) and media reception, observing audiences' responses to media like newspaper cartoons (Khanduri 2014).