Although it was the first project picked up by CBS Films it did not end up being their first release (which was the January 2010 release Extraordinary Measures), it was to be originally released on July 30, 2010. However it was postponed until March 4, 2011 due to competitive concerns from other films released on that date and late summer 2010 in general.
Initially chosen by CBS Films, this project did not become their first film release (which took place in January 2010 with Extraordinary Measures), but rather was initially set for a July 30, 2010 release that was later delayed until March 4, 2011 due to competition from other films.