This has led to store representatives comparing Solo to IKEA's ready-to-assemble furniture. Additionally, only one-eighth of the mobile phones section displayed Solo products, while three-eighths were devoted to Virgin Mobile products and the remaining half were for Bell Mobility products. Finally, store employees discouraged customers from choosing prepaid products, especially those offered by Solo Mobile, recommending postpaid service with the Bell and Virgin brands instead.
Store representatives have compared Solo's offerings to IKEA's ready-to-assemble furniture.  The mobile phone section only featured one-eighth of the space dedicated to Solo products, while three-eighths were allocated to Virgin Mobile and the remaining half to Bell Mobility. Employees discouraged customers from choosing prepaid products, especially those offered by Solo Mobile, recommending postpaid service with Bell and Virgin brands instead.