For the first five years, the Wa-Wan Press published two books per quarter—one vocal and one instrumental—at an annual subscription rate of eight dollars. Subscriptions continued to grow, and in 1907, the company began printing monthly. That same year, Farwell founded the Wa-Wan Society for the "advancement of the work of American composers, and the interests of the musical life of the American people."
During the initial five years, Wa-Wan Press published two books per quarter—one vocal and one instrumental—at an annual subscription cost of eight dollars. Subscriptions increased, and in 1907, the company began printing monthly. That same year, Farwell founded the Wa-Wan Society to "promote American composers' work and enhance the musical life of Americans."