The Masturbate-a-Thon was built up by Good Vibrations, which encouraged other modern sex-toy businesses—such as Babeland; A Woman's Touch, in Madison, Wisconsin; Toronto's Come As You Are; and Boston's Grand Opening—to hold events coinciding with "masturbation month" (May in the United States).
The Masturbate-a-Thon was promoted by Good Vibrations, which encouraged other businesses in the adult toy industry—such as Babeland; A Woman's Touch, in Madison, Wisconsin; Toronto's Come As You Are; and Boston's Grand Opening—to host events coinciding with "masturbation month" (May in the United States).