The initial plan was to incorporate the name into Fortis Private Banking, but this plan was never realized because of the strong brand MeesPierson. According to some sources the board of directors decided not to change the name under pressure of the wealthy clients.
Initially, it was intended to merge the name with Fortis Private Banking, but this idea was abandoned due to the strong presence of the MeesPierson brand. Some sources suggest that the board of directors chose not to change the name in response to pressure from wealthy clients.