In the 1910s, artists moved into an area near Pine St (now North Michigan Avenue) that was being deserted by affluent residents. Tower Town was the resultant artistic district, and it was successful in part because of its proximity to affluent patrons who remained on the Gold Coast.
During the 1910s, creatives settled in an area near Pine Street (now North Michigan Avenue), which was being vacated by high-society individuals. This led to the establishment of Tower Town, a thriving artistic neighborhood that benefited from its close ties to affluent collectors who resided on the Gold Coast.