The aim of this system is to maximise the revenue from the customer in the long term. This leads to the sales team handling after-sales issues of diverse kinds for an extended period to keep customer loyalty and the relationship which will sell the next car.
The objective of this system is to maximize the profit from the customer in the long term. This results in the sales team managing various post-sales issues over an extended period to maintain customer loyalty and the relationship, which will promote the sale of future vehicles.