In spite of the ruse, the ploy to gain notoriety for the show's 2nd season was a success. The campaign as a whole was covered by over 200 news sources on-air, online and in print. Within just a few days Emily's "14 Days of Wrath" blog had received over a million hits and she was getting requests for media appearances at a national level.
Despite the deception used to gain attention for the show's second season, the campaign was successful. It garnered coverage from more than 200 news sources across television, online, and print within just a few days. Emily's "14 Days of Wrath" blog received over a million hits, and she started receiving requests for media appearances at a national level.