Founded by former "Sounds" magazine journalist Alfred Hilsberg in 1980, it mainly distinguished itself by releasing acts from the underground side of Neue Deutsche Welle, a term coined by Hilsberg in his Sounds article "Neue Deutsche Welle - Aus grauer Städte Mauern".
Launched by Alfred Hilsberg, a journalist from "Sounds" magazine, in 1980, it became known for featuring artists from the underground movement of Neue Deutsche Welle, as discussed by Hilsberg in his article "Neue Deutsche Welle - Aus grauer Städte Mauern".