Karen Wright, one of Bowie's co-directors at 21 Publishing, said the hoax was not meant to be malicious: "Part of it was, we were very amused that people kept saying 'Yes, I've heard of him.'
Karen Wright, a co-director with Bowie at 21 Publishing, explained that the joke wasn't meant to be mean-spirited: "Part of it was, we found it amusing that people continued to claim they were familiar with him.