Also, as fashion trends are co-opted by more and more people chain stores, which   may offer a wider variety of products at a lower price and are easier to access in non-urban areas than boutiques, began to soak up a large part of the alternative fashion market.
With the increasing popularity of fashion trends, chain stores, offering greater product diversity at lower prices and better accessibility in non-urban locations compared to boutiques, have become dominant players in the alternative fashion sector.