The new electric service also stimulated further suburban housing development close to the line, and provided an early example of today's marketing taglines when the railway's publicists dubbed the initials MSJ&AR as Many Short Journeys and Absolute Reliability.
The introduction of electric service spurred the growth of suburban housing near the railway line, and it also marked a pioneering use of marketing language when the railroad's public relations team coined the phrase "Many Short Journeys" and "Absolute Reliability" to describe their services.