For a time, both WNBL and WDVI played an almost identical country format in an unusual situation where two stations under common ownership, and in the same market, were playing the same format (though as a rimshot in the western Finger Lakes, WNBL targeted a more rural audience whereas WDVI was more centrally located; iHeart's predecessor Clear Channel had programmed WDVI and another Finger Lakes station—102.3, then-WISY—with similar adult-contemporary formats in years past, with both stations alternating the WVOR calls that are now carried on the latter).
For a period, both WNBL and WDVI presented an almost identical country format in an unusual circumstance where two stations under common ownership, and within the same market, were broadcasting the same format (though with a slight geographical variation; WNBL targeted a more rural audience whereas WDVI was situated closer to the city center). iHeart's predecessor Clear Channel had previously programmed WDVI and another Finger Lakes station—102.3, then-WISY—with similar adult-contemporary formats in past years, with both stations alternating the WVOR calls that are now carried on the latter.