Keymarket later became Target Communications, headed by Donald Alt, who also served as a vice president of the Keymarket group. In 1990, the Amaturo Group purchased WBVR for $6 million (half of that in cash and half in assumption of liabilities), splitting it from WRUS for a time.
Keymarket later became Target Communications, led by Donald Alt, who also held a vice president position within the Keymarket group. In 1990, the Amaturo Group acquired WBVR for $6 million (half in cash and half in assumption of liabilities), separating it from WRUS temporarily.