It was similarly castigated in the broadsheets as 'witless'. Although the intention of the producers was to cash in on the Girl Power and ladette phenomena, feminist commentators complained that the show's style and content appealed to male chauvinistic stereotypes.
The program received widespread criticism in the media, with many labeling it as "mindless". The producers' aim was to capitalize on the popularity of Girl Power and ladette culture, but feminist commentators criticized the show for perpetuating sexist stereotypes that appealed to men's biases.