Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers). In 2015, QVC acquired the retailer Zulily in an effort to expand its presence in online retail.
Home shopping channels initially relied on telephone orders, but have since been mandated to emphasize online shopping as a component of their business models in order to compete with online-only rivals (while differentiating themselves through on-air pitches and offers to entice potential customers). In 2015, QVC acquired the retailer Zulily in an effort to expand its presence in online retail.