The brand hit its peak popularity in the late '70s and early '80s when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters, and a wide variety of other apparel. During this period, annual sales reached $150 million for the shirts alone.
The brand reached its peak popularity in the late '70s and early '80s when the "preppy" style became popular, with many nationwide department stores featuring separate "Izod/Lacoste" sections, offering jackets, sweaters, and a wide range of other clothing items. During this time, annual sales for shirts alone exceeded $150 million.