Publicity material touted the group of musicians as a reunion of the Hendrix band, the Band of Gypsys, on the then Cameron-run website. Within a month of the press conference, Cameron committed suicide.
The promotional campaign declared that the group of musicians was a reunion of the Hendrix band, the Band of Gypsys, on the now Cameron-managed online presence. Following the press conference, Cameron's life came to an end by suicide.