His musical style has roots from eastern European traditional Yiddish folk music, yet is played in more modern arrangements on the electric guitar, often accompanied by a band. His work, especially with Ne Zhdali, is well known in Russia and countries of the former Soviet Union.
The artist's sound is rooted in traditional Eastern European Jewish folk music, but he reimagines it for modern audiences using electric guitar, frequently accompanied by a live band. He has gained widespread acclaim, especially with his collaboration with Ne Zhdali, in Russia and other nations formerly part of the Soviet Union.