In 1959, Elmer Jr. graduated from the University of Missouri and married one of his "popcorn girls", Amy. The two generations of Bills continued the expansion of the company, and welcomed the birth of Elmer Jr. and Amy's daughter, Bridget. Sterling Bagby went to work for Elmer Sr. as a concession clerk at age 10 in 1936.
In 1959, Elmer Jr. graduated from the University of Missouri and married one of his "popcorn girls", Amy. The two generations of Bills continued to expand the company, along with the birth of their daughter Bridget. Sterling Bagby began working for Elmer Sr. as a concession stand attendant at age 10 in 1936.