The company first started selling its pop in its own retail outlets in Detroit, known as "pop centers". It was an affordable alternative to bigger brands such as Coca-Cola and Pepsi, and often sold well in Detroit's poorer neighborhoods.
The company began selling its soft drinks through its own retail shops in Detroit, referred to as "pop centers". This provided an economical option for consumers compared to bigger brands like Coca-Cola and Pepsi, particularly in Detroit's lower-income communities.