Ferguson wrote his own topical sketches, based on the morning's news, and performed all the voices live-to-air. The show was introduced in grandiloquent fashion by another CBC legend, Allan McFee, who always ended his piece with the mellifluous "And now...here's Max".
Ferguson composed his own thematic sketches, based on that morning's news, and delivered all voices live-to-air. The show was presented in an elaborate manner by another CBC icon, Allan McFee, who always concluded his piece with the melodious "And now...here's Max".