In April 2008, Samwell appeared on the BBC television show Lily Allen and Friends for an interview and performed a live version of "What What (In the Butt)" with choreographed dancers.
During his appearance on the BBC's Lily Allen and Friends program in April 2008, Samwell participated in a live interview and showcased his dancing skills by performing a choreographed version of "What What (In the Butt)" alongside dancers who had rehearsed their moves.