The group were signed to United States label, Trauma Records/Interscope Records (home to No Doubt and Bush), in 1996 after Atlanta radio station, WNNX, had added their track, "Beautiful South", to heavy rotation. The group undertook a US promotional tour including radio appearances.
The band's music was introduced to a wider audience through a record deal with Trauma Records/Interscope Records in 1996 after their song "Beautiful South" received extensive airplay on an Atlanta radio station.