By 1978, the "waiting man" commercials were replaced with more contemporary ads and the slogan "That Dynamite Taste"; one of those commercials briefly featured an unknown Ted Danson. Beginning in 1980, Colt 45 began a long association with actor Billy Dee Williams, who appeared in their print and billboard ads as well as on television.
In 1978, the "waiting man" commercials for Colt 45 were replaced by newer advertisements featuring the slogan "That Dynamite Taste".  A commercial briefly featured an unknown Ted Danson. Starting in 1980, actor Billy Dee Williams became associated with Colt 45 through print and billboard ads as well as television appearances.