The "shadowy military unit" then patiently waits until the documentary ends to resume its search for Hawkins.Countdowns sponsor, AT&T, is heavily promoted in the series using product placement. Nearly all dialog takes place as SMS messages on an AT&T cellular phone, and a full-screen AT&T logo appears in every episode when Hawkins views the expert interviews.
The "hidden military unit" then waits quietly until the documentary ends to resume its search for Hawkins. The telecommunications company AT&T is heavily integrated into the series through product placement. Most of the dialogue occurs as SMS messages on an AT&T cellular phone, and a full-screen AT&T logo appears in every episode when Hawkins views expert interviews.