The town would be a stronghold of Swabian and Angevin nobility until the fourteenth century, when a series of great houses would rule Loreto and the surrounding countryside up to the abolition of feudalism: among others, the d'Aquino, the d'Avalos, the Caracciolo, as well as Margaret Habsburg, and Alessandro de' Medici.
The town was under the control of Swabian and Angevin nobility until the fourteenth century, when a succession of prominent families ruled Loreto and its surrounding area until feudalism was abolished: among them were the d'Aquino, the d'Avalos, the Caracciolo, Margaret Habsburg, and Alessandro de' Medici.