While the original brewing facility which houses the Heineken Experience is an historic landmark for the Heineken company, it serves also as an Anchor Point on the European Route of Industrial Heritage. The European Route of Industrial Heritage presents 845 sites in 29 European countries.
The historic brewery where the Heineken Experience is situated holds importance not only for the Heineken brand but also functions as a key location on the European Route of Industrial Heritage, which includes 845 sites across 29 European nations.