The Servi-Car was designed during the Great Depression when Harley-Davidson was desperate to expand its product base to increase sales. Targeted at the automotive service industry, the vehicle was designed for assisting at roadside breakdowns and delivering cars to customers.
During the Great Depression, Harley-Davidson designed the Servi-Car with the aim of diversifying its offerings to enhance sales. This vehicle was developed for addressing car troubles on the side of the road and delivering vehicles to customers.