Started by executive producer Jackie Smith, the "Love in the Afternoon" promos, for the majority of the campaign's decade-long run, featured a simulated sunrise against a blue sky, with the sun centering itself and then flashing to reveal the ABC logo zooming in against a different background. Individual show previews would then be seen, illustrating the many romantic, heated entanglements of the couples-du-jour, but sometimes highlighting non-romantic storylines. Usually two shows from the lineup would be previewed per promo, but it was not uncommon in the early 1980s for a third soap preview to be included.
Initiated by executive producer Jackie Smith, the "Love in the Afternoon" advertisements, for most of the campaign's decade-long duration, featured a simulated sunrise against a blue sky, with the sun centering itself and then flashing to reveal the ABC logo zooming in against a different backdrop. Individual show previews would then be displayed, illustrating the numerous passionate, intense relationships among the couples-at-the-center, but sometimes highlighting non-romantic storylines. Typically two shows from the lineup would be previewed per advertisement, but it was not uncommon in the early 1980s for a third soap preview to be included.