The first shop devoted entirely to shirts was opened in 1976 in the Rue de la Paix, and is now the brand's flagship store. It is one of the few international brands that has control over the entire process of sourcing, production and distribution in their own boutiques worldwide.
The first shop centered around shirts opened in 1976 on Rue de la Paix, and now serves as the brand's primary location. It is among a select group of global brands that control each phase—from sourcing materials to manufacturing and shipping—to ensure consistency across their boutiques worldwide.