The Simca Alvorada was a radically stripped down version based on the posh Simca Chambord as a result of a demand by the Brazilian government of president Juscelino Kubitcheck that every car manufacturer must offer an affordable basic version within their range.
The creation of the Simca Alvorada was driven by the Brazilian government's mandate that all car manufacturers offer a basic, low-cost vehicle option within their product line. This resulted in the development of a stripped-down version of the more luxurious Simca Chambord.