In the presidential election of 1992, Tell was director of The Opposition Research Group for the Republican National Committee, in charge of a massive data base devoted to voter research and opposition research, contributing to the unsuccessful candidacy of incumbent George H. W. Bush against Gov.
During the 1992 presidential contest, Tell directed The Opposition Research Group for the Republican National Committee. This group managed a large database of voter information and opposition strategies, but it did not help incumbent President George H. W. Bush win against Governor.