Coburn believes widgets are a future key to marketing RateItAll, and elaborated: "Widgets are especially interesting to me as a site owner as a means of acquiring new customers at a minimal cost, pushing my site's reach out to all corners of the Web, leveraging my site's existing content, reducing my site's dependence on SEO, and providing a nice source of organic, one-way, inbound links." It's possible for people who have blogs to insert a widget which tracks ratings of that blog.
Coburn thinks gizmos will be a vital component in promoting RateItAll, and elaborated: "Gizmos are especially interesting to me as a site owner because they provide an efficient way of acquiring new customers at little expense, expanding my online presence, utilizing my existing content, reducing my reliance on search engine optimization, and providing a valuable source of organic links." Blog owners can embed gizmos that track ratings of their blogs.