Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics.
The practice of online conversion rate optimization (website optimization) arose from the need for e-commerce marketers to improve their websites' effectiveness after the dot-com boom, as tech companies began prioritizing cost-effective strategies and investing more in website analytics.