The advertising magazine Brandweek said that the incident, which they labeled a fiasco, would cause marketers to "steer clear of guerrilla tactics until the controversy around the Aqua Teen Hunger Force stunt-turned-bomb-scare in Boston dies down".
Brandweek's account of the incident prompted marketers to hold off on using guerrilla tactics until the public outcry over the Aqua Teen Hunger Force stunt in Boston dies down.