The company was established in Bundaberg in 1960 as a bottling and fermenting business. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, then known as Electra Breweries.
The company's history is traced back to its establishment as a bottling and fermenting business in Bundaberg in 1960.  In 1968, the ownership of this business was transferred to Mr. and Mrs. Fleming (senior), along with Cliff and Lee Fleming, who subsequently renamed it Electra Breweries.