The channel provided an alternative to the other rock-orientated music video channels around at the time. P-Rock played videos almost constantly, in contrast to channels such as MTV2 which often features interview segments in the form of talk shows and other such programming. Also, P-Rock provided an alternative to the other channels of similar nature, in the manner of the type of music that was played.
P-Rock filled a niche by offering an alternative to other music video channels centered around rock-oriented content at the time. In contrast to MTV2, which often featured interview segments in the form of talk shows and other programming, P-Rock played videos almost continuously. This distinction allowed P-Rock to cater to audiences seeking similar musical content.