The debut trailer was released on May 6, 2009, introducing the game's protagonist. The game received an extensive and expensive marketing campaign, during which Rockstar partnered with several companies and media outlets, including IGN, GameSpot, LoveFilm, Microsoft, and YouTube.
The release of the debut trailer on May 6, 2009, brought attention to the game's main character. The title had a large-scale and expensive advertising campaign, in which Rockstar collaborated with several companies and media platforms, including IGN, GameSpot, LoveFilm, Microsoft, and YouTube.