It is aimed at a mainly female demographic, but is popular with all ages and genders. It has run campaigns on domestic violence (One Strike & You're Out), ice addiction (Break the Ice) and post natal depression (Chums For Mums). In 2016 it won both Magazine of the Year (General interest) and Editor of the Year (Paul Merrill) at the Australian Magazine Awards.
This publication is focused on a female audience, but has attracted readers across all age groups and genders. It has launched initiatives on domestic violence (One Strike & You're Out), ice addiction (Break the Ice) and post natal depression (Chums For Mums). In 2016 it won both Magazine of the Year (General interest) and Editor of the Year (Paul Merrill) at the Australian Magazine Awards.