From the standpoint of Arnold Maremont, a businessman who had been purchasing Holland Furnace stock, it was unprofitable. These practices also implicated Holland Furnace in charges of unfair trade practices. (An investigation of these practices by the Federal Trade Commission had already been pending for a year at the time of the events underlying the decision in Cheff.)
From Arnold Maremont's viewpoint, it was economically unfeasible. These business practices also implicated Holland Furnace in allegations of unfair trade practices, which had already been under scrutiny by the Federal Trade Commission for more than a year before the events that resulted in the Cheff decision.