In 2001, Latief expanded his business into television, by establishing the Lativi television network. Latief is also involved in the property business with development of Sentraya 41-storey skyscraper in Blok M, South Jakarta.
Latief's expansion into television in 2001 led to the creation of the Lativi network. He also has a stake in real estate through his involvement in the development of the Sentraya skyscraper in Blok M, South Jakarta.