In September 2006, Serin started the blog IamFacingForeclosure describing his situation, with the idea of both soliciting advise and warning others how to avoid the mistakes he had made. Interest in the blog first developed among readers of other blogs devoted to the United States housing bubble. His story was featured in numerous media outlets—among them, USA Today, National Public Radio, New York magazine, the San Francisco Chronicle, The Economist, The Suze Orman Show, and ABC's Nightline.
In September 2006, Serin began the blog IamFacingForeclosure to share his predicament, seeking advice and warning others about the errors he had committed. Interest in the blog initially arose among readers of blogs focused on the United States housing bubble. His story was highlighted by various media outlets including USA Today, National Public Radio, New York magazine, the San Francisco Chronicle, The Economist, The Suze Orman Show, and ABC's Nightline.