In 1954, Cordic & Company moved to KDKA (AM) on Labor Day, one of the first times that an American radio station had hired a major personality directly from a local competitor. Popular Bette Smiley had decided to retire from her full-time KDKA wake-up show Radio Gift Shoppe of the Air and move to a Sunday-only condensed version on WCAE in August 1954 in order to raise her young son Robbie. Cordic's immediate predecessor in the morning slot was the Ed and Rainbow show, featuring Ed Schaughency with Elmer Waltman cast in the role of Rainbow, the janitor.
In 1954, Cordic & Company shifted their radio station KDKA (AM) to Labor Day. This marked a significant event as it was one of the first instances where an American radio station hired a prominent personality directly from a rival station. Bette Smiley, a popular figure on KDKA's morning show "Radio Gift Shoppe of the Air," chose to retire and move to a Sunday-only program on WCAE in August 1954 to care for her young son Robbie.  The previous morning slot was occupied by the Ed and Rainbow show, with Ed Schaughency as the host and Elmer Waltman playing the role of "Rainbow," the janitor.