It operated as a sister to the World Wrestling Federation (WWF, now WWE), which provided cross-promotion via its performers and personalities. Tom Platz served as the WBF's director of talent development, and announced the new organization during an ambush of that year's Mr. Olympia (which, unbeknownst to organizers, McMahon and Platz had attended as representatives of an accompanying magazine, Bodybuilding Lifestyles).
The World Wrestling Federation (WWF, now WWE) served as a sibling to the organization, facilitating cross-promotion through its performers and personalities. Tom Platz was appointed director of talent development at the WBF, and announced the new organization during an ambush of that year's Mr. Olympia (which, unbeknownst to organizers, McMahon and Platz had attended as representatives of a magazine, Bodybuilding Lifestyles).