Consequently one of its advertisers, University of Arkansas – Pulaski Technical College, refused to renew its contract with the magazine. The Times in response sued the State in a case known as Arkansas Times LP v. Mark Waldrip'' claiming that its First Amendment rights had been violated.
This decision resulted in one of its advertisers, University of Arkansas – Pulaski Technical College, not renewing its contract, prompting The Times to sue the State in the case Arkansas Times LP v. Mark Waldrip.