Amid concerns of the long term sustainability of the Bhutan Observer and other media's Dzongkha editions, the government in 2007 began to subsidize the translation of English language advertisements into Dzongkha, and granted exemptions from sales tax and import duties. The tax breaks were set to expire after a period of five years, but may be renewed.
Due to concerns about the long-term sustainability of Bhutan's media outlets that publish in Dzongkha, the government initiated support for translating English-language ads into Dzongkha in 2007. The government also waived sales tax and import duties on these translations, with the tax breaks set to lapse after five years but potentially renewed.