After Heinsohn refused to agree that Lite was, first and foremost, less filling, Rudolph threw his thumb in the air and screamed, "You're out of the bar." This advertisement popularized Miller's campaign slogan and the campaign was named eighth best of the 20th century by Advertising Age in 1999.
After Heinsohn declined to concur that Lite was, above all else, less filling, Rudolph hurled his thumb in the air and bellowed, "You're out of the bar." This advertisement brought Miller's campaign slogan into prominence and the campaign was named eighth best of the 20th century by Advertising Age in 1999.