Republicans attracted conservatives and, after the 1960s, white Southerners from the Democratic coalition with their use of the Southern strategy and resistance to New Deal and Great Society liberalism. Until the 1950s, African Americans had traditionally supported the Republican Party because of its anti-slavery civil rights policies.
Republicans lured conservatives and, starting in the 1960s, white Southerners from the Democratic fold with their Southern strategy and opposition to New Deal and Great Society liberalism. Prior to the 1950s, African Americans had traditionally supported the Republican Party due to its anti-slavery civil rights policies.