After Rubin's retirement in 1988, the publication entered into a period of decline, which was reversed after Bob King became editor and general manager in 1991. As the internet and other changes in the publishing industry led to the demise of its rivals, Classic Images became an increasingly popular and respected resource of the film fan community, often referred to as "the film fan's bible".
Following Rubin's retirement in 1988, the publication experienced a period of decline that was reversed with Bob King's appointment as editor and general manager in 1991. As changes in the publishing industry, including the growth of the internet, led to the demise of its rivals, Classic Images became an increasingly popular and respected source for film fans, often referred to as "the film fan's bible."