In March 1980, the unit was promoted to group level, same as the broadcast and records groups, as CBS Theatrical Films Group with Michael Levy as group president reporting directly to CBS president Thomas H. Wyman.
This development in March 1980 elevated the unit to an equivalent level with the broadcast and records divisions, resulting in its rebranding as CBS Theatrical Films Group, with Michael Levy at the helm, directly accountable to Thomas H. Wyman.