Gawker's Hamilton Nolan wrote that Torossian "embodies the public's worst ideas about what a PR person is:  loud, brash, more flash than substance, dirty, manipulative, amoral, and, in the end, not particularly bright." The editor of the Jerusalem Post wrote that Torossian and his colleagues were "nuts."
According to Hamilton Nolan of Gawker, Torossian exemplifies the public's most negative views on a PR expert: loudmouthed, superficial, unscrupulous, manipulative, and ultimately lacking in intellectual capacity. The editor of the Jerusalem Post deemed Torossian and his team to be unconventional.