From the beginning, the paper featured a gossip column by Walter Winchell and when he quit in 1929, Louis Sobol. In 1931, Ed Sullivan, who had authored a sports column entitled "Sport Whirl",  debuted his column, Ed Sullivan Sees Broadway.
From its inception, the paper featured a sensationalist column by Walter Winchell, which was discontinued in 1929 and replaced by Louis Sobol's gossip section. In 1931, Ed Sullivan introduced his own sports column, initially titled "Sport Whirl", before rebranding it as "Ed Sullivan Sees Broadway".