It is a state in which the rate of change in the competitive rules of the game are in such flux that only the most adaptive, fleet, and nimble organizations will survive. Hypercompetitive markets are also characterized by a “quick-strike mentality” to disrupt, neutralize, or moot the competitive advantage of market leaders and important rivals.
This type of market environment demands that companies be extremely nimble and responsive to stay ahead in the competition. Hypercompetitive markets are characterized by a fast-paced, aggressive approach to challenge the dominance of established players and challengers.