The charity aimed to raise £15.5 million from the annual fundraising week in 2007, and approximately 300,000 volunteers across the United Kingdom posted the well known red envelopes through millions of letterboxes.
The goal of the charity was to gather £15.5 million from an annual fundraising event in 2007; around 300,000 volunteers in the UK posted recognizable red envelopes into millions of mailboxes.