It aims to ensure that wildlife is enhanced and capable of sustaining itself in the face of climate change while guaranteeing farmers and other landowners can continue to use their land profitably. It is one of an increasing number of landscape scale conservation projects in the UK.
The project's goal is to safeguard wildlife by making it more adaptable to climate change, all while allowing farmers and landowners to maintain their economic viability on their properties. It falls under a trend of expanding conservation efforts at a landscape level in the United Kingdom.