The Wolf started at a time when many New Zealand stations had been taken over by New Zealand's two largest radio companies The Radio Network and MediaWorks NZ or replaced with a network product based from one of the main centres, particularly Auckland.
The Wolf began its run during an era when many New Zealand radio stations were either acquired by the country's two dominant media groups, The Radio Network and MediaWorks NZ, or replaced with a network solution based on one of the major metropolitan areas, specifically Auckland.