As described by Brian Rudman, the intention to brand the whole of Auckland's public transport fleet - arrived at after years of negotiation - was undermined by the insistence of operators like Stagecoach / Infratil to use their own livery, relegating the brand to an afterthought displayed much less prominently.
As explained by Brian Rudman, the plan to label the entire Auckland public transport fleet - achieved after years of discussion - was hindered by the insistence of operators like Stagecoach / Infratil to use their own branding, relegating the logo to a secondary position displayed less prominently.