It was released on September 26, 2001, alongside a website, by Walt Disney Imagineering, for members to upload and share their designs and rate rides based on Adrenaline, Technique and Originality.
It was launched on September 26, 2001, as part of a new initiative, accompanied by a website, created by Walt Disney Imagineering, where members could contribute and discuss their ideas for attractions and evaluate them according to Adrenaline, Technical merit, and Originality.