On February 20, 2007, Windows Live Shopping beta was rebranded as MSN Shopping. Part of the reason for this decision was to reduce the number of shopping services Microsoft offered, which included MSN Shopping, Windows Live Expo and Live Product Search.
In February 2007, the Windows Live Shopping beta was renamed MSN Shopping as part of an effort to streamline Microsoft's shopping offerings, which encompassed MSN Shopping, Windows Live Expo, and Live Product Search.