The website began in 2005 as ESPN360.com, a mostly on-demand video website. In September 2007, ESPN360.com shifted away from on-demand content such as studio shows and shifted toward placing "emphasis on live events".
The website started in 2005 as ESPN360.com, a primarily on-demand video site. In September 2007, ESPN360.com transitioned from offering on-demand content like studio shows to focusing more on live events.