After two years of running as a sustaining show, Lower Basin Street found a sponsor: the Andrew Jergens Company, manufacturer of health and beauty aids. With a budget enhanced by Jergens, the program could now afford more "name" guest stars.
After two years of functioning as a sustaining program, Lower Basin Street found a benefactor: the Andrew Jergens Company, a producer of personal care products. With an expanded budget courtesy of Jergens, the show could now afford to engage more prominent celebrities.