It can also be called "seamless" broadcasting and is frequently used during television marathons and back-to-back airings of episodes of the same series. The technique is also used by many local network affiliates in the United States to seamlessly transition from a local newscast to a network newscast.
It can be called "smooth" broadcasting and is often employed during long-running TV shows or back-to-back episodes of the same show. This method is similarly used by various local network stations in the U.S. to effortlessly switch between local and national news broadcasts.